Sonoma Raceway to honor memory of late PR chief John Cardinale

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Sonoma Raceway will honor its late public relations director, John Cardinale, during this weekend’s 25th Toyota/SaveMart 350 activities.

Cardinale passed away in March after a two-year fight with stage IV gastric cancer. He had worked at the track since 1998 and was promoted to Vice President of Media and Community Relations in 2003, a post he held until his death. He also held the dual role of Vice President of Marketing from 2007 through 2012, as well.

Cardinale will be inducted into the track’s Wall of Fame and the media center will be renamed as the “John Cardinale Media Center” in his honor this Friday. His wife Andrea and daughters Emma and Lauren will accept the honors on his behalf.

Cardinale was one of the most popular and respected PR directors in NASCAR. Among the many honors the Bay Area native received during his career included NASCAR Track PR Representative of the Year in 2009 and posthumously received the National Motorsports Press Association “Spirit Award” last month. He also was an award-winning sportswriter for 10 years before joining the track’s administrative staff.

“John was not only our dear friend and colleague, he was a major contributor to the growth and success of this organization,” Steve Page, president and general manager of Sonoma Raceway, said in a statement. “Although he is not with us physically, his spirit surrounds us and carries forward in everything we do. These two tributes will ensure John has a permanent presence at the raceway and provide us a daily reminder of how fortunate we were to have him in our lives.”

Among the more popular media events and promotions that were Cardinale’s brainchild was to have drivers like NASCAR Hall-of-Famer Rusty Wallace ride along with officers from the California Highway Patrol and “ticket” drivers who were obeying all traffic laws behind the wheel. Only in this case, drivers pulled over received free tickets to the race from Wallace rather than an actual citation.

Cardinale also held a number of media events that included NASCAR drivers piloting their race cars — at the posted speed limit, in case you wondered — across the world famous Golden Gate Bridge.

Pirelli reveals new super-hard, hyper-soft F1 tires in Abu Dhabi

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Pirelli has confirmed it will add two new tires to its range for the 2018 Formula 1 season, launching the ‘super-hard’ and ‘hyper-soft’ compounds in Abu Dhabi on Thursday.

Pirelli currently makes three of its five dry compounds available to teams for each race weekend, and despite varying selections across the course of the season has struggled to offer much in terms of strategy options, with one-stop races being the norm.

The hope is that the addition of two new tire compounds and a re-alignment of their durability will offer teams more choices in races.

Pirelli confirmed plans to introduce a new softest tire below the current ultra-soft earlier this month, inviting fans to pick a name.

The pink-colored compound will be known as the ‘hyper-soft’ from next year, with the arrival of a new ‘super-hard’ (colored ‘ice blue’) also being confirmed at a launch event in Abu Dhabi on Thursday.

“Compared to this year, when the tires grew by 25% to fit a brand-new generation of cars, the changes for next year are less far-reaching,” Pirelli head of car racing Mario Isola said.

“However, we’re pleased to present some important innovations with softer and faster compounds across the range: including the new hypersoft.

“We realized that, under the unique circumstances of this year, some of our 2017 compounds were perhaps conservative: the tires we have created for 2018 addresses this, in line with the objective of having around two pit stops at most races.

“However, the fundamental design concept of the tires hasn’t changed next year, preserving the attributes that all drivers have appreciated this year and allowing them to push hard from the start to the finish of each stint.

“The new range consists of faster tires that should lead to even harder and more spectacular racing in 2018.”

Besides the seven dry compounds made available, there will be the two rain tires – wet and intermediate – taking it to a total of nine for the 2018 season.