Writer asks: Is NASCAR, other forms of motorsports doomed?

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On the surface, Tuesday’s announcement by International Speedway Corp., promising a palatial $400 million makeover of Daytona International Speedway sounded great.

But the fact the track will have 46,000 less seats once the project is completed in 2016 — a decrease of more than 30,000 from its current capacity of 147,000 — has caused at least one writer to ponder the future of NASCAR and other forms of motorsports.

In Wednesday’s AutoWeek.com column titled “Daytona International Speedway cutting 45,000 seats; is this a sign motorsports is doomed?”, respected veteran automotive writer Steven Cole Smith suggests while some of the luster and popularity of auto racing has waned in recent years, Tuesday’s news out of Daytona does not mean Tony Stewart or Dale Earnhardt Jr. will soon be working changing oil at Jiffy Lube.

Smith writes:

“Is motorsports doomed? No. Has it peaked? Probably. Has Has baseball peaked? Golf? Football? Basketball? Tennis? Probably. Because any live, pay-to-attend sport faces the same challenge racing does: There are other things to spend your money on, and when you can buy a 46-inch HDTV at Walmart for $358, there’s an overwhelming temptation to sit at home and watch the increasingly high-tech TV coverage.”

Smith asked DIS president Joie Chitwood III whether the elimination of the track’s “Superstretch” — the 45,000-seat grandstand on Daytona’s backstretch — and the precipitous drop in overall capacity is a bad sign about the future for NASCAR and motorsports as a whole.

To his credit, Chitwood answered honestly and fairly. He understands that it’s a different world today than when DIS opened in 1959. While Chitwood used the example of how things have changed in Central Florida over the last half-century, his take can be applied to the country, if not the world, as a whole.

“People can decide this afternoon that they want to go to an Orlando Magic game tonight,” Chitwood said. “They don’t have to make plans, book rooms, arrange transportation.”

Chitwood’s message is simple: There are so many forms of entertainment out there fighting for the average consumer’s wallet, that facilities such as Daytona need to change with the times, even if it means substantially cutting back on capacity. After all, even drawing 100,000 fans to the season-opening Daytona 500 is a success in most any sports marketer’s playbook.

“No question the motorsports business must begin to think outside the box, and focus on what IS working, such as the fact that Tony Stewart’s NASCAR Camping World Truck race at his Eldora Speedway has been sold out for months,” Smith wrote.

When the leaner and more efficient DIS pulls back the tarp off the completed makeover in 2016, fans can’t help but wonder if as seating capacity goes down, will ticket prices markedly go up to compensate for revenue lost from the eliminated seats?

Not so, Chitwood told Smith, saying only that ticket prices will be “adjusted” — whatever that means.

“We are not transferring this downstream to our fans,” he said.

Dakar Rally Stage 13: Carlos Sainz has second overall victory in sight

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Editor’s note: Check out expanded video highlights of Stage 13 Saturday at 6:30 p.m. ET on NBCSN.

Carlos Sainz is nearing his second Dakar Rally victory while Nasser Al-Attiyah strengthened his bid for second by winning Friday’s 13th stage of the endurance race.

Sainz finished sixth in his Team Peugeot ride and holds a lead of 46:18 over Al-Attiyah’s Toyota.

“I tried to play it safe, even if there were plenty of tricky parts,” said Sainz, who won the Dakar Rally in 2010 but had failed to finish the past five races because of mechanical problems. “Since the start, there has been a lot of drama in this race and it’s not over until we’ve crossed the finishing line. It’s not a crazy Dakar, but it’s very difficult. I hope everything will go OK (Saturday).”

Defending race winner Stephane Peterhansel is in fourth overall, trailing by 1:28:08 after crashing and finishing 20th in the penultimate stage. The Frenchman has a record 13 overall wins in the Dakar but is unlikely to earn another despite rebounding well from a crash in the seventh stage that had knocked him from the overall lead.

In other divisions, Eduard Nikolaev (trucks), Matthias Walkner (motorcycles), Ignacio Casale (Quads) and Reinaldo Varela (SxS UTV) are on the cusp of capturing overall wins entering the final stage.

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STAGE 13 RESULTS, CARS

  1. Qatar’s Nasser Al-Attiyah, Toyota, 5:02:22
  2. Argentina’s Lucio ALvarez, Toyota, 5:13:38
  3. South Africa’s Giniel de Villiers, Toyota: 5:15:28
  4. Poland’s Jakub Przygonski, X-Raid, 5:17:29
  5. Finland’s Mikko Hirvonen, X-Raid, 5:21:46

OVERALL 

  1. Spain’s Carlos Sainz
  2. Qatar’s Nasser Al-Attiyah, 46:18 behind
  3. South Africa’s Giniel de Villiers, 1:20:00 behind
  4. France’s Stephane Peterhansel, 1:28:08 behind
  5. Poland’s Jakub Przygonski, 2:46:32 behind

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TRUCKS

  1. Russia’s Eduard Nikolaev, Kamaz, 5:59:02
  2. Russia’s Airat Mardeev, 5:59:52
  3. Czech Republic’s Martin Kolomy, Tatra, 6:05:08
  4. Belarus’s Siarhei Vlazovich, 6:26:47
  5. Czech Republic’s Dmitry Sotnikov, 6:31:56

OVERALL 

  1. Russia’s Eduard Nikolaev
  2. Belarus’s Siarhei Vlazovich, 3:53:59 behind
  3. Russia’s Airat Mardeev, 5:21:05
  4. Czech Republic’s Martin Kolomy, 9:01:18
  5. Czech Republic’s Dmitry Sotnikov, 10:04:29

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MOTORCYCLES

  1. Australia’s Toby Price, KTM, 4:48:33
  2. Argentina’s Kevin Benavides, Honda, 4:50:36
  3. France’s Antoine Meo, KTM, 4:51:17
  4. Austria’s Matthias Walkner, KTM, 5:00:05
  5. Spain’s Juan Pedrero Garcia, 5:03:45

AMERICAN RIDERS

15th: Mark Samuels (Honda), 5:19:40

18th: Shane Esposito (KTM), 5:27:14

37th: Andrew Short (Husqvarna), 5:58:14

68th: Bill Conger (Husqvarna), 7:16:00

OVERALL 

  1. Austria’s Matthias Walkner
  2. Argentina’s Kevin Benavides, 22:31 behind
  3. Australia’s Toby Price, 27:45
  4. France’s Antoine Meo, 50:17
  5. Spain’s Gerard Farres, 1:01:19

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QUADS

  1. Argentina’s Jeremias Gonzalez Ferioli, 5:55:16
  2. Paraguay’s Nelson Augusto Sanabria Galeano, 5:58:34
  3. Chile’s Ignacio Casale, 5:59:19
  4. Argentina’s Nicolas Cavigliasso, 6:02:22
  5. Brazil’s Marcelo Medeiros, 6:02:23

OVERALL

  1. Chile’s Ignacio Casale
  2. Argentina’s Nicolas Cavigliasso, 1:37:16 behind
  3. Argentina’s Jeremias Gonzalez Ferioli, 2:05:12
  4. Brazil’s Marcelo Medeiros, 4:25:26
  5. Peru’s Alexis Hernandez, 4:34:37

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SxS UTV

  1. France’s Patricie Garrouste, Polaris, 6:29:40
  2. Brazil’s Reinaldo Varela, Can-Am, 6:39:39
  3. France’s Claude Fournier, Polaris, 7:33:17
  4. Spain’s Jose Pena Campos, Polaris, 7:41:200

OVERALL 

  1. Brazil’s Reinaldo Varela
  2. France’s Patricie Garroueste, 53:28 behind
  3. France’s Claude Fournier, 10:02:12
  4. Spain’s Jose Pena Campos, 10:06:01

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SATURDAY’S SCHEDULE

Champions in all five classes will be crowned Saturday after the 14th and final stage concludes in Cordoba, Argentina.

MORE: Dakar Rally daily stages schedule, NBCSN broadcast schedule, list of all competitors.

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