Sebastian Vettel may be greatest athlete America doesn’t know

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Sebastian Vettel appears ready to equal his racing hero and German countryman Michael Schumacher and also Juan Manuel Fangio as the only drivers in Formula One history to win four consecutive World Championships. That alone places him in the Mount Rushmore of legends in the sport; since entering in 2007 as a teenager, Vettel has stormed through the F1 record books with nearly every single Grand Prix.

Schumacher’s all-time marks of 91 wins and 7 World Championships are eventually going to be in range for Vettel, who thus far has 35 and 3 at age 26. He’s already the youngest to win three titles. Schumacher had runs of seven and five straight wins in 2004, the year of his final title. Fangio never won more than three races in a row and won just 24 races in his career, but raced during an era when only nine to 11 Grands Prix were on the calendar.

Yet while his status among the all-time greats of F1 is being solidified, his awareness to an American fan base is not at the same level as his on-track achievements.

Compared to some of America’s most dominant and recognizable stick-and-ball athletes – such as LeBron James, Tiger Woods, and Tom Brady/Peyton Manning – Vettel matches up from a dominance and success level.

LeBron’s at least a third of the way to his “not three, not four, not five, not six” proclamation with back-to-back rings. Brady’s run of success netted three Super Bowls in a four-year run earlier this century. Woods’ streak included holding all four major titles at the same time from 2000 to 2001, and his total of 14 majors is still unrivaled among other golfers even though he’s been stuck on 14 since that U.S. Open win over Rocco Mediate in 2008.

And yet Vettel’s got a record streak that would trump them all, with four successive season-long championships assuming he caps it off this weekend in India. One site rates his marketability behind that of NBA star Blake Griffin and tennis player Sloane Stephens, not to mention fellow F1 driver Lewis Hamilton.

So why is he not as well-known in these parts? Several factors, actually.

The obvious, of course, was the lack of a United States Grand Prix until the event’s return at Austin’s Circuit of the Americas last year. Still, you can catch him for this year’s race on Nov. 17 on NBC, or in person at the track.

Looking historically, Vettel actually made his debut at the last USGP in Indianapolis in 2007 – as a then-long-haired, blonde, 19-year-old as an injury replacement for Robert Kubica at the BMW Sauber team. He scored a championship point with eighth place, the youngest driver to do so, and began his march on the record books.

Those who paid attention that weekend – and are F1 devotees – will know they witnessed the beginning of the legend. The more casual observers, though, likely would not have known of Vettel until the series’ return a year ago.

Second is his sponsor, Red Bull. For all its marketing brilliance over the years, Red Bull has not opted to make Vettel the focal point of its ads in the U.S. since he joined the team in 2009. There’s been more ads from new Red Bull partner Infiniti this year – one with generic Red Bull Formula 3 cars racing through streets I can think of off the top of my head – and Vettel’s not included directly.

Red Bull got more mileage from a marketing and buzz standpoint out of the “Red Bull Stratos” event last October, when Austrian skydiver Felix Baumgartner free fell from more than 125,000 feet in space. It truly felt like “an event;” a Vettel Grand Prix win seems like “just another Sunday.”

You could argue Mobil 1 has made McLaren driver Jenson Button and, previously, Hamilton bigger names in the U.S. Hamilton and fellow Mobil 1 driver Tony Stewart memorably exchanged rides for a day in a made-for-TV 2011 event, and the two were in commercials together as well. This year, Button’s starred opposite “Smoke,” as the term “Soda cookies” has officially entered the vernacular.

All three – Vettel and the pair of English World Champions, Button and Hamilton – are much bigger on the other side of the pond compared to here. The Barclays Premier League has gained recent traction in the U.S., but it and F1 are the two major sports in England by contrast to here, where the NFL rules all.

Perhaps comparable examples for Vettel in the U.S. are Spanish soccer players Xavi Hernandez and Andrés Iniesta, who have won multiple titles with their club team, Barcelona, and international trophies with Spain. But a U.S. sports fan may be hard-pressed to pick either out of a crowd. The same applies to Vettel.

Third, and the issue all F1 stars worldwide all seem to have here, is that the races often come on in the overnight or early morning hours. Only the most devoted, fervent fans have the desire and passion to want to wake up that early, or stay up that late, to watch Grands Prix.

And with Vettel’s recent run of success – five straight victories heading into this weekend – it has the potential to turn fans off with the notion that a race is as good as decided before it even begins. Say what you will about what it takes to achieve that, but unless you’re a fan of dominance and watching the best at their peak, it can get old.

We know Vettel’s an excellent shoe and from those who cover him every Grand Prix weekend, he has a sunny disposition, quick wit, sharp, insightful answers to journalist questions and an enthusiasm for winning that is evident every time that finger waves “number one.”

It just hasn’t waved “number one” here in terms of awareness of his level of dominance.

Schmidt Peterson hires IndyCar’s first female lead engineer, will work with Hinchcliffe

Photo courtesy Audi Sport
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Leena Gade, who helped lead Audi to three wins in the 24 Hours of Le Mans, has joined Schmidt Peterson Motorsports as lead engineer for the No. 5 Arrow Electronics Honda of driver James Hinchcliffe.

“I’m really honored that I’ve got a chance to come across and work in INDYCAR,” Gade said in a team media release. “When I was a kid, I used to watch Indy car (racing), especially when Nigel Mansell first came over (in 1993), and I followed it quite a lot.

“During my sports car days, it was a little less so, until I had friends come across to the U.S. to work in it like Piers (Phillips, SPM’s general manager).

“I’m quite honored to be given the chance. It is going to be something completely different to anything I’ve ever done before, so it’s a big learning curve, but it’s a challenge that I’m really relishing, so I’m looking forward to it.”

Gade, who grew up in India and is from Great Britain, is one of the most recognized engineers in all forms of international motorsports. She becomes the first female lead engineer in Verizon IndyCar Series history.

She’s also the second female lead engineer in Indy racing history, joining Diane Holl, who served as engineer for Adrian Fernandez, Tony Kanaan (Tasman Motorsports) and Richie Hearn (Della Penna Motorsports) in CART from 1996-2000.

Gade, who holds engineering degrees from the University of Manchester in England, has engineered cars in several race series and for several manufacturers, including F1, BMW, A1 Grand Prix, GT racing, Jaguar, Audi and most recently with Bentley Motorsport.

She became the first female race engineer to win the 24 Hours of Le Mans in 2011, and followed that up with another Le Mans win in 2012, as well as being part of the World Endurance Championship drivers and manufacturers titles in the same year.

Also in 2012, she was named FIA WEC “Man of the Year” and was awarded the C&R Racing Women in Technology award from the Lyn St. James Women in the Winner’s Circle Foundation.

Her team also won Le Mans for a third time in 2014.

“There was significant interest in Leena amongst the international motorsports community, so we’re really excited that she sees where we’re taking SPM, believes in what we’re doing and that she is now a part of our organization,” Piers Phillips said. “ I’ve known Leena for quite some time now and I’ve worked alongside her, so I knew the credit she’s been given is well deserved. We’re very much looking forward to throwing her into the deep end and seeing her add to the team’s success.”

Gade and Hinchcliffe go into the deep end that Phillips referenced when they take part in a team test Jan. 24 at Sebring International Raceway, the first time the pair will work together.