NASCAR “telenovela” to debut in April

2 Comments

Wheel-to-wheel action on the track and a love triangle between drivers off of it are the core elements of one of NASCAR’s latest attempts to woo the Latino market: A telenovela.

“Arranque de Pasion: La Historia de Ela,” which will debut online next month before hitting TV screens in May, takes place in a fictionalized version of NASCAR and stars Mexican actress Kate Del Castillo (pictured) as female racer Ela Rivella, who’s caught between two racing brothers.

North America’s most popular motorsports category has been involved as a co-producer in the project, keeping watch over authenticity and content matters.

“It’s our opportunity to meet [Latinos] where they’re at, within the genres they’re already invested in,” NASCAR vice president of entertainment marketing Zane Stoddard told the AP’s Greg Beacham. “I feel like our sport is uniquely accessible in terms of relationships, family and all the things that drive television shows.”

However, it appears that NASCAR is letting the show’s production company handle creation of any dramatic, over-the-top plot twists that come with any proper telenovela, with Stoddard instead mentioning his series’ role as more of a “sounding board.”

“Because the novela is such a specific kind of story, very dramatic, we didn’t want to pretend we understood the kind of storytelling that takes place in [them],” he said. “We know what we know, and we know what we don’t know. We rely primarily on them to begin with the story and then allow us…to layer authenticity over it.”

Takuma Sato’s likeness revealed on Borg-Warner Trophy (PHOTOS)

Photos; Walt Kuhn
1 Comment

INDIANAPOLIS – Rather than the traditional December unveil, this year’s reveal newest likeness added to the Borg-Warner Trophy came Tuesday at the Indianapolis Motor Speedway Museum.

Takuma Sato got to see the result of the sculpting done by William Behrends and then turned from wax, clay and ceramic into sterling silver on Tuesday evening, as the winner of the 101st Indianapolis 500 presented by PennGrade Motor Oil saw his face revealed on the trophy.

Sato took the No. 26 Ruoff Home Mortgage Honda for Andretti Autosport to the win in thrilling fashion this year over Helio Castroneves, denying the Brazilian his fourth Indianapolis 500 victory in the process. It atoned for his near-miss in 2012, driving for Rahal Letterman Lanigan Racing, the team he’ll return to in 2018.

It’s been a whirlwind last week-plus for Sato, doing the podium interviews at the Japanese Grand Prix, reflecting on his Indianapolis 500 triumph, then sharing the victory spoils with another Japanese pilot in Yoshihide Muroya, who won the Red Bull Air Race World Championship at Indianapolis this weekend.

Photos of Sato’s face on the most unique trophy in sports are below. This post will be updated following tonight’s full unveil. (All photos: Walt Kuhn)