TURBO

“Turbo” is IndyCar’s best chance to hit mainstream, new fans in a dozen years

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There’s one very important thing I’ll say up front about DreamWorks Animation’s latest animated film, “Turbo:” It’s not about “us.”

By “us,” I mean racing insiders, veterans and observers who are already hooked on IndyCar racing, or have followed the sport for generations, through any and all peaks and valleys, management turmoil and political unrest.

No, “Turbo” represents IndyCar’s best chance in the last dozen years to re-enter the mainstream consciousness, and attract new, particularly younger fans. It’s a rare chance that can’t be squandered, given the last film attempt trying to pump open-wheel racing out to a broader audience was “Driven.”

A dozen years later, the film starring an aging veteran (Sylvester Stallone) coming out of retirement to help develop a talented rookie (Kip Pardue, better known as the guy who played Ronnie “Sunshine” Bass in “Remember the Titans”) is still a running joke in racing circles.

It’s with that as a backdrop that I’ll say that DreamWorks has managed to make a movie about a snail entering the Indianapolis 500 – an unrealistic premise in anything other than an animated film – more realistic than “Driven.”

Of course, “Turbo” aims much higher than that. If the social media and marketing tagline at this year’s Indianapolis 500 was “Indy 500 or Bust,” “Turbo or Bust” might be an appropriate one for this film.

The visionary on the project is director, co-writer and story creator David Soren, a Toronto native who came home to see an advanced screening this past weekend ahead of the Honda Indy Toronto doubleheader.

Soren said ahead of the screening that the inspiration came from his children’s love of speed and his own snail infestation problem in his front yard. He was one of several who spoke to the Associated Press for a preview piece.

The idea was one of dozens he’d submitted to DreamWorks, and it got approved after years of trying.

Without giving anything plot-wise away, the concept behind the film is simple: your all-American dream of rags to riches, except in this case, it’s a snail (Theo, who becomes Turbo, voiced by Ryan Reynolds) who gains supernatural speed in a freak accident and escapes the drudgery of his home to attempt to race in the Indianapolis 500.

Objectively speaking, the film starts out great for the first half hour or so, with perhaps a slight lull in the middle, and a build to the climax at the finish. At barely 90 minutes, if that, it’s short enough to keep an attention span without dragging.

One of the things I was impressed with from the screening was the attention to detail. If you’ve ever been to the Indianapolis Motor Speedway, either as a fan or working, you’ll appreciate every little observation that has been perfectly adapted.

They’ve ensured it’s not some generic IndyCar in the film, but that it is the current Dallara DW12 in low-downforce speedway configuration. Plus the legendary/notorious “Yellow Shirts” appear, the Pagoda and the scoring tower are depicted accurately, and other elements along the way immediately strike a chord that DreamWorks “gets it.”

Dario Franchitti’s presence on the film as a technical consultant clearly helps the racing sequences. The super-imposing of a snail racing in-between 32 other cars shouldn’t have been as seamlessly integrated as it is, but it looks promising.

The thing I was most impressed with on Thursday night? The laughter. The actual engagement for the kids of drivers Scott Dixon, Sebastien Bourdais and Ed Carpenter, who were either rolling on the floor laughing or had their eyes so big because they were captivated.

Yes, these kids already have the internal workings of IndyCar at least somewhat tattoed on their brains. But if they’re anything close to a representative sample of how younger kids who have no idea or concept of IndyCar and the Indianapolis 500 might react, that’s going to be a benefit for all parties.

My advice going into the film? If you’re currently involved with the series, remove yourself from the internal day-to-day workings of IndyCar and how race weekends tend to go. Sit back, relax, and appreciate the detail that’s on offer.

And if you’re not into IndyCar, or racing, it seriously has the potential to convert you. I walked out and heard a couple kids asking questions about IndyCar and the Indianapolis 500, and that was all I needed to hear.

“Turbo” opens nationwide July 17. See the trailer above and see a list of other “Turbo” related stories we’ve done on MotorSportsTalk listed below.

Handful of Indy 500 sponsor announcements made on Thursday

100th indy 500 logo
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It’s Cinco de Mayo and the sponsor announcements for the 100th Indianapolis 500 presented by PennGrade Motor Oil are flowing in a bit like margaritas will be later today around the country.

Get out your pen and paper, or laptop and spreadsheet, to add these names and figures to your entry list for the race. Because there’s a lot of companies and brands stepping up to the plate.

Four different teams have made sponsor announcements and here they are:

  • unnamed (1)Schmidt Peterson Motorsports (SPM) announced today that Lucas Oil and Jahia Solutions Group will co-sponsor the No. 77 SPM with Marotti Racing entry driven by Oriol Servia in the 100th running of the Indianapolis 500. Lucas Oil is a longtime SPM partner. “My number one aim was to make sure I was participating in the 100th Indy 500 with a team that could give me a car to contend for the win, and I have no doubt that Sam Schmidt and all his group at SPM will do exactly that,” Servia said in a release. “Being sponsored by Lucas Oil and Jahia are just the cherry on the cake and I couldn’t be happier to represent companies with such high standards. I can’t wait for May 29th to hopefully make them proud.”
  • unnamed (27)Royal Purple announced its sponsorship of the Ed Carpenter Racing team for the 2016 race season. The lubricant will adorn the engine cover of Carpenter’s No. 20 Chevrolet. Additionally, Royal Purple is launching the 2016 Royal Purple Indy 500 Sweepstakes, offering race fans the opportunity to win a one-of-a-kind Royal Purple racing helmet signed by Ed Carpenter. From May 5 – June 1, fans can enter the sweepstakes by completing the online entry form at http://www.RoyalPurple.com. Following the close of the sweepstakes’ entry period, one winner will be chosen at random to receive the grand prize.
  • BANDITRahal Letterman Lanigan Racing (RLL) announced today that Bandit Industries Inc., a premier global manufacturer of industrial wood chippers and wood processing equipment, will be an associate sponsor for the No. 16 Verizon IndyCar Series entry of reigning Indy Lights champion Spencer Pigot in both events at the Indianapolis Motor Speedway. Pigot raced the season opener at St. Petersburg and is hopeful to run further races after the pair of events during the month of May.
  • contextdesignThe latest partner to adorn the No. 88 Dale Coyne/Jonathan Byrd’s Racing Honda driven by Bryan Clauson is Context Design, which was established in 1998 as a small, client-focused landscape architecture and land planning firm near Indianapolis, Indiana. Context’s award-winning site design studio is passionate about helping clients to create meaningful spaces and experiences that connect people to the land.

Wolff doubts Ferrari’s Sochi struggles will continue

SOCHI, RUSSIA - MAY 01: Lewis Hamilton of Great Britain driving the (44) Mercedes AMG Petronas F1 Team Mercedes F1 WO7 Mercedes PU106C Hybrid turbo ahead of Kimi Raikkonen of Finland driving the (7) Scuderia Ferrari SF16-H Ferrari 059/5 turbo (Shell GP) on track  during the Formula One Grand Prix of Russia at Sochi Autodrom on May 1, 2016 in Sochi, Russia.  (Photo by Mark Thompson/Getty Images)
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Mercedes Formula 1 chief Toto Wolff thinks that Ferrari’s lack of pace in last weekend’s Russian Grand Prix was specific to the Sochi Autodrom circuit and not a sign of things to come in 2016.

Ferrari entered 2016 hopeful of mounting a serious challenge to Mercedes after a strong showing in pre-season, only to struggle to keep up with the German marque in the first four races of the season.

The deficit was particularly worrying for Ferrari in Russia last weekend when Kimi Raikkonen finished as Ferrari’s lead driver but over 30 seconds down on race winner Nico Rosberg.

Talking to reporters after the race, Wolff refused to read too much into Ferrari’s pace, believing the deficit to be largely down to the nature of the track in Sochi.

“The track is very different with a very smooth surface, and we saw that the pace of many teams was different to the races before,” Wolff said.

“Williams was very strong, Red Bull weren’t, and Ferrari weren’t as good as expected. This is a circuit where you have to get it right in terms of mechanical grip and aerodynamic downforce – and engine power plays a role.

“I would say that the dent in the Ferrari performance is Sochi-specific. But that is only my guess.”

Mercedes’ advantage was perhaps even bigger than the 30-second gap between Rosberg and Raikkonen suggested, considering that the race winner was hindered by an issue on his power unit in the second half of the race.

Ferrari’s main problem so far this season has been with the reliability of its cars, as both Raikkonen and teammate Sebastian Vettel have hit trouble in the opening four races.

A James Hinchcliffe tattoo exists, and it is glorious (VIDEO)

AVONDALE, AZ - APRIL 02:  James Hinchcliffe of Canada, driver of the #5 Schmidt Peterson Motosports Honda IndyCar is introduced before the Phoenix Grand Prix at Phoenix International Raceway on April 2, 2016 in Avondale, Arizona.  (Photo by Christian Petersen/Getty Images)
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Only fitting that on Cinco de Mayo – 5/5 – we do a post about the driver of the No. 5 Arrow Schmidt Peterson Motorsports Honda in James Hinchcliffe.

And given Hinchcliffe’s proclivity for humour (the Canadian spelling is intentional here), we thought it appropriate to show off this gem of an advert produced by Honda Canada.

Apparently such a thing as a James Hinchcliffe tattoo exists, and it’s featured within the ad.

Hinchcliffe rocks up in a new 2016 Honda Civic Coupe. Problem is, the superfan played by Hinchcliffe’s countryman and Canadian actor Justin G Landry has the right tattoo, but no longer the right car to match his racing hero.

You can see the full video below, as well as a couple tweets to go along with it:

RGR Sport by Morand keen to build on debut WEC victory in Spa

Car # 43 / RGR SPORT BY MORAND / MEX / Ligier JS P2 - Nissan / Ricardo Gonzalez (MEX) / Filipe Albuquerque (PRT) / Bruno Senna (BRA) - WEC 6 Hours of Silverstone - Silverstone Circuit - Towcester, Northamptonshire - UK
© FIA WEC
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After claiming an impressive victory in its debut FIA World Endurance Championship race at Silverstone three weeks ago, the RGR Sport by Morand team heads to this weekend’s 6 Hours of Spa-Francorchamps with high hopes of a repeat result.

RGR Sport by Morand became the first Mexican team to enter the WEC earlier this year when it entered the LMP2 class, signing ex-Formula 1 driver Bruno Senna and former Audi racer Filipe Albuquerque to race alongside team owner Ricardo Gonzalez.

The iconic Circuit de Spa-Francorchamps plays host to its annual six-hour race this Saturday, and with the addition of the no. 38 G-Drive entry, the LMP2 class is now up to 12 cars, the biggest on the grid.

However, Gonzalez is unconcerned, instead relishing the challenge of racing at such a famous circuit as he bids to make it two wins from two races.

“Spa has always been one of my favorite tracks so to go there with our own team is going to be great,” Gonzalez said.

“We’re coming in off a win and as the championship leaders so it’s important to carry the momentum forward.

“The team has done a lot of work back at the shop to give us an even better car for Spa, so there’s no reason why we can’t go out and fight for another win.”

Senna hopes to follow in the footsteps of his uncle this weekend by claiming a first win at Spa. Ayrton Senna won the Belgian Grand Prix five times in F1, including four-in-a-row for McLaren between 1988 and 1991.

“After great success during the team’s first race at the 6 Hours of Silverstone, I’m looking even more forward to racing with Ricardo and Filipe and the RGR Sport by Morand team,” Senna said.

“Nothing has changed in terms of our approach for this weekend in Spa, but efforts have not been spared since Silverstone and lots of analysis and developments are ongoing to make sure we keep improving and get more competitive as the championship progresses.

“Spa is one of my favorite tracks and I’ve qualified on pole and front-row there many times, but I’m still yet to win it. Will push very hard for it!”

The 6 Hours of Spa-Francorchamps takes place on Saturday May 7.