Will Power

With IZOD leaving, there’s two likely candidates that make sense for IndyCar


IZOD got what it could from the first four years of its six-year relationship with IndyCar before announcing its departure. It’s easy to forget now but there was a crescendo of activation from its initial dip into the series’ waters in 2008 through the end of the 2011 season.

While the last two years have seen a minimal IZOD presence, the presence of one partner increasing its visibility has been obvious and a second, long-time partner also makes quite decent sense. On the surface, it seems logical one of the two will take over for IZOD as title sponsor of the IndyCar Series.


Verizon would be a major coup for IndyCar title sponsor. It entered on a part-time basis with Roger Penske in 2009, with Will Power’s third car carrying Verizon signage at two races (Long Beach, Indianapolis). Verizon upped the ante to full-time sponsorship in 2010 with Power and hasn’t looked back since.

Beyond the No. 12 Team Penske Chevrolet, though, Verizon has entered into a partnership with IndyCar via the official Verizon INDYCAR app, and it has a team of marketing people at every race working to provide inside access for the fans.  Verizon has also been visible on the rear wheel guards of every single IndyCar this year, new for 2013.

From a “beyond IndyCar” standpoint, think for a second about how many Verizon stores and dealers there are nationwide. You have a company that could use IndyCar as its selling point versus NASCAR – sponsored by rival Sprint. Marketing aspects could include speed (230 mph-plus), the Indianapolis 500, and a variety of circuits and markets unmatched by any North American series. It also targets a much wider demographic outside the niche that is racing fans, given the level of exposure and the number of individuals nationwide who have Verizon products.

It’s exciting to write about the possibility, and I’m hoping it’s not just a dream at this point. If not Verizon, though, there’s one other company that makes a ton of sense:


IndyCar, its drivers and teams, love their Firestone tires. So much so, that there was a near mutiny toward the end of Randy Bernard’s era at the helm of the series at the mere suggestion of Continental tires coming into play as a replacement, both as a tire partner and potential title sponsor.

Looking at Firestone’s landscape this year, there have been many key changes. Longtime heads Al Speyer and Joe Barbieri have moved on. The company entered into sports car racing this year with the Bridgestone brand supplying the DeltaWing, but that will end at the end of the year with all prototypes in Tudor UnitedSports Car running on – ironically – Continentals next year. Additionally, Firestone moves on from Indy Lights at the end of the year, with Cooper supplying them next year.

From a branding and activation standpoint, Firestone could put all its muscle behind IndyCar and there would be no better way to do so than as title sponsor.

I will say this as a word of caution, though. Firestone would be a more conservative choice because it penetrates an older audience and the automotive market first, whereas you tend to think of Verizon as a company that could reach a wider, younger audience.

And if history is a judge, Firestone’s been here before. The awkward, clunky “Bridgestone presents the Champ Car World Series powered by Ford” from 2003 through 2006 was a nice way of saying, “Well, we have Firestone/Bridgestone support, but not much else.” By 2007, the warning signs had emerged for Champ Car, Bridgestone pulled its title sponsorship and Champ Car was absorbed by INDYCAR prior to 2008. Correlation is not causation, I know, but I don’t think anyone in the current landscape wants to feel the same about the possibility of a Firestone title sponsorship this time around.

Bottom line: I’d be happy with either, given their current involvement in the sport and respective levels of activation. So long as we don’t hearken back to the “Pep Boys” or “Northern Lights” eras…

Lorenzo looking to Honda, Ducati for help in MotoGP title race

ALCANIZ, SPAIN - SEPTEMBER 27:  Jorge Lorenzo of Spain and Movistar Yamaha MotoGP celebrates the victory on the podium at the end of the MotoGP race during the MotoGP of Spain - Race at Motorland Aragon Circuit on September 27, 2015 in Alcaniz, Spain.  (Photo by Mirco Lazzari gp/Getty Images)
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Jorge Lorenzo hopes that he can get some help from the Honda and Ducati riders in his championship battle with Yamaha teammate Valentino Rossi in the final four races of the 2015 MotoGP season.

Lorenzo currently trails Rossi by 14 points at the top of the riders’ championship, and with just four races to go, barring an unlikely run of results, the title will go to a Yamaha rider for the first time since 2012.

The formbook offers little in the way of clues for the Lorenzo/Rossi battle, for although Lorenzo has won more races, Rossi has been more consistent, finishing off the podium just once this season.

Lorenzo had hoped to reel Rossi in last time out at Motorland Aragon, but the Italian rider managed to finish third, minimizing the damage of his teammate’s victory.

Nevertheless, Lorenzo was pleased to bounce back after two disappointing races at Silverstone and Misano, having lost ground on Rossi in the title race.

“I am very happy with this victory because it came after two races that were a bit disappointing and I expected to take more points, but due to a few factors and especially the weather, I failed to achieve the desired result,” Lorenzo said. “The victory in Motorland [Aragon] was crucial.”

Rossi was beaten to second place by Honda’s Dani Pedrosa after a titanic battle in the closing stages of the last race, and Lorenzo hopes that the Spaniard, among others, could aid his cause inadvertently again in the remaining four races.

“[Pedrosa] was very strong and it was useful to recover the points lost earlier and it has given me more chances to recover with four races left until the end,” Lorenzo said.

“But [Marc] Marquez or maybe the two Ducati riders could also stand in front of Valentino and take away some points. It is a real possibility, but very dangerous for us both.”

The next round of the MotoGP season takes place at Motegi, Japan next weekend.

Steiner: Haas F1 Team could not afford rookie mistakes

KANNAPOLIS, NC - SEPTEMBER 29:  (L-R) Gunther Steiner, team principal of Haas F1 Team, Romain Grosjean of France, and Gene Haas, owner of Haas F1 Team, pose for a photo opportunity after Haas F1 Team announced Grosjean as their driver for the upcoming 2016 Formula 1 season on September 29, 2015 in Kannapolis, North Carolina.  (Photo by Jared C. Tilton/Stewart-Haas Racing via Getty Images)
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Günther Steiner has said that Haas Formula 1 Team could not afford to have its drivers making rookie mistakes during its debut season in the sport, reasoning the decision to only sign experienced racers for 2016.

On Tuesday, Haas unveiled Lotus driver Romain Grosjean as its first signing for next season, luring the Frenchman away from Enstone after ten years of association.

The second seat is set to go to either Esteban Gutierrez or Jean-Eric Vergne, who both work as development drivers for Ferrari and both have at least two seasons of racing under their belt.

As team principal, Steiner (pictured left) will work under team owner Gene Haas, and said that both had agreed that a rookie driver for season one would be unwise.

“We looked around a lot to find the right guy because we wanted somebody with experience but still hungry to do something, to go with us this long way,” Steiner explained.

“I started talks with the management of Romain in Barcelona to see if he’s interested and, you know, we spoke to quite a few drivers, and in the end I spoke also with technical people, what they think about Romain, how he develops a car.

“We have got a steep mountain to climb here, new team, all new team members, so we needed somebody who knows what he’s doing. I think in the end we found the right guy because he has so much ‘want to drive’ now, and he’s still aggressive or still wants it.

“He’s not [so] young anymore that he’s inexperienced. We lose time by having accidents or doing rookie mistakes. I think we just picked the best one out there for what we are doing, and we focused on him and got him, and we are very happy and we are looking forward to working with him.”