Monaco GP on NBC is most-watched F1 race in U.S. since 2007

13 Comments

NBC’s live broadcast of the Monaco Grand Prix this past Sunday morning was watched by nearly 1.5 million viewers, making it the most-watched Formula One™ race on U.S. television in six years, and up 241% vs. last year’s race, which aired on SPEED, according to Fast National data provided today by the The Nielsen Company.

The Monaco Grand Prix (7:59-10:30 a.m. ET/4:59-7:30 a.m. PT), which was broadcast live on U.S. network television for the first time, was watched by 1.456 million viewers and scored a 1.0 household rating. It is the most-watched F1 race on U.S. television in six years, since FOX broadcast the Canadian Grand Prix in the afternoon in 2007 (6/10/07, 1.494 million).

Viewership for the race was up 241% vs. last year’s Monaco telecast on SPEED (427,000 viewers), and was up 40% vs. FOX’s four-race F1 average last year (1.038 million), all of which were broadcast in the afternoon.

NBC tallied triple-digit increases vs. SPEED’s telecast last year among two key demographics, Adults 18-49 (461,000 vs. 127,000, up 263%) and Adults P25-54 (674,000 vs. 160,000, up 321%).

The next F1 race is the Canadian Grand Prix, which will air live on NBC at 2 p.m. ET on Sunday, June 9. For more information on the NBC Sports Group’s F1 coverage, including the Canadian Grand Prix, click here.

Dakar Rally Stage 10 video highlights: Cars, Bikes, Trucks, Quads

Getty Images
Leave a comment

After Monday’s Stage 9 was washed out due to weather and impassable course conditions, the 40th Dakar Rally resumed with Stage 10 on Tuesday.

Several top competitors struggled during the course of the stage, with some even being eliminated due to crashes or injuries.

Here’s some of the best video action of the stage, as seen on NBCSN:

BIKES: Matthias Walkner wins Stage 10 of after a major shakeup.

CARS: Carlos Sainz plays it safe in Stage 10

Stephane Peterhansel took the overall stage win while Cars leader Carlos Sainz played it safe and came in third.

TRUCKS: The Netherlands’ Ton van Genugten wins the stage, but Russia’s Eduard Nikolaev, who finished fourth Tuesday, continues to hold the overall lead.

 

QUADS: Nicolas Cavigliasso bests Gonzalez Ferioli in Stage 10, but Ignacio Casale continues to make a push for his second Dakar crown.

Stage 11 is Wednesday and runs from Belen, Argentina to Fiambala, Argentina.