Will Power

With IZOD leaving, there’s two likely candidates that make sense for IndyCar


IZOD got what it could from the first four years of its six-year relationship with IndyCar before announcing its departure. It’s easy to forget now but there was a crescendo of activation from its initial dip into the series’ waters in 2008 through the end of the 2011 season.

While the last two years have seen a minimal IZOD presence, the presence of one partner increasing its visibility has been obvious and a second, long-time partner also makes quite decent sense. On the surface, it seems logical one of the two will take over for IZOD as title sponsor of the IndyCar Series.


Verizon would be a major coup for IndyCar title sponsor. It entered on a part-time basis with Roger Penske in 2009, with Will Power’s third car carrying Verizon signage at two races (Long Beach, Indianapolis). Verizon upped the ante to full-time sponsorship in 2010 with Power and hasn’t looked back since.

Beyond the No. 12 Team Penske Chevrolet, though, Verizon has entered into a partnership with IndyCar via the official Verizon INDYCAR app, and it has a team of marketing people at every race working to provide inside access for the fans.  Verizon has also been visible on the rear wheel guards of every single IndyCar this year, new for 2013.

From a “beyond IndyCar” standpoint, think for a second about how many Verizon stores and dealers there are nationwide. You have a company that could use IndyCar as its selling point versus NASCAR – sponsored by rival Sprint. Marketing aspects could include speed (230 mph-plus), the Indianapolis 500, and a variety of circuits and markets unmatched by any North American series. It also targets a much wider demographic outside the niche that is racing fans, given the level of exposure and the number of individuals nationwide who have Verizon products.

It’s exciting to write about the possibility, and I’m hoping it’s not just a dream at this point. If not Verizon, though, there’s one other company that makes a ton of sense:


IndyCar, its drivers and teams, love their Firestone tires. So much so, that there was a near mutiny toward the end of Randy Bernard’s era at the helm of the series at the mere suggestion of Continental tires coming into play as a replacement, both as a tire partner and potential title sponsor.

Looking at Firestone’s landscape this year, there have been many key changes. Longtime heads Al Speyer and Joe Barbieri have moved on. The company entered into sports car racing this year with the Bridgestone brand supplying the DeltaWing, but that will end at the end of the year with all prototypes in Tudor UnitedSports Car running on – ironically – Continentals next year. Additionally, Firestone moves on from Indy Lights at the end of the year, with Cooper supplying them next year.

From a branding and activation standpoint, Firestone could put all its muscle behind IndyCar and there would be no better way to do so than as title sponsor.

I will say this as a word of caution, though. Firestone would be a more conservative choice because it penetrates an older audience and the automotive market first, whereas you tend to think of Verizon as a company that could reach a wider, younger audience.

And if history is a judge, Firestone’s been here before. The awkward, clunky “Bridgestone presents the Champ Car World Series powered by Ford” from 2003 through 2006 was a nice way of saying, “Well, we have Firestone/Bridgestone support, but not much else.” By 2007, the warning signs had emerged for Champ Car, Bridgestone pulled its title sponsorship and Champ Car was absorbed by INDYCAR prior to 2008. Correlation is not causation, I know, but I don’t think anyone in the current landscape wants to feel the same about the possibility of a Firestone title sponsorship this time around.

Bottom line: I’d be happy with either, given their current involvement in the sport and respective levels of activation. So long as we don’t hearken back to the “Pep Boys” or “Northern Lights” eras…

Lowdon, Booth bid farewell to Manor in Abu Dhabi

ABU DHABI, UNITED ARAB EMIRATES - NOVEMBER 28:  Manor Marussia Team Principal John Booth and Manor Marussia President and Sporting Director Graeme Lowdon arrive in the paddock before final practice for the Abu Dhabi Formula One Grand Prix at Yas Marina Circuit on November 28, 2015 in Abu Dhabi, United Arab Emirates.  (Photo by Mark Thompson/Getty Images)
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Sporting director Graeme Lowdon and team principal John Booth both bid emotional farewells to Manor Marussia Formula 1 Team in Abu Dhabi on Sunday after resigning from their roles last month.

Lowdon and Booth were instrumental in the formation of Virgin Racing in 2010, which ultimately evolved to become Marussia F1 Team.

When Marussia collapsed financially in 2014, Lowdon and Booth managed to keep the team going and revive it as Manor for the new season, securing its place on the grid.

However, following disagreements with team owner Stephen Fitzpatrick over the future of the team, both Lowdon and Booth tendered their resignations, with today’s Abu Dhabi Grand Prix marking the final race in their roles.

“This is of course my final race with the Manor Marussia F1 Team,” Booth said.

“At a time like this, there is so much to say but I think the single biggest sentiment I will take away is incredible pride at just how much we punched above our weight for such a small team.

“It was a greater challenge than we ever anticipated, but six years on we are still here fighting.

“I wish the team every success in the future and I will be following their progress with a great deal of satisfaction at what we created together.”

Lowdon took to Twitter to thank the Manor team, but left the door on F1 open by only saying goodbye ‘for now’.

Manor’s final race of the year ended with another double finish as Will Stevens and Roberto Merhi finished 18th and 19th respectively. After the race, both drivers paid tribute to their outgoing bosses.

“I would like to thank everyone in the team for their support, but in particular John and Graeme, who we say goodbye to here today,” Stevens said.

Merhi added: “I would like to thank the whole team, not only for this opportunity but for the hard work throughout the season. We’ve had some difficult times, but I am very proud of us.

“My thanks also to John and Graeme and I wish them well for the future. I am sure we have not seen the last of them!”

Alonso: I will be racing in 2016, “that’s 100%”

ABU DHABI, UNITED ARAB EMIRATES - NOVEMBER 28:  Fernando Alonso of Spain and McLaren Honda arrives in the paddock before final practice for the Abu Dhabi Formula One Grand Prix at Yas Marina Circuit on November 28, 2015 in Abu Dhabi, United Arab Emirates.  (Photo by Mark Thompson/Getty Images)
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Fernando Alonso has once again rejected speculation claiming he could take a sabbatical from Formula 1 in 2016, telling NBCSN that he will be racing next year.

Alonso saw a miserable first year back at McLaren come to a disappointing end in Abu Dhabi on Sunday as he finished 17th, two laps down on race winner Nico Rosberg.

Deficiencies with the Honda power unit used by McLaren have blighted Alonso’s efforts all season long, prompting a number of outbursts that continued in Abu Dhabi when he threatened to retire the car.

The Spaniard finished the season with just 11 points to his name, marking his worst F1 campaign since his debut year with Minardi back in 2001.

Earlier in the race weekend, it was suggested that Alonso could take a year out of F1 if McLaren and Honda were unable to provide him a competitive car for next year.

Alonso denied such speculation on Saturday, and confirmed to NBCSN after the race on Sunday that he would definitely be racing in 2016.

“No, I will be racing. That’s 100%,” Alonso said when asked if he would be taking a sabbatical.

“If I had to choose a sabbatical, I would choose this [year]! I was here, I was pushing, I was giving my maximum, and I will always do.”

Alonso spent the entirety of his race in Abu Dhabi alone at the back of the field after a first lap collision with Pastor Maldonado and a penalty for his part in it.

“Being last with no battles all the race, it was pretty much alone,” Alonso said.

“We say always that there are some test races for us, but today it was more than ever a test because I was alone all the race.

“Hopefully we got some useful information for winter to develop the car but it was a very difficult race from the start.”

F1 Paddock Pass: Abu Dhabi GP post-race (VIDEO)

xxxx during the Abu Dhabi Formula One Grand Prix at Yas Marina Circuit on November 29, 2015 in Abu Dhabi, United Arab Emirates.
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The final round of the 2015 Formula 1 season in Abu Dhabi may not have had a great deal riding on it with both championships already decided, but with the foundations already being laid for the new year, there were a number of storylines running throughout an eventual race at the Yas Marina Circuit.

Nico Rosberg managed to see off a late challenge from Mercedes teammate Lewis Hamilton to pick up his sixth win of the year and, for the first time in his F1 career, a third in a row.

The German driver controlled proceedings from start to finish, while Hamilton was forced to settle for P2 once again ahead of Ferrari’s Kimi Raikkonen.

For the final time in 2015, Will Buxton brings you all of the news, interviews and insight following the Abu Dhabi Grand Prix in the latest edition of Paddock Pass.

Grosjean delighted to sign off from Lotus with points

ABU DHABI, UNITED ARAB EMIRATES - NOVEMBER 29:  Romain Grosjean of France and Lotus is pushed onto the grid by his team before the Abu Dhabi Formula One Grand Prix at Yas Marina Circuit on November 29, 2015 in Abu Dhabi, United Arab Emirates.  (Photo by Paul Gilham/Getty Images)
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Romain Grosjean was delighted to end his long-running association with Lotus by picking up two points for ninth place in Sunday’s Abu Dhabi Grand Prix.

Grosjean started back in 19th place after being hit with a gearbox penalty on Sunday morning, but managed to fight his way through the order to stand on the brink of the top ten in the closing stages.

With fresher tires, the Frenchman battled past Carlos Sainz Jr. and Daniil Kvyat to move up into ninth place, securing two points for Lotus in his final grand prix for the team.

The result also ensured that Grosjean finished the year 11th in the Formula 1 drivers’ championship ahead of his move to Haas F1 Team for 2016.

“It’s been an emotional journey for me and I’m so happy to be able to reward everyone at Enstone with points in my final race for the team,” Grosjean said.

“I had to push all the way and it wasn’t always plain sailing as there was a lot to manage on the car. The calls from the pit wall were great and my pit stops were fantastic.

“I owe a lot to this team and it really feels like a family to me. I hope to be back one day in the future. This has been the best season of my career.”

Teammate Pastor Maldonado’s race ended at the first corner after he was crashed into by Fernando Alonso, leaving him with terminal suspension damage.

“It’s sad to end the race in the first corner because we were looking good for the race,” Maldonado said. “Today we had a good strategy to go with our better race pace, but anyway this is racing and it can happen.

“I didn’t see the contact I just felt it in the back of the car from Fernando. I tried to restart but then I saw the suspension damage. Imagine if that incident had been the other way round, it would’ve been big news then!”