Former Marine, Iraq War vet honored this weekend as namesake of Brickyard 400

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We may have been calling this weekend’s Sprint Cup race at Indianapolis Motor Speedway by its original handle of the Brickyard 400, but indeed, that’s not the official name of this year’s running.

The race will go down as the “Crown Royal presents the Samuel Deeds 400 at the Brickyard Powered by” I’ll leave it up to you on whether or not that somewhat cumbersome title will have you buying Canadian whiskey or country music albums.

But there’s one part of the name that’s fully exempt from any sort of snark, and that’s the part involving Deeds, 35, of Erlanger, Kentucky – a former Marine gunnery sergeant who won Crown Royal’s “Your Hero’s Name Here” competition after his wife, April, nominated him for the honor.

Deeds, a longtime NASCAR fan who medically retired from the Corps in 2011, has proven his valor in and out of uniform. In 2005, while serving in Iraq, he found an improvised explosive device (IED) as he was setting up a vehicle checkpoint. With the lives of fellow Marines on the line, he exposed himself to the device in order to save them. He has had many surgeries as a result of the blast but received multiple military accolades for his courage, including a Purple Heart.

Then in 2008, while on a family vacation, Deeds risked his life again to help save three people that got caught in a rip tide off the coast of North Carolina. According to Deeds himself, the harrowing episode came just five weeks after he had gone under the knife for abdominal surgery.

This weekend at Indy, Deeds will enjoy a VIP race experience with many perks: Meet-and-greets with the drivers, participation in Sunday’s post-race trophy ceremony, and kissing the famous Yard of Bricks with the winning team.

“Never in my wildest dreams did I think this would happen,” Deeds said earlier this week to USA Today. “To give an everyday person the naming rights to one of the biggest races that NASCAR has at one of the most, it not the most, historic track in the world, is amazing.”

This is the second year that Crown Royal has held the “Your Hero’s Name Here” competition in conjunction with the Brickyard 400. Last year’s Cup race at Indy honored Alabama firefighter Curtiss Shaver.

As for who Deeds would like to see triumph on Sunday, he told USA Today that while he likes Kevin Harvick’s “passion for the sport” and Kurt Busch for his extensive work with the military, he thinks his favorite driver on Sunday “will be whoever wins the race.”

Here’s hoping he has a fantastic weekend at the world’s greatest racecourse.

Get your motor running: American Flat Track’s new season premieres Sunday on NBCSN

Photos courtesy American Flat Track
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If you like racing two-wheel style, make sure you catch the debut of a new multi-year TV broadcast deal featuring the American Flat Track motorcycle racing series on NBCSN.

The 18-round series debuts this Sunday at 2 p.m. ET on NBCSN with the season-opening race that was held at Daytona International Speedway on March 15.

Going forward, all 18 rounds of the series will be televised on NBCSN in highly-coveted weekend afternoon programming slots without two weeks of each event.

Last season, AFT drew nearly two million viewers on NBCSN with regular primetime coverage on Thursday nights.

This season, the one-hour, tape-delayed telecasts will be part of NBCSN’s regular weekend programing, following or preceding coverage of NASCAR, INDYCAR and Pro Motocross.

AFT is now in its 65th season, with two distinct classes: powerful, twin-cylinder rides in the AFT Twins presented by Vance & Hines division, and the competition in the 450cc AFT Singles division.

“We are very excited to kick-off our second season of AFT on NBCSN,” NBC Sports Group Senior Director of Programming Jeff Macaluso. “The 2017 season provided us with some incredible racing and showed us how passionate the riders and fans are of this historic sport.

“The move to weekends this year, around other marquis motorsports properties, is sure to raise the level even higher.”

Here’s the 2018 AFT schedule on NBCSN:

Round Track, Location Track Type Premiere Time (ET) Time (PT)
1 Daytona International Speedway, Daytona Beach, FL TT Sun, 3/25 2:00 PM 11:00 AM
2 Dixie Speedway, Woodstock, GA Short Track Sat, 4/14 5:30 PM 2:30 PM
3 Texas Motor Speedway, Fort Worth, TX Half-Mile Sun, 5/06 4:00 PM 1:00 PM
4 Calistoga Speedway, Calistoga, CA Half-Mile Sun, 5/20 12:00 PM 9:00 AM
5 Turf Paradise, Phoenix, AZ Mile Sat, 5/26 3:00 PM 12:00 PM
6 Cal Expo, Sacramento, CA Mile Sun, 6/03 2:00 PM 11:00 AM
7 Illinois State Fairgrounds, Springfield, IL Mile Sat, 6/09 5:00 PM 2:00 PM
8 Red Mile, Lexington, KY Mile Sat, 6/16 12:00 PM 9:00 AM
9 Remington Park, Oklahoma City, OK Mile Sat, 6/23 5:00 PM 2:00 PM
10 Allen County Fairgrounds, Lima, OH Half-Mile Sat, 7/07 2:30 PM 11:30 AM
11 Weedsport Speedway, Weedsport, NY Short Track Sun, 7/15 6:00 PM 3:00 PM
12 Buffalo Chip Campgrounds, Sturgis, SD TT Sat, 8/11 12:30 PM 9:30 AM
13 Black Hills Speedway, Rapid City, SD Half-Mile Sat, 8/18 2:00 PM 11:00 AM
14 Peoria Motorcycle Club, Peoria, IL TT Sat, 9/01 3:00 PM 12:00 PM
15 Illinois State Fairgrounds, Springfield, IL Mile Sat, 9/22 2:30 PM 11:30 AM
16 Williams Grove Speedway, Mechanicsburg, PA Half-Mile Sun, 9/23 5:00 PM 2:00 PM
17 Canterbury Park, Shakopee, MN Mile Sun, 10/14 5:00 PM 2:00 PM
18 Meadowlands Racetrack, East Rutherford, NJ Mile Sun, 10/21 2:00 PM 11:00 AM


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