F1 Fan - Austin

Q&A: Circuit of the Americas president Jason Dial on F1 year 2 prep

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As Circuit of the Americas in Austin prepares for its second United States Grand Prix, we had the opportunity to speak with new track president Jason Dial. Dial, a veteran of Procter & Gamble for nearly 20 years and most recently chief marketing officer for the Tampa Bay Buccaneers, has hit the ground running in his first month.

MST: Given your background, you see sports in several different contexts. How does a “race fan” compare to a “football fan,” per se?

Jason Dial: You realize going in that in F1, or in NASCAR, the fan is avid for different reasons. For a race, you’re usually backing a driver. NFL allegiance is usually skewed toward where you grew up, and since I grew up in Detroit, I was a Red Wings/Lions/Tigers/Pistons. Here, you’re a driver, and certainly in F1, a team fan.

MST: Last year’s race had the huge buildup, but it was also the first major event for a brand new facility. What were the pressures leading into that which you heard?

JD: I’ve been here a month, so I wasn’t here through the opening. But I heard things as simple as making sure the fences and gates were installed correctly, and making sure things were right from an ingress/egress standpoint.

Easy to forget, but 18 months ago this was fields. That’s when I tell people about seeing this place, that the staff worked around the clock to make it work.

This year it’s more planning, and making sure our transportation plan has sufficient infrastructure. We’re thankful that 94 percent said they’ll come back for another race; that’s the thing we need to see to grow our fan base 3-5 years down the road.

source:  MST: How has having 5-6 additional race weekends this year helped the preparation for this weekend? What are some of the great achievements?

JD: We’re celebrating our millionth fan in one year. And that’s an incredible feat on many levels, not just business operations, but really showcasing Austin. I was at Procter & Gamble for 18 and a half years, and you need time to develop a level of critical reach to justify an investment. We want people to say, “Wow, I’m going to Austin.”

MST: How does this race then avoid the so-called “sophomore slump” to sustain the promotional efforts for year two?

JD: I think first of all, 94 percent said they’d come back, but they didn’t say “come back next year.” What we’ve had to do is continue to build awareness and excitement, and expand the experience. We have the fan fest for instance, which is free, and magnifies the entertainment value of Austin. We’ve also built up our digital marketing fairly heavily.

We’re competing for everyone’s time and treasure. If we’re not compelling enough, people won’t come to Austin. F1 is amazing, but everything is amazing. We are integrating a lot more live music, because that is authentically Austin. It’s very important because this is the “live music capital of the world.”

Between the Longhorns (Texas game on Saturday), live music and entertainment, we need to expand our footprint. But having six stages, 12 blocks, music almost all around the clock all free downtown is great to have.

MST: Any concern about the UT game on Saturday?

JD: I don’t think it’s ideal and we tried to avoid the conflict, but to be honest some others come because they are in for the game and wouldn’t otherwise. The reality is that most hotels require a 4-night minimum. So what do you do for the other 3 days?

We know 55 percent of our fans bought tickets from outside the state of Texas. Over 50 percent are coming for first time. We have all 50 states and more than 40 countries in attendance. We’ve done a good job of creating compelling content.

MST: That will transition nicely into asking about ticket sales. Are they on course to match or exceed the first year?

JD: Yes. We’ll be up 30 percent on general admission this year, and new this year, people can buy just the race day ticket. It’s $129 for a GA and up; for $229, a reserved bleacher seat. Our attendance will be very strong, over 250,000 for the three days.

MST: What’s been your racing integration like?

JD: I think what’s great about our calendar of racing, is that it can be very different for different series. F1 versus vintage for instance? It’s pretty amazing to watch the muscle car era around the 3.4 mile track, where you’ve got a Shelby and a Sting Ray battling for the lead! That’s a different fan than the F1 fan.

We need to continue to appeal to a very diverse consumer. What we’re trying to do is think of Circuit of the Americas as an entertainment destination. And it’s always amazing to have (different generations) because that’s what everyone can relate to.

MST: Do you have a particular favorite part of the track?

JD: I’ve only been here a month to see the vintage race. But I’d say based on all the walkthroughs, I like Turn 1 the most, because you’ve got that hairpin after the rocketing up the hill. That one’s probably my favorite. Otherwise Turns 18/19 are very good if you’re elevated. There are several great general admission places.

The drivers love it. When you get drivers raving about the complexity, the challenge, the design, that’s when you know you’ve hit something special. It’s so amazing to watch them go through here. But then to have to break it down really fast, and put it in layman’s terms, I couldn’t believe how challenging it was with a 40 mph go kart up the hill! That gives you a brief idea of how tough it is.

MST: The USGP has, for several reasons, always struggled to “stick” at a single facility. What’s COTA’s “master plan” to ensuring OK, this is it for the next 5-10-15 years?

JD: We’re very confident and the big difference here is only 9,000 of our seats are permanent fixtures. We build to demand. We’re not bound by concrete. But we’re purpose-built for racing and other events as an entertainment destination.

This year you’ll see more high-end hospitality and GA. We’ll read our consumer reviews. That’s part of our DNA from P&G is asking what the consumer wants, and making sure we’re delighting them. People said they want to bring clients in. We have families that love general admission. We’ll be up 30 percent on that.

The calendar of events helps too. A lot of the places that struggled didn’t have 19 concerts to diversify. It’s a portfolio play.

We’re not just F1. We absolutely want to have F1 for foreseeable future, and it’s very important we do. From an international attraction play, we have to showcase how incredible of a brand F1 is.

But we want to make sure we grow our MotoGP event. We have the X Games coming in June. We’ll have another incredible other festival in May we’re getting ready to announce. And the versatility helps us with our television partners, NBC for F1 in this case, to be one of our strategic advantages.

How do we make sure we do this and market the hell out of it? We make it compelling, and sell it to the people.

Ocon crowned GP3 champion after edging Ghiotto in finale

2015 GP3 Series Round 9
Yas Marina Circuit, Abu Dhabi, UAE.
Sunday 29 November 2015.
Esteban Ocon (FRA, ART Grand Prix) 
Photo: Sam Bloxham/GP3 Series Media Service.
ref: Digital Image _G7C8630
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Esteban Ocon became the sixth winner of the GP3 Series on Sunday in Abu Dhabi after edging out championship rival Luca Ghiotto in a tantalizing title decider at the Yas Marina Circuit.

Ocon entered the final race of the season leading Ghiotto by six points after taking pole position on Saturday and finishing fifth following a time penalty.

The two championship protagonists started fourth and fifth on the grid, but it was Ocon who made a better start to jump ahead of Ghiotto.

Contact was made between the duo, costing Ghiotto a small part of his front-wing endplate and dropping the Italian down to P7.

Ghiotto fought his way back up to fourth place, knowing that he had to catch and pass Ocon in third if he was to stand any chance of winning the title for Trident.

However, Ocon managed to eke out a small advantage over the laps that followed, dropping Ghiotto into the clutches of Jimmy Eriksson behind.

Although Ghiotto managed to stay fourth, he could not catch Ocon, who kept his cool to cross the line third and claim the series title.

Despite winning just one race all year long, a further 13 podium finishes in 18 races proved crucial as Ocon beat Ghiotto by eight points in the final standings.

“It’s what we wanted to achieve since the beginning of the season, and I’m very happy to finally achieve it,” Ocon said.

“It was a long season, and especially a long weekend, a lot of stress but yes, very happy to end up with the championship win.”

The Frenchman recently joined Mercedes’ driver academy as a full member, and has been tipped for a move into either GP2 or DTM for the 2016 season.

The race in Abu Dhabi was won by Campos Racing’s Alex Palou, marking the young Spaniard’s first victory in GP3. He beat Ferrari youngster Antonio Fuoco by 4.4 seconds as the Italian picked up his second podium finish of the year.

Hamilton nominated for BBC Sports Personality award

ABU DHABI, UNITED ARAB EMIRATES - NOVEMBER 29:  Lewis Hamilton of Great Britain and Mercedes GP walks to the drivers' parade before the Abu Dhabi Formula One Grand Prix at Yas Marina Circuit on November 29, 2015 in Abu Dhabi, United Arab Emirates.  (Photo by Mark Thompson/Getty Images)
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2015 Formula 1 world champion Lewis Hamilton has been nominated for the prestigious BBC Sports Personality of the Year award.

Hamilton won the award for the first time in 2014 after clinching his second F1 title, and will defend his crown at a ceremony in Belfast, Northern Ireland on December 20.

The BBC Sports Personality of the Year award celebrates the highlights of the British sporting year, and has previous winners including David Beckham, Steve Redgrave and Lennox Lewis.

From F1, Hamilton is not the only former winner: Damon Hill, Nigel Mansell and Jackie Stewart all winning the trophy in the past in recognition of their on-track feats.

Hamilton features on a shortlist of 12, and is joined by tennis player Andy Murray following Great Britain’s first Davis Cup win in 79 years, boxer Tyson Fury after his defeat of Wladimir Klitschko on Saturday night and Tour de France winner Chris Froome.

You can see the shortlist in full here.

GP2 season finale cancelled due to barrier damage

2015 GP2 Series Round 11.
Yas Marina Circuit, Abu Dhabi, UAE.
Sunday 29 November 2015.
The cars queue up in the pit lane during the red flag.
Photo: Sam Bloxham/GP2 Series Media Service.
ref: Digital Image _SBL0365
© GP2 Series
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The final race of the 2015 GP2 Series season in Abu Dhabi was cancelled on Sunday after a multi-car crash on the first lap caused damage to one of the barriers.

The crash was sparked by DAMS driver Pierre Gasly, who spun at turn two before trying to point his car back in the right direction, only to move into the path of the oncoming cars.

Nicholas Latifi, Artem Markelov, Daniel de Jong and Sean Gelael were all caught up in the accident, spearing into the barrier on the left-hand side of the track. Sergey Sirotkin and Arthur Pic also collided in a separate incident.

Race officials acted quickly to throw the red flag so that the cars could be recovered, only to find that the barrier had been severely damaged.

A lengthy wait followed as the marshals tried to repair it, but with the season-ending Formula 1 grand prix’s start time drawing ever nearer, the race eventually had to be called off.

Alex Lynn had been leading, but with less than a single lap completed, no points could be awarded for the race.

Subsequently, the standings following Saturday’s feature race in Abu Dhabi would stand as the final championship result with title winner Stoffel Vandoorne finishing the year 160 points clear of American driver Alexander Rossi in second place.

Sirotkin held onto third place despite not scoring in Abu Dhabi, while Rio Haryanto ended the year in fourth just one point further back. Mitch Evens ranked fifth in the final standings ahead of Lynn, Raffaele Marciello and Gasly who all finished on 110 points.

The GP2 teams will return to the track in Abu Dhabi later this week for the beginning of winter testing.

Despite late start, CGR Rallycross started first Red Bull GRC season strong

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MotorSportsTalk takes a look back at Chip Ganassi Racing Rallycross’ first season in the Red Bull Global Rallycross. First up is a look at how the season started, and how late things came together for the two-car effort, with a further look at the season after the first couple races coming in part two.

At the start of the season, Chip Ganassi said of his latest new racing project, a two-car Ford Fiesta effort in Red Bull Global Rallycross, “I’m the person that likes to come in and under promise and over deliver.”

Mission almost accomplished.

About the only thing the new CGR Rallycross program didn’t achieve in 2015 was a final round victory in its first year.

It sounds bad on the surface, but consider the competition level and the fact Ganassi didn’t win its first IndyCar race until its fifth season in 1994, and you get the sense CGR Rallycross is closer to a breakthrough than its IndyCar program was at the same time in its lifespan.

The fact the team even ran two cars this season was testament to an incredible last-minute effort of preparation, as the cars were received mere weeks before the season-opening round at Fort Lauderdale, May 31.

Team manager Carl Goodman explained how close it came to missing the planned debut.

“We only just got the first one just a couple weeks before,” Goodman told MotorSportsTalk. “We had three days of testing this year; a three-day test in Florida before season started. And the drivers had to share that car… it was only one car!

“We didn’t even know if we’d have a second car in moving from Ft. Lauderdale to Texas (for X Games). So every race weekend has been a test for us.”

The team’s lineup of Steve Arpin and Brian Deegan didn’t actually debut in full until X Games, and Jeff Ward filled in for Deegan at Daytona and Washington D.C. due to conflicts.

Arpin, who was the team’s only entry at Ft. Lauderdale, added more to how tight the timeline was.

“Honestly if stuff got pushed back one week, it would have been trouble,” said Arpin, driver of the team’s No. 00 Loenbro entry. “Once we got the cars, we were lucky because they were good off the boat.

“We just dove in. All these guys, except for Carl, it was their first time seeing and working on a rallycross car. We did some simulation stuff here at the stop. So we got acclimated, quickly.”

Speaking even more to the newness of the program, Goodman, Arpin and Deegan were the only team members who had any sort of past rally experience.

Goodman, an M-Sport veteran, was re-entering the rally world after eight years in NASCAR with Michael Waltrip Racing. The timing couldn’t have been more perfect, given the Charlotte CGR team base and MWR’s own dwindling efforts in NASCAR.

“I was with M-Sport for about a month or two short of 10 years. But I left them at the end of 2006, just as they won a rally World Championship, the manufacturer’s championship,” he said.

“I moved to the U.S. and had my time with was MWR until about a year ago. So eight years of Cup years. When this opportunity came up, and with an M-Sport car, it just made it easier. I knew the car, how it’s built, all the parts fell together. It was a big professional team in CGR. All the parts came together at the right time. I’d had quite a break between M-Sport and rallycross.”

Goodman noted there were four full-time crewmembers, three with NASCAR experience, one with road racing and one with a dirt track background, with four others drawn from the workshop for race weekends.

“I think some of the guys were a bit daunted at first, but they’re all professional racers,” Goodman explained. “They all have that solid background of being at a track, so they’re not overwhelmed or awed by being there.

“They expected to know what to do, maybe not on this type of car, but they’re all very well versed in racing. It sounds on the face of it to be a completely different things, these cars blasting and jumping on the dirt, but they’re professionals and they adapted.”

Red Bull GRC courses, by their nature, are very different than any normal type of circuit racing. Some are more dirt-heavy, some more pavement-heavy but all have a dirt component, a jump and the Kobalt Tools Joker Lap.

Preparing the cars for these circuits helped take the crew out of their comfort zone, Goodman said.

“The main tools are there, with the springs, dampers and just your normal suspension tuning… the added tool is the differentials,” he said.

“In general the cars are quite soft. Everything is a compromise about them. Even if you have fast sections, you have tight and dirt sections. That can stop you from going too extreme, either direction.

“Barbados or even Daytona, they’re race tracks. You could turn up with a classic touring car. But with dirt and a jump, you can’t do that. You’re always governed by the fact that they have to get through the dirt. That’s the level of all the tracks.”

Things started well enough. Arpin was seventh at Ft. Lauderdale but a charge to second, a Silver medal, in only the team’s second ever start at the X Games at Austin’s Circuit of The Americas, was one of the season highlights.

“X Games… Steve just raced great and drove through the field. That certainly showed the potential of the car,” Goodman said.

Arpin added, “For the rewards, the X Games was the standout, but the final race in Vegas was the best for us.”

In part two of our look at CGR Rallycross, we’ll look at the remainder of their season after those opening two rounds that laid the groundwork for a successful first campaign in the championship.