Indianapolis 500

Cohesion, brand messaging improvement key for Hulman’s new hires

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Consider Mark Miles the head coach of the Hulman & Co. organization, and this football analogy describing IndyCar’s future strategy will work.

Miles, the head of IndyCar’s parent company, finalized his leadership team on Thursday with the hires of C.J. O’Donnell as Hulman Motorsports chief marketing officer, and Jay Frye as chief revenue officer. So consider these two part of the coaching staff: maybe your offensive (pushing the product) and defensive (protecting the financial bottom line) coordinators.

The rest of the coaching staff, as it were, are Derrick Walker (INDYCAR president of competition and operations), Doug Boles (president, Indianapolis Motor Speedway), Robby Greene (president, IMS Productions) Gretchen Snelling (general counsel) and Jeff Belskus (president, Hulman & Co.).

“We believe that that separateness led to a less than effective, than maximally effective way to deal with our stakeholders,” Miles explained during a teleconference on Thursday. “It doesn’t make sense to us optimally to segregate based on kind of the location. Really the businesses are part of the same industry, same ownership, and largely the same stakeholders and customers.”

Collectively, they’re the new administration working together for the first time as a group, to bring about change to a struggling organization.

IndyCar is the opposite of a bad football team, for example. It has a great product, but remains largely invisible to the general public. Whereas a bad football team, i.e. the Jacksonville Jaguars this year, puts out a bad product but still gets a decent ratings number both on local and national levels.

The task for Frye and O’Donnell, who have each turned around organizations and brands in the past, is to do likewise for IndyCar. You might be thinking, “Well, aren’t these two just the latest to try?” The initial message from the conference call was positive that changes seem legitimate in coming.

“It’s been really kind of unique since this was announced today, my phone has been blowing up, and a lot of them have been from friends of mine who are prospective sponsors,” Frye said. “So I think the opportunity is definitely there to do some really good things actually relatively quickly.”

The biggest task on the sponsor standpoint is finding a replacement for departed title sponsor IZOD.

“Once that partner is identified, that actually helps address a lot of the things we’ve talked about,” Frye explained. “One is activating the sport, one is promoting the sport, one is getting the fan engagement together, which is very important to the overall health of the sport. Really the first week we’re going to kind of figure out where we’re at, try to get the groups blended together, get a nice plan and goals and direction, and then once that’s done we’re going to hit it hard to go out and find a great title sponsor partner.”

O’Donnell added that beyond the partner activation, an the PR and marketing effort will be improved and enhanced.

“I’ve got definitive assurances of that,” he said. “In fact Mark and I have had several conversations about adding capacity to the organization to really develop it into a world‑class marketing and PR team.”

For O’Donnell, the chance to come full circle to Indianapolis is a dream come true after 20 years with Ford and associated brands.

“I have to add a passionate sort of personal note to this,” he said. “At one point in time in my life I had an aspiration of actually driving at Indianapolis, and I knew someday somewhere I’d get a chance to participate in the business.”

Petrucci set for MotoGP return at Le Mans

PHILLIP ISLAND, AUSTRALIA - FEBRUARY 18: Danilo Petrucci of Italy and Octo Pramac Racing rounds the bend during the 2016 MotoGP Test Day at Phillip Island Grand Prix Circuit on February 18, 2016 in Phillip Island, Australia.  (Photo by Mirco Lazzari gp/Getty Images)
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Danilo Petrucci will make his comeback from injury at this weekend’s MotoGP race in Le Mans after missing the first four races of the season.

Petrucci underwent surgery on his right hand due to a recurring problem that meant he could not race in Qatar, Argentina, Austin or Spain for the Pramac team.

The Italian’s place was taken by Michele Pirro for the last three races, but Petrucci is now fit again and will race at the Circuit de la Sarthe this weekend.

“I trained a lot in the last few weeks. This time I did things more calmly, waiting for my body to give me permission to train,” Petrucci said.

“I’m happy to be back and I feel good. Of course we must see the reaction to the first impact with the track as the intense workout made at home certainly cannot be compared to a race weekend. But I’m very confident.

“I want to thank all the people who helped me, my trainer Marco Baglioni, Tommaso, Filippo, and my brother Francesco who have trained with me, pushing me every day.

“I also want to thank the Medical Team of Terni who provided me with all the tools for physiotherapy and Dr. Tarallo, from the team of prof. Catani, who operated me.

“Then a big thank to all my fans for their support. I can’t wait to be at Le Mans and I hope I can soon give to all of them so much satisfaction.”

The French Grand Prix takes place on Sunday May 8.

Magnussen named Driver of the Day for Russian GP

SOCHI, RUSSIA - MAY 01: Kevin Magnussen of Denmark driving the (20) Renault Sport Formula One Team Renault RS16 Renault RE16 turbo on track during the Formula One Grand Prix of Russia at Sochi Autodrom on May 1, 2016 in Sochi, Russia.  (Photo by Clive Mason/Getty Images)
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Kevin Magnussen has won Formula 1’s official Driver of the Day poll for the Russian Grand Prix.

Magnussen started 17th in Sochi after a difficult qualifying session, but made the most of the trouble at the first corner for many of the cars ahead to work his way into the top 10.

The Dane’s pace was impressive during the second half of the race to ensure he finished the race seventh, marking Renault’s first points as an F1 constructor since the 2010 Abu Dhabi Grand Prix.

The result was also Magnussen’s first top 10 finish in F1 since the penultimate race of the 2014 season when he raced for McLaren.

On Monday, the official F1 Twitter account confirmed that Magnussen had won the vote through its website.

Kvyat, Gutierrez, Sainz handed penalty points after Russian GP

SOCHI, RUSSIA - MAY 01: Esteban Gutierrez of Mexico driving the (21) Haas F1 Team Haas-Ferrari VF-16 Ferrari 059/5 turbo and Nico Hulkenberg of Germany driving the (27) Sahara Force India F1 Team VJM09 Mercedes PU106C Hybrid turbo collide at the start during the Formula One Grand Prix of Russia at Sochi Autodrom on May 1, 2016 in Sochi, Russia.  (Photo by Clive Mason/Getty Images)
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The Russian Grand Prix proved to be a busy race for the FIA stewards as a number of incidents resulted in three drivers receiving penalty points on their super licences.

Daniil Kvyat, Esteban Gutierrez and Carlos Sainz Jr. were all sanctioned by the stewards for actions during the race.

Kvyat’s antics on the first lap defined a number of drivers’ races as he hit Sebastian Vettel twice in a matter of seconds, the second hit punting the Ferrari racer into the wall and out of contention.

Kvyat said after the race that it was easy to attack him, but the rest of the paddock was less than impressed, leaving many expecting an apology from the Russian.

After being handed a 10-second stop/go penalty during the race, Kvyat was also given three points on his FIA super licence, taking his tally up to five for the 12-month period.

Gutierrez was also penalized for an incident on the first lap after he took out Nico Hulkenberg and sparked a multi-car melee at Turn 2. He too received a time penalty during the race, but was handed two penalty points afterwards by the stewards.

Finally, Sainz was found to have forced Jolyon Palmer off track between Turns 2 and 3 during the race. He had 10 seconds added to his race time and also received two penalty points.

F1 Paddock Pass: Russian Grand Prix post-race (VIDEO)

SOCHI, RUSSIA - MAY 01:  Nico Rosberg of Germany and Mercedes GP celebrates his win on the podium next to Lewis Hamilton of Great Britain and Mercedes GP, Kimi Raikkonen of Finland and Ferrari  during the Formula One Grand Prix of Russia at Sochi Autodrom on May 1, 2016 in Sochi, Russia.  (Photo by Dan Istitene/Getty Images)
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Nico Rosberg saw his Formula 1 championship lead swell to 43 points on Sunday after winning the Russian Grand Prix, marking his seventh straight victory.

The German has not lost since the Mexican Grand Prix back in November, and will head to the start of the European season in Spain later this month full of confidence.

It proved to be a race full of intriguing storylines as Lewis Hamilton fought back from 10th on the grid to finish second, Romain Grosjean took Haas back into the points and everyone got angry with Daniil Kvyat for causing mayhem at Turn 2.

Following the race on Sunday, NBCSN pit reporter Will Buxton brings you all of the latest news, interviews and insight in Paddock Pass.