Chase hopeful Jeff Gordon takes Cup pole at Richmond

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Jeff Gordon set another new track record for NASCAR’s Generation-6 machines this afternoon at Richmond International Raceway, and will start on the pole for tomorrow’s Federated Auto Parts 400.

The battle under the lights will be the last shot Gordon has to make the Chase for the Sprint Cup. In order to make the post-season, the winless Gordon – who currently sits 11th in points – needs to either climb into the Top-10 in the Sprint Cup standings or take a victory tomorrow night to grab a Wild Card berth.

Gordon (130.599 mph) will be joined on the front row by Kurt Busch, the driver that is currently 10th in the standings at six points ahead of the four-time Cup champion. Busch turned in a lap at 130.334 mph, as he looks to get his single-car Furniture Row Racing team into the Chase.

Row 2 will feature reigning Sprint Cup champion Brad Keselowski, who needs a win to stand any hope of making the Chase, and Clint Bowyer. Joe Gibbs Racing teammates Matt Kenseth and Denny Hamlin will make up Row 3, followed by Jamie McMurray and Joey Logano in Row 4.

Filling in for Jimmie Johnson after the birth of his second child this morning was Regan Smith, who qualified Johnson’s No. 48 machine in 10th place. However, Johnson will still have to start tomorrow night’s race from the rear of the field.

For those especially keeping an eye on the Chase hopefuls, here’s where they’ll be on the grid for tomorrow at RIR:

Jeff Gordon (11th in standings, no wins) – 1st
Kurt Busch (10th in standings, no wins) – 2nd
Brad Keselowski (15th in standings, no wins) – 3rd
Jamie McMurray (16th in standings, no wins) – 7th
Joey Logano (eighth in standings, one win) – 8th
Greg Biffle (ninth in standings, one win) – 9th
Martin Truex Jr. (13th in standings, one win, Wild Card) – 11th
Dale Earnhardt Jr. (seventh in standings, no wins) – 14th
Paul Menard (17th in standings, no wins) – 22nd
Ryan Newman (14th in standings, one win) – 24th

Your heart will start racing with IndyCar’s new “The Future Starts Now” video

Image courtesy IndyCar
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One of the biggest challenges for any motorsport series — whether it’s NASCAR, NHRA, IndyCar, Formula One and so many others — is to find ways to attract new fans.

That’s particularly important when attempting to lure young fans, especially the much-coveted millennials (born after 1981) and teenagers.

As all series prepare for the upcoming 2018 racing season, kudos have to be given to IndyCar for its new “The Future Starts Now” video, which debuted Tuesday at the North American International Auto Show at Detroit.

Even if it’s five degrees below zero where you’re at, one look at this video and you’ll likely not only start warming up a bit, we bet you’ll start getting even more excited for the start of the 2018 Verizon IndyCar Series season, which begins March 11 in St. Petersburg, Florida.

Check out the new video above and watch if it doesn’t get your heart racing real quick: