Logano: “We’re still not to where we want to be”

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Penske Racing’s Joey Logano rattled off six consecutive Top-10s (which included a win) and then survived at Richmond to make this year’s Chase for the Sprint Cup. But the post-season has not been kind to him.

An engine failure in the Chase opener at Chicagoland Speedway effectively buried his chances of contending for a title, and as the post-season moves to Martinsville Speedway this weekend, he finds himself 12th out of the 13 Chasers.

The only consolation is that he’s likely not to finish last among them, as he has a 27-point gap between himself and 13th-place Kasey Kahne with four races left in the season.

Logano still sees 2013 as a decent year, but in a teleconference this afternoon, he also admitted that “we’re still not to where we want to be” – we’re being himself and his No. 22 Penske Racing squad.

“We’re 12th in points and we’re not happy about that,” Logano said. “We want to show the reasons why we’re in the Chase and I feel like we’ve definitely had some fast race cars – that’s why we’re here.

“But at the same time we haven’t shown the finishes that we deserve since we got in the Chase. We’ve had a few top-five finishes since we got in it, but that’s not enough to move ourselves to where we need to be.”

Logano is hopeful that Martinsville will yield a more positive result. He was one of multiple drivers that tested there earlier this month and the opportunity allowed him to learn, in his words, “some things to do and some things not to do, which are equally valuable.”

In fact, the whole Chase – Logano’s first – has been a chance to learn, even as he and his team do all they can to finish the year strong.

“For one, I know it’s really hard to make up points when you have a bad race because these guys running for the championship that are first, second, third and fourth right now, they don’t have any bad races,” he explained.

“It’s hard to recover, so those little mistakes and where we need to fine-tune is where we need to be better to be that championship-winning team, but we’re not far from it right now.”

‘Game-changing’ multi-year agreement will take INDYCAR, NBC Sports ‘to the next level’


NEW YORK – As the fourth Nor’easter in three weeks bore down on the Big Apple, it was tough to spot people that were clearly in a good mood.

But Jon Miller, president of programming for NBC Sports and NBCSN, was clearly in a good mood.

On Wednesday morning at 10 am ET, we all found out why: NBC will become the exclusive home of the IndyCar Series and the Indianapolis 500, starting in 2019.

The new three-year deal not only makes “The Greatest Spectacle in Racing” part of the network’s “Championship Season” – its collection of high-profile championship events from May to July – but also reaffirms NBC’s status as the home of motorsports television in the United States.

That status is something Miller doesn’t take for granted.

“It’s important people know that storytelling is in our DNA, and motorsports lends itself very well to storytelling,” Miller said as he, INDYCAR CEO Mark Miles and driver James Hinchcliffe made a snowy trek to the New York Stock Exchange to promote the deal on CNBC’s “Squawk on the Street.”

“We’ve had great success with the second half of the entire NASCAR season, and then we’ve had half of the IndyCar package [since 2009] … But we never had the real meat of the series and that didn’t set anybody up for success.

“Having the entire package of IndyCar now – all 17 races, qualifying, practice, you name it – really sets IndyCar on a strong path and solidifies NBC’s position as the home of motorsports. I think it becomes a property much like the Premier League, the NHL, and even the Olympics and the Triple Crown. We have 100 percent of the media opportunity and we can put all those great assets behind it.”

With the storm no doubt keeping some traders home, the floor of the NYSE was relatively subdued. But that made it no less important to be at the heart of Wall Street. Miles and his team are pursuing a new title sponsor for the IndyCar Series to replace Verizon, which will fully focus its efforts in the series with the powerhouse Team Penske going forward in 2019.

The new deal – which includes 8 races per year on the NBC network (with the remaining races going to NBCSN), live streaming of all races, and a direct-to-consumer package with NBC Sports Gold – gave Miles plenty to push for any potential backers. As for Hinchcliffe, he held his own nicely in an interview that also explored IndyCar’s global ambitions, the impact of technology on the sport, and of course, his spin around the ballroom on “Dancing with the Stars.”

On the ride back to 30 Rock, Miles was confident that NBC can play a big role in attracting a sponsor that can help the series keep growing.

“With respect to our work in finding the best title sponsor, it’s really important – and this has not been talked about much – but we expect to work with hand in glove with NBC’s sales,” he explained. “We have the opportunity to create packages which are both broadcast sponsorship and series sponsorship, I think, in a way that doesn’t come along very often.

“Usually, the media deal and the sponsorship deal doesn’t align like this, so we’re really excited about the offering we’ll have and the approach to the market we can take.”

Should the partnership with NBC bear fruit on that front and others, it will only add to the upswing that the IndyCar Series has had in recent years.

Hinchcliffe has been a witness to that. He entered the series in 2011, when it was trying to find its footing after the sport’s reunification three years earlier. After 13 years of CART vs. the Indy Racing League, getting everything back under one roof was not a smooth process.

But fast-forward seven years, and things have changed for the better. TV ratings and digital viewers have gone up. Race scheduling has become more stable and enhanced with the return of traditional open-wheel markets. And this year’s debut of the universal aero kit aims to pump up the action on the track, while also giving the cars a cleaner, meaner look.

Now, with NBC all in, Hinchcliffe is bullish on his sport’s future.

“This is a game-changing thing for us,” he declared. “If you look at the last four or five years, we’ve seen a steady growth in pretty much every measureable metric that there is – in a time where, globally, motorsports is in a bit of a downturn.

“The fact that IndyCar was able to rally against a global dip in motorsports interest, attendance, sponsorship – it speaks volumes to what we have been doing and this is just gonna take us to that next level.”