Will Power

With IZOD leaving, there’s two likely candidates that make sense for IndyCar


IZOD got what it could from the first four years of its six-year relationship with IndyCar before announcing its departure. It’s easy to forget now but there was a crescendo of activation from its initial dip into the series’ waters in 2008 through the end of the 2011 season.

While the last two years have seen a minimal IZOD presence, the presence of one partner increasing its visibility has been obvious and a second, long-time partner also makes quite decent sense. On the surface, it seems logical one of the two will take over for IZOD as title sponsor of the IndyCar Series.


Verizon would be a major coup for IndyCar title sponsor. It entered on a part-time basis with Roger Penske in 2009, with Will Power’s third car carrying Verizon signage at two races (Long Beach, Indianapolis). Verizon upped the ante to full-time sponsorship in 2010 with Power and hasn’t looked back since.

Beyond the No. 12 Team Penske Chevrolet, though, Verizon has entered into a partnership with IndyCar via the official Verizon INDYCAR app, and it has a team of marketing people at every race working to provide inside access for the fans.  Verizon has also been visible on the rear wheel guards of every single IndyCar this year, new for 2013.

From a “beyond IndyCar” standpoint, think for a second about how many Verizon stores and dealers there are nationwide. You have a company that could use IndyCar as its selling point versus NASCAR – sponsored by rival Sprint. Marketing aspects could include speed (230 mph-plus), the Indianapolis 500, and a variety of circuits and markets unmatched by any North American series. It also targets a much wider demographic outside the niche that is racing fans, given the level of exposure and the number of individuals nationwide who have Verizon products.

It’s exciting to write about the possibility, and I’m hoping it’s not just a dream at this point. If not Verizon, though, there’s one other company that makes a ton of sense:


IndyCar, its drivers and teams, love their Firestone tires. So much so, that there was a near mutiny toward the end of Randy Bernard’s era at the helm of the series at the mere suggestion of Continental tires coming into play as a replacement, both as a tire partner and potential title sponsor.

Looking at Firestone’s landscape this year, there have been many key changes. Longtime heads Al Speyer and Joe Barbieri have moved on. The company entered into sports car racing this year with the Bridgestone brand supplying the DeltaWing, but that will end at the end of the year with all prototypes in Tudor UnitedSports Car running on – ironically – Continentals next year. Additionally, Firestone moves on from Indy Lights at the end of the year, with Cooper supplying them next year.

From a branding and activation standpoint, Firestone could put all its muscle behind IndyCar and there would be no better way to do so than as title sponsor.

I will say this as a word of caution, though. Firestone would be a more conservative choice because it penetrates an older audience and the automotive market first, whereas you tend to think of Verizon as a company that could reach a wider, younger audience.

And if history is a judge, Firestone’s been here before. The awkward, clunky “Bridgestone presents the Champ Car World Series powered by Ford” from 2003 through 2006 was a nice way of saying, “Well, we have Firestone/Bridgestone support, but not much else.” By 2007, the warning signs had emerged for Champ Car, Bridgestone pulled its title sponsorship and Champ Car was absorbed by INDYCAR prior to 2008. Correlation is not causation, I know, but I don’t think anyone in the current landscape wants to feel the same about the possibility of a Firestone title sponsorship this time around.

Bottom line: I’d be happy with either, given their current involvement in the sport and respective levels of activation. So long as we don’t hearken back to the “Pep Boys” or “Northern Lights” eras…

IndyCar 2015 Driver Review: Gabby Chaves

Gabby Chaves
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MotorSportsTalk continues its run through the driver-by-driver field in the Verizon IndyCar Series. In 15th and the rookie-of-the-year for 2015, was Gabby Chaves.

Gabby Chaves, No. 98 Bryan Herta Autosport Honda

  • 2014: Indy Lights champion
  • 2015: 15th Place, Best Finish 9th, Best Start 12th, 0 Top-5, 2 Top-10, 31 Laps Led, 19.3 Avg. Start, 14.4 Avg. Finish

Some drivers finish better than their performances show. Some drivers have performances better than their results show. The latter statement applied to Gabby Chaves in his rookie year, in what was an impressive first season after making the step up from Indy Lights, which deservedly earned him rookie-of-the-year honors.

The best comparison I’d make for Gabby is of Josef Newgarden in 2012 with Sarah Fisher Hartman Racing, a first-year driver on a single-car, newish team to the series.

Chaves rarely dazzled in qualifying but that wasn’t his fault; he and engineer John Dick worked well together and Chaves recounted multiple times this year that a tweak here or tweak there, the wrong way, on the aero kit would send them down the wrong setup path.

Results in races didn’t measure up either but again that was through almost no fault of his own. The only time Chaves looked truly like a rookie was at St. Pete, when he had several collisions. Otherwise he was ahead of eventual winner James Hinchcliffe at NOLA before getting punted off, reliable through the month of May in Indianapolis, finally able to break through for a ninth place in Detroit race two, overachieving in Texas, 11th at Milwaukee after some great wheel-to-wheel racing with series winners and champions, and then phenomenal at Pocono as he was on course for a first career win or podium before late-race engine issues – his first DNF of the season.

For both Chaves and Herta, you’d love to see them together for another season, and the results and confidence for both parties will grow as a result. Those who’ve seen Newgarden’s rise over four years with Fisher and now CFH will note the long-term stability, and that’s what Chaves could do if he gets the time.

He planted the seed of being a great IndyCar driver, and he became pretty versatile during the year too with additional appearances in the DeltaWing prototype, a short-track midget and one of Herta’s Red Bull Global Rallycross cars. To boot, he’s a smart, great kid who is mature beyond his years, and someone you should be buying stock in now. Anyone who saw Chaves in the Mazda Road to Indy should not have been surprised by his rookie season in the big cars.

Off The Grid: Monza preview (premieres Saturday 10/10 on NBCSN)

F1 Grand Prix of Italy
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Having already taken you behind the scenes in Barcelona, Budapest, Singapore, Melbourne and Silverstone, Will Buxton and Jason Swales now head to one of Formula 1’s most iconic venues for the latest episode of Off The Grid.

Monza has appeared in all but one F1 season since the formation of the world championship in 1950, and is a firm favorite among drivers, teams and fans alike.

However, there is far more to the Italian Grand Prix than meets the eye, as we find out in Saturday’s premiere of Off The Grid: Monza at 9:30am ET (follows Russian GP qualifying).

Having honed his talents in go-karts as a kid, Red Bull driver Daniel Ricciardo is now trying to pass on his knowledge to the next generation of racers. But can he teach Will or Jason a thing or two?

We also catch up with Force India’s Nico Hulkenberg and get a feel for life on the road as he takes us for a tour of his lavish bus in which he travels in for the European F1 races.

Have you ever wondered just how the suits F1 drivers wear are made? We go behind the scenes at Alpine Stars’ factory in Italy and find out.

Off The Grid: Monza premieres on Saturday at 9:30am ET on NBCSN following Russian GP qualifying.