Jimmy John’s goes with Harvick to Stewart-Haas for 2014

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Kevin Harvick’s move from Richard Childress Racing to Stewart-Haas Racing for 2014 now sees a second sponsor coming with. After Budweiser, which will serve as primary sponsor for the majority of the season, Jimmy John’s has signed on for 12 races as primary and the rest as an associate sponsor for Harvick and Tony Stewart.

“We are fortunate to partner with Kevin for many more years in a very meaningful way,” Jimmy John Liautaud, CEO and founder, Jimmy John’s said in a release. “On and off the track, Kevin and (wife) DeLana Harvick are winners in all they do. And Tony’s reputation as a fierce competitor speaks for itself. Game on.”

The “JJ’s” slogan is “Freaky good, freaky fast,” which seems to fit a motorsports sponsorship platform to a T.

Takuma Sato’s likeness revealed on Borg-Warner Trophy (PHOTOS)

Photos; Walt Kuhn
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INDIANAPOLIS – Rather than the traditional December unveil, this year’s reveal newest likeness added to the Borg-Warner Trophy came Tuesday at the Indianapolis Motor Speedway Museum.

Takuma Sato got to see the result of the sculpting done by William Behrends and then turned from wax, clay and ceramic into sterling silver on Tuesday evening, as the winner of the 101st Indianapolis 500 presented by PennGrade Motor Oil saw his face revealed on the trophy.

Sato took the No. 26 Ruoff Home Mortgage Honda for Andretti Autosport to the win in thrilling fashion this year over Helio Castroneves, denying the Brazilian his fourth Indianapolis 500 victory in the process. It atoned for his near-miss in 2012, driving for Rahal Letterman Lanigan Racing, the team he’ll return to in 2018.

It’s been a whirlwind last week-plus for Sato, doing the podium interviews at the Japanese Grand Prix, reflecting on his Indianapolis 500 triumph, then sharing the victory spoils with another Japanese pilot in Yoshihide Muroya, who won the Red Bull Air Race World Championship at Indianapolis this weekend.

Photos of Sato’s face on the most unique trophy in sports are below. This post will be updated following tonight’s full unveil. (All photos: Walt Kuhn)