Social media a boon to F1, NASCAR — but IndyCar lags

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NASCAR and Formula One have embraced social media. But IndyCar is struggling to keep up with its motorsports counterparts.

In a Wednesday story on IBJ.com, Indianapolis Business Journal sports reporter Anthony Schoettle gives a social media breakdown that shows IndyCar is trailing in the Twitter world.

“In terms of Twitter followers, NASCAR is king, with more than 1.1 million as of Tuesday morning. Formula One’s official Twitter account has a tick under 538,000. The IndyCar Series has just short of 92,000. Formula One has built its large following with just over 5,000 tweets, compared with the IndyCar Series’ 21,700. NASCAR has more than 37,000.”

That lack of social media prowess may also play a role in IndyCar being somewhat stagnant when it comes to attracting new fans — and more importantly, new sponsors and their fat wallets, Schoettle writes.

“IndyCar Series executives have their hands full trying to bolster the all-important live attendance and television viewership numbers that drive sponsors to be a part of their series.

“But there’s another set of numbers to be concerned about, and it clearly has the attention of sponsors.

“Twice in the last month, I’ve gotten newsletters from prominent firms representing sports sponsors listing the social media following of the major auto racing series. The numbers don’t lie. And for IndyCar, the numbers aren’t particularly good.”

Indianapolis 500 winner Tony Kanaan has 606,000 Twitter followers, according to IBJ, many of them new followers after Kanaan won the world’s most famous race last month. But the numbers drop off dramatically afterward: Part-time IndyCar (and NASCAR part-timer) A.J. Allmendinger has over 109,000 followers (most likely from his full-time NASCAR days). Dario Franchitti is close to 100,000 followers and Helio Castroneves is just under 87,500.

As Schoettle noted, “The other top full-time IndyCar drivers have well below 75,000, and most are under 50,000.”

By comparison, two former IndyCar drivers lead the way: Danica Patrick (nearly 919,000 followers) and even Juan Pablo Montoya, who has struggled since transitioning from Formula One to NASCAR in 2007, has 745,000 followers.

And there lies an interesting irony. Even though both Patrick and Montoya have done little in their NASCAR careers to date, they still far outrank fellow series racers like five-time champion Jimmie Johnson (436,000 followers), four-time champ Jeff Gordon (nearly 419,000) and defending Sprint Cup champ Brad Keselowski (417,000).

Keselowski picked up more than 100,000 new followers in the span of just over one hour when the 2012 Daytona 500 was red-flagged after Montoya ran into the back of a track jet dryer, igniting a monstrous plume of flame that damaged the racing surface at Daytona International Speedway, requiring emergency repairs before the race could restart. During the down time, Keselowski tweeted away behind the wheel of his parked race car, and with some well-placed prodding by Fox Sports TV, fans signed up to follow Keselowski in record numbers.

But while Formula One the sanctioning body trails NASCAR in Twitter followers, that can’t be said about F1’s drivers. They blow the roof off: Fernando Alonso (1.7 million), Lewis Hamilton (1.6 millon) and Jenson Button (1.5 million).

NHRA: Tony Schumacher breaks Top Fuel speed record twice, hits a best of 336.57 mph

Photo and videos courtesy NHRA
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The “Shoe” put his foot into it Friday during the first of two days of qualifying for the NHRA Arizona Nationals at Wild Horse Pass Motorsports Park in suburban Phoenix.

Tony Schumacher, an 8-time NHRA Top Fuel champion, rewrote the Top Fuel mph record book twice, while Clay Millican did so once, marking the first time in NHRA history that the national speed record was broken three times in the same day.

Schumacher ran a speed of 334.65 mph in his first qualifying run at 3.649 seconds. Millican surpassed that speed mark in the second round of qualifying with a 335.23 mph effort.

Then Schumacher broke the record yet again in his second qualifying attempt in the U.S. Army Top Fuel dragster with a blistering speed of 336.57 mph at 3.667 seconds.

And with one more day of qualifying Saturday and final eliminations on Sunday, there’s a possibility that the record-setting may not be over.

“It’s only Friday in Phoenix and there is a lot of racing left to be done this weekend, but today tells me that we have an awful lot of power in this car,” Schumacher said. “Working with my crew chief Mike Neff this season continues to pay its dividends, and this team has really gelled so far.”

Also, Brittany Force returned to the track after suffering a hard wreck two weeks ago in the season-opening race in Pomona, California. Force, who did not make a full pass, is currently in the 13th qualifying position with a 4.454-second pass at 172.72 mph.

“It’s going to take a few runs to figure out this car. It is our car from last season. The guys had to haul back to Indy (after the Winternationals), pull this car out, rebuild it and get it here in time,” Force said. “We get two more tomorrow. I’m not worried. Plus, it works better for me, getting slowly back into it.”

In Funny Car, Jack Beckman took the provisional No. 1 qualifying spot with a second qualifying run of 332.43 mph at 3.845 seconds in his Infinite Hero Foundation Dodge Charger R/T.

“When it’s this cold the tracks get so tricky, because it can get so cold that the window for hitting a great run closes,” Beckman said. “I like the fact that we were able to make great back-to-back runs like that, especially after we had some trouble with the car in the semifinals in Pomona.”

In Pro Stock, Alex Laughlin had the hot foot, taking the provisional top spot with a second qualifying run of 209.43 mph at 6.537 seconds in his Hot Wheels Car Care Chevrolet Camaro. Laughlin is looking to earn his first No. 1 qualifying spot of the season and just the second of his Pro Stock career.

“It’s awesome to be able to go to sleep tonight as the current No. 1 qualifier,” Laughlin said. “Obviously anything can change tomorrow, but we ran stellar times during testing and I don’t know if it’s the car or the track but I definitely hope that we are finally connecting the dots.”

Qualifying continues at 3:30 p.m. ET on Saturday.

FRIDAY’S RESULTS:

TOP FUEL — 1. Tony Schumacher, 3.649 seconds, 336.57 mph; 2. Steve Torrence, 3.655, 331.85; 3.

Clay Millican, 3.664, 335.23; 4. Richie Crampton, 3.683, 325.30; 5. Billy Torrence, 3.697, 331.45; 6. Blake Alexander, 3.705, 329.58; 7. Antron Brown, 3.717, 333.66; 8. Mike Salinas, 3.737, 326.32; 9. Terry McMillen, 3.740, 316.45; 10. Leah Pritchett, 3.755, 291.07; 11. Doug Kalitta, 3.786, 321.42; 12. Scott Palmer, 3.788, 326.63; 13. Brittany Force, 4.454, 172.72; 14. Greg Carrillo, 4.553, 176.49; 15. Troy Buff, 4.560, 164.53; 16. Kebin Kinsley, 9.187, 74.21.

FUNNY CAR — 1. Jack Beckman, Dodge Charger, 3.845, 332.43; 2. Courtney Force, Chevy Camaro, 3.845, 328.70; 3. Jonnie Lindberg, Toyota Camry, 3.866, 317.27; 4. Tommy Johnson Jr., Charger, 3.879, 328.62; 5. Cruz Pedregon, Camry, 3.888, 333.25; 6. Matt Hagan, Charger, 3.926, 330.88; 7. Robert Hight, Camaro, 3.927, 329.26; 8. J.R. Todd, Camry, 3.944, 324.20; 9. Bob Tasca III, Ford Mustang, 3.971, 316.75; 10. Jeff Diehl, Camry, 4.148, 306.67; 11. Richard Townsend, Camry, 4.244, 235.27; 12. Shawn Langdon, Camry, 4.333, 209.59; 13. Ron Capps, Charger, 4.474, 188.81; 14. Tim Wilkerson, Mustang, 4.551, 182.82; 15. John Force, Camaro, 6.745, 96.00; 16. Del Worsham, Camry, 7.374, 93.25.

Not Qualified: 17. Jim Campbell, 7.402, 91.58.

PRO STOCK — 1. Alex Laughlin, Chevy Camaro, 6.537, 209.49; 2. Chris McGaha, Camaro, 6.545, 210.54; 3. Greg Anderson, Camaro, 6.546, 211.13; 4. Jason Line, Camaro, 6.553, 210.57; 5. Erica Enders, Camaro, 6.554, 209.49; 6. Drew Skillman, Camaro, 6.558, 210.31; 7. Deric Kramer, Camaro, 6.561, 210.41; 8. Vincent Nobile, Camaro, 6.567, 210.08; 9. Bo Butner, Camaro, 6.572, 210.50; 10. Matt Hartford, Camaro, 6.573, 209.65; 11. Kenny Delco, Camaro, 6.581, 209.36; 12. Jeg Coughlin, Camaro, 6.582, 208.84; 13. Tanner Gray, Camaro, 6.591, 209.65; 14. Val Smeland, Camaro, 6.640, 208.65; 15. Steve Graham, Camaro, 6.659, 208.55; 16. Alan Prusiensky, Dodge Dart, 6.690, 206.83.

Not Qualified: 17. Joey Grose, 6.730, 205.94.

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