Now that Ryan Hunter-Reay and Andretti Autosport brought it back for IndyCar in 2013 – albeit with mixed success – the decision as to whether to use the No. 1 in 2014 falls to 2013 champion Scott Dixon and Target Chip Ganassi Racing.
The team has put the option out on its Facebook page as to whether Dixon should run the 1 or stay with his traditional No. 9. Thus far, the number of “likes” for the 1 far exceeds the number of “shares” to keep the 9.
If tradition’s your bend, the series champion should wear the 1, because of the honor and ambassadorial role you play for the series. If maintaining the same number for marketing and branding purposes takes precedence, then Dixon should keep the 9.
Dixon’s one previous season with the 1 was one of his most challenging. In 2004, he went winless, and his second-place finish at Phoenix was one of only two top-five finishes that year. He finished 10th in the championship.
Formula 1 owner Liberty Media is set to unveil a new logo for the series on Sunday following the season-ending Abu Dhabi Grand Prix at the Yas Marina Circuit.
F1 has used its current logo – a black F with a white 1 that is often missed due to the red swoosh on the right-hand side – since 1993, as introduced by former ringmaster Bernie Ecclestone.
Ecclestone’s tenure as CEO of F1 came to an end in January when Liberty completed its $8 billion takeover of the series, with American executive Chase Carey being installed as the new CEO and chairman.
Liberty has made a number of changes to F1 since taking over, including a relaxing of social media guidelines for teams in the paddock and a push into new realms such as eSports, and the logo is due to be the next switch.
F1 lodged three possible new logos with the European Union’s Intellectual Property Office last week, with the selected design set to be unveiled on Sunday. It is unclear if it will be any of the three below.
The change in logo marks the end for yet another era in F1 in Abu Dhabi this weekend, with a number of important periods also coming to a close at the checkered flag.