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Social media a boon to F1, NASCAR — but IndyCar lags

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NASCAR and Formula One have embraced social media. But IndyCar is struggling to keep up with its motorsports counterparts.

In a Wednesday story on IBJ.com, Indianapolis Business Journal sports reporter Anthony Schoettle gives a social media breakdown that shows IndyCar is trailing in the Twitter world.

“In terms of Twitter followers, NASCAR is king, with more than 1.1 million as of Tuesday morning. Formula One’s official Twitter account has a tick under 538,000. The IndyCar Series has just short of 92,000. Formula One has built its large following with just over 5,000 tweets, compared with the IndyCar Series’ 21,700. NASCAR has more than 37,000.”

That lack of social media prowess may also play a role in IndyCar being somewhat stagnant when it comes to attracting new fans — and more importantly, new sponsors and their fat wallets, Schoettle writes.

“IndyCar Series executives have their hands full trying to bolster the all-important live attendance and television viewership numbers that drive sponsors to be a part of their series.

“But there’s another set of numbers to be concerned about, and it clearly has the attention of sponsors.

“Twice in the last month, I’ve gotten newsletters from prominent firms representing sports sponsors listing the social media following of the major auto racing series. The numbers don’t lie. And for IndyCar, the numbers aren’t particularly good.”

Indianapolis 500 winner Tony Kanaan has 606,000 Twitter followers, according to IBJ, many of them new followers after Kanaan won the world’s most famous race last month. But the numbers drop off dramatically afterward: Part-time IndyCar (and NASCAR part-timer) A.J. Allmendinger has over 109,000 followers (most likely from his full-time NASCAR days). Dario Franchitti is close to 100,000 followers and Helio Castroneves is just under 87,500.

As Schoettle noted, “The other top full-time IndyCar drivers have well below 75,000, and most are under 50,000.”

By comparison, two former IndyCar drivers lead the way: Danica Patrick (nearly 919,000 followers) and even Juan Pablo Montoya, who has struggled since transitioning from Formula One to NASCAR in 2007, has 745,000 followers.

And there lies an interesting irony. Even though both Patrick and Montoya have done little in their NASCAR careers to date, they still far outrank fellow series racers like five-time champion Jimmie Johnson (436,000 followers), four-time champ Jeff Gordon (nearly 419,000) and defending Sprint Cup champ Brad Keselowski (417,000).

Keselowski picked up more than 100,000 new followers in the span of just over one hour when the 2012 Daytona 500 was red-flagged after Montoya ran into the back of a track jet dryer, igniting a monstrous plume of flame that damaged the racing surface at Daytona International Speedway, requiring emergency repairs before the race could restart. During the down time, Keselowski tweeted away behind the wheel of his parked race car, and with some well-placed prodding by Fox Sports TV, fans signed up to follow Keselowski in record numbers.

But while Formula One the sanctioning body trails NASCAR in Twitter followers, that can’t be said about F1’s drivers. They blow the roof off: Fernando Alonso (1.7 million), Lewis Hamilton (1.6 millon) and Jenson Button (1.5 million).

PWC: Andrew Palmer, Jorge de la Torre remain hospitalized in Hartford

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Pirelli World Challenge released an updated statement late Tuesday night on the status of injured drivers Andrew Palmer and Jorge de la Torre, who were both injured in a severe accident in practice on Saturday morning ahead of that series’ race at Lime Rock Park in Lakeville, Conn.

No conditions were revealed in the statement.

The statement reads:

“As a follow up to the releases regarding the GT warm-up accident in Saturday’s Pirelli World Challenge race at Lime Rock Park, the Series wants to thank our teams, drivers and fans for the tremendous outpouring of support for Andrew Palmer and Jorge De La Torre.

“Both drivers continue to receive treatment for their injuries at Hartford Hospital in Hartford, Conn.  Hartford Hospital has not released further information at this time. The Series will forward any detailed update on the drivers when received from a Hartford Hospital spokesperson. We thank everyone for respecting the families right to privacy as they concentrate on Andrew and Jorge’s hospitalization.”

Bryan Clauson pulls off ‘Hoosier Double’ — Indy 500 and sprint car win in same day

Bryan Clauson prior to the start of Sunday's Indianapolis 500. He'd then go on to race again that evening in a sprint car race at Kokomo (Ind.) Speedway -- and won!
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When Sunday’s Indianapolis 500 was over, most drivers went out to dinner, attended Conor Daly’s post-race party – or just plain chilled out and relaxed.

But not Bryan Clauson.

Clauson put together his own version of “the double” Sunday, starting his day at Indy and finishing it not 600 miles away for NASCAR’s Coca-Cola 600 – but rather with an evening sprint car race about 60 miles away in Kokomo, Indiana.

 

It was indeed a heck of a day and evening for Clauson.

First, he led the 500 for the first time in three career starts there, having the 32 other drivers in the field chasing him for three laps.

Next, Clauson finally finished his first 500 in the No. 88 Cancer Treatment Centers of America Honda for Dale Coyne/Jonathan Byrd’s Racing, amassing 198 laps in the 200-lap event. That was a significant improvement than his first two starts in 2012 (completed just 46 laps) and 2015 (completed 61 laps).

Running 500 miles at Indy didn’t leave Clauson too worse for the wear: he went out and won just a few hours later that evening at Kokomo!

As he was leaving IMS, Clauson, a native of Noblesville, Indiana – about halfway between Indy and Kokomo – stopped quick enough to tweet out his reaction to his finish at Indy.

And then with that, the 26-year-old Clauson was back on the road up to Kokomo Speedway.

Racing at Indy and Kokomo was just a warm-up act for Clauson, who is kicking off a stint of 40 races in 34 days, as part of Clauson and Byrd Racing’s “Chasing 200” tour.

Of course he and fiancee Lauren also had a banquet to attend on Monday night.

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Indy 500 champ Alexander Rossi visits NASCAR AMERICA (VIDEO)

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As part of his New York City media tour on Tuesday, Indianapolis 500 champion Alexander Rossi visited NBCSN’s NASCAR AMERICA show.

Rossi spoke with Carolyn Manno, and discusses winning the 100th running of the Indianapolis 500, his choice of milk after winning and his Formula 1 past before shifting to IndyCar and driving the No. 98 NAPA Auto Parts/Curb Honda for Andretti Herta Autosport with Curb-Agajanian.

Rossi’s NAPA Auto Parts primary sponsorship will continue into next weekend’s Chevrolet Dual in Detroit Presented by Quicken Loans, Rounds 7 and 8 of the Verizon IndyCar Series season.

The IndyCar circuit returns to NBCSN on June 11, at 8 p.m. ET, from Texas Motor Speedway.

Despite rough finish, Conor Daly finds humor in 2016 Indianapolis 500 experience

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Conor Daly may have been disappointed in his 29th place finish in Sunday’s 100th Running of the Indianapolis 500.

But you couldn’t tell by the 24-year-old Noblesville, Indiana native’s comments at Monday’s Indy 500 Victory Banquet.

Daly started his acceptance speech to receive the $336,243 he earned for being in the 500 by discussing his wardrobe – or lack thereof.

“This is my first purchased suit,” he said with a smirk. “I bought this with my own money. It’s a big achievement in my life.”

That comment drew applause and laughs.

Daly touched on the crash with Mikhail Aleshin shortly after the mid-point of the race that ended the day for both drivers, not blaming the Russian driver, then went into a routine that featured several funny one-liners, including:

* “I’d like to thank Christopher Columbus for coming over and discovering this great place.”

* “And I’d like to thank George Washington for establishing this wonderful country. And all of our veterans and just the great American country, because it’s awesome.”

Daly then talked about how he decided to mosey out to Indianapolis Motor Speedway’s legendary “Snake Pit” in the Turn 3 and Turn 4 portion of the infield.

Just before the race, too!

“I had never been to the snake pit before so I went out there before the race, oddly enough,” Daly said. “I carved out a 30-minute window to do some promotional activities and I wore my helmet and my race suit, safety first. That was awesome. I probably won’t be able to see it ever hopefully for a long time because I’ll be driving (in the race).”

And as for his close friend Rossi, Daly said, “Mr. Rossi, good job, my friend. You get a car and money and all kinds of cool stuff. Yeah, it’s awesome, so good job, buddy.”

When asked about his close friendship with Rossi when they raced against each other in the GP2 series, Daly noted: “We shared many a meal in the GP2 hospitality of dried meats and cucumbers and whatever the heck they had there that I thought were ridiculous.

“We talked many a times about where we were going to go in our careers. Sure enough, here we are, he’s an Indy 500 champion and I’m attempting to do something with my life. So, we’re getting there.”

Follow @JerryBonkowski