Formula E: Bold or brash with ideas of targeting youth, Twitter push-to-pass?

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Formula E is thinking outside the box for who it wants to target. The question is whether its targeted demographic will buy what it’s selling.

The FIA-sanctioned electric racing championship that is set to premiere in 2014 has selected 10-14-year-olds as its target market. Series CEO Alejandro Agag told Sports Business Daily that children need to be attracted to electric cars if they want to buy them in the future.

That’s a reasonable goal in theory, even though it will probably be anywhere from two to six years from the time these kids start watching FE to the time they’d actually be able to drive and/or purchase an electric car. And I highly doubt there are that many 16-year-olds with the disposable income with which to purchase one when they hit that magical birthday.

If that seems out of left field, it’s quite sane by comparison to another idea the series has. Push-to-pass, a feature of IndyCar racing where a driver has a button on the steering wheel to provide a temporary horsepower boost, appears headed for FE. That’s fine and dandy, but, Agag said in the same SBD report that potentially, a driver who receives the most Twitter hashtag mentions during a race could be afforded an extra push during the race.

(Temporarily pausing to ensure my head stays intact).

Anyway, the series is already off-beat enough with its odd sounding cars and plan to have drivers switch cars during the race. These ideas seem to follow that line of unconventional, new thinking.

Could it work? Possibly. We do live in an era of mostly stale, spec-car racing, and admittedly a younger audience is needed to sustain motorsport’s evolution going forward.

But at first read, these ideas seem like daft marketing ideas gone awry instead of determining a way to make eco racing “sexy” and/or “cool.”

Verstappen doesn’t want F1 season to end after recent run of form

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Max Verstappen says he is not ready for the 2017 Formula 1 season to come to an end after enjoying a run of strong form through the closing stages of the campaign.

Verstappen endured a rocky run of form through to the end of the European season that saw him suffer a number of reliability issues and score just a single podium finish, taking third in China back in April.

However, the Dutchman has rallied to score more points than any other driver in the last five races, including victories in Malaysia and Mexico, as well as a podium finish in Japan.

Verstappen heads into next weekend’s Abu Dhabi Grand Prix chasing a third win of the year to sign off, but joked he does not want the season to end just as he’s got into a good groove.

“We will, of course, try and end the season with a strong result in Abu Dhabi,” Verstappen said. “Last year was actually quite a good race after skipping a pit stop following a spin at Turn 1, it was hard to manage the tires to the end of the race but we did it and finished fourth.

“I would say that my favorite part of the track is at Turns 2 and 3, the fast left, right. It’s also very cool driving underneath the hotel and racing in the darkness with all the lights.

“The final sector at Yas Marina is actually quite technical so you have to be really precise there, but it should also be our strongest part of the track.

“There are quite a few overtaking opportunities to make the race interesting, before the long straight at the hairpin and then at the end of the straight under braking for the next chicane section.

“Abu Dhabi is the last race on the calendar, but I don’t actually want the season to end. I’m really fired up at the moment and I just want to keep going.

“The nice thing will be to spend some time with friends and family over the winter break and then I will look ahead to January and get back into training before it all starts again.”