Sebastian Vettel may be greatest athlete America doesn’t know

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Sebastian Vettel appears ready to equal his racing hero and German countryman Michael Schumacher and also Juan Manuel Fangio as the only drivers in Formula One history to win four consecutive World Championships. That alone places him in the Mount Rushmore of legends in the sport; since entering in 2007 as a teenager, Vettel has stormed through the F1 record books with nearly every single Grand Prix.

Schumacher’s all-time marks of 91 wins and 7 World Championships are eventually going to be in range for Vettel, who thus far has 35 and 3 at age 26. He’s already the youngest to win three titles. Schumacher had runs of seven and five straight wins in 2004, the year of his final title. Fangio never won more than three races in a row and won just 24 races in his career, but raced during an era when only nine to 11 Grands Prix were on the calendar.

Yet while his status among the all-time greats of F1 is being solidified, his awareness to an American fan base is not at the same level as his on-track achievements.

Compared to some of America’s most dominant and recognizable stick-and-ball athletes – such as LeBron James, Tiger Woods, and Tom Brady/Peyton Manning – Vettel matches up from a dominance and success level.

LeBron’s at least a third of the way to his “not three, not four, not five, not six” proclamation with back-to-back rings. Brady’s run of success netted three Super Bowls in a four-year run earlier this century. Woods’ streak included holding all four major titles at the same time from 2000 to 2001, and his total of 14 majors is still unrivaled among other golfers even though he’s been stuck on 14 since that U.S. Open win over Rocco Mediate in 2008.

And yet Vettel’s got a record streak that would trump them all, with four successive season-long championships assuming he caps it off this weekend in India. One site rates his marketability behind that of NBA star Blake Griffin and tennis player Sloane Stephens, not to mention fellow F1 driver Lewis Hamilton.

So why is he not as well-known in these parts? Several factors, actually.

The obvious, of course, was the lack of a United States Grand Prix until the event’s return at Austin’s Circuit of the Americas last year. Still, you can catch him for this year’s race on Nov. 17 on NBC, or in person at the track.

Looking historically, Vettel actually made his debut at the last USGP in Indianapolis in 2007 – as a then-long-haired, blonde, 19-year-old as an injury replacement for Robert Kubica at the BMW Sauber team. He scored a championship point with eighth place, the youngest driver to do so, and began his march on the record books.

Those who paid attention that weekend – and are F1 devotees – will know they witnessed the beginning of the legend. The more casual observers, though, likely would not have known of Vettel until the series’ return a year ago.

Second is his sponsor, Red Bull. For all its marketing brilliance over the years, Red Bull has not opted to make Vettel the focal point of its ads in the U.S. since he joined the team in 2009. There’s been more ads from new Red Bull partner Infiniti this year – one with generic Red Bull Formula 3 cars racing through streets I can think of off the top of my head – and Vettel’s not included directly.

Red Bull got more mileage from a marketing and buzz standpoint out of the “Red Bull Stratos” event last October, when Austrian skydiver Felix Baumgartner free fell from more than 125,000 feet in space. It truly felt like “an event;” a Vettel Grand Prix win seems like “just another Sunday.”

You could argue Mobil 1 has made McLaren driver Jenson Button and, previously, Hamilton bigger names in the U.S. Hamilton and fellow Mobil 1 driver Tony Stewart memorably exchanged rides for a day in a made-for-TV 2011 event, and the two were in commercials together as well. This year, Button’s starred opposite “Smoke,” as the term “Soda cookies” has officially entered the vernacular.

All three – Vettel and the pair of English World Champions, Button and Hamilton – are much bigger on the other side of the pond compared to here. The Barclays Premier League has gained recent traction in the U.S., but it and F1 are the two major sports in England by contrast to here, where the NFL rules all.

Perhaps comparable examples for Vettel in the U.S. are Spanish soccer players Xavi Hernandez and Andrés Iniesta, who have won multiple titles with their club team, Barcelona, and international trophies with Spain. But a U.S. sports fan may be hard-pressed to pick either out of a crowd. The same applies to Vettel.

Third, and the issue all F1 stars worldwide all seem to have here, is that the races often come on in the overnight or early morning hours. Only the most devoted, fervent fans have the desire and passion to want to wake up that early, or stay up that late, to watch Grands Prix.

And with Vettel’s recent run of success – five straight victories heading into this weekend – it has the potential to turn fans off with the notion that a race is as good as decided before it even begins. Say what you will about what it takes to achieve that, but unless you’re a fan of dominance and watching the best at their peak, it can get old.

We know Vettel’s an excellent shoe and from those who cover him every Grand Prix weekend, he has a sunny disposition, quick wit, sharp, insightful answers to journalist questions and an enthusiasm for winning that is evident every time that finger waves “number one.”

It just hasn’t waved “number one” here in terms of awareness of his level of dominance.

IndyCar’s 2018 full-field grid nearing completion

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Following Wednesday’s confirmation of the all-Canadian tandem at Schmidt Peterson Motorsports, each of the eight full-time teams in the 2017 Verizon IndyCar Series season have announced at least one driver for 2018, leaving very few remaining question marks.

What stands confirmed is below:

CONFIRMED

  • Team Penske (3, Chevrolet): Josef Newgarden, Simon Pagenaud, Will Power
  • Chip Ganassi Racing (1, Honda): Scott Dixon
  • Andretti Autosport (4, Honda): Ryan Hunter-Reay, Alexander Rossi, Marco Andretti, Zach Veach
  • Rahal Letterman Lanigan Racing (2, Honda): Graham Rahal, Takuma Sato
  • Schmidt Peterson Motorsports (2, Honda): James Hinchcliffe, Robert Wickens
  • Ed Carpenter Racing (2, Chevrolet): Spencer Pigot, Ed Carpenter (ovals)
  • A.J. Foyt Enterprises (1, Chevrolet): Tony Kanaan
  • Dale Coyne Racing (1, Honda): Sebastien Bourdais
  • Harding Racing (1, Chevrolet): Gabby Chaves

There are four additional drivers confirmed for selected races or an month of May program:

  • Team Penske (1, Chevrolet): Helio Castroneves
  • Andretti Autosport (1, Honda): Stefan Wilson
  • Calmels Sport with SPM (1, Honda): Tristan Gommendy
  • Team TBD (1, TBD): Kyle Kaiser

All told that’s 17 full-season driver and team combinations confirmed and four additional part-time programs, at least, that are set. Several of those driver/team combinations will have engineering and strategist changes, as well.

In a minor note since our last update at Sonoma, Marco Andretti confirmed he won’t run No. 27 next year. Of note, Bryan Herta served as Andretti’s race strategist this year, although the car he was an entrant on was Alexander Rossi’s No. 98 car. Herta will continue his relationship with Andretti Autosport again next season.

WHAT’S LEFT TO SORT? NOT MUCH

Elsewhere, there’s only a handful of remaining question marks as the series hits mid-October, a rarity from past years and an illustration of the urgency to fill seats to get as much preparation time in testing with the new 2018 Dallara universal aero kit as possible.

NBC Sports expects 2016 Indy Lights champion and 2017 IndyCar rookie-of-the-year Ed Jones to be confirmed soon as second driver in Dale Coyne Racing’s No. 19 Honda alongside Sebastien Bourdais, with team personnel and Bourdais both having indicated a preference in keeping the Dubai-based Brit for a second year.

NBC Sports also expects Jones’ successor as Indy Lights champion, Kyle Kaiser, to have his future announced shortly in terms of which team he’ll step up to IndyCar with. It would not be a surprise if Kaiser does graduate along with Juncos Racing, although Kaiser is known to have talked to multiple teams. The Mazda Motorsports scholarship nets him $1 million for a three-race program, including the 102nd Indianapolis 500, with the driver then needing to secure additional funding for further races, as Jones and Pigot both have each of the last two years.

The status of Brendon Hartley has now been thrown up as a slight question mark dependent on how his Formula 1 debut with Scuderia Toro Rosso goes at this weekend’s United States Grand Prix, and if Toro Rosso provides him a further race opportunity in one of the remaining three Grands Prix thereafter. Having been all-but-earmarked for Chip Ganassi Racing’s second seat in 2018, if an F1 offer comes, Hartley’s potential IndyCar bow could get delayed.

A McLaren-named entry competing either in the Indianapolis 500 or full-time seems further off than realistic for next year, McLaren’s Zak Brown told reporters on a teleconference this week. McLaren maintains an IndyCar technical presence though, via its McLaren Applied Technologies outfit.

What’s left then are the dominoes of whether Carlin’s IndyCar plans officially come to fruition as the team has gotten closer than it ever has to doing so, and who emerges in the second seats at A.J. Foyt Enterprises and Ed Carpenter Racing (road and street courses), respectively.

A number of young IndyCar veterans – Max Chilton, Charlie Kimball, Carlos Munoz and Conor Daly namely – are yet to land for 2018 and there’s no guarantee all four of them will be back in IndyCar next season.

There’s also a handful of young drivers, namely RC Enerson, Jack Harvey, Esteban Gutierrez, Santiago Urrutia, Zachary Claman DeMelo, Sage Karam and Matthew Brabham among others, who could well emerge in the frame for seats.

Gutierrez’s status seemed dependent on Mexico City being added to the 2018 calendar, and although the race still could be added, the fact neither is in place at this point doesn’t inspire as much confidence about his presence as a regular on the grid as it did earlier this summer.

All told, there’s not nearly that much to sort out as IndyCar’s grid for 2018 is looking very much close to set at this early stage of a long offseason.