F1 still trying to capture hearts of Chinese fans

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With this year’s running of the Chinese Grand Prix, Formula One has now been in the most populous nation on Earth for ten years. But it appears that most of the potential for the sport in China remains untapped despite a decade of racing.

Chinese viewership for the World Championship dropped in 2012, causing F1 kingpin Bernie Ecclestone (pictured, left) to call in regional broadcasters to show the series in the country instead of a national network. In addition, F1’s sponsor portfolio only has a limited number of Chinese companies, and attendance for the Grand Prix in Shanghai has been spotty at times over the years.

Although Chinese-born Ma Qing Hua currently sits as a reserve driver for Caterham, there isn’t a top Chinese driver in the series and that can’t be helping matters in regards to sparking local interest in the sport. After all, everybody loves the hometown hero (or home-country hero, in this case).

Then there’s the fact that the Chinese fan base is still relatively green when it comes to F1 and motorsports in general — not to mention relatively cash-strapped.

“At the end, it’s all about culture of motorsport in China,” said Shanghai-based F1 journalist Frankie Mao to the Associated Press. “We have fans, but they’re young and can’t afford the high expenses of luxury goods and F1 is luxury. China does have rich people. They love sport cars, but they don’t understand what motorsport really is.”

Things may be getting better, as the AP reports that 90 percent of tickets for this weekend’s Grand Prix have been sold. But in the eyes of McLaren team principal Martin Whitmarsh, he feels that the sport hasn’t done enough to engage the Chinese and may have to re-think its outreach altogether.

“If you take a new product into a new market, ordinarily you have a marketing plan and you advertise,” Whitmarsh said to the AP. “We’ve put ourselves outside Shanghai and we expect them to come and find us. We need to work a little harder.

“We as a sport are a little bit arrogant. We’re F1. We arrive and people will want to come to see us. But China doesn’t need us.”

Dakar Rally: Potential winners starting to come into focus after Stage 11

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Editor’s note: Check out expanded video highlights of Stage 11 Thursday at 5:30 p.m. ET on NBCSN.

Stage 11 of the 2018 Dakar Rally is history and things are really tightening up in the overall standings.

With three stages left – Thursday, Friday and Saturday – several competitors are either pulling away or the battle for the championship is getting tighter.

For example:

* In Trucks, we are seeing the tightest battle in the standings. Argentina’s Federico Villagra leads the overall rankings, but Russia’s Eduard Nikolaev is only one minute, 7 seconds behind. Belarus’s Siarhei Vlazovich is a distant third (3:07:22 behind) and likely won’t have enough time to recover in the final three stages to make a last-ditch bid for the championship.

* In Bikes, Austria’s Matthias Walkner has a 32 minute, 00 second lead over Argentina’s Kevin Benavides. In fact, second through fourth place in the overall standings are less than an hour behind Walkner, meaning anything can happen and there could still be a major shuffling in the final three stages.

* In UTVs, Brazil’s Reinaldo Varela holds a relatively slim 44 minute, 33 second lead over France’s Patricie Garroueste, with Peru’s Juan Uribe Ramos a distant third in the overall standings at 1:53:58 behind.

MORE: Dakar Rally Stage 11 video highlights: Cars, Bikes, Trucks, Quads

Wednesday’s Stage 11 went from Belen, Argentina to Chilecito, Argentina.

Three stages remain to be completed in the 14-stage event, all in Argentina.

Stage 12 kicks off this morning from Chilecito, Argentina and ends in San Juan, Argentina

Here’s recaps of the top three classes from Wednesday’s Stage 11 – Bikes, Cars and Trucks – as well as how the Quads and UTVs look with three more stages remaining.

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BIKES

Australia’s Toby Price avenged his terrible round on Tuesday – when he lost almost an hour’s time after getting lost in a river bed – to bounce back and win Wednesday’s Stage 11.

Price, the 2016 Rally Bikes champion, finished ahead of Argentina’s Kevin Benavides and France’s Antoine Meo in the stage, and the win also allowed Price to move up to third in the overall standings.

Also of note, Spain’s Joan Barreda Bort, who came into Stage 11 ranked second in the overall rankings behind Austria’s Mathias Walkner, withdrew from the Rally. It’s unclear if the reason for Barreda Bort’s decision was mechanical or medical.

Here’s the Stage 11 results, as well as updated overall rankings:

  1. Australia’s Toby Price, KTM, 4:01:33
  2. Argentina’s Kevin Benavides, Honda, 4:03:11
  3. France’s Antoine Meo, KTM, 4:08:04
  4. S.’s Ricky Brabec, Honda, 4:09:07
  5. Austria’s Matthias Walkner, KTM, 4:12:34

AMERICAN RIDERS

4th: Ricky Brabec, Honda, 4:09:07

13th: Andrew Short, Husqvarna, 4:37:55

14th: Mark Samuels, Honda, 4:38:00

23rd: Shane Esposito, KTM, 4:58:49

68th: Bill Conger, Husqvarna, 7:25:28

OVERALL 

  1. Austria’s Matthias Walkner
  2. Argentina’s Kevin Benavides, 32:00 behind
  3. Australia’s Toby Price, 39:17 behind
  4. Spain’s Gerard Farres, 49:17 behind
  5. France’s Antoine Meo, 59:05 behind

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CARS

The Netherlands’ Bernhard ten Brinke, who has been doing some strong racing and high finishing in recent stages, was the top finisher in Stage 11.

It was ten Brinke’s second career stage win in the Rally, having done so the first time in 2016.

France’s Cyril Despres finished second, followed by Spain’s Carlos Sainz in third.

Here’s the Stage 11 results, as well as updated overall rankings:

  1. The Netherlands’ Bernhard ten Brinke, Toyota, 4:10:54
  2. France’s Cyril Despres, Peugeot, 4:15:29
  3. Spain’s Carlos Sainz, Peugeot, 4:15:34
  4. France’s Stephane Peterhansel, Peugeot, 4:15:44
  5. Qatar’s Nasser Al-Attiyah, Toyota, 4:16:50

OVERALL 

  1. Spain’s Carlos Sainz
  2. France’s Stephane Peterhansel, 1:00:45 behind
  3. Qatar’s Nasser Al-Attiyah, 1:24:02 behind
  4. The Netherlands’ Bernhard ten Brinke, 1:27:35 behind
  5. South Africa’s Giniel de Villiers, 1:40:05 behind

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TRUCKS

Belarus’s Siarhei Vlazovich won his first career stage in the Rally, and maintained his third-place ranking in overall standings with three more stages to go.

Argentina’s Federico Villagra finished second while Russia’s Dmitry Sotnikov was third.

But perhaps the biggest news in the class is the overall rankings, with Argentina’s Federico Villagra holding the lead, but Russia’s Eduard Nikolaev is just one minute, seven seconds behind.

Here’s the Stage 11 results, as well as updated overall rankings:

  1. Belarus’s Siarhei Vlazovich, Maz, 5:14:10
  2. Argentina’s Federico Villagra, Iveco, 5:15:34
  3. Russia’s Dmitry Sotnikov, Kamaz, 5:43:01
  4. Czech Republic’s Martin Kolomy, Tatra, 5:44:34
  5. Netherlands’ Gert Huznik, Renault, 5:48:23

OVERALL 

  1. Argentina’s Federico Villagra
  2. Russia’s Eduard Nikolaev, 0:01:07 behind
  3. Belarus’s Siarhei Vlazovich, 3:07:22 behind
  4. Russia’s Airat Mardeev, 4:40:00 behind
  5. Kazakhstan’s Artur Ardavichus, 5:28:39 behind

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QUADS

  1. Argentina’s Nicolas Cavigliasso, Yamaha, 5:20:45
  2. Chile’s Ignacia Casale, Yamaha, 5:35:59
  3. Kazakhstan’s Dmitry Shilov, Yamaha, 5:55:34
  4. Argentina’s Jeremias Gonzalez Ferioli, Yamaha, 5:57:40
  5. France’s Alex Dutrie, Yamaha, 5:28:24

OVERALL

  1. Chile’s Ignacio Casale
  2. Argentina’s Nicolas Cavigliasso, 1:34:13 behind
  3. Argentina’s Jeremias Gonzalez Ferioli, 2:09:15 behind
  4. France’s Alex Dutrie, 3:56:48 behind
  5. Brazil’s Marcelo Medeiros, 4:22:22 behind

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SxS UTV

  1. France’s Patricie Garrouste, Polaris, 6:02:44
  2. Brazil’s Reinaldo Varela, Can-Am, 6:06:23
  3. Argentina’s Leonel Larrauri, Can-Am, 6:13:54
  4. France’s Claude Fournier, Polaris, 6:52:15
  5. Spain’s Jose Pena Campos, Polaris, 6:54:13

OVERALL 

  1. Brazil’s Reinaldo Varela
  2. France’s Patricie Garroueste, 44:33 behind
  3. Peru’s Juan Uribe Ramos, 1:53:58 behind
  4. Spain’s Jose Pena Campos, 8:46:25 behind
  5. France’s Claude Fournier, 8:56:52 behind

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THURSDAY’S SCHEDULE:

Stage 12 takes place Thursday, going from Chilecito, Argentina to San Juan, Argentina

After Thursday, only two stages remain in the 2018 Rally on Friday and Saturday.

MORE: Dakar Rally daily stages schedule, NBCSN broadcast schedule, list of all competitors.

MORE: Stage 10 wrapup

MORE: Stage 9 cancelled due to weather, impassible course conditions

MORE: Stage 8 wrapup

MORE: Stage 7 wrapup

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MORE: Stage 3 wrapup

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MORE: Stage 1 wrapup