NASCAR compelling because of “wonderful stories,” says NBC Sports’ chairman


Mentioning the sport’s historic rivalries, the different generations that have raced in it, and how every track is unique, NBC Sports Group Chairman Mark Lazarus feels that NASCAR – which he considers a “tent pole property” for both NBC and the NBC Sports Network – will be a great fit with his company’s signature style of sports coverage.

“The mantra that we live by is two things: One, we want to tell great stories, and NASCAR, what makes it so compelling is there are wonderful stories,” Lazarus said in a conference call with reporters following today’s announcement of NASCAR’s return to NBC.

“…We believe that we take the time to develop those stories, develop the personality, make sure fans know the rivalries and why they should care about them, and that’s what we spend our time doing in all sports, and we think that NASCAR suits that production value very well.”

Lazarus indicated that NBC will use many avenues of content and promotion in order to expose NASCAR to a bigger audience. For a sport that, while still relatively popular, has also cooled off noticeably since its explosive run into the mainstream a decade ago, that has to be good to hear.

“What we have found and what we have learned and what I think we’ve demonstrated over the past several years is that when we’re able to have a property…And we’re able to bring an audience and surround it with content, both on broadcast, on cable, in digital by promoting and marketing using our [regional sports networks], that we’re able to bring a level of awareness to a sport, to a property that is equal to or unparalleled in the industry, and that’s what we intend to do with NASCAR.

“By having this mix, what we always do is make big events bigger, and that’s what we’ll do each Saturday and Sunday from July on, starting in 2015.”

For the full transcript from today’s conference call, you can click here or visit the NBC Sports Group Pressbox website.

Pippa Mann, breast cancer survivors paint IMS’ start/finish line pink

Photo: IndyCar
Photo: IndyCar
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We’ve written a fair bit on MotorSportsTalk about the efforts Pippa Mann has done in working with the Susan G. Komen Foundation for breast cancer awareness. Susan G. Komen has supported Mann’s last two runs at the Indianapolis 500, when she’s driven the No. 63 Honda for Dale Coyne Racing.

This being National Breast Cancer Awareness Month, the awareness hit a new level with Mann working alongside breast cancer survivors to paint the start/finish line at the Indianapolis Motor Speedway’s iconic Yard of Bricks pink for the day.

IMS president Doug Boles also joined in the opportunity.

View a selection of photos and social posts below. More is linked here, via

Mercedes set to clinch F1 constructors’ championship in Russia

SOCHI, RUSSIA - OCTOBER 08:  Lewis Hamilton of Great Britain and Mercedes GP speaks with members of the media in the paddock during previews to the Formula One Grand Prix of Russia at Sochi Autodrom on October 8, 2015 in Sochi, Russia.  (Photo by Clive Mason/Getty Images)
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For the second year in a row, Mercedes is poised to wrap up the Formula 1 constructors’ championship in Sochi at this weekend’s Russian Grand Prix.

Mercedes won its first F1 teams’ title in Russia last year, having returned to the sport as a works constructor in 2010. When it last enjoyed such status in the 1950s, there was no championship for the teams.

Just as it did in 2014, Mercedes has dominated proceedings in F1 this season, winning all but three races and sweeping to eight one-two finishes to leave drivers Lewis Hamilton (pictured) and Nico Rosberg battling for the drivers’ title for the second straight year.

Now, Mercedes seeks the knock-out blow in the constructors’ title race by officially wrapping it up in Sochi this weekend.

To do so, the team must simply outscore rivals Ferrari by three points this weekend. The lead currently stands at 169 points, with 215 still on offer. After Sochi, there will be 172 remaining.

“We return to Russia with positive memories from last season, when the team sealed the first constructors’ title for Mercedes-Benz with a one-two finish,” team boss Toto Wolff said.

“A repeat performance in Sochi would be fantastic and this is absolutely the target – but we are under no illusions that it will come easy. The job is not done yet.”

The tire allocation for this weekend’s race could pose problems to Mercedes just as it did in Singapore, potentially allowing Ferrari to spoil the party and delay the victory celebrations at Brackley.

However, if the form book is to be trusted, Sochi could be playing host to another Mercedes party on Sunday night with a second world title in the bag for the Silver Arrows.