F1 Fan - Austin

Q&A: Circuit of the Americas president Jason Dial on F1 year 2 prep

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As Circuit of the Americas in Austin prepares for its second United States Grand Prix, we had the opportunity to speak with new track president Jason Dial. Dial, a veteran of Procter & Gamble for nearly 20 years and most recently chief marketing officer for the Tampa Bay Buccaneers, has hit the ground running in his first month.

MST: Given your background, you see sports in several different contexts. How does a “race fan” compare to a “football fan,” per se?

Jason Dial: You realize going in that in F1, or in NASCAR, the fan is avid for different reasons. For a race, you’re usually backing a driver. NFL allegiance is usually skewed toward where you grew up, and since I grew up in Detroit, I was a Red Wings/Lions/Tigers/Pistons. Here, you’re a driver, and certainly in F1, a team fan.

MST: Last year’s race had the huge buildup, but it was also the first major event for a brand new facility. What were the pressures leading into that which you heard?

JD: I’ve been here a month, so I wasn’t here through the opening. But I heard things as simple as making sure the fences and gates were installed correctly, and making sure things were right from an ingress/egress standpoint.

Easy to forget, but 18 months ago this was fields. That’s when I tell people about seeing this place, that the staff worked around the clock to make it work.

This year it’s more planning, and making sure our transportation plan has sufficient infrastructure. We’re thankful that 94 percent said they’ll come back for another race; that’s the thing we need to see to grow our fan base 3-5 years down the road.

source:  MST: How has having 5-6 additional race weekends this year helped the preparation for this weekend? What are some of the great achievements?

JD: We’re celebrating our millionth fan in one year. And that’s an incredible feat on many levels, not just business operations, but really showcasing Austin. I was at Procter & Gamble for 18 and a half years, and you need time to develop a level of critical reach to justify an investment. We want people to say, “Wow, I’m going to Austin.”

MST: How does this race then avoid the so-called “sophomore slump” to sustain the promotional efforts for year two?

JD: I think first of all, 94 percent said they’d come back, but they didn’t say “come back next year.” What we’ve had to do is continue to build awareness and excitement, and expand the experience. We have the fan fest for instance, which is free, and magnifies the entertainment value of Austin. We’ve also built up our digital marketing fairly heavily.

We’re competing for everyone’s time and treasure. If we’re not compelling enough, people won’t come to Austin. F1 is amazing, but everything is amazing. We are integrating a lot more live music, because that is authentically Austin. It’s very important because this is the “live music capital of the world.”

Between the Longhorns (Texas game on Saturday), live music and entertainment, we need to expand our footprint. But having six stages, 12 blocks, music almost all around the clock all free downtown is great to have.

MST: Any concern about the UT game on Saturday?

JD: I don’t think it’s ideal and we tried to avoid the conflict, but to be honest some others come because they are in for the game and wouldn’t otherwise. The reality is that most hotels require a 4-night minimum. So what do you do for the other 3 days?

We know 55 percent of our fans bought tickets from outside the state of Texas. Over 50 percent are coming for first time. We have all 50 states and more than 40 countries in attendance. We’ve done a good job of creating compelling content.

MST: That will transition nicely into asking about ticket sales. Are they on course to match or exceed the first year?

JD: Yes. We’ll be up 30 percent on general admission this year, and new this year, people can buy just the race day ticket. It’s $129 for a GA and up; for $229, a reserved bleacher seat. Our attendance will be very strong, over 250,000 for the three days.

MST: What’s been your racing integration like?

JD: I think what’s great about our calendar of racing, is that it can be very different for different series. F1 versus vintage for instance? It’s pretty amazing to watch the muscle car era around the 3.4 mile track, where you’ve got a Shelby and a Sting Ray battling for the lead! That’s a different fan than the F1 fan.

We need to continue to appeal to a very diverse consumer. What we’re trying to do is think of Circuit of the Americas as an entertainment destination. And it’s always amazing to have (different generations) because that’s what everyone can relate to.

MST: Do you have a particular favorite part of the track?

JD: I’ve only been here a month to see the vintage race. But I’d say based on all the walkthroughs, I like Turn 1 the most, because you’ve got that hairpin after the rocketing up the hill. That one’s probably my favorite. Otherwise Turns 18/19 are very good if you’re elevated. There are several great general admission places.

The drivers love it. When you get drivers raving about the complexity, the challenge, the design, that’s when you know you’ve hit something special. It’s so amazing to watch them go through here. But then to have to break it down really fast, and put it in layman’s terms, I couldn’t believe how challenging it was with a 40 mph go kart up the hill! That gives you a brief idea of how tough it is.

MST: The USGP has, for several reasons, always struggled to “stick” at a single facility. What’s COTA’s “master plan” to ensuring OK, this is it for the next 5-10-15 years?

JD: We’re very confident and the big difference here is only 9,000 of our seats are permanent fixtures. We build to demand. We’re not bound by concrete. But we’re purpose-built for racing and other events as an entertainment destination.

This year you’ll see more high-end hospitality and GA. We’ll read our consumer reviews. That’s part of our DNA from P&G is asking what the consumer wants, and making sure we’re delighting them. People said they want to bring clients in. We have families that love general admission. We’ll be up 30 percent on that.

The calendar of events helps too. A lot of the places that struggled didn’t have 19 concerts to diversify. It’s a portfolio play.

We’re not just F1. We absolutely want to have F1 for foreseeable future, and it’s very important we do. From an international attraction play, we have to showcase how incredible of a brand F1 is.

But we want to make sure we grow our MotoGP event. We have the X Games coming in June. We’ll have another incredible other festival in May we’re getting ready to announce. And the versatility helps us with our television partners, NBC for F1 in this case, to be one of our strategic advantages.

How do we make sure we do this and market the hell out of it? We make it compelling, and sell it to the people.

James Hinchcliffe has 11-week lead in IndyCar race at Texas

FORT WORTH, TX - JUNE 10:  James Hinchcliffe of Canada, driver of the #5 ARROW Schmidt Peterson Motorsports Chevrolet, practices for the Verizon IndyCar Series Firestone 600 at Texas Motor Speedway on June 10, 2016 in Fort Worth, Texas.  (Photo by Chris Graythen/Getty Images for Texas Motor Speedway)
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FORT WORTH, Texas (AP) James Hinchcliffe has been leading the IndyCar race at Texas for such a long time.

When the rain-interrupted race resumes on lap 72 Saturday night at the high-banked – and hopefully dry – 1 1/2-mile oval, Hinchcliffe will have led for 76 days.

“It’s better than not leading at all, that’s for sure,” Hinchcliffe said, with a chuckle. “The most important thing is that we’re still leading at the end.”

A lot has happened in the 2 1/2 months since that waterlogged June weekend at Texas Motor Speedway, including the completion of five other IndyCar Series races. Will Power won three of them, the last being 500 miles at Pocono on Monday after a one-day rain delay.

Since the Texas race was red-flagged on June 12 – and technically still is – the NHL’s Pittsburgh Penguins won their fourth Stanley Cup, and LeBron James led the Cavaliers to an NBA title that ended Cleveland’s 52-year major title drought.

Among other sports headlines in that span, Andy Murray and Serena Williams added Grand Slam titles by winning at Wimbledon, three major champions were crowned in golf, and Ken Griffey Jr. and Mike Piazza were inducted into the Baseball Hall of Fame. Michael Phelps won more gold medals at the Olympics in Rio this month.

“It’s unique in that James Hinchcliffe has been leading for 2 1/2 months, and surely he’s got to go to the bathroom before we get started here,” Speedway President Eddie Gossage said with a smile.

“It’s been fun. There’s been a lot of interesting chatter on Twitter, and certainly Eddie reminding people every other day that I’m still leading,” Hinchliffe said. “Hopefully, he can be telling people every other day that we won the race.”

Hinchcliffe, the Indianapolis 500 polesitter who led 27 laps before finishing seventh there in May, hasn’t led another lap since leaving Texas.

The last time an IndyCar race started and resumed another day was at Brazil in 2011, but that was only 24 hours. After the first 14 laps and a 2 1/2-hour rain delay there, the final 41 laps were completed the next day with polesitter Power winning.

“It’s unlike anything we’ve done before as far as rainouts go,” Power said about going back to Texas, where he will resume running fourth.

Unlike the quick resumption in Brazil five years ago, IndyCar drivers are returning to Texas 11 weeks later and will have only a 10-minute practice session before starting to race again.

Only 71 of the scheduled 248 laps were completed in June , when the Firestone 600 was initially postponed from Saturday night without the cars ever making it to the starting grid. After the race started 40 minutes late Sunday and then the rain returned, the decision for an unprecedented months-long delay was made since there was more wet weather in the immediate forecast.

Heavy rain fell for several hours after the cars came off the track 54 laps shy of what was needed to make it an official race. There were indeed more downpours the following day.

Since IndyCar rules don’t allow for starting over a race that has already taken the green flag, the only choice was to resume the race from where it was stopped.

Hinchcliffe took the lead for the first time on lap 41, the last green-flag lap counted before a hard crash involving Josef Newgarden and Conor Daly, who won’t be allowed to resume this weekend. Newgarden sustained a broken collarbone and small fracture in his hand, but won a month later at Iowa.

There were 30 laps run under caution while track officials worked to repair the damaged safety barrier, and that work was still being done along the frontstretch when the rain started falling again.

“I’ll be perfect honestly, I tried to convince IndyCar to restart the race, as did several drivers, but their rulebook says what it says and I can’t fault them for that,” Gossage said. “It’s just one of those unfortunate things … who would think it’s going to rain, and rain for days and we knew we couldn’t do it.”

Fast Facts: Firestone 600 (resumption) at Texas Motor Speedway

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Courtesy of INDYCAR PR, here’s all you need to know ahead of this weekend’s resumption of the Firestone 600 at Texas Motor Speedway, the 14th of 16 races on the 2016 Verizon IndyCar Series schedule:

Firestone 600 (The Resumption) Fast Facts

Race weekend: Friday, June 10 – Saturday, Aug. 27 (Race was scheduled for June 11, started on June 12 and was red-flagged after 71 laps. Race is scheduled to restart on Aug. 27)

Track: Texas Motor Speedway, a 1.455-mile oval in Fort Worth, Texas

Race distance: 248 laps / 360.84 miles (177 laps/257.535 miles remaining)

Firestone tire allotment: Each Entrant will be allotted one new set of tires for the mandatory install lap and practice session. Entrants will be allotted six new sets for the race.

Twitter: @TXMotorSpeedway @IndyCar, #Firestone600, #IndyCar

Event website: www.TexasMotorSpeedway.com

INDYCAR website: www.IndyCar.com

2015 race winner: Scott Dixon (No. 9 Energizer EcoAdvanced Chevrolet)

Current race leader: James Hinchcliffe (No. 5 Arrow Schmidt Peterson Motorsports Honda)

Current running order: Firestone 600 Lap 71 (PDF) Note: Cars must be in the aerodynamic configuration they were in when the race was red flagged. The only exception will be the front wing angle. Lap count will begin the first time by the start/finish line upon exiting pit lane.

2016 Verizon P1 Award winner: Carlos Munoz (No. 26 Andretti Autosport Honda), 48.2460 seconds, 217.137 mph (two laps)

NBCSN television broadcast: Race, 9 p.m. ET Saturday, Aug. 27 (live); Kevin Lee is the lead announcer for the NBCSN broadcast this weekend alongside analysts Townsend Bell and Paul Tracy. Pit reporters are Jon Beekhuis, Katie Hargitt and Robin Miller.

Advance Auto Parts INDYCAR Radio Network broadcasts: Mark Jaynes is the chief announcer alongside analyst Davey Hamilton. Jake Query and Nick Yeoman are the turn announcers with Brad Gillie reporting from the pits. All Verizon IndyCar Series races as well as qualifying sessions are broadcast live on network affiliates, Sirius 212, XM 209,IndyCar.com, indycarradio.com and on the INDYCAR Mobile app. All Verizon IndyCar Series practice sessions are available on IndyCar.com, indycarradio.com and on the INDYCAR Mobile app.

Video streaming: The practice session from Texas Motor Speedway (5:30 p.m. ET,Saturday Aug. 27) will be available on RaceControl.IndyCar.com.

INDYCAR Mobile app: Verizon Wireless puts fans around the world in the driver’s seat with its INDYCAR Mobile app. The app has been enhanced with new features to keep fans in the know of the latest race-day action. Exclusive features of the INDYCAR Mobile app for Verizon Wireless customers will stream live through the app and includes enhanced real-time leaderboard and car telemetry; the ability to follow the race in real time with the interactive 3D track; live in-car camera video streaming for select drivers during Verizon IndyCar Series races; live driver and pit crew radio transmissions during races and live Advance Auto Parts INDYCAR Radio Network audio streaming during all track activities.

At-track schedule (all times local):
Saturday, Aug. 27
4:30 – 5 p.m. – Verizon IndyCar Series practice, RaceControl.IndyCar.com (Live)
8:15 p.m. – Command to restart engines
8:16 p.m. – Firestone 600 resumes on Lap 72 (171 laps/257.535 miles remain), NBCSN (Live)

Championship facts:
•  Simon Pagenaud leads the Verizon IndyCar Series championship with three races to be completed for the first time in his career.
•  Simon Pagenaud leads Will Power by 20 points. Pagenaud has led the championship since the second race of the season at Phoenix. With 54 maximum points available at Texas, the points lead could change for the second time in 2015.
•  There are 15 drivers still mathematically eligible for the 2016 Verizon IndyCar Series championship: Simon Pagenaud, Will Power, Josef Newgarden, Scott Dixon, Helio Castroneves, Tony Kanaan, Carlos Munoz, James Hinchcliffe, Graham Rahal, Charlie Kimball, Ryan Hunter-Reay, Alexander Rossi, Juan Pablo Montoya, Sebastien Bourdais and Mikhail Aleshin. Any driver who trails the points leader by 158 points or more following the race will be eliminated from contention.
•  Three drivers were eliminated from championship contention at Pocono on Aug. 22 – Takuma Sato, Marco Andretti and Conor Daly.
•  Since the first Indy car race at Texas in 1997, the winning driver has won the championship six times: Sam Hornish Jr (2001 Race 2; 2002 Race 2); Tony Kanaan (2004 Race 1), Scott Dixon (2008 and 2015) and Dario Franchitti (2011 Race 1).

Key championship point statistic: The driver who has led the championship with three races to go has failed to win the championship in five of the last six seasons. Will Power in 2014 is the exception.

Point differential: The 20 points which separate Simon Pagenaud and Will Power is the third smallest margin with three races remaining since 2010. Will Power led Helio Castroneves by four points in 2014 and Ryan Hunter-Reay by five points in 2012. The average deficit with three races to go since 2010 is 23.16 points.

Championship-eligible drivers’ results at Texas: Helio Castroneves, Scott Dixon, Tony Kanaan and Will Power have all won races at Texas Motor Speedway. Castroneves, Dixon and Kanaan have seven podium finishes. Pagenaud’s best finish was fourth in 2014. Newgarden (who will not participate in the race’s resumption due to crash on June 12) has never finished better than eighth.

Tornado near IMS also interrupts Indy Lights road course Cooper Tire test

INDIANAPOLIS, IN - MAY 17:  A general view of the Pagoda during practice for the 2013 Indianapolis 500 at Indianapolis Motor Speedway on May 17, 2013 in Indianapolis, Indiana.  (Photo by Jamie Squire/Getty Images)
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The Indianapolis Motor Speedway was meant to be having a full day of Cooper Tire testing for the Indy Lights Presented by Cooper Tires.

Zach Veach was the one undertaking the testing in a Belardi Auto Racing Dallara IL-15 Mazda.

Veach had a busy morning, noting he’d run two full race distances.

And then an afternoon interruption came in the way of a tornado near Speedway, Ind.

Testing was paused this afternoon and those on site at IMS went for cover.

A tornado struck near Kokomo Speedway this afternoon, where a celebration of life for Bryan Clauson was taking place, and leveled a Starbucks.

Here’s a number of tweets and social posts from near IMS for this tornado:

Wow…not sure it that touched down but it was darn close. #tornado #Indianapolis

A photo posted by Michael Young (@trackdude500) on

Tornado strikes just few miles from Bryan Clauson tribute

clauson tribute kokomo
(Photo courtesy of USACNation Twitter page)
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A celebration of the life of late Sprint car driver Bryan Clauson has been interrupted — but not impacted — by a tornado that has caused considerable damage just a few miles away in Kokomo, Indiana.

The celebration of Clauson’s life brought out a packed house at Kokomo Speedway, one of Clauson’s favorite racetracks. He lived in nearby Noblesville. The celebration began shortly after 1 p.m. ET.

Kokomo Speedway, which apparently did not suffer any damage from the tornado, is located about four miles northwest of the mall.

The tornado struck near the Markland Mall, located on the east side of Kokomo at the intersection of 17th and Reed streets, causing significant damage, including the flattening of a Starbucks coffee shop that abuts the mall.

A large presence of first responders is on-scene at the mall, and there are other reports of significant property damage in other areas, particularly the east side of Kokomo.

The city of Kokomo, the 13th largest city in Indiana with a population of approximately 60,000, is about 50 miles due north of Indianapolis.

Here are some of the first reports on Twitter, including several from many of Clauson’s fellow drivers and other motorsports officials:

 

 

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