Brad Keselowski may not be in the 2013 Chase for the Sprint Cup, but NASCAR’s defending champion didn’t get through Chicago without making any announcements.
Keselowski’s likeness will be featured in Ubisoft’s new game “Watch Dogs,” which launches in November for both next-generation and current generation platforms. It’s a game where players will be immersed as a vigilante in a recreation of Chicago, to have the ability to hack into the central operating system and control almost every element of the city.
It may sound like an abnormal partnership, but it fits with Keselowski’s love of playing video games and his goal to attract a newer, younger demographic to NASCAR.
“I like to do things that are authentic to me,” Keselowski said in a phone interview Saturday. “I play a lot of video games myself – many similar to ‘Watch Dogs’ – this was my chance to be a part of one, so I jumped on it. I just like the way this fits me, who I am, and my generation.”
Video games served as a needed distraction for Keselowski after winning last year’s title.
“These types of games I play over the offseason, as I usually have the most amount of time to really kill, but I still have a lot of fun with it,” he said. “I pulled a 26-hour shift last year after I won the championship – I just needed to get away from everything. I played another game of Ubisoft’s. It’s a great escape for me to get away from racing.”
Keselowski isn’t hoping to “take much out of it” as much he is expose the sport to a different audience.
His day job resumes with the next round of the season at Loudon, N.H. this weekend.
“To do something well is so worthwhile that to die trying to do it better cannot be foolhardy. It would be a waste of life to do nothing with one’s ability, for I feel that life is measured in achievement, not in years alone.”
The above quote came from racing driver and car designer Bruce McLaren, and if a life is measured in accomplishments and impact rather than length, very few have have ever done more than the man originally from New Zealand.
His driving statistics would be enough to stand on their own. He is one of only a few drivers to have won both the Monaco Grand Prix and the 24 Hours of Le Mans before achieving a string of victories in Can-Am during the 1960s.
However, perhaps his lasting legacy is as a designer. The founder of Bruce McLaren Motor Racing, now known as McLaren Racing Limited, he did more than hold his own while piloting his machinery in Formula 1, even winning the 1968 Belgian Grand Prix. But, his team’s stardom skyrocketing after entering Can-Am in the late 1960s. The group won five of their six races in 1967 and four of six races in 1968.
But those results pale in comparison to 1969, when his team won all 11 races in Can-Am with he, countryman Denny Hulme, Chris Amon and Dan Gurney as the drivers. They even finished an astounding 1-2-3 on three occasions that season, cementing McLaren’s status as one of the greatest drivers and designers who ever lived. In the decades since, the McLaren name has become synonymous with excellence, both in its racing cars and road cars.
Bruce McLaren’s life, sadly cut short at the age of 32 following a testing crash at Goodwood Circuit, is the focus of the upcoming documentary ‘McLaren.’ If the trailer is any indication, the film will serve as an epic tribute to a true pioneer, one who left an indelible mark on the entire racing community.
Team Penske and the Chevrolet Detroit Grand Prix, which operates under Penske’s ownership, both revealed new partnerships earlier today.
The Penske team announced a multi-year agreement with 3D printing and additive manufacturing solutions company Stratasys Ltd., which will provide equipment and support to assist the organization’s engineering and manufacturing efforts in both the NASCAR and IndyCar programs.
“Our strategic partnership with Stratasys should keep our manufacturing and engineering processes at the front of the pack,” Team Penske President Tim Cindric said of the new partnership. “Stratasys is on the cutting edge of additive manufacturing technology for automotive applications. Utilizing their equipment and technical support will provide us with another means to put our ideas on the race track first.”
For the Chevrolet Detroit Grand Prix, scheduled for June 2-4, Lear Corporation will join as the presenting sponsor. The supplier of automotive seating and electrical systems maintains an active presence in the Detroit area. Quicken Loans had been the prior presenting sponsor.
“The Chevrolet Detroit Grand Prix is so proud to welcome Lear Corporation as our presenting sponsor in 2017,” said Bud Denker, chairman of the newly dubbed Chevrolet Detroit Grand Prix presented by Lear. “Lear and Matt Simoncini are great supporters of Detroit and our community. We could not ask for a better partner to team with Chevrolet and help us host world-class racing and a weekend full of fun and excitement in the Motor City.”
The event will continues its status the week following the Indianapolis 500 and remains the only double-header on the schedule.
F1 pit reporter and insider Will Buxton and producer Jason Swales were on site for the launch of the challenger whose base is split between Enstone and Viry-Châtillon, and whose lineup features Nico Hulkenberg and Jolyon Palmer.
Check in above for the first edition of Paddock Pass for the new year.
Stay tuned for more on NBCSports.com from the week of launches and leading into the first test next week at Circuit de Catalunya-Barcelona.
Four-time Indianapolis 500 winner Al Unser will return to the cockpit this summer to compete in the SVRA’s “Indy Legends” Charity Pro-Am, scheduled for June 17 at the Indianapolis Motor Speedway.
“Big Al” will join son Al Unser Jr., which will be their first competitive race together since 1993. It will also be the first time any member of Unser family has raced at the Speedway since 2008, when Al Unser III contested the Indy Lights Freedom 100 for the now defunct Playa Del Racing.
“I guess I got tired of watching the kids have all the fun,” quipped the elder Unser, who previously served as the grand marshal of the 2015 event. He later explained that expressed gratitude toward organizer Tony Parella, president and CEO of the SVRA (Sportscar Vintage Racing Association) for creating the event and extending an invitation to compete. “Seriously, Tony Parella and his SVRA team have created a first-class event and that’s why the entire Unser family has gotten behind it. We believe in what he is doing and I personally enjoy reconnecting with the great fans of the Indianapolis 500.”
Parella’s enthusiasm mirrored Unser’s.”There have been a lot of great legends in the history of auto racing, but in my book Big Al is right at the top of the mountain,” he asserted. “I am honored beyond words. This is such a validation of what all of us at the SVRA have been working so hard to build. To be able to say that this great champion believes in what we are doing enough to strap in and race with us means everything to me personally and professionally.”
The Unsers will join 31 other Indianapolis 500 veterans to compete in vintage Corvettes, Camaros and Mustangs, with model years of 1963 to 1972, in the SVRA’s “Group 6” A and B Production. Each veteran will be paired an amateur driver to split time behind the wheel. Other events slated to highlight the weekend include a Motostalgia car auction, the Hagerty Insurance “shine and show” car corral, vintage motorcycle racing and displays, and hundreds of vintage racers celebrating a century’s worth of auto racing.