Cross the “find a commercial chief” box off IndyCar’s parent company offseason checklist.
Hulman & Co. CEO Mark Miles, the head of IndyCar’s parent company, has confirmed two new hires to his leadership team and organization. C.J. O’Donnell joins up as Hulman Motorsports’ chief marketing officer, with Jay Frye the new chief revenue officer for the company.
Hulman Motorsports is the overarching name for all of Hulman’s motorsports properties, which includes IndyCar and the Indianapolis Motor Speedway.
“We’ve set a new strategic direction for our motorsports entities, and Jay and C.J. are both top performers who will help us take big leaps forward,” Miles said in a release. “Among their immediate goals are to add sponsors for INDYCAR and IMS, improve our level of fan engagement and develop strategies to build alignment among our teams, drivers, venues and sponsors. Our team is in place, and there’s no offseason as we prepare for 2014.”
O’Donnell has marketed various brands within the Ford Motor Company and Frye has worked as a high-level executive for several NASCAR teams, most recently Team Red Bull and MB2 Motorsports. Frye’s biggest achievement, perhaps, was that as chief executive officer and general manager, he negotiated what was an industry-first – a sponsorship/ownership package with The Valvoline Company.
O’Donnell will lead a combined team of INDYCAR and IMS marketing and communications staff, while Frye will lead a combined team of INDYCAR and IMS sponsorship sales, licensing and account services staff. IMS suite and hospitality sales will remain an IMS function under the direction of track president Doug Boles.
We’ve written previously that under Miles’ overall leadership, with several other leaders that report directly to him, that he’s “getting his guys in place.” The offseason reorganization is now officially underway with these hires formalized.
We’ve written a fair bit on MotorSportsTalk about the efforts Pippa Mann has done in working with the Susan G. Komen Foundation for breast cancer awareness. Susan G. Komen has supported Mann’s last two runs at the Indianapolis 500, when she’s driven the No. 63 Honda for Dale Coyne Racing.
This being National Breast Cancer Awareness Month, the awareness hit a new level with Mann working alongside breast cancer survivors to paint the start/finish line at the Indianapolis Motor Speedway’s iconic Yard of Bricks pink for the day.
IMS president Doug Boles also joined in the opportunity.
View a selection of photos and social posts below. More is linked here, via IndyCar.com.
For the second year in a row, Mercedes is poised to wrap up the Formula 1 constructors’ championship in Sochi at this weekend’s Russian Grand Prix.
Mercedes won its first F1 teams’ title in Russia last year, having returned to the sport as a works constructor in 2010. When it last enjoyed such status in the 1950s, there was no championship for the teams.
Just as it did in 2014, Mercedes has dominated proceedings in F1 this season, winning all but three races and sweeping to eight one-two finishes to leave drivers Lewis Hamilton (pictured) and Nico Rosberg battling for the drivers’ title for the second straight year.
Now, Mercedes seeks the knock-out blow in the constructors’ title race by officially wrapping it up in Sochi this weekend.
To do so, the team must simply outscore rivals Ferrari by three points this weekend. The lead currently stands at 169 points, with 215 still on offer. After Sochi, there will be 172 remaining.
“We return to Russia with positive memories from last season, when the team sealed the first constructors’ title for Mercedes-Benz with a one-two finish,” team boss Toto Wolff said.
“A repeat performance in Sochi would be fantastic and this is absolutely the target – but we are under no illusions that it will come easy. The job is not done yet.”
The tire allocation for this weekend’s race could pose problems to Mercedes just as it did in Singapore, potentially allowing Ferrari to spoil the party and delay the victory celebrations at Brackley.
However, if the form book is to be trusted, Sochi could be playing host to another Mercedes party on Sunday night with a second world title in the bag for the Silver Arrows.