Jimmy John’s goes with Harvick to Stewart-Haas for 2014

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Kevin Harvick’s move from Richard Childress Racing to Stewart-Haas Racing for 2014 now sees a second sponsor coming with. After Budweiser, which will serve as primary sponsor for the majority of the season, Jimmy John’s has signed on for 12 races as primary and the rest as an associate sponsor for Harvick and Tony Stewart.

“We are fortunate to partner with Kevin for many more years in a very meaningful way,” Jimmy John Liautaud, CEO and founder, Jimmy John’s said in a release. “On and off the track, Kevin and (wife) DeLana Harvick are winners in all they do. And Tony’s reputation as a fierce competitor speaks for itself. Game on.”

The “JJ’s” slogan is “Freaky good, freaky fast,” which seems to fit a motorsports sponsorship platform to a T.

F1 2017 driver review: Nico Hulkenberg

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Nico Hulkenberg

Team: Renault
Car No.: 27
Races: 20
Wins: 0
Podiums: 0
Best Finish: P6 (Spain, Great Britain, Belgium, Abu Dhabi)
Pole Positions: 0
Fastest Laps: 0
Points: 43
Championship Position: 10th

Expectations were hard to peg for Renault heading into its second full season back in F1 with a factory team, but Nico Hulkenberg was surely expected to be the man spearheading its charge.

With teammate Jolyon Palmer severely underperforming, Hulkenberg did exactly that, bringing home all but 14 of the team’s points in the final standings. However, consistency was never something he truly found.

Many of Renault’s issues were down to reliability issues, sidelining Hulkenberg for six races – four coming in a five-race stint from Singapore to Mexico – yet he only scored points in consecutive races on three occasions.

When Hulkenberg and Renault were on form, they proved to be a potent combination, often topping the midfield fight and even looking faster than Force India come the end of the season. His run to sixth at the final race in Abu Dhabi was crucial for the constructors’ championship as Renault jumped Toro Rosso, securing an extra slice of prize money in the process.

But for a driver who was so often tipped as being a future star in F1, Hulkenberg still has a lot to prove. Renault is set to offer a good platform for the German moving forward with factory support, yet if he cannot beat new teammate Carlos Sainz Jr. through 2018, concerns will surely be raised.

Season High: Charging to sixth in Abu Dhabi despite a penalty.

Season Low: A tough run to 16th in Malaysia.