Social media a boon to F1, NASCAR — but IndyCar lags

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NASCAR and Formula One have embraced social media. But IndyCar is struggling to keep up with its motorsports counterparts.

In a Wednesday story on IBJ.com, Indianapolis Business Journal sports reporter Anthony Schoettle gives a social media breakdown that shows IndyCar is trailing in the Twitter world.

“In terms of Twitter followers, NASCAR is king, with more than 1.1 million as of Tuesday morning. Formula One’s official Twitter account has a tick under 538,000. The IndyCar Series has just short of 92,000. Formula One has built its large following with just over 5,000 tweets, compared with the IndyCar Series’ 21,700. NASCAR has more than 37,000.”

That lack of social media prowess may also play a role in IndyCar being somewhat stagnant when it comes to attracting new fans — and more importantly, new sponsors and their fat wallets, Schoettle writes.

“IndyCar Series executives have their hands full trying to bolster the all-important live attendance and television viewership numbers that drive sponsors to be a part of their series.

“But there’s another set of numbers to be concerned about, and it clearly has the attention of sponsors.

“Twice in the last month, I’ve gotten newsletters from prominent firms representing sports sponsors listing the social media following of the major auto racing series. The numbers don’t lie. And for IndyCar, the numbers aren’t particularly good.”

Indianapolis 500 winner Tony Kanaan has 606,000 Twitter followers, according to IBJ, many of them new followers after Kanaan won the world’s most famous race last month. But the numbers drop off dramatically afterward: Part-time IndyCar (and NASCAR part-timer) A.J. Allmendinger has over 109,000 followers (most likely from his full-time NASCAR days). Dario Franchitti is close to 100,000 followers and Helio Castroneves is just under 87,500.

As Schoettle noted, “The other top full-time IndyCar drivers have well below 75,000, and most are under 50,000.”

By comparison, two former IndyCar drivers lead the way: Danica Patrick (nearly 919,000 followers) and even Juan Pablo Montoya, who has struggled since transitioning from Formula One to NASCAR in 2007, has 745,000 followers.

And there lies an interesting irony. Even though both Patrick and Montoya have done little in their NASCAR careers to date, they still far outrank fellow series racers like five-time champion Jimmie Johnson (436,000 followers), four-time champ Jeff Gordon (nearly 419,000) and defending Sprint Cup champ Brad Keselowski (417,000).

Keselowski picked up more than 100,000 new followers in the span of just over one hour when the 2012 Daytona 500 was red-flagged after Montoya ran into the back of a track jet dryer, igniting a monstrous plume of flame that damaged the racing surface at Daytona International Speedway, requiring emergency repairs before the race could restart. During the down time, Keselowski tweeted away behind the wheel of his parked race car, and with some well-placed prodding by Fox Sports TV, fans signed up to follow Keselowski in record numbers.

But while Formula One the sanctioning body trails NASCAR in Twitter followers, that can’t be said about F1’s drivers. They blow the roof off: Fernando Alonso (1.7 million), Lewis Hamilton (1.6 millon) and Jenson Button (1.5 million).

Verstappen doesn’t want F1 season to end after recent run of form

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Max Verstappen says he is not ready for the 2017 Formula 1 season to come to an end after enjoying a run of strong form through the closing stages of the campaign.

Verstappen endured a rocky run of form through to the end of the European season that saw him suffer a number of reliability issues and score just a single podium finish, taking third in China back in April.

However, the Dutchman has rallied to score more points than any other driver in the last five races, including victories in Malaysia and Mexico, as well as a podium finish in Japan.

Verstappen heads into next weekend’s Abu Dhabi Grand Prix chasing a third win of the year to sign off, but joked he does not want the season to end just as he’s got into a good groove.

“We will, of course, try and end the season with a strong result in Abu Dhabi,” Verstappen said. “Last year was actually quite a good race after skipping a pit stop following a spin at Turn 1, it was hard to manage the tires to the end of the race but we did it and finished fourth.

“I would say that my favorite part of the track is at Turns 2 and 3, the fast left, right. It’s also very cool driving underneath the hotel and racing in the darkness with all the lights.

“The final sector at Yas Marina is actually quite technical so you have to be really precise there, but it should also be our strongest part of the track.

“There are quite a few overtaking opportunities to make the race interesting, before the long straight at the hairpin and then at the end of the straight under braking for the next chicane section.

“Abu Dhabi is the last race on the calendar, but I don’t actually want the season to end. I’m really fired up at the moment and I just want to keep going.

“The nice thing will be to spend some time with friends and family over the winter break and then I will look ahead to January and get back into training before it all starts again.”