“Turbo” is IndyCar’s best chance to hit mainstream, new fans in a dozen years

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There’s one very important thing I’ll say up front about DreamWorks Animation’s latest animated film, “Turbo:” It’s not about “us.”

By “us,” I mean racing insiders, veterans and observers who are already hooked on IndyCar racing, or have followed the sport for generations, through any and all peaks and valleys, management turmoil and political unrest.

No, “Turbo” represents IndyCar’s best chance in the last dozen years to re-enter the mainstream consciousness, and attract new, particularly younger fans. It’s a rare chance that can’t be squandered, given the last film attempt trying to pump open-wheel racing out to a broader audience was “Driven.”

A dozen years later, the film starring an aging veteran (Sylvester Stallone) coming out of retirement to help develop a talented rookie (Kip Pardue, better known as the guy who played Ronnie “Sunshine” Bass in “Remember the Titans”) is still a running joke in racing circles.

It’s with that as a backdrop that I’ll say that DreamWorks has managed to make a movie about a snail entering the Indianapolis 500 – an unrealistic premise in anything other than an animated film – more realistic than “Driven.”

Of course, “Turbo” aims much higher than that. If the social media and marketing tagline at this year’s Indianapolis 500 was “Indy 500 or Bust,” “Turbo or Bust” might be an appropriate one for this film.

The visionary on the project is director, co-writer and story creator David Soren, a Toronto native who came home to see an advanced screening this past weekend ahead of the Honda Indy Toronto doubleheader.

Soren said ahead of the screening that the inspiration came from his children’s love of speed and his own snail infestation problem in his front yard. He was one of several who spoke to the Associated Press for a preview piece.

The idea was one of dozens he’d submitted to DreamWorks, and it got approved after years of trying.

Without giving anything plot-wise away, the concept behind the film is simple: your all-American dream of rags to riches, except in this case, it’s a snail (Theo, who becomes Turbo, voiced by Ryan Reynolds) who gains supernatural speed in a freak accident and escapes the drudgery of his home to attempt to race in the Indianapolis 500.

Objectively speaking, the film starts out great for the first half hour or so, with perhaps a slight lull in the middle, and a build to the climax at the finish. At barely 90 minutes, if that, it’s short enough to keep an attention span without dragging.

One of the things I was impressed with from the screening was the attention to detail. If you’ve ever been to the Indianapolis Motor Speedway, either as a fan or working, you’ll appreciate every little observation that has been perfectly adapted.

They’ve ensured it’s not some generic IndyCar in the film, but that it is the current Dallara DW12 in low-downforce speedway configuration. Plus the legendary/notorious “Yellow Shirts” appear, the Pagoda and the scoring tower are depicted accurately, and other elements along the way immediately strike a chord that DreamWorks “gets it.”

Dario Franchitti’s presence on the film as a technical consultant clearly helps the racing sequences. The super-imposing of a snail racing in-between 32 other cars shouldn’t have been as seamlessly integrated as it is, but it looks promising.

The thing I was most impressed with on Thursday night? The laughter. The actual engagement for the kids of drivers Scott Dixon, Sebastien Bourdais and Ed Carpenter, who were either rolling on the floor laughing or had their eyes so big because they were captivated.

Yes, these kids already have the internal workings of IndyCar at least somewhat tattoed on their brains. But if they’re anything close to a representative sample of how younger kids who have no idea or concept of IndyCar and the Indianapolis 500 might react, that’s going to be a benefit for all parties.

My advice going into the film? If you’re currently involved with the series, remove yourself from the internal day-to-day workings of IndyCar and how race weekends tend to go. Sit back, relax, and appreciate the detail that’s on offer.

And if you’re not into IndyCar, or racing, it seriously has the potential to convert you. I walked out and heard a couple kids asking questions about IndyCar and the Indianapolis 500, and that was all I needed to hear.

“Turbo” opens nationwide July 17. See the trailer above and see a list of other “Turbo” related stories we’ve done on MotorSportsTalk listed below.

F1 2017 driver review: Max Verstappen

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Max Verstappen

Team: Red Bull Racing
Car No.: 33
Races: 20
Wins: 2
Podiums (excluding wins): 2
Pole Positions: 0
Fastest Laps: 1
Points: 168
Laps Led: 133
Championship Position: 6th

Max Verstappen rise as a once-in-a-generation talent continued through the 2017 Formula 1 season, even if reliability issues meant we were made to wait for his best form to arrive.

Verstappen stole the show in a wet-dry Chinese Grand Prix by charging from 16th to seventh in the opening lap before ultimately finishing third for Red Bull, yet he would not grace the podium again until the Malaysian Grand Prix at the start of October.

A combination of power unit problems and on-track clashes saw Verstappen retire from seven of the 12 races in the intermittent period, with incidents in Spain and Austria being avoidable.

Perhaps most embarrassing of all was his stoppage due to a power unit failure in front of a grandstand swathed in orange at the Belgian Grand Prix, a race tens of thousands of Dutch fans had attended to cheer Verstappen on.

But when Verstappen got things right, it was – as he frequently quoted – simply, simply lovely. There was plenty left in the tank, as proven by his sheer domination of the races in Malaysia and Mexico as he took the second and third wins of his career.

Perhaps even more impressive was Verstappen’s victory over Red Bull teammate Daniel Ricciardo in the qualifying head-to-head battle this year, an area the Australian has traditionally been strong in. Verstappen outqualifed his teammate 13-7 – it wasn’t even close…

All in all, Verstappen once again proved that on his day, he is one of the finest talents to grace F1 in recent years. With the right car underneath him next year, a title fight is certainly possible and will be the target – but there is always room for improvement.

And that is the scary part: Verstappen is only going to get better and better.

Season High: Dominating in Malaysia after an early pass on Lewis Hamilton.

Season Low: Crashing out on Lap 1 in Austria.