Final pit stop propels Kyle Busch to Atlanta victory

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A great final pit stop helped Kyle Busch take the lead with 36 laps to go, and he was able to hold on to it and score the win tonight in the Advocare 500 at Atlanta Motor Speedway.

With his fourth victory of 2013, “Rowdy” was also able to clinch a berth in the Chase for the Sprint Cup, marking a return to NASCAR’s post-season after missing out in 2012.

“It’s a heck of a lot different than 365 days ago, I’ll tell you that much,” Busch told ESPN in Victory Lane. “I can’t say enough about this team. Their work tonight definitely helped me out tonight.

“I wasn’t happy with the car at all in the beginning of the race. But [crew chief] Dave [Rogers] and the guys made some really good calls and made some great adjustments there tonight to get us back up front.”

The critical moment of the race came on pit road under yellow following a Lap 288 spin for Jimmie Johnson in Turn 4. The leaders came down for service, with Busch in third behind then-leader Joey Logano and Ryan Newman.

But Busch was able to leapfrog them both and win the race off pit road. From there, he was able to maintain the lead through two more restarts with 28 and then, 21 laps to go, before taking the win by just under a second over Logano.

“My boys on pit road – what can I say?,” Busch said. “That’s the same group since 2008, they’re amazing. I love those guys and I’d do anything for ’em.”

Logano lost ground in the final restarts, but came alive once more in the final laps. He peeled off third place from Kurt Busch with six laps to go, and then got around Martin Truex, Jr. for the runner-up spot with three to go.

“Big picture, it’s great, but I feel like I had the race-winning Ford here,” said Logano, who led a race-high 78 laps and jumped two spots to eighth in the standings going into the final regular season race next week at Richmond International Raceway.

“When I restarted third behind Kyle, I didn’t give myself enough room, spun the tires. I got pinned in, the 56 [Truex] put me three-wide and I was in trouble at that point. To go all the way back to sixth and then have to work my way back up – I just we had five or six more laps.”

First Wild Card holder Truex, whose cast on his broken right wrist came apart around his palm during the race, was also able to help his Chase chances with a third-place run. Kurt Busch did the same with a fourth-place effort that puts him 10th in the championship, six points ahead of Jeff Gordon, as Richmond looms. Second Wild Card holder Ryan Newman finished fifth, with Gordon taking sixth.

But reigning Sprint Cup champion Brad Keselowski suffered a massive blow to his bid for the post-season. While leading the race, his engine began to lose power around Lap 245 and he promptly fell back into the field and off the lead lap.

Eventually, Keselowski was forced to go to the garage before the finish. His 35th-place result knocked him to 15th in the standings, 28 points out of the Top 10 – and also left him needing something of a miracle next week in Virginia.

“Obviously, we don’t dictate our own fate,” he said about his fading playoff hopes.

Optimism abounds with new INDYCAR media partnership

Photo: IndyCar
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Wednesday morning’s announcement that NBC Sports Group will become the exclusive home to the Verizon IndyCar Series via TV, digital, streaming, and direct-to-consumer rights was the conclusion of a long and thorough process to finalize a media partnership that can build on the recent growth of the Verizon IndyCar Series.

And CEO of Hulman & Company Mark Miles believes the final outcome is one everyone can be happy about.

“We’re delighted by every aspect of this announcement today and these arrangements,” Miles asserted in a media teleconference on Wednesday, also making note of a number of highlights about the new media package. “The increase in broadcast, the number of races on broadcast, is really important to the continued growth of the series. The continuity with one media partner who is committed to the sport and to INDYCAR, who can help promote from race to race to race to race throughout the season is important. Having our first product, if you will, our first offering to fans in the direct-to-consumer channel is important to us.”

Miles added, “It met our objectives of increasing the exposure of the sport, increasing the promotion of the sport, and getting us into the over-the-top (streaming) market. We couldn’t be more pleased.”

MORE: NBC Sports Group, INDYCAR partner on new TV and digital rights agreement starting in 2019

John Miller, president of programing for NBC Sports and NBCSN, echoed Miles’ enthusiasm and noted that INDYCAR viewership on NBCSN has grown substantially in recent years, and this new and enhanced partnership, which will feature the 103rd Indianapolis 500 broadcast on NBC in 2019, will build upon that.

“From the NBC perspective, we’ve seen the growth of IndyCar on our cable network NBCSN. We’ve had sustained growth each of the past several years. So the opportunity to have the entire series was very important to us. Of course, to be able to do the crown jewel, the Indy 500 on NBC, really puts the icing on the cake for us and makes our championship season portfolio even stronger,” Miller said.

James Hinchcliffe, driver of the No. 5 Arrow Electronics Honda for Schmidt Peterson Motorsports, added that this will also help the individual drivers grow their brands and attract more sponsorship opportunities.

“As drivers, we’re out there risking our lives to put on a good show,” Hinchcliffe said. “The more people that get to see it, get entertained by it, the better it is for us. As athletes, we’re all individual brands in and of ourselves. Getting ourselves in front of more people, it raises our value to our current partners and potential partners. From every element, this is a huge win across the board.”

The sponsorship angle is a critical side-piece to the new media contract, especially in light of several new sponorship announcements for a number of IndyCar teams as well as IndyCar’s ongoing effort to find a new title sponsor for the series in 2019.

Miles further emphasized that new media partnership will do a lot to serve the business of the teams, drivers, and the series in regards to sponsorship.

“I think it’s important to the entirety of the IndyCar ecosystem,” Miles noted. “For the series itself, at some point we should talk about our sponsorship effort, how we think they’re going to be benefited with this relationship. James earlier talked about our drivers or athletes, and they are individual brands. They’ll get more exposure. That will be good for them.

“We earlier this morning spoke to our team owners. They’re enthusiastic about it as it gives them more to say in the marketplace, more value. Certainly that will be true for our promoters of the races as well.”

A few highlights of the partnership are below.

  • Eight races will be broadcast on NBC, including the Indianapolis 500. The remaining races will be broadcast on NBCSN.
  • Qualifying and practice for all events will also be available live, either through NBC, NBCSN,, the NBC Sports App, or NBC Sports Gold an over-the-top streaming service offered by NBC.
  • NBC Sports Gold will also feature extra content to further supplement IndyCar coverage such as archived races and full event replays. Further information about that content will be revealed in the coming months.
  • Details about international coverage are pending.
  • NBC Sports Gold will also do a handful of exclusive live broadcasts for practice and qualifying sessions that are not televised.
  • NBC Sports Gold will do live broadcasts for all Indy Lights Presented by Cooper Tires races. More details about coverage for the Indy Lights and Mazda Road to Indy Presented by Cooper Tires series will come at a later date.