Will Power

With IZOD leaving, there’s two likely candidates that make sense for IndyCar

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IZOD got what it could from the first four years of its six-year relationship with IndyCar before announcing its departure. It’s easy to forget now but there was a crescendo of activation from its initial dip into the series’ waters in 2008 through the end of the 2011 season.

While the last two years have seen a minimal IZOD presence, the presence of one partner increasing its visibility has been obvious and a second, long-time partner also makes quite decent sense. On the surface, it seems logical one of the two will take over for IZOD as title sponsor of the IndyCar Series.

VERIZON

Verizon would be a major coup for IndyCar title sponsor. It entered on a part-time basis with Roger Penske in 2009, with Will Power’s third car carrying Verizon signage at two races (Long Beach, Indianapolis). Verizon upped the ante to full-time sponsorship in 2010 with Power and hasn’t looked back since.

Beyond the No. 12 Team Penske Chevrolet, though, Verizon has entered into a partnership with IndyCar via the official Verizon INDYCAR app, and it has a team of marketing people at every race working to provide inside access for the fans.  Verizon has also been visible on the rear wheel guards of every single IndyCar this year, new for 2013.

From a “beyond IndyCar” standpoint, think for a second about how many Verizon stores and dealers there are nationwide. You have a company that could use IndyCar as its selling point versus NASCAR – sponsored by rival Sprint. Marketing aspects could include speed (230 mph-plus), the Indianapolis 500, and a variety of circuits and markets unmatched by any North American series. It also targets a much wider demographic outside the niche that is racing fans, given the level of exposure and the number of individuals nationwide who have Verizon products.

It’s exciting to write about the possibility, and I’m hoping it’s not just a dream at this point. If not Verizon, though, there’s one other company that makes a ton of sense:

FIRESTONE

IndyCar, its drivers and teams, love their Firestone tires. So much so, that there was a near mutiny toward the end of Randy Bernard’s era at the helm of the series at the mere suggestion of Continental tires coming into play as a replacement, both as a tire partner and potential title sponsor.

Looking at Firestone’s landscape this year, there have been many key changes. Longtime heads Al Speyer and Joe Barbieri have moved on. The company entered into sports car racing this year with the Bridgestone brand supplying the DeltaWing, but that will end at the end of the year with all prototypes in Tudor UnitedSports Car running on – ironically – Continentals next year. Additionally, Firestone moves on from Indy Lights at the end of the year, with Cooper supplying them next year.

From a branding and activation standpoint, Firestone could put all its muscle behind IndyCar and there would be no better way to do so than as title sponsor.

I will say this as a word of caution, though. Firestone would be a more conservative choice because it penetrates an older audience and the automotive market first, whereas you tend to think of Verizon as a company that could reach a wider, younger audience.

And if history is a judge, Firestone’s been here before. The awkward, clunky “Bridgestone presents the Champ Car World Series powered by Ford” from 2003 through 2006 was a nice way of saying, “Well, we have Firestone/Bridgestone support, but not much else.” By 2007, the warning signs had emerged for Champ Car, Bridgestone pulled its title sponsorship and Champ Car was absorbed by INDYCAR prior to 2008. Correlation is not causation, I know, but I don’t think anyone in the current landscape wants to feel the same about the possibility of a Firestone title sponsorship this time around.

Bottom line: I’d be happy with either, given their current involvement in the sport and respective levels of activation. So long as we don’t hearken back to the “Pep Boys” or “Northern Lights” eras…

Heineken would like to see Formula 1 race in Vietnam

MONTREAL, QC - JUNE 09:  Heineken announces global partnership with Formula One Management. Gianluca Di Tondo, Senior Director Global Heineken Brand talks in the press conference during previews to the Canadian Formula One Grand Prix at Circuit Gilles Villeneuve on June 9, 2016 in Montreal, Canada.  (Photo by Mark Thompson/Getty Images)
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Heineken senior global brand director Gianluca di Tondo would like to see Formula 1 stage a race in Vietnam as part of its expansion in the Asia-Pacific region.

Dutch beer company Heineken was announced as a new global partner for F1 over the Canadian Grand Prix weekend, with its branding being visible in Montreal and at the Italian Grand Prix earlier this month.

Heineken is looking to emulate its relationship with Europe’s premier soccer competition, the UEFA Champions League, in F1 through greater interaction with fans and special events.

One such event took place at Monza when a group of F1 drivers took on a Heineken all-star team in a game of soccer on the main straight of the track.

Following the takeover of F1 by American company Liberty Media Corporation, many believe an expansion of the calendar to include new markets is on the cards in the future.

“This is really touching on an important issue for us,” di Tondo said of the F1 calendar in an interview with the official F1 website.

“Heineken is super-strong in Europe – we were ‘born’ in Europe and are a European brand – but the playground for the future is Asia Pacific.

“Asia Pacific is a strategic area for us and having seven races around this area is fantastic, and the passion for Formula 1 in Asia is tangible.

“If there is program to double up in the US that, of course, is very interesting for us as the US is our biggest market. If you take it as a single market, it is still our biggest one.

“In the US it is easier to activate things that become popular – and we are open for discussions to make Formula 1 even more popular together.”

Di Tondo was asked which race he would add to the calendar if he had the choice.

“That is very simple – it is again in Asia: Vietnam,” he said.

“We are very present in Vietnam through a local partner and they were our guests in Monza and they were over the moon.

“So why not have a race in Ho Chi Minh City?”

Vandoorne: No extra pressure at McLaren despite chance of Button comeback

NORTHAMPTON, ENGLAND - JULY 13:  Stoffel Vandoorne of Belgium driving the McLaren Honda Formula 1 Team McLaren MP4-31 Honda RA616H Hybrid turbo on track during F1 testing at Silverstone Circuit on July 13, 2016 in Northampton, England.  (Photo by Mark Thompson/Getty Images)
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Stoffel Vandoorne believes that he will face no extra pressure during his debut Formula 1 season despite there being a chance Jenson Button will return to a McLaren seat for 2018.

McLaren announced over the Italian Grand Prix weekend that Vandoorne would be stepping up to a full-time seat for the 2017 season after spending the past year in a reserve role.

The Belgian will partner Fernando Alonso following Jenson Button’s decision to take a year out from F1 in 2017.

However, should both the driver and team be willing, Button is able to return to a McLaren seat for 2018, appearing to put pressure on Vandoorne should he not perform. The 2015 GP2 Series champion does not see it this way, though.

“No, I don’t see that situation as extra pressure. I have a long-term deal with McLaren,” Vandoorne told the official F1 website.

“Hopefully we soon will be able to get back to the competitive level where McLaren used to be.

“In terms of next year, yes it is a special structure, but I think it is one of the best. Myself and Fernando are going to race, and then it is good to keep Jenson as well.

“He is the most experienced driver in F1 now and he will be involved with the team, be it in the simulator or coming to a few races.”

“I am fully thinking about the opportunity that I get – there is no room for non-issues. I want to succeed and am very much looking forward to that.”

Marquez fights back from poor start to win Aragon MotoGP race

ALCANIZ, SPAIN - SEPTEMBER 24:  Marc Marquez of Spain and Repsol Honda Team rounds the bend during the qualifying practice during the MotoGP of Spain - Qualifying at Motorland Aragon Circuit on September 24, 2016 in Alcaniz, Spain.  (Photo by Mirco Lazzari gp/Getty Images)
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Honda rider Marc Marquez took a big step towards winning his third MotoGP world title in 2016 after fighting back from a poor start to win the Aragon Grand Prix on Sunday.

Marquez was expected to walk away with the race after dominating practice and qualifying, only for a mistake on lap three to cause the pole-sitter to drop to fifth place.

Suzuki rider Maverick Vinales took up the mantle at the head of the pack with future Yamaha teammate Valentino Rossi in tow as Marquez began his fightback.

The Spaniard deposed Andrea Dovizioso on lap five before picking off title rival Jorge Lorenzo two laps later.

Vinales lost the lead to Rossi on lap nine before slipping past Marquez and Lorenzo one lap later, with the lead finally falling to Marquez on lap 12.

From there, Marquez controlled proceedings at the front of the pack, pulling out an advantage of 2.7 seconds come the checkered flag.

Lorenzo bounced back from a crash in Sunday morning warm-up to finish second, his best result since the Italian Grand Prix in May, while Rossi rounded out the podium positions.

Marquez’s fourth victory of the season sees his lead extend to 52 points over Rossi, meaning he could mathematically wrap up the title at the next race in Japan.

Vinales finished the race fourth for Suzuki ahead of Cal Crutchlow and Dani Pedrosa, while the Espargaro brothers crossed the line seventh and eighth, Aleix ahead of Pol. Alvaro Bautista and Stefan Bradl rounded out the top 10.

Nicky Hayden’s one-off return to MotoGP with the Marc VDS team saw him pick up a solitary point for P15, the American rider standing in for the injured Jack Miller.

MotoGP returns in three weeks’ time at the Twin Ring Motegi in Japan on October 16.

Binder clinches Moto3 world title at Aragon with four races to spare

ALCANIZ, SPAIN - SEPTEMBER 24:  Brad Binder of South Africa and Red Bull KTM Ajo heads down a straight during the qualifying practice during the MotoGP of Spain - Qualifying at Motorland Aragon Circuit on September 24, 2016 in Alcaniz, Spain.  (Photo by Mirco Lazzari gp/Getty Images)
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Brad Binder became South Africa’s first motorcycle racing world champion since 1980 by clinching the Moto3 title at Motorland Aragon on Sunday.

Binder, 21, made his debut on the MotoGP ladder back in 2011 at Indianapolis Motor Speedway in the 125cc class, which became known as Moto3 the following year.

Binder scored his first podium in 2014 with Mahindra, but did not ascend to the top step until this year’s Spanish Grand Prix at Jerez.

The result sparked a run of three straight victories that was bookended by four podiums, vaulting the KTM rider into the championship lead.

Further wins followed at Silverstone and Misano, leaving Binder on the brink of sealing the championship at Motorland Aragon on Sunday.

After qualifying seventh, Binder became embroiled in the battle for victory at the front of the pack, taking the lead on the final lap.

Despite running wide at the final corner and losing out to Jorge Navarro by 0.030 seconds in a sprint to the line, second place was enough to clinch Binder the championship.

Binder becomes South Africa’s first world champion in motorcycle racing since Jon Ekerold in 1980.

Binder will make the move up to Moto2 in 2017 with KTM, and will undoubtedly have his sights on moving up to the premier class of motorcycle racing, MotoGP, not long after that.