NASCAR compelling because of “wonderful stories,” says NBC Sports’ chairman

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Mentioning the sport’s historic rivalries, the different generations that have raced in it, and how every track is unique, NBC Sports Group Chairman Mark Lazarus feels that NASCAR – which he considers a “tent pole property” for both NBC and the NBC Sports Network – will be a great fit with his company’s signature style of sports coverage.

“The mantra that we live by is two things: One, we want to tell great stories, and NASCAR, what makes it so compelling is there are wonderful stories,” Lazarus said in a conference call with reporters following today’s announcement of NASCAR’s return to NBC.

“…We believe that we take the time to develop those stories, develop the personality, make sure fans know the rivalries and why they should care about them, and that’s what we spend our time doing in all sports, and we think that NASCAR suits that production value very well.”

Lazarus indicated that NBC will use many avenues of content and promotion in order to expose NASCAR to a bigger audience. For a sport that, while still relatively popular, has also cooled off noticeably since its explosive run into the mainstream a decade ago, that has to be good to hear.

“What we have found and what we have learned and what I think we’ve demonstrated over the past several years is that when we’re able to have a property…And we’re able to bring an audience and surround it with content, both on broadcast, on cable, in digital by promoting and marketing using our [regional sports networks], that we’re able to bring a level of awareness to a sport, to a property that is equal to or unparalleled in the industry, and that’s what we intend to do with NASCAR.

“By having this mix, what we always do is make big events bigger, and that’s what we’ll do each Saturday and Sunday from July on, starting in 2015.”

For the full transcript from today’s conference call, you can click here or visit the NBC Sports Group Pressbox website.

Dakar Rally Stage 10 video highlights: Cars, Bikes, Trucks, Quads

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After Monday’s Stage 9 was washed out due to weather and impassable course conditions, the 40th Dakar Rally resumed with Stage 10 on Tuesday.

Several top competitors struggled during the course of the stage, with some even being eliminated due to crashes or injuries.

Here’s some of the best video action of the stage, as seen on NBCSN:

BIKES: Matthias Walkner wins Stage 10 of after a major shakeup.

CARS: Carlos Sainz plays it safe in Stage 10

Stephane Peterhansel took the overall stage win while Cars leader Carlos Sainz played it safe and came in third.

TRUCKS: The Netherlands’ Ton van Genugten wins the stage, but Russia’s Eduard Nikolaev, who finished fourth Tuesday, continues to hold the overall lead.

 

QUADS: Nicolas Cavigliasso bests Gonzalez Ferioli in Stage 10, but Ignacio Casale continues to make a push for his second Dakar crown.

Stage 11 is Wednesday and runs from Belen, Argentina to Fiambala, Argentina.