Button: Nowhere to go but up for McLaren

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In the midst of a frustrating season and with the British Grand Prix a little more than a week away, McLaren’s Jenson Button reflected on how challenging the 2013 Formula One campaign has been.

Button granted a longer Q&A to the official Formula One website after the team’s scoreless Canadian Grand Prix.  He noted while McLaren has occasionally had rough years (2004, 2009 come to mind off the top), it tends to bounce back rather nicely in the year afterwards.

“McLaren always bounces back, you know,” he said. “For example, in 2009, the year in which I won my world championship for Brawn, McLaren was pretty uncompetitive at the start of the season. In Melbourne, the first race of the season, McLaren’s two cars qualified 14th (Heikki Kovalainen) and 15th (Lewis Hamilton), but by the time we all got to Hungary the McLaren was good enough for Lewis to win in it from pole position.

“Equally McLaren has often followed an uncompetitive year with a very competitive year. In 2004, McLaren won only one Grand Prix, but it won 10 Grands Prix in 2005, in 2006 McLaren won no Grands Prix, but it won eight Grands Prix in 2007.”

Button didn’t quite confirm that McLaren is set to shift its focus of development to its 2014 car, but with the championship out of the question and race wins unlikely in the short term, that seems a logical step.

“So at McLaren we’re managing that balance at the moment, as all the teams are, but inevitably our focus will begin to switch more and more towards 2014 in due course,” he said.

He said new teammate Sergio Perez still has a bit to learn and that his adaptation to McLaren would be better if the car was.

“Checo is a very nice lad. Maybe he’s a bit too forceful sometimes, by his own admission, but he’s undoubtedly quick, and he’s still learning because you never stop learning in this game,” Button admitted.

“Having said that, at the moment we’re both a bit disappointed about the performance of our car. If it were a bit more competitive, I guess life would be a little easier for us both,” he added.

Optimism abounds with new INDYCAR media partnership

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Wednesday morning’s announcement that NBC Sports Group will become the exclusive home to the Verizon IndyCar Series via TV, digital, streaming, and direct-to-consumer rights was the conclusion of a long and thorough process to finalize a media partnership that can build on the recent growth of the Verizon IndyCar Series.

And CEO of Hulman & Company Mark Miles believes the final outcome is one everyone can be happy about.

“We’re delighted by every aspect of this announcement today and these arrangements,” Miles asserted in a media teleconference on Wednesday, also making note of a number of highlights about the new media package. “The increase in broadcast, the number of races on broadcast, is really important to the continued growth of the series. The continuity with one media partner who is committed to the sport and to INDYCAR, who can help promote from race to race to race to race throughout the season is important. Having our first product, if you will, our first offering to fans in the direct-to-consumer channel is important to us.”

Miles added, “It met our objectives of increasing the exposure of the sport, increasing the promotion of the sport, and getting us into the over-the-top (streaming) market. We couldn’t be more pleased.”

MORE: NBC Sports Group, INDYCAR partner on new TV and digital rights agreement starting in 2019

John Miller, president of programing for NBC Sports and NBCSN, echoed Miles’ enthusiasm and noted that INDYCAR viewership on NBCSN has grown substantially in recent years, and this new and enhanced partnership, which will feature the 103rd Indianapolis 500 broadcast on NBC in 2019, will build upon that.

“From the NBC perspective, we’ve seen the growth of IndyCar on our cable network NBCSN. We’ve had sustained growth each of the past several years. So the opportunity to have the entire series was very important to us. Of course, to be able to do the crown jewel, the Indy 500 on NBC, really puts the icing on the cake for us and makes our championship season portfolio even stronger,” Miller said.

James Hinchcliffe, driver of the No. 5 Arrow Electronics Honda for Schmidt Peterson Motorsports, added that this will also help the individual drivers grow their brands and attract more sponsorship opportunities.

“As drivers, we’re out there risking our lives to put on a good show,” Hinchcliffe said. “The more people that get to see it, get entertained by it, the better it is for us. As athletes, we’re all individual brands in and of ourselves. Getting ourselves in front of more people, it raises our value to our current partners and potential partners. From every element, this is a huge win across the board.”

The sponsorship angle is a critical side-piece to the new media contract, especially in light of several new sponorship announcements for a number of IndyCar teams as well as IndyCar’s ongoing effort to find a new title sponsor for the series in 2019.

Miles further emphasized that new media partnership will do a lot to serve the business of the teams, drivers, and the series in regards to sponsorship.

“I think it’s important to the entirety of the IndyCar ecosystem,” Miles noted. “For the series itself, at some point we should talk about our sponsorship effort, how we think they’re going to be benefited with this relationship. James earlier talked about our drivers or athletes, and they are individual brands. They’ll get more exposure. That will be good for them.

“We earlier this morning spoke to our team owners. They’re enthusiastic about it as it gives them more to say in the marketplace, more value. Certainly that will be true for our promoters of the races as well.”

A few highlights of the partnership are below.

  • Eight races will be broadcast on NBC, including the Indianapolis 500. The remaining races will be broadcast on NBCSN.
  • Qualifying and practice for all events will also be available live, either through NBC, NBCSN,NBCSports.com, the NBC Sports App, or NBC Sports Gold an over-the-top streaming service offered by NBC.
  • NBC Sports Gold will also feature extra content to further supplement IndyCar coverage such as archived races and full event replays. Further information about that content will be revealed in the coming months.
  • Details about international coverage are pending.
  • NBC Sports Gold will also do a handful of exclusive live broadcasts for practice and qualifying sessions that are not televised.
  • NBC Sports Gold will do live broadcasts for all Indy Lights Presented by Cooper Tires races. More details about coverage for the Indy Lights and Mazda Road to Indy Presented by Cooper Tires series will come at a later date.