With IZOD leaving, there’s two likely candidates that make sense for IndyCar

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IZOD got what it could from the first four years of its six-year relationship with IndyCar before announcing its departure. It’s easy to forget now but there was a crescendo of activation from its initial dip into the series’ waters in 2008 through the end of the 2011 season.

While the last two years have seen a minimal IZOD presence, the presence of one partner increasing its visibility has been obvious and a second, long-time partner also makes quite decent sense. On the surface, it seems logical one of the two will take over for IZOD as title sponsor of the IndyCar Series.

VERIZON

Verizon would be a major coup for IndyCar title sponsor. It entered on a part-time basis with Roger Penske in 2009, with Will Power’s third car carrying Verizon signage at two races (Long Beach, Indianapolis). Verizon upped the ante to full-time sponsorship in 2010 with Power and hasn’t looked back since.

Beyond the No. 12 Team Penske Chevrolet, though, Verizon has entered into a partnership with IndyCar via the official Verizon INDYCAR app, and it has a team of marketing people at every race working to provide inside access for the fans.  Verizon has also been visible on the rear wheel guards of every single IndyCar this year, new for 2013.

From a “beyond IndyCar” standpoint, think for a second about how many Verizon stores and dealers there are nationwide. You have a company that could use IndyCar as its selling point versus NASCAR – sponsored by rival Sprint. Marketing aspects could include speed (230 mph-plus), the Indianapolis 500, and a variety of circuits and markets unmatched by any North American series. It also targets a much wider demographic outside the niche that is racing fans, given the level of exposure and the number of individuals nationwide who have Verizon products.

It’s exciting to write about the possibility, and I’m hoping it’s not just a dream at this point. If not Verizon, though, there’s one other company that makes a ton of sense:

FIRESTONE

IndyCar, its drivers and teams, love their Firestone tires. So much so, that there was a near mutiny toward the end of Randy Bernard’s era at the helm of the series at the mere suggestion of Continental tires coming into play as a replacement, both as a tire partner and potential title sponsor.

Looking at Firestone’s landscape this year, there have been many key changes. Longtime heads Al Speyer and Joe Barbieri have moved on. The company entered into sports car racing this year with the Bridgestone brand supplying the DeltaWing, but that will end at the end of the year with all prototypes in Tudor UnitedSports Car running on – ironically – Continentals next year. Additionally, Firestone moves on from Indy Lights at the end of the year, with Cooper supplying them next year.

From a branding and activation standpoint, Firestone could put all its muscle behind IndyCar and there would be no better way to do so than as title sponsor.

I will say this as a word of caution, though. Firestone would be a more conservative choice because it penetrates an older audience and the automotive market first, whereas you tend to think of Verizon as a company that could reach a wider, younger audience.

And if history is a judge, Firestone’s been here before. The awkward, clunky “Bridgestone presents the Champ Car World Series powered by Ford” from 2003 through 2006 was a nice way of saying, “Well, we have Firestone/Bridgestone support, but not much else.” By 2007, the warning signs had emerged for Champ Car, Bridgestone pulled its title sponsorship and Champ Car was absorbed by INDYCAR prior to 2008. Correlation is not causation, I know, but I don’t think anyone in the current landscape wants to feel the same about the possibility of a Firestone title sponsorship this time around.

Bottom line: I’d be happy with either, given their current involvement in the sport and respective levels of activation. So long as we don’t hearken back to the “Pep Boys” or “Northern Lights” eras…

Pirelli reveals new super-hard, hyper-soft F1 tires in Abu Dhabi

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Pirelli has confirmed it will add two new tires to its range for the 2018 Formula 1 season, launching the ‘super-hard’ and ‘hyper-soft’ compounds in Abu Dhabi on Thursday.

Pirelli currently makes three of its five dry compounds available to teams for each race weekend, and despite varying selections across the course of the season has struggled to offer much in terms of strategy options, with one-stop races being the norm.

The hope is that the addition of two new tire compounds and a re-alignment of their durability will offer teams more choices in races.

Pirelli confirmed plans to introduce a new softest tire below the current ultra-soft earlier this month, inviting fans to pick a name.

The pink-colored compound will be known as the ‘hyper-soft’ from next year, with the arrival of a new ‘super-hard’ (colored ‘ice blue’) also being confirmed at a launch event in Abu Dhabi on Thursday.

“Compared to this year, when the tires grew by 25% to fit a brand-new generation of cars, the changes for next year are less far-reaching,” Pirelli head of car racing Mario Isola said.

“However, we’re pleased to present some important innovations with softer and faster compounds across the range: including the new hypersoft.

“We realized that, under the unique circumstances of this year, some of our 2017 compounds were perhaps conservative: the tires we have created for 2018 addresses this, in line with the objective of having around two pit stops at most races.

“However, the fundamental design concept of the tires hasn’t changed next year, preserving the attributes that all drivers have appreciated this year and allowing them to push hard from the start to the finish of each stint.

“The new range consists of faster tires that should lead to even harder and more spectacular racing in 2018.”

Besides the seven dry compounds made available, there will be the two rain tires – wet and intermediate – taking it to a total of nine for the 2018 season.