O'Connell (left) and Frye (right). Photos: IMS

Hulman Motorsports confirms two new executives

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Cross the “find a commercial chief” box off IndyCar’s parent company offseason checklist.

Hulman & Co. CEO Mark Miles, the head of IndyCar’s parent company, has confirmed two new hires to his leadership team and organization. C.J. O’Donnell joins up as Hulman Motorsports’ chief marketing officer, with Jay Frye the new chief revenue officer for the company.

Hulman Motorsports is the overarching name for all of Hulman’s motorsports properties, which includes IndyCar and the Indianapolis Motor Speedway.

“We’ve set a new strategic direction for our motorsports entities, and Jay and C.J. are both top performers who will help us take big leaps forward,” Miles said in a release. “Among their immediate goals are to add sponsors for INDYCAR and IMS, improve our level of fan engagement and develop strategies to build alignment among our teams, drivers, venues and sponsors. Our team is in place, and there’s no offseason as we prepare for 2014.”

O’Donnell has marketed various brands within the Ford Motor Company and Frye has worked as a high-level executive for several NASCAR teams, most recently Team Red Bull and MB2 Motorsports. Frye’s biggest achievement, perhaps, was that as chief executive officer and general manager, he negotiated what was an industry-first – a sponsorship/ownership package with The Valvoline Company.

O’Donnell will lead a combined team of INDYCAR and IMS marketing and communications staff, while Frye will lead a combined team of INDYCAR and IMS sponsorship sales, licensing and account services staff. IMS suite and hospitality sales will remain an IMS function under the direction of track president Doug Boles.

We’ve written previously that under Miles’ overall leadership, with several other leaders that report directly to him, that he’s “getting his guys in place.” The offseason reorganization is now officially underway with these hires formalized.

BREAKING: John Force taken to hospital after Phoenix eliminations crash

Photo courtesy NHRA
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16-time NHRA Funny Car champ John Force has been taken to a local hospital for evaluation and examination following a wicked crash with fellow Funny Car driver Johnnie Lindberg.

The crash occurred during the quarterfinals of Sunday’s final eliminations in the NHRA Arizona Nationals at Wild Horse Pass Motorsports Park in suburban Phoenix.

Force was headed for a win when the engine on his Peak Chevrolet Camaro blew up just as it crossed the finish line, destroying the body. Lindberg, meanwhile, lost traction about one-third of the way down-track, but then got back into the gas to try and catch Force.

Force appeared to lose control of the body-less car and went across from the left lane he was in to the right-hand lane, where he hit the retaining wall in front of Lindberg.

Lindberg tried to avoid Force, but couldn’t. To make matters worse, the body on Lindberg’s car then came off and Force’s and Lindberg’s cars got tangled up in Lindberg’s parachute, sending both chassis’ into the left retaining wall.

Lindberg emerged from his Funny Car under his own power and was checked at the medical center before heading back to his pit.

Force, meanwhile, was helped out of his mangled wreck by the NHRA Safety Safari and was transported by ambulance to the hospital due to the severity of the impact.

Even though Force will be credited with the round win, he obviously will not be able to continue for the remainder of the eliminations.

To add insult to injury, NHRA officials charged Force with oiling down the racetrack, his third of the season in just the first two races. That will cost him 15 points in the NHRA Mello Yello Drag Racing Series standings and a fine of $4,000.

Here are several posts from social media, including video of the incident from NHRA:

This is the second time Force has had an engine explode and the body blew off in the last two weeks. He also wrecked during the qualifying Feb. 9 for the season-opening Lucas Oil NHRA Winternationals in Pomona, California. Here’s the video of that wreck:

MORE: John Force taken to hospital as a precaution after Funny Car motor explodes.

Force’s daughter, Top Fuel driver Brittany Force, suffered a hard wreck at Pomona, but recovered in time to race this weekend in Phoenix.

We’ll update Force’s condition when it becomes available.

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