Social media a boon to F1, NASCAR — but IndyCar lags


NASCAR and Formula One have embraced social media. But IndyCar is struggling to keep up with its motorsports counterparts.

In a Wednesday story on, Indianapolis Business Journal sports reporter Anthony Schoettle gives a social media breakdown that shows IndyCar is trailing in the Twitter world.

“In terms of Twitter followers, NASCAR is king, with more than 1.1 million as of Tuesday morning. Formula One’s official Twitter account has a tick under 538,000. The IndyCar Series has just short of 92,000. Formula One has built its large following with just over 5,000 tweets, compared with the IndyCar Series’ 21,700. NASCAR has more than 37,000.”

That lack of social media prowess may also play a role in IndyCar being somewhat stagnant when it comes to attracting new fans — and more importantly, new sponsors and their fat wallets, Schoettle writes.

“IndyCar Series executives have their hands full trying to bolster the all-important live attendance and television viewership numbers that drive sponsors to be a part of their series.

“But there’s another set of numbers to be concerned about, and it clearly has the attention of sponsors.

“Twice in the last month, I’ve gotten newsletters from prominent firms representing sports sponsors listing the social media following of the major auto racing series. The numbers don’t lie. And for IndyCar, the numbers aren’t particularly good.”

Indianapolis 500 winner Tony Kanaan has 606,000 Twitter followers, according to IBJ, many of them new followers after Kanaan won the world’s most famous race last month. But the numbers drop off dramatically afterward: Part-time IndyCar (and NASCAR part-timer) A.J. Allmendinger has over 109,000 followers (most likely from his full-time NASCAR days). Dario Franchitti is close to 100,000 followers and Helio Castroneves is just under 87,500.

As Schoettle noted, “The other top full-time IndyCar drivers have well below 75,000, and most are under 50,000.”

By comparison, two former IndyCar drivers lead the way: Danica Patrick (nearly 919,000 followers) and even Juan Pablo Montoya, who has struggled since transitioning from Formula One to NASCAR in 2007, has 745,000 followers.

And there lies an interesting irony. Even though both Patrick and Montoya have done little in their NASCAR careers to date, they still far outrank fellow series racers like five-time champion Jimmie Johnson (436,000 followers), four-time champ Jeff Gordon (nearly 419,000) and defending Sprint Cup champ Brad Keselowski (417,000).

Keselowski picked up more than 100,000 new followers in the span of just over one hour when the 2012 Daytona 500 was red-flagged after Montoya ran into the back of a track jet dryer, igniting a monstrous plume of flame that damaged the racing surface at Daytona International Speedway, requiring emergency repairs before the race could restart. During the down time, Keselowski tweeted away behind the wheel of his parked race car, and with some well-placed prodding by Fox Sports TV, fans signed up to follow Keselowski in record numbers.

But while Formula One the sanctioning body trails NASCAR in Twitter followers, that can’t be said about F1’s drivers. They blow the roof off: Fernando Alonso (1.7 million), Lewis Hamilton (1.6 millon) and Jenson Button (1.5 million).

IndyCar: Schmidt Peterson Motorsports expands mentoring program for tech school students

Photos: Schmidt Peterson Motorsports
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IndyCar team Schmidt Peterson Motorsports announced today that it is extending and widening a unique sponsorship and mentoring program that began last season with students from Lincoln Technical Institute.

The program began last year, with students from several Lincoln Tech branches attending select IndyCar events for an entire weekend.

The students, primarily from auto and diesel training programs, got an insiders experience with the team, taking part in team meetings, watching team workers prepare and service the No. 5 Arrow Electronics Honda of driver James Hinchcliffe, sat on pit boxes during practices, qualifying and, of course races.

The overall experience was to get students more interested and involved in potential careers in the IndyCar field.

“We said at the beginning of last season that we knew our students would benefit and learn from the professionalism and drive of the Schmidt Peterson Motorsports team,” Lincoln Tech President and CEO Scott Shaw said. “But the experience they received working with the entire pit crew team and in particular crew member Cole Jagger – a Lincoln Tech graduate himself – went beyond even our own expectations.

“We were grateful for the time they spent mentoring our students, and we are thrilled to once again be part of the racing legacy of team owners Sam Schmidt and Ric Peterson.”

Lincoln Tech will once again serve as an associate sponsor on Hinchcliffe’s car for the entire 2018 IndyCar season. In addition, it is expanding its Mentor Program to select students to attend a minimum of nine IndyCar races from six last season.

Students are selected based upon their grade point average, attendance, conduct and overall commitment to becoming outstanding automotive technicians. An interest in IndyCar and a desire to work in the industry is also considered.

One student that took part last season, Tyler Crist of Lincoln Tech’s Denver campus, joined the team at the IndyCar race in Long Beach last April, watching as Hinchcliffe won the event.

“It was the best weekend of my life,” Crist said after the event. “It reminded me of why I joined this field in the first place and to never give up on my dreams.”

Jagger will oversee the expanded mentoring program this season. For Jagger, being involved especially hits home, as he is a graduate of Lincoln Tech’s Indianapolis campus.

“I totally enjoyed working with the Lincoln Tech students that participated in the Mentor Program last year and look forward to meeting this year’s group,” Jagger said. “Being a Lincoln Tech grad, I hope the students realize that if you have a passion for cars, a career in racing is something that’s not out of reach. If I can be an example for them to follow, that makes it even more rewarding.”

In addition to the at-track activities of the mentoring program, several Lincoln Tech branches across the country will utilize CNC computerized machining and manufacturing tools to assist in creating car parts for SPM.

“Through this unique partnership, we’re able to hopefully find the next class of talent that could one day be part of our organization,” SPM president Jon Flack said. “We’re looking forward to another year of the mentorship program and having their students be ‘boots on the ground’ gaining real-life experience with our team.”

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