O'Connell (left) and Frye (right). Photos: IMS

Hulman Motorsports confirms two new executives

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Cross the “find a commercial chief” box off IndyCar’s parent company offseason checklist.

Hulman & Co. CEO Mark Miles, the head of IndyCar’s parent company, has confirmed two new hires to his leadership team and organization. C.J. O’Donnell joins up as Hulman Motorsports’ chief marketing officer, with Jay Frye the new chief revenue officer for the company.

Hulman Motorsports is the overarching name for all of Hulman’s motorsports properties, which includes IndyCar and the Indianapolis Motor Speedway.

“We’ve set a new strategic direction for our motorsports entities, and Jay and C.J. are both top performers who will help us take big leaps forward,” Miles said in a release. “Among their immediate goals are to add sponsors for INDYCAR and IMS, improve our level of fan engagement and develop strategies to build alignment among our teams, drivers, venues and sponsors. Our team is in place, and there’s no offseason as we prepare for 2014.”

O’Donnell has marketed various brands within the Ford Motor Company and Frye has worked as a high-level executive for several NASCAR teams, most recently Team Red Bull and MB2 Motorsports. Frye’s biggest achievement, perhaps, was that as chief executive officer and general manager, he negotiated what was an industry-first – a sponsorship/ownership package with The Valvoline Company.

O’Donnell will lead a combined team of INDYCAR and IMS marketing and communications staff, while Frye will lead a combined team of INDYCAR and IMS sponsorship sales, licensing and account services staff. IMS suite and hospitality sales will remain an IMS function under the direction of track president Doug Boles.

We’ve written previously that under Miles’ overall leadership, with several other leaders that report directly to him, that he’s “getting his guys in place.” The offseason reorganization is now officially underway with these hires formalized.

Takuma Sato’s likeness revealed on Borg-Warner Trophy (PHOTOS)

Photos; Walt Kuhn
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INDIANAPOLIS – Rather than the traditional December unveil, this year’s reveal newest likeness added to the Borg-Warner Trophy came Tuesday at the Indianapolis Motor Speedway Museum.

Takuma Sato got to see the result of the sculpting done by William Behrends and then turned from wax, clay and ceramic into sterling silver on Tuesday evening, as the winner of the 101st Indianapolis 500 presented by PennGrade Motor Oil saw his face revealed on the trophy.

Sato took the No. 26 Ruoff Home Mortgage Honda for Andretti Autosport to the win in thrilling fashion this year over Helio Castroneves, denying the Brazilian his fourth Indianapolis 500 victory in the process. It atoned for his near-miss in 2012, driving for Rahal Letterman Lanigan Racing, the team he’ll return to in 2018.

It’s been a whirlwind last week-plus for Sato, doing the podium interviews at the Japanese Grand Prix, reflecting on his Indianapolis 500 triumph, then sharing the victory spoils with another Japanese pilot in Yoshihide Muroya, who won the Red Bull Air Race World Championship at Indianapolis this weekend.

Photos of Sato’s face on the most unique trophy in sports are below. This post will be updated following tonight’s full unveil. (All photos: Walt Kuhn)