There are three words most diehard IndyCar fans would probably like to forget but are actually going to play a major role on the 2014 season.
No, they’re not Indy Racing League.
It’s actually Boston Consulting Group.
You remember the BCG report, done back in March during the angst of the then-six-month offseason that ran from mid-September 2012 through to late March this year, right? And the subsequent response from the Indianapolis Motor Speedway to the AP’s reporting on the report? You don’t? Oh that’s right, the suggestions offered from the 115-page document have not exactly been front page material in the wake of what’s been a dynamic season on track in the year’s first 16 races.
But, as time has passed, and planning for the 2014 IndyCar Series season has commenced, it’s become painfully apparent there’s a lot more of the BCG report that’s entering into IndyCar’s short-term strategy.
In no official order, I’ll offer these as proof:
- Condensed schedule. The BCG suggestion was for a 15-race schedule held over 19 weeks, from April to August. Based on projections and sources, the 2014 IndyCar calendar will likely be 19 or 20 races held over 23 weeks, with three or four doubleheaders (St. Petersburg is in play to become one and/or replace one of the three existing ones from 2013). St. Pete will be held March 30 and if the plan to end the season on Labor Day comes true, that will mean a season finale the weekend of August 29-31. So there’s that. And potentially, even a greater thrash during the year for all involved with the traveling circus.
- Using Indianapolis Motor Speedway more. Well, this one’s obvious. Like it or not, an IMS road course race is coming, and will thus open the floodgates to debate over whether the last bastion of IndyCar tradition at the Speedway has been dumped like yesterday’s Fried Tenderloin sandwich from Mug ‘n Bun. From a pure numbers standpoint, even if attendance is 40 or 50,000, it’s a bottom line improvement for the Speedway compared to 7,500 or 10,000, and another race for the series at the series’ greatest race course.
- Selling the pure racing. If this hasn’t been discussed publicly, it should, and frankly needs to be in the wake of NASCAR’s Chase controversy and drudgery of Sebastian Vettel and Red Bull’s dominance in Formula One. IndyCar’s product this year has been second-to-none with 10 different winners, 18 different podium finishers, a manufacturer battle that is tied after 16 races and a variety of circuits unmatched in motorsports. The product’s been too good to ignore … yet it’s ignored by almost all of mainstream America except for the 400-500,000 hardcores. I can dream about the prospect of some ambassadorial boots on the ground selling the product, right?
When the BCG report was revealed, it didn’t immediately scream that it needed to be implemented. But for Hulman & Co. CEO Mark Miles, the head of IndyCar’s parent company, it’s now obvious that the report is playing into the series’ future direction. Whether it can take IndyCar to the next stratosphere it so deserves remains to be seen.