NASCAR compelling because of “wonderful stories,” says NBC Sports’ chairman


Mentioning the sport’s historic rivalries, the different generations that have raced in it, and how every track is unique, NBC Sports Group Chairman Mark Lazarus feels that NASCAR – which he considers a “tent pole property” for both NBC and the NBC Sports Network – will be a great fit with his company’s signature style of sports coverage.

“The mantra that we live by is two things: One, we want to tell great stories, and NASCAR, what makes it so compelling is there are wonderful stories,” Lazarus said in a conference call with reporters following today’s announcement of NASCAR’s return to NBC.

“…We believe that we take the time to develop those stories, develop the personality, make sure fans know the rivalries and why they should care about them, and that’s what we spend our time doing in all sports, and we think that NASCAR suits that production value very well.”

Lazarus indicated that NBC will use many avenues of content and promotion in order to expose NASCAR to a bigger audience. For a sport that, while still relatively popular, has also cooled off noticeably since its explosive run into the mainstream a decade ago, that has to be good to hear.

“What we have found and what we have learned and what I think we’ve demonstrated over the past several years is that when we’re able to have a property…And we’re able to bring an audience and surround it with content, both on broadcast, on cable, in digital by promoting and marketing using our [regional sports networks], that we’re able to bring a level of awareness to a sport, to a property that is equal to or unparalleled in the industry, and that’s what we intend to do with NASCAR.

“By having this mix, what we always do is make big events bigger, and that’s what we’ll do each Saturday and Sunday from July on, starting in 2015.”

For the full transcript from today’s conference call, you can click here or visit the NBC Sports Group Pressbox website.

Report: No Mexico, 16 races expected on 2016 IndyCar schedule

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IndyCar chairman Mark Miles doesn’t expect the 2016 Verizon IndyCar season to begin in Mexico in February next year, according to a report by USA Today.

Though Miles said the Mexico race was “unlikely,” he believes the final schedule will 16 races at 15 venues over the course of seven months.

Miles said the series is waiting for a “highly, highly likely” event to be approved by a board around Oct. 13, going on to say it wasn’t Pocono Raceway.

“If we had to, we probably could put this out, in theory, sooner, but we want to go through the formality and respect the process of a formal approval from one of the promoters,” Miles said.

Miles said the Mexico City race has been put on hold due to concerns for proper promotion for the event, which would be the series’ first outside the United States since racing in Brazil in 2013.

“The process they needed to go through to get everything lined up has not really left a lot of time to be confident that everything can be done to properly promote the first race,” Miles told USA Today. “So I think the conversation is very much about ‘17. We just kind of ran out of time for ‘16.”

This is what is know about the 2016 IndyCar schedule so far.

Either the track, IndyCar, or an IndyCar support series (Pirelli World Challenge) have announced these dates for 2016:

March 13: St. Petersburg, Fla.
April 17: Long Beach, Calif.
April 24: Birmingham, Ala.
May 14: Indianapolis, In. (Indy GP)
May 29: Indianapolis, In. (100th Indy 500)
June 4-5: Detroit, Mich.
June 11: Fort Worth, Texas
June 26: Elkhart Lake, Wis.
July 31: Lexington, Ohio
Sept. 4: Boston, Mass.
Sept. 18: Sonoma, Calif.

These dates are not formal but are highly likely for 2016, per media reports:

April 2: Phoenix, AZ
July 17: Toronto, Ontario

These tracks have been rumored, but are yet to announce the status of IndyCar races for 2016:

Iowa Speedway
Pocono Raceway
The Milwaukee Mile
Gateway International Raceway

Williams hopes to improve on 2014 performance in Russian GP

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At this weekend’s Russian GP, Williams Martini Racing is looking for more of the same from Valtteri Bottas and a little improvement from Felipe Massa.

Last year, Bottas started and finished third while Lewis Hamilton ran away with the win, finishing 13 seconds over Nico Rosberg and 17 over Bottas in the inaugural race at the Sochi Autodrom.

Meanwhile, Massa started 18th after a fuel flow issue knocked him out of the first round of qualifying and managed an 11th-place finish.

Bottas and Massa enter the Sochi race fifth and sixth in the driver standings.

“We had a good result last year in Russia so we’re expecting another strong weekend and a good collection of points,” said Bottas in a release. “We all know the track now and it has a really good flow, with the long straights a good fit for our car.”

Bottas has finished in the top five in each of the last three races, two of which were won by Hamilton.

“Pace-wise we were close to Mercedes in Japan and I think we can be close again in Sochi, just like we were in 2014,” Bottas said, who also noted after Japan the team is set to turn its focus to its 2016 car.

Massa, who has two podium finishes this year, will try to bounce back from a DNF at Marina Bay and a 17th-place finish in Japan.

“I hope to make amends for qualifying last year and I’m confident we can have a competitive race,” Massa said in a team release.

“Russia is a very nice track with a few long straights which makes it interesting for overtaking,” Massa said of the 18-turn track. “The circuit has almost everything, starting with a straight and then moving into high-speed corners and then very slow corners in the middle sector. This makes setting up the car really important and the importance of downforce evident.”

The Russian Grand Prix can been seen on NBCSN on Sunday at 7 am ET.