Social media a boon to F1, NASCAR — but IndyCar lags

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NASCAR and Formula One have embraced social media. But IndyCar is struggling to keep up with its motorsports counterparts.

In a Wednesday story on IBJ.com, Indianapolis Business Journal sports reporter Anthony Schoettle gives a social media breakdown that shows IndyCar is trailing in the Twitter world.

“In terms of Twitter followers, NASCAR is king, with more than 1.1 million as of Tuesday morning. Formula One’s official Twitter account has a tick under 538,000. The IndyCar Series has just short of 92,000. Formula One has built its large following with just over 5,000 tweets, compared with the IndyCar Series’ 21,700. NASCAR has more than 37,000.”

That lack of social media prowess may also play a role in IndyCar being somewhat stagnant when it comes to attracting new fans — and more importantly, new sponsors and their fat wallets, Schoettle writes.

“IndyCar Series executives have their hands full trying to bolster the all-important live attendance and television viewership numbers that drive sponsors to be a part of their series.

“But there’s another set of numbers to be concerned about, and it clearly has the attention of sponsors.

“Twice in the last month, I’ve gotten newsletters from prominent firms representing sports sponsors listing the social media following of the major auto racing series. The numbers don’t lie. And for IndyCar, the numbers aren’t particularly good.”

Indianapolis 500 winner Tony Kanaan has 606,000 Twitter followers, according to IBJ, many of them new followers after Kanaan won the world’s most famous race last month. But the numbers drop off dramatically afterward: Part-time IndyCar (and NASCAR part-timer) A.J. Allmendinger has over 109,000 followers (most likely from his full-time NASCAR days). Dario Franchitti is close to 100,000 followers and Helio Castroneves is just under 87,500.

As Schoettle noted, “The other top full-time IndyCar drivers have well below 75,000, and most are under 50,000.”

By comparison, two former IndyCar drivers lead the way: Danica Patrick (nearly 919,000 followers) and even Juan Pablo Montoya, who has struggled since transitioning from Formula One to NASCAR in 2007, has 745,000 followers.

And there lies an interesting irony. Even though both Patrick and Montoya have done little in their NASCAR careers to date, they still far outrank fellow series racers like five-time champion Jimmie Johnson (436,000 followers), four-time champ Jeff Gordon (nearly 419,000) and defending Sprint Cup champ Brad Keselowski (417,000).

Keselowski picked up more than 100,000 new followers in the span of just over one hour when the 2012 Daytona 500 was red-flagged after Montoya ran into the back of a track jet dryer, igniting a monstrous plume of flame that damaged the racing surface at Daytona International Speedway, requiring emergency repairs before the race could restart. During the down time, Keselowski tweeted away behind the wheel of his parked race car, and with some well-placed prodding by Fox Sports TV, fans signed up to follow Keselowski in record numbers.

But while Formula One the sanctioning body trails NASCAR in Twitter followers, that can’t be said about F1’s drivers. They blow the roof off: Fernando Alonso (1.7 million), Lewis Hamilton (1.6 millon) and Jenson Button (1.5 million).

Bottas tops final Baku F1 practice ahead of Raikkonen

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Valtteri Bottas closed out Formula 1 practice for the Azerbaijan Grand Prix in Baku at the head of the field after edging out Ferrari rival Kimi Raikkonen in the closing stages of FP3.

Bottas led Mercedes to the top of the classification in final practice with a fastest lap of 1:42.742 to finish 0.095 seconds clear of Raikkonen, the pair having exchanged blows in the final 15 minutes in the battle for P1.

After a mixed Friday, Mercedes appeared more comfortable through final practice as Lewis Hamilton completed the top three, four-tenths down on Bottas’ time.

Ferrari, meanwhile, was left to rely on Raikkonen at the front as drivers’ championship leader Sebastian Vettel suffered a setback.

The German driver was forced to pit with 20 minutes to go due to a problem on his car – an apparent hydraulics issue – prompting his mechanics to set to work quickly in a bid to resolve the problem ahead of qualifying.

After finishing both FP1 and FP2 as the fastest driver, Max Verstappen could not complete a hat-trick in FP3 as he was forced to park up at the side of the track late on, citing a shutdown on his car after reporting an earlier engine issue.

Joylon Palmer was another driver to hit trouble, suffering an engine fire in the early part of the session that meant he had to park up in the run-off area. After crashing out of FP2 on Friday, the already-under pressure Briton will head into qualifying on the back foot, if indeed Renault can fix his car in time.

Back on the timesheets, it was Daniel Ricciardo who followed the top three, taking fourth for Red Bull. Despite his stoppage, Verstappen did enough to take sixth in FP3, trailing Force India’s Esteban Ocon.

Felipe Massa wound up seventh for Williams ahead of Daniil Kvyat and Lance Stroll, while Sergio Perez took P10 overall.

Qualifying for the Azerbaijan Grand Prix is live on CNBC and the NBC Sports app from 9am ET on Saturday, with a re-air at 1pm ET on NBCSN.

George Russell gets Mercedes F1 test duties in Hungary

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Mercedes has confirmed that junior driver George Russell will enjoy his first Formula 1 test at the beginning of August at the Hungaroring following the Hungarian Grand Prix race weekend.

Russell, 19, joined Mercedes’ junior program back in January, balancing his simulator duties with the German marque with a full-season drive in the GP3 Series.

Russell won the British Formula 4 title back in 2014 before spending two years in FIA European Formula 3, coming third in the championship last year.

Russell will now get a chance to impress for Mercedes in the W08 car on August 1 and 2 at the Hungaroring, fulfilling its young driver allocation for in-season testing.

“I’m just so excited to be testing the W08. I’ve probably driven more virtual laps than anyone else with this car so it’s going to be incredible to drive it in reality,” Russell said.

“My biggest priority is to do a good job for the team, to tick off the items on the engineers’ program, and make sure we get the most out of the car and our running over the two days.”

Russell is one of three junior drivers currently on Mercedes’ books, with Esteban Ocon and Pascal Wehrlein both already racing in F1 with Force India and Sauber respectively.

Road America weekend, Friday notes

Abnormal USF2000 podium of Malukas, VeeKay, Kohl. Photo: Indianapolis Motor Speedway, LLC Photography
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ELKHART LAKE, Wis. – The Verizon IndyCar Series had two practice sessions today (you can see linkouts to practice one, and practice two, here). But it was far from the only action at Road America.

With seven sessions from the Mazda Road to Indy presented by Cooper Tires and three sports car sessions, two Pirelli World Challenge and the first Battery Tender Global MX-5 Cup presented by BFGoodrich Tires race, it was a very busy day of action.

Notes from all of those sessions are below.

MRTI

  • In USF2000, a rare occasion happened. Oliver Askew not only didn’t win the first race of the weekend, but had a mechanical issue that sent him to pit road. It opened the door for Dutch driver Rinus VeeKay (full surname of Van Kalmthout) to capture his first series win in a banner day for Augie Pabst’s Oconomowoc, Wis.-based team. Pabst Racing finished first (VeeKay), third (Lucas Kohl, in his first podium) and fourth (Calvin Ming, after starting 15th). Splitting them up was BN Racing’s David Malukas, the young Chicago native having scored a surprise pole position in the morning, finishing an impressive second place.
  • The first Pro Mazda race of the weekend saw Victor Franzoni on top over Anthony Martin, as the two championship combatants this season continued their bout. Martin (Cape Motorsports) and Franzoni (Juncos Racing) exchanged the lead early before Franzoni got past, then waltzed away. Team Pelfrey’s Nikita Lastochkin finished third for his first podium finish of his Mazda Road to Indy career, after two years in USF2000 and now into his first Pro Mazda season.
  • An intriguing Indy Lights qualifying session for race one saw Freedom 100 winner Matheus Leist continue his recent form. The Brazilian rookie edged Carlin teammate Neil Alberico for the top spot, with Ryan Norman best of Andretti Autosport’s quartet in third. Points leader Kyle Kaiser (Juncos Racing) starts fourth while Nico Jamin (Andretti) is fifth, Wisconsinite Aaron Telitz (Belardi) 11th and Colton Herta (Andretti/Steinbrenner) 13th. Zachary Claman De Melo (Carlin) did not qualify due to a mechanical issue. Kaiser led practice earlier in the day.
  • The Mazda Road to Indy presented by Cooper Tires held three other sessions on Friday. As noted, Malukas won the pole for the first USF2000 race held earlier Friday. Qualifying for the second race took place after IndyCar second practice, and saw VeeKay on pole. In qualifying for Pro Mazda race two, the grid is jumbled after an apparent strategic error cost Franzoni a proper lap time. A red flag meant he wasn’t able to set a realistic time and he will start from 15th and last on Saturday. Meanwhile Martin will be on the pole for Saturday’s race.

RESULTS

Indy Lights: Weekend Results
Pro Mazda: Weekend Results
USF2000: Weekend Results

SPORTS CARS

Photo: Global MX-5 Cup
  • Patrick Gallagher edged Bryan Ortiz by just 0.0263 of a second in a new record closest finish in Battery Tender Global MX-5 Cup presented by BFGoodrich Tires, which breaks the record for the second time in three races. After Robert Stout beat Gallagher by 0.0632 at Indianapolis, Gallagher turned the tables with his win today, moving his McCumbee McAleer Racing Mazda MX-5 Cup car to the outside of Ortiz exiting Turn 14.
  • Pirelli World Challenge had only two sessions total today, one practice apiece for GT and GTS/TC.

RESULTS

MX-5 Cup: Weekend Results
PWC: Weekend Results

Tony Stewart to race in Rico Abreu fundraiser at Calistoga

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SONOMA, Calif. (AP) NASCAR is back at Sonoma Raceway and the defending race winner won’t be part of the field on Sunday.

Tony Stewart, who scored the last of his 49 career victories here, is retired now and watches the Cup races as a team owner. He still plans to race this weekend.

Stewart will run at Calistoga Speedway in an event that is being largely promoted by Rico Abreu and his father, local businessman David Abreu.

The race used to be called the Wine Country Classic, but has been renamed the Boys and Girls Club Dirt Track Classic. David Abreu designed the event as a fundraiser for a facility to house after-school programs for local children in Calistoga.

“My dad and I have always wanted to promote a race to raise money for the Boys and Girls Club,” Rico Abreu said. “There is a need for it with our demographics and it accommodates hundreds of kids in our valley. It provides them a safe place to learn and grow.”

Rico Abreu, one of the nation’s top dirt track drivers, benefited from the program along with his two siblings in St. Helena.

Stewart, Abreu and Ricky Stenhouse Jr. are among those entered in the Saturday night dirt track event to help draw attendance.

David Abreu, founder of St. Helena’s Abreu Vineyards, is hoping to raise $250,000 for an equipped clubhouse at the Calistoga Boys and Club location. He will give a famous “Macho Magnums” – 40 magnums from his Napa Valley 2010 collection – to the first $100,000 donor.

It will be Stewart’s first Winged Sprint Car start at the Calistoga half-mile. He did win a USAC Western Midget Series race in 1994. He also set the midget track record that same weekend and held it until USAC made its return to the venue in 2008.

“I’m really looking forward to running the Calistoga Speedway since I haven’t raced there since 1994,” Stewart said. “I’m also excited to see all the improvements that have taken place at the track since the last time I’ve been there.”

Abreu is driving as well as promoting and fundraising. He’s competing Saturday night in the Sprint Car Challenge Tour 360’s and the King of the West-NARC 410’s.

“Having Tony Stewart and Ricky Stenhouse Jr. in competition will certainly be an exciting thing for all the fans in Nor-Cal,” said Rico Abreu.

More AP Auto Racing: http://racing.ap.org/