With IZOD leaving, there’s two likely candidates that make sense for IndyCar

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IZOD got what it could from the first four years of its six-year relationship with IndyCar before announcing its departure. It’s easy to forget now but there was a crescendo of activation from its initial dip into the series’ waters in 2008 through the end of the 2011 season.

While the last two years have seen a minimal IZOD presence, the presence of one partner increasing its visibility has been obvious and a second, long-time partner also makes quite decent sense. On the surface, it seems logical one of the two will take over for IZOD as title sponsor of the IndyCar Series.

VERIZON

Verizon would be a major coup for IndyCar title sponsor. It entered on a part-time basis with Roger Penske in 2009, with Will Power’s third car carrying Verizon signage at two races (Long Beach, Indianapolis). Verizon upped the ante to full-time sponsorship in 2010 with Power and hasn’t looked back since.

Beyond the No. 12 Team Penske Chevrolet, though, Verizon has entered into a partnership with IndyCar via the official Verizon INDYCAR app, and it has a team of marketing people at every race working to provide inside access for the fans.  Verizon has also been visible on the rear wheel guards of every single IndyCar this year, new for 2013.

From a “beyond IndyCar” standpoint, think for a second about how many Verizon stores and dealers there are nationwide. You have a company that could use IndyCar as its selling point versus NASCAR – sponsored by rival Sprint. Marketing aspects could include speed (230 mph-plus), the Indianapolis 500, and a variety of circuits and markets unmatched by any North American series. It also targets a much wider demographic outside the niche that is racing fans, given the level of exposure and the number of individuals nationwide who have Verizon products.

It’s exciting to write about the possibility, and I’m hoping it’s not just a dream at this point. If not Verizon, though, there’s one other company that makes a ton of sense:

FIRESTONE

IndyCar, its drivers and teams, love their Firestone tires. So much so, that there was a near mutiny toward the end of Randy Bernard’s era at the helm of the series at the mere suggestion of Continental tires coming into play as a replacement, both as a tire partner and potential title sponsor.

Looking at Firestone’s landscape this year, there have been many key changes. Longtime heads Al Speyer and Joe Barbieri have moved on. The company entered into sports car racing this year with the Bridgestone brand supplying the DeltaWing, but that will end at the end of the year with all prototypes in Tudor UnitedSports Car running on – ironically – Continentals next year. Additionally, Firestone moves on from Indy Lights at the end of the year, with Cooper supplying them next year.

From a branding and activation standpoint, Firestone could put all its muscle behind IndyCar and there would be no better way to do so than as title sponsor.

I will say this as a word of caution, though. Firestone would be a more conservative choice because it penetrates an older audience and the automotive market first, whereas you tend to think of Verizon as a company that could reach a wider, younger audience.

And if history is a judge, Firestone’s been here before. The awkward, clunky “Bridgestone presents the Champ Car World Series powered by Ford” from 2003 through 2006 was a nice way of saying, “Well, we have Firestone/Bridgestone support, but not much else.” By 2007, the warning signs had emerged for Champ Car, Bridgestone pulled its title sponsorship and Champ Car was absorbed by INDYCAR prior to 2008. Correlation is not causation, I know, but I don’t think anyone in the current landscape wants to feel the same about the possibility of a Firestone title sponsorship this time around.

Bottom line: I’d be happy with either, given their current involvement in the sport and respective levels of activation. So long as we don’t hearken back to the “Pep Boys” or “Northern Lights” eras…

Marco Andretti confident that fewer tests won’t hurt Andretti Autosport

Photo: IndyCar
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A small point of debate around the 2018 aero kit has been the manufacturer test days that took place through the Fall of 2017 and into the beginning of 2018. Chiefly, the debate has centered around teams who hadn’t participated in those manufacturer test days and if they’re starting the 2018 Verizon IndyCar Series season at a disadvantage as a result.

Team Penske, Ed Carpenter Racing, and A.J. Foyt Racing completed test days for Chevrolet, with Schmidt Peterson Motorsports and Chip Ganassi Racing doing so for Honda.

That left teams like Andretti Autosport out of the mix, with some voicing concerns as a result.

However, in a press conference during testing at ISM Raceway last weekend, Marco Andretti explained that he thinks Andretti Autosport should be able to catch up on development, citing the team’s resources – they’re the only IndyCar team with four full-time cars in their stable – and the fact that everyone is still adapting to the new kit.

“I feel like it’s early enough days that, yes, we can catch up,” Andretti said at ISM Raceway. “When there is anything new, a new car, new aero kit, at-track days are huge. We can sim all these things we want. To really get out there and confirm what we’re learning back at the shop is another thing.”

Ryan Hunter-Reay during testing at ISM Raceway. Photo: IndyCar

Andretti continued, “Yeah, I don’t think we should look at it like we’re behind the eight ball. With a four-car team, that’s where we can use it to our benefit. So far so good.”

Teammate Ryan Hunter-Reay, echoed Andretti’s sentiments, adding that while the situation is not perfect, they will need to adapt to it in order to remain competitive.

“Any time you have a new car, to put it into perspective, we’re on track three days on a road course before we get to (the season open in St. Petersburg). That’s a very short amount of time. It’s obviously not ideal, but we’re just going to lace up our boots and get on with it. That’s all you can do.”

Andretti Autosport will have one more team test, at Sebring International Raceway later on in February, before the season-opening Firestone Grand Prix of St. Petersburg.

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