IndyCar sought some opinions and advice on how to improve the visibility and results of its product from the Boston Consulting Group, and last week the Associated Press gained access to a copy of the report. Reactions have been mixed to what the report had to offer. The Indianapolis Motor Speedway responded immediately after the report came out.
AP’s auto racing writer Jenna Fryer, who acquired the report, expanded on some of the details in her Monday “In the pits” column this week. Some suggestions – avoiding direct conflicts with the NFL and other racing series, and pairing international races on a single trip, for example – she considered “no brainers.”
Still, she did a good job of saying how the report ended with the line that IndyCar is “the best pure racing motorsports league in the U.S.” but then contradicts itself by offering ideas that remove the “pure racing” aspect of the equation. Among them, the possibility of a playoff at year’s end.
Noted open-wheel reporter Robin Miller, one of NBC Sports Network’s 2012 pit reporters who has done the “grid run” for two years, offered a more humorous take in his feature, “My IndyCar fixes for only $29.95.”
To the suggestion of a condensed season of 15 races in 19 weeks, Miller wrote the schedule needs expanding because six months out of the public consciousness is bad for business. A marketing strategy wanting to promote IndyCar drivers as “daredevils” triggered this: “Indy car racing has always been faster and more dangerous than stock cars so what now, shoot drivers out of a cannon in pre-race introductions and put a ramp on the front stretch at Iowa?”
Autoextremist editor Peter De Lorenzo took the report further to task, going so far as to say the series should no longer operate under the ownership of the Indianapolis Motor Speedway and Hulman-George family.
Lastly, RACER magazine editor David Malsher took a deep, detailed look beyond just the report in addressing a number of ideas IndyCar should consider to enhance its relevance. Embracing a new technological formula that would remove the “easy” bit of driving, and using some good quotes from interviews, notably one from two-time CART champion Gil de Ferran saying “An IndyCar should be an intimidating beast,” were among the suggestions.