Social media a boon to F1, NASCAR — but IndyCar lags


NASCAR and Formula One have embraced social media. But IndyCar is struggling to keep up with its motorsports counterparts.

In a Wednesday story on, Indianapolis Business Journal sports reporter Anthony Schoettle gives a social media breakdown that shows IndyCar is trailing in the Twitter world.

“In terms of Twitter followers, NASCAR is king, with more than 1.1 million as of Tuesday morning. Formula One’s official Twitter account has a tick under 538,000. The IndyCar Series has just short of 92,000. Formula One has built its large following with just over 5,000 tweets, compared with the IndyCar Series’ 21,700. NASCAR has more than 37,000.”

That lack of social media prowess may also play a role in IndyCar being somewhat stagnant when it comes to attracting new fans — and more importantly, new sponsors and their fat wallets, Schoettle writes.

“IndyCar Series executives have their hands full trying to bolster the all-important live attendance and television viewership numbers that drive sponsors to be a part of their series.

“But there’s another set of numbers to be concerned about, and it clearly has the attention of sponsors.

“Twice in the last month, I’ve gotten newsletters from prominent firms representing sports sponsors listing the social media following of the major auto racing series. The numbers don’t lie. And for IndyCar, the numbers aren’t particularly good.”

Indianapolis 500 winner Tony Kanaan has 606,000 Twitter followers, according to IBJ, many of them new followers after Kanaan won the world’s most famous race last month. But the numbers drop off dramatically afterward: Part-time IndyCar (and NASCAR part-timer) A.J. Allmendinger has over 109,000 followers (most likely from his full-time NASCAR days). Dario Franchitti is close to 100,000 followers and Helio Castroneves is just under 87,500.

As Schoettle noted, “The other top full-time IndyCar drivers have well below 75,000, and most are under 50,000.”

By comparison, two former IndyCar drivers lead the way: Danica Patrick (nearly 919,000 followers) and even Juan Pablo Montoya, who has struggled since transitioning from Formula One to NASCAR in 2007, has 745,000 followers.

And there lies an interesting irony. Even though both Patrick and Montoya have done little in their NASCAR careers to date, they still far outrank fellow series racers like five-time champion Jimmie Johnson (436,000 followers), four-time champ Jeff Gordon (nearly 419,000) and defending Sprint Cup champ Brad Keselowski (417,000).

Keselowski picked up more than 100,000 new followers in the span of just over one hour when the 2012 Daytona 500 was red-flagged after Montoya ran into the back of a track jet dryer, igniting a monstrous plume of flame that damaged the racing surface at Daytona International Speedway, requiring emergency repairs before the race could restart. During the down time, Keselowski tweeted away behind the wheel of his parked race car, and with some well-placed prodding by Fox Sports TV, fans signed up to follow Keselowski in record numbers.

But while Formula One the sanctioning body trails NASCAR in Twitter followers, that can’t be said about F1’s drivers. They blow the roof off: Fernando Alonso (1.7 million), Lewis Hamilton (1.6 millon) and Jenson Button (1.5 million).

Lorenzo looking to Honda, Ducati for help in MotoGP title race

ALCANIZ, SPAIN - SEPTEMBER 27:  Jorge Lorenzo of Spain and Movistar Yamaha MotoGP celebrates the victory on the podium at the end of the MotoGP race during the MotoGP of Spain - Race at Motorland Aragon Circuit on September 27, 2015 in Alcaniz, Spain.  (Photo by Mirco Lazzari gp/Getty Images)
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Jorge Lorenzo hopes that he can get some help from the Honda and Ducati riders in his championship battle with Yamaha teammate Valentino Rossi in the final four races of the 2015 MotoGP season.

Lorenzo currently trails Rossi by 14 points at the top of the riders’ championship, and with just four races to go, barring an unlikely run of results, the title will go to a Yamaha rider for the first time since 2012.

The formbook offers little in the way of clues for the Lorenzo/Rossi battle, for although Lorenzo has won more races, Rossi has been more consistent, finishing off the podium just once this season.

Lorenzo had hoped to reel Rossi in last time out at Motorland Aragon, but the Italian rider managed to finish third, minimizing the damage of his teammate’s victory.

Nevertheless, Lorenzo was pleased to bounce back after two disappointing races at Silverstone and Misano, having lost ground on Rossi in the title race.

“I am very happy with this victory because it came after two races that were a bit disappointing and I expected to take more points, but due to a few factors and especially the weather, I failed to achieve the desired result,” Lorenzo said. “The victory in Motorland [Aragon] was crucial.”

Rossi was beaten to second place by Honda’s Dani Pedrosa after a titanic battle in the closing stages of the last race, and Lorenzo hopes that the Spaniard, among others, could aid his cause inadvertently again in the remaining four races.

“[Pedrosa] was very strong and it was useful to recover the points lost earlier and it has given me more chances to recover with four races left until the end,” Lorenzo said.

“But [Marc] Marquez or maybe the two Ducati riders could also stand in front of Valentino and take away some points. It is a real possibility, but very dangerous for us both.”

The next round of the MotoGP season takes place at Motegi, Japan next weekend.

Steiner: Haas F1 Team could not afford rookie mistakes

KANNAPOLIS, NC - SEPTEMBER 29:  (L-R) Gunther Steiner, team principal of Haas F1 Team, Romain Grosjean of France, and Gene Haas, owner of Haas F1 Team, pose for a photo opportunity after Haas F1 Team announced Grosjean as their driver for the upcoming 2016 Formula 1 season on September 29, 2015 in Kannapolis, North Carolina.  (Photo by Jared C. Tilton/Stewart-Haas Racing via Getty Images)
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Günther Steiner has said that Haas Formula 1 Team could not afford to have its drivers making rookie mistakes during its debut season in the sport, reasoning the decision to only sign experienced racers for 2016.

On Tuesday, Haas unveiled Lotus driver Romain Grosjean as its first signing for next season, luring the Frenchman away from Enstone after ten years of association.

The second seat is set to go to either Esteban Gutierrez or Jean-Eric Vergne, who both work as development drivers for Ferrari and both have at least two seasons of racing under their belt.

As team principal, Steiner (pictured left) will work under team owner Gene Haas, and said that both had agreed that a rookie driver for season one would be unwise.

“We looked around a lot to find the right guy because we wanted somebody with experience but still hungry to do something, to go with us this long way,” Steiner explained.

“I started talks with the management of Romain in Barcelona to see if he’s interested and, you know, we spoke to quite a few drivers, and in the end I spoke also with technical people, what they think about Romain, how he develops a car.

“We have got a steep mountain to climb here, new team, all new team members, so we needed somebody who knows what he’s doing. I think in the end we found the right guy because he has so much ‘want to drive’ now, and he’s still aggressive or still wants it.

“He’s not [so] young anymore that he’s inexperienced. We lose time by having accidents or doing rookie mistakes. I think we just picked the best one out there for what we are doing, and we focused on him and got him, and we are very happy and we are looking forward to working with him.”