“Turbo” is IndyCar’s best chance to hit mainstream, new fans in a dozen years

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There’s one very important thing I’ll say up front about DreamWorks Animation’s latest animated film, “Turbo:” It’s not about “us.”

By “us,” I mean racing insiders, veterans and observers who are already hooked on IndyCar racing, or have followed the sport for generations, through any and all peaks and valleys, management turmoil and political unrest.

No, “Turbo” represents IndyCar’s best chance in the last dozen years to re-enter the mainstream consciousness, and attract new, particularly younger fans. It’s a rare chance that can’t be squandered, given the last film attempt trying to pump open-wheel racing out to a broader audience was “Driven.”

A dozen years later, the film starring an aging veteran (Sylvester Stallone) coming out of retirement to help develop a talented rookie (Kip Pardue, better known as the guy who played Ronnie “Sunshine” Bass in “Remember the Titans”) is still a running joke in racing circles.

It’s with that as a backdrop that I’ll say that DreamWorks has managed to make a movie about a snail entering the Indianapolis 500 – an unrealistic premise in anything other than an animated film – more realistic than “Driven.”

Of course, “Turbo” aims much higher than that. If the social media and marketing tagline at this year’s Indianapolis 500 was “Indy 500 or Bust,” “Turbo or Bust” might be an appropriate one for this film.

The visionary on the project is director, co-writer and story creator David Soren, a Toronto native who came home to see an advanced screening this past weekend ahead of the Honda Indy Toronto doubleheader.

Soren said ahead of the screening that the inspiration came from his children’s love of speed and his own snail infestation problem in his front yard. He was one of several who spoke to the Associated Press for a preview piece.

The idea was one of dozens he’d submitted to DreamWorks, and it got approved after years of trying.

Without giving anything plot-wise away, the concept behind the film is simple: your all-American dream of rags to riches, except in this case, it’s a snail (Theo, who becomes Turbo, voiced by Ryan Reynolds) who gains supernatural speed in a freak accident and escapes the drudgery of his home to attempt to race in the Indianapolis 500.

Objectively speaking, the film starts out great for the first half hour or so, with perhaps a slight lull in the middle, and a build to the climax at the finish. At barely 90 minutes, if that, it’s short enough to keep an attention span without dragging.

One of the things I was impressed with from the screening was the attention to detail. If you’ve ever been to the Indianapolis Motor Speedway, either as a fan or working, you’ll appreciate every little observation that has been perfectly adapted.

They’ve ensured it’s not some generic IndyCar in the film, but that it is the current Dallara DW12 in low-downforce speedway configuration. Plus the legendary/notorious “Yellow Shirts” appear, the Pagoda and the scoring tower are depicted accurately, and other elements along the way immediately strike a chord that DreamWorks “gets it.”

Dario Franchitti’s presence on the film as a technical consultant clearly helps the racing sequences. The super-imposing of a snail racing in-between 32 other cars shouldn’t have been as seamlessly integrated as it is, but it looks promising.

The thing I was most impressed with on Thursday night? The laughter. The actual engagement for the kids of drivers Scott Dixon, Sebastien Bourdais and Ed Carpenter, who were either rolling on the floor laughing or had their eyes so big because they were captivated.

Yes, these kids already have the internal workings of IndyCar at least somewhat tattoed on their brains. But if they’re anything close to a representative sample of how younger kids who have no idea or concept of IndyCar and the Indianapolis 500 might react, that’s going to be a benefit for all parties.

My advice going into the film? If you’re currently involved with the series, remove yourself from the internal day-to-day workings of IndyCar and how race weekends tend to go. Sit back, relax, and appreciate the detail that’s on offer.

And if you’re not into IndyCar, or racing, it seriously has the potential to convert you. I walked out and heard a couple kids asking questions about IndyCar and the Indianapolis 500, and that was all I needed to hear.

“Turbo” opens nationwide July 17. See the trailer above and see a list of other “Turbo” related stories we’ve done on MotorSportsTalk listed below.

Honda teams to test at Sonoma Raceway on April 4

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Honda’s Verizon IndyCar Series teams are set visit Sonoma Raceway on April 4 for an all-day test session for the manufacturer.

Andretti Autosport (Marco Andretti, Ryan Hunter-Reay, Alexander Rossi, and Takuma Sato), Chip Ganassi Racing (Scott Dixon, Tony Kanaan, Charlie Kimball, and Max Chilton), Dale Coyne Racing (Sebastian Bourdais and Ed Jones Jr.), Schmidt Peterson Motorsports (James Hinchcliffe and Mikhail Aleshin), and Rahal Letterman Lanigan Racing (Graham Rahal) are all scheduled to run. Of that group, Kanaan, Andretti, and Dixon are former winners at Sonoma Raceway.

The Sonoma test follows Honda’s March 24 test at Indianapolis Motor Speedway. However, Team Penske also scheduled a team test at the 2.5-mile oval on the same day, forcing Honda to share the track with their rival manufacturer.

However, no such conflict appears to be in play for Sonoma. The test will be open to the public as well with free admission into the facility. Testing will run from 9:00 a.m. to 5:00 p.m. local time.

Justin Timberlake to play this year’s U.S. Grand Prix at COTA

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Taylor Swift playing last year’s U.S. Grand Prix at Circuit of The Americas in Austin was always going to be a hard act to match, or perhaps top.

Yet COTA has pulled it off with confirmation Wednesday that Justin Timberlake will be playing on the Saturday before this year’s race, on October 21.

Timberlake will play at the conclusion of track activity on Saturday for a full show. Tickets go on sale this Friday at 10 a.m. CT, with more info via COTA’s website. Here’s the pertinent details:

  • The concert will take place at COTA’s Super Stage Festival Lawn, not Austin360 Amphitheater
  • Seating is general admission, first come first served
  • All holders of a Saturday ticket for USGP weekend, including the 3-day GA wristband, will have access to the show

Circuit of The Americas announced a crowd of more than 80,000 last year for T-Swift, for her first and only planned concert of the year.

Timberlake is on par from a stratospheric level as Swift is. And half the draw of the COTA weekend, it seems, is ensuring you can get concertgoers to the track as well.

This should make for a fun end-of-day on Saturday.

IMS Museum to reveal A.J. Foyt exhibit in April

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It’s been 40 years since A.J. Foyt won his fourth and final Indianapolis 500 as a driver in 1977. Perfect timing, then, for a special Foyt exhibit to grace the Indianapolis Motor Speedway, which will premiere next month.

The release from the museum is below:

In celebration of the 40th anniversary of his record-setting fourth Indianapolis 500 win, the Indianapolis Motor Speedway Museum is proud to present a once-in-a-lifetime exhibit honoring auto racing icon A.J. Foyt, opening April 14.

A.J. Foyt: A Legendary Exhibition, presented by ABC Supply is a limited-run celebration that traces the superstar’s rise from the dirt tracks of Texas to the pinnacle of auto racing history.

Nearly three dozen cars that Foyt drove in competition will be on display, including all four of his Indianapolis 500 winning machines, the 1961 Bowes Seal Fast Special, 1964 & 1967 Sheraton-Thompson Specials, and the 1977 Gilmore Coyote.

Photo: IMS Archives

“Everyone knows that the Indianapolis Motor Speedway is my favorite track and that people wouldn’t know me if it weren’t for the Indy 500, but to have the Museum put on this exhibit there, well I feel truly honored,” said the legendary Foyt. “This exhibit will give people a chance to see my winning Indy cars but also some of the other race cars I drove and won in over the years.”

In addition to several of Foyt’s IndyCars, many incredible machines representing Foyt’s career in NASCAR, USAC and road racing will be on display, many for the first time, and visitors will also have the chance to see rare memorabilia from Foyt’s personal collection.

“Based on the stuff we shipped to Indy, I think the Museum has a lot of personal memorabilia and photos that their visitors will like seeing” Foyt said. “I haven’t seen some of the cars in many, many years so to be truthful, I’m looking forward to the exhibit too!”

“A.J. Foyt is perhaps the most iconic driver in the 108-year history of the Brickyard” said Indianapolis Motor Speedway Museum Director & Curator Ellen Bireley. “We are proud to honor this incredible champion with an exhibit of memories and memorabilia that pays tribute to one of the most diverse and successful careers in auto racing history.”

A.J. Foyt: A Legendary Exhibition is presented by ABC Supply, with additional support from Chevrolet and Al-Fe Heat Treating. The exhibit runs until October 31.

Social roundup: Media day at Toyota Grand Prix of Long Beach

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The Toyota Grand Prix of Long Beach is still more than a week away, but Media Day was in full swing on Tuesday with a number of attractions for fans and media in attendance.

That being said, it’s easier to get all the pre-advance work done before cars from six different series hit the track starting on Friday, April 7. The Long Beach IndyCar race airs on April 9 at 4 p.m. ET on NBCSN.

The day began with Team Penske’s Josef Newgarden fielding interviews with the local L.A. affiliates for NBC, Fox, and ABC before being a attending a midday luncheon. He also did various interviews with other outlets.

There were also a number of opportunities for rides around the 1.968-mile street circuit. IndyCar drivers Zach Veach and Gabby Chaves were in charge of the Verizon IndyCar Series two-seater while Scott Pruett manned driving duties in a two-seat version of his Lexus RC F GT3. Rocky Moran Sr. and Jr. also held demo rides of their own around the circuit in a Camry; James Sofronas took folks for rides in a GMG Racing Porsche 911 GT3 R.

Formula Drift was on hand as well, though their days were spent preparing for the event. Several cars made practice runs along Seaside Way and through turns 9, 10, and 11 of the circuit.

The Toyota Grand Prix of Long Beach is slated for April 7-9, with first practice for the Verizon IndyCar Series rolling off at 1:00 p.m. local time on Friday April 7.