Social media a boon to F1, NASCAR — but IndyCar lags

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NASCAR and Formula One have embraced social media. But IndyCar is struggling to keep up with its motorsports counterparts.

In a Wednesday story on IBJ.com, Indianapolis Business Journal sports reporter Anthony Schoettle gives a social media breakdown that shows IndyCar is trailing in the Twitter world.

“In terms of Twitter followers, NASCAR is king, with more than 1.1 million as of Tuesday morning. Formula One’s official Twitter account has a tick under 538,000. The IndyCar Series has just short of 92,000. Formula One has built its large following with just over 5,000 tweets, compared with the IndyCar Series’ 21,700. NASCAR has more than 37,000.”

That lack of social media prowess may also play a role in IndyCar being somewhat stagnant when it comes to attracting new fans — and more importantly, new sponsors and their fat wallets, Schoettle writes.

“IndyCar Series executives have their hands full trying to bolster the all-important live attendance and television viewership numbers that drive sponsors to be a part of their series.

“But there’s another set of numbers to be concerned about, and it clearly has the attention of sponsors.

“Twice in the last month, I’ve gotten newsletters from prominent firms representing sports sponsors listing the social media following of the major auto racing series. The numbers don’t lie. And for IndyCar, the numbers aren’t particularly good.”

Indianapolis 500 winner Tony Kanaan has 606,000 Twitter followers, according to IBJ, many of them new followers after Kanaan won the world’s most famous race last month. But the numbers drop off dramatically afterward: Part-time IndyCar (and NASCAR part-timer) A.J. Allmendinger has over 109,000 followers (most likely from his full-time NASCAR days). Dario Franchitti is close to 100,000 followers and Helio Castroneves is just under 87,500.

As Schoettle noted, “The other top full-time IndyCar drivers have well below 75,000, and most are under 50,000.”

By comparison, two former IndyCar drivers lead the way: Danica Patrick (nearly 919,000 followers) and even Juan Pablo Montoya, who has struggled since transitioning from Formula One to NASCAR in 2007, has 745,000 followers.

And there lies an interesting irony. Even though both Patrick and Montoya have done little in their NASCAR careers to date, they still far outrank fellow series racers like five-time champion Jimmie Johnson (436,000 followers), four-time champ Jeff Gordon (nearly 419,000) and defending Sprint Cup champ Brad Keselowski (417,000).

Keselowski picked up more than 100,000 new followers in the span of just over one hour when the 2012 Daytona 500 was red-flagged after Montoya ran into the back of a track jet dryer, igniting a monstrous plume of flame that damaged the racing surface at Daytona International Speedway, requiring emergency repairs before the race could restart. During the down time, Keselowski tweeted away behind the wheel of his parked race car, and with some well-placed prodding by Fox Sports TV, fans signed up to follow Keselowski in record numbers.

But while Formula One the sanctioning body trails NASCAR in Twitter followers, that can’t be said about F1’s drivers. They blow the roof off: Fernando Alonso (1.7 million), Lewis Hamilton (1.6 millon) and Jenson Button (1.5 million).

Vettel doesn’t only just win race, but F1’s Driver of the Day honors

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There was no controversy or surprise over the first Driver of the Day vote for Sunday’s Australian Grand Prix in 2017. As in the race, Sebastian Vettel swept to victory in the fan vote put together by Formula 1’s official website.

Vettel pushed Lewis Hamilton early in the race and Hamilton pitted sooner than he’d probably have expected, with Vettel and Scuderia Ferrari completing the “overcut” to move ahead and win the race.

Out front, Vettel gapped the field by several seconds and was never challenged from there, en route to his and Ferrari’s first win since the 2015 Singapore Grand Prix.

The win was Ferrari’s first at Melbourne since 2007 (Kimi Raikkonen) and Vettel’s first there since 2011. In both cases, the driver that won the race went on to win the World Championship.

Stroll gets laps around Albert Park, but DNF in first F1 GP

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MELBOURNE, Australia (AP) Lance Stroll almost got to experience the full package on his first weekend in Formula One, hitting speeds exceeding 320 kph (199 mph), clipping a wall, being handed a grid penalty and skidding through the gravel. All that was missing was the finish.

The 18-year-old Canadian didn’t make it to the finish in his debut for Williams at the season-opening Australian Grand Prix, retiring after an eventful 40 laps around the Albert Park circuit.

“We were running a decent race and the pace was pretty good,” Stroll said. “I had a good start, which was risky although I didn’t plan on it being quite so risky! Some guys braked quite early in front of me and I managed to gain some places.

“Then we managed to have a surprisingly good race. It was my first race, and first weekend, so there are a few positives to take out of it.”

Stroll graduated from development driver to a seat in F1 this season for Williams, which lost Valtteri Bottas to Mercedes.

The son of billionaire investor Lawrence Stroll is mentored by former Ferrari sporting director Luca Baldisserri and won the Formula 3 European championship in 2016.

His first taste of the top level was one he put down to experience, having started at the back of the grid after getting a penalty for needing an unscheduled gearbox change following his crash in practice on Saturday.

“Unfortunately, that incident yesterday cost us a lot of positions in qualifying,” said Stroll, whose top speed was among the fastest in the race, “but today I enjoyed myself and so a big thank you to the team.”

His Williams teammate, 35-year-old Brazilian veteran Felipe Massa, finished sixth to earn some points from the opening weekend.

Stroll avoided a collision with two other drivers on the opening lap and, after an early pit stop for tires, was running as high as 13th before a problem with his front left break ended his race.

“It’s a shame for Lance, who put in a good first drive with some overtakes in his first race in Formula One, so it is a shame that he then had to retire with a brake failure,” Williams chief technical officer Paddy Lowe said. “Clearly that’s an issue we need to get on top for the races to come and make sure we don’t have a repeat.

“But, overall, congratulations to the team … who have built a great car to launch our 2017 campaign.”

Meanwhile, Sauber rookie Antonio Giovinazzi placed 12th on his F1 debut after coming in as a late replacement on Saturday when Pascal Wehrlein withdrew because of fitness problems.

“It was a good race, and I am happy with my performance,” Giovinazzi said. “My objective was to gain more experience and collect mileage in the car. I want to thank the Sauber F1 Team and Scuderia Ferrari again for this opportunity. It was an amazing race weekend for me.”

Sauber team principal Monisha Kaltenborn said it was an impressive performance from the young Italian driver in his first F1 race.

“He showed his potential as well as what the car is capable of,” Kaltenborn said. “The lap times were quite satisfying.”

Craig Breedlove wins 2017 Justice Brothers-Shav Glick Award

Craig Breedlove (left) and Richard Noble look on during the world land speed record attempt by the Thrust SCC at Black Rock Desert, Nevada. Photo: David Taylor/Allsport
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Land-speed record icon Craig Breedlove has been awarded the 2017 Justice Brothers-Shav Glick Award, one of the top honors awarded on the West Coast, and in the world of motorsports. Breedlove is the award’s 18th recipient.

The award was presented prior to today’s Monster Energy NASCAR Cup Series race at Auto Club Speedway in Fontana, Calif.

The full release is below:

Craig Breedlove has been selected as the 2017 recipient of the 18th Annual Justice Brothers-Shav Glick Award. For the 18th year, the Justice Brothers-Shav Glick Award recognizes motorsports personalities who have made distinguished contributions to motorsports in California.

Breedlove was selected by a judging panel, which includes national and California motorsports media, to receive the prestigious 2017 Justice Brothers-Shav Glick Award. Ed Justice, Jr. President & CEO of Justice Brothers, Inc. presented the award during the pre-race ceremonies at the Monster Energy NASCAR Cup Series Auto Club 400 race at Auto Club Speedway.

Craig Breedlove is the first person in history to reach 500 mph and 600 mph, Craig Breedlove, is a land speed legend. Using several turbojet-powered vehicles, all named Spirit of America; he drove to five world land speed records. The Beach Boys’ song Spirit of America was inspired by Breedlove’s land speed record set in 1963. Breedlove was inducted into the Motorsports Hall of America in 1993 and the International Motorsports Hall of Fame in 2000.

Giovinazzi impresses as Sauber sub, finishes 12th on F1 debut

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Antonio Giovinazzi continued his impressive last-minute showing in the Australian Grand Prix weekend by finishing 12th for Sauber on his Formula 1 debut.

Ferrari junior and 2015 GP2 runner-up Giovinazzi was drafted in by Sauber on Saturday to replace Pascal Wehrlein, who withdrew from the race weekend due to an ongoing back injury.

Giovinazzi qualified 16th on Saturday, narrowly missing out on a place in Q2, and then enjoyed a trouble-free race en route to 12th at the checkered flag, two laps down on race winner Sebastian Vettel.

“It was a good race, and I am happy with my performance today,” Giovinazzi said.

“My objective was to gain more experience and collect mileage in the car. I will sit together with my engineers to analyze areas where I can improve.

“I want to thank the Sauber F1 Team and Scuderia Ferrari again for this opportunity. It was an amazing race weekend for me.”

Sauber team principal Monisha Kaltenborn was full of praise for Giovinazzi: “A very impressive performance from Antonio during his first Formula 1 race. He showed his potential as well as what the car is capable of.”

Giovinazzi is now set to return to his reserve driver duties at Ferrari, with Wehrlein expected to be back at full-fitness for the Chinese Grand Prix in two weeks’ time.