F1 Fan - Austin

Q&A: Circuit of the Americas president Jason Dial on F1 year 2 prep

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As Circuit of the Americas in Austin prepares for its second United States Grand Prix, we had the opportunity to speak with new track president Jason Dial. Dial, a veteran of Procter & Gamble for nearly 20 years and most recently chief marketing officer for the Tampa Bay Buccaneers, has hit the ground running in his first month.

MST: Given your background, you see sports in several different contexts. How does a “race fan” compare to a “football fan,” per se?

Jason Dial: You realize going in that in F1, or in NASCAR, the fan is avid for different reasons. For a race, you’re usually backing a driver. NFL allegiance is usually skewed toward where you grew up, and since I grew up in Detroit, I was a Red Wings/Lions/Tigers/Pistons. Here, you’re a driver, and certainly in F1, a team fan.

MST: Last year’s race had the huge buildup, but it was also the first major event for a brand new facility. What were the pressures leading into that which you heard?

JD: I’ve been here a month, so I wasn’t here through the opening. But I heard things as simple as making sure the fences and gates were installed correctly, and making sure things were right from an ingress/egress standpoint.

Easy to forget, but 18 months ago this was fields. That’s when I tell people about seeing this place, that the staff worked around the clock to make it work.

This year it’s more planning, and making sure our transportation plan has sufficient infrastructure. We’re thankful that 94 percent said they’ll come back for another race; that’s the thing we need to see to grow our fan base 3-5 years down the road.

source:  MST: How has having 5-6 additional race weekends this year helped the preparation for this weekend? What are some of the great achievements?

JD: We’re celebrating our millionth fan in one year. And that’s an incredible feat on many levels, not just business operations, but really showcasing Austin. I was at Procter & Gamble for 18 and a half years, and you need time to develop a level of critical reach to justify an investment. We want people to say, “Wow, I’m going to Austin.”

MST: How does this race then avoid the so-called “sophomore slump” to sustain the promotional efforts for year two?

JD: I think first of all, 94 percent said they’d come back, but they didn’t say “come back next year.” What we’ve had to do is continue to build awareness and excitement, and expand the experience. We have the fan fest for instance, which is free, and magnifies the entertainment value of Austin. We’ve also built up our digital marketing fairly heavily.

We’re competing for everyone’s time and treasure. If we’re not compelling enough, people won’t come to Austin. F1 is amazing, but everything is amazing. We are integrating a lot more live music, because that is authentically Austin. It’s very important because this is the “live music capital of the world.”

Between the Longhorns (Texas game on Saturday), live music and entertainment, we need to expand our footprint. But having six stages, 12 blocks, music almost all around the clock all free downtown is great to have.

MST: Any concern about the UT game on Saturday?

JD: I don’t think it’s ideal and we tried to avoid the conflict, but to be honest some others come because they are in for the game and wouldn’t otherwise. The reality is that most hotels require a 4-night minimum. So what do you do for the other 3 days?

We know 55 percent of our fans bought tickets from outside the state of Texas. Over 50 percent are coming for first time. We have all 50 states and more than 40 countries in attendance. We’ve done a good job of creating compelling content.

MST: That will transition nicely into asking about ticket sales. Are they on course to match or exceed the first year?

JD: Yes. We’ll be up 30 percent on general admission this year, and new this year, people can buy just the race day ticket. It’s $129 for a GA and up; for $229, a reserved bleacher seat. Our attendance will be very strong, over 250,000 for the three days.

MST: What’s been your racing integration like?

JD: I think what’s great about our calendar of racing, is that it can be very different for different series. F1 versus vintage for instance? It’s pretty amazing to watch the muscle car era around the 3.4 mile track, where you’ve got a Shelby and a Sting Ray battling for the lead! That’s a different fan than the F1 fan.

We need to continue to appeal to a very diverse consumer. What we’re trying to do is think of Circuit of the Americas as an entertainment destination. And it’s always amazing to have (different generations) because that’s what everyone can relate to.

MST: Do you have a particular favorite part of the track?

JD: I’ve only been here a month to see the vintage race. But I’d say based on all the walkthroughs, I like Turn 1 the most, because you’ve got that hairpin after the rocketing up the hill. That one’s probably my favorite. Otherwise Turns 18/19 are very good if you’re elevated. There are several great general admission places.

The drivers love it. When you get drivers raving about the complexity, the challenge, the design, that’s when you know you’ve hit something special. It’s so amazing to watch them go through here. But then to have to break it down really fast, and put it in layman’s terms, I couldn’t believe how challenging it was with a 40 mph go kart up the hill! That gives you a brief idea of how tough it is.

MST: The USGP has, for several reasons, always struggled to “stick” at a single facility. What’s COTA’s “master plan” to ensuring OK, this is it for the next 5-10-15 years?

JD: We’re very confident and the big difference here is only 9,000 of our seats are permanent fixtures. We build to demand. We’re not bound by concrete. But we’re purpose-built for racing and other events as an entertainment destination.

This year you’ll see more high-end hospitality and GA. We’ll read our consumer reviews. That’s part of our DNA from P&G is asking what the consumer wants, and making sure we’re delighting them. People said they want to bring clients in. We have families that love general admission. We’ll be up 30 percent on that.

The calendar of events helps too. A lot of the places that struggled didn’t have 19 concerts to diversify. It’s a portfolio play.

We’re not just F1. We absolutely want to have F1 for foreseeable future, and it’s very important we do. From an international attraction play, we have to showcase how incredible of a brand F1 is.

But we want to make sure we grow our MotoGP event. We have the X Games coming in June. We’ll have another incredible other festival in May we’re getting ready to announce. And the versatility helps us with our television partners, NBC for F1 in this case, to be one of our strategic advantages.

How do we make sure we do this and market the hell out of it? We make it compelling, and sell it to the people.

IMSA: Mazda’s first pole highlights Continental Tire GP qualifying

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Photo courtesy of IMSA
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There’s a pair of two-hour races for the Continental Tire Monterey Grand Prix on Sunday, Round 4 of the IMSA WeatherTech SportsCar Championship season for the Prototype, Prototype Challenge and GT Le Mans classes and Round 3 for GT Daytona.

The P/GTLM race will run first, with the PC/GTD race second. Air times are below, as are the qualifying reports.

P

Mazda Motorsports has done it.

The SpeedSource crew that has worked tirelessly to make the program not just reliable but now competitive has parlayed their practice pace at Mazda Raceway Laguna Seca into the pole position for Sunday’s Continental Tire Monterey Grand Prix.

Tristan Nunez led a Mazda Prototype 1-2, in the Mazda MZ-2.0T gasoline powered entry, in the No. 55 car with Tom Long in second in the No. 70 car. Nunez will share his car with Jonathan Bomarito and Long with Joel Miller.

Nunez clocked a 1:18.143 to Long’s 1:18.379 lap.

Nunez’s last pole came Sept. 7, 2013, also at Mazda Raceway, but then in the GRAND-AM Rolex Series in the GX class, in a SpeedSource Mazda 6 diesel.

It’s the first pole for a Mazda-powered prototype since Oct. 4, 2013 at Virginia International Raceway, in the American Le Mans Series, with Dyson Racing and a Lola LMP1 chassis.

A pair of Corvette DPs were third and fourth, the No. 31 Action Express Racing entry qualified by Dane Cameron just ahead of Ricky Taylor in the No. 10 Konica Minolta Wayne Taylor Racing entry. Neither were within striking distance though, at 0.929 and 0.976 of a second back respectively.

The Mazda front row lockout came after a Mazda 1-2 ST sweep by Freedom Autosport as well, when Chad McCumbee and Stevan McAleer beat Andrew Carbonell and Liam Dwyer in a pair of MX-5s in the Continental Tire SportsCar Challenge race.

“This is a good start! The car was unbelievable. Huge effort by the guys at SpeedSource. We have a fantastic car. This is one of those moments we’ve all been waiting for here at Mazda, especially at Mazda Raceway. I was pushing my heart out and I wanted that pole,” Nunez told IMSA Radio’s Shea Adam in the immediate aftermath.

GTLM

Ferrari vs. Ford. That just feels good to write.

And for the first time in the 2016 IMSA WeatherTech SportsCar Championship season, that’s what the pole battle was in the GT Le Mans class.

Major credit must go to Giacomo Mattioli’s Scuderia Corsa team – along with Risi Competitizone the only privateer efforts in class – which topped the factory Ford program in the hands of Chip Ganassi Racing, with Multimatic, for the class pole.

Daniel Serra in the No. 68 Ferrari 488 GTE took that new car’s first pole on U.S. soil, as well as the first for Los Angeles-based Scuderia Corsa within GTLM, courtesy of a last-lap flier at 1:22.867 at the 2.238-mile road course.

Serra’s time beat the pair of Ford GTs, the No. 67 car of Ryan Briscoe and No. 66 car of Dirk Mueller, respectively, which clocked their best grid positions this year in second and third at 1:22.946 and 1:23.115.

The No. 4 Corvette C7.R, qualified by Tommy Milner, lines up fourth with Risi’s No. 62 Ferrari in fifth, qualified by Toni Vilander. The best BMW was seventh with the best Porsche in eighth.

Serra will co-drive with Alessandro Pier Guidi, who finished second in the World Challenge race last September in Monterey. Briscoe and Mueller share their cars with Richard Westbrook and Sacramento native Joey Hand, respectively.

Milner and Oliver Gavin – or the No. 3 Corvette C7.R – look to deliver Corvette Racing its 100th win as a team on Sunday, and seek to rebound after the hard-luck, late-race dump the No. 4 car took at Long Beach.

PC

Prototype Challenge had a barnburner of a qualifying session as several drivers exchanged the top spot; ultimately Robert Alon took his first pole in the No. 52 PR1/Mathiasen Motorsports Oreca FLM09 over James French in the No. 38 Performance Tech Motorsports car and Alex Popow in the No. 8 Starworks Motorsport entry.

Alon was due to start first in Long Beach on points, as the session didn’t meet its minimum green flag time. But after causing a yellow flag, that meant he would have his fastest time get deleted.

The Mazda Prototype Lites graduate atoned nicely and was super emotional afterwards in an interview with IMSA Radio. He’ll share the car with Tom Kimber-Smith on Sunday; French co-drives with Kyle Marcelli and Popow with Renger van der Zande.

GTD

The quirks and intricacies of the FIA Driver Ratings system meant four drivers you could reasonably classify as pros, even if their results actually classify them as “ams,” made it into the top six on the grid in the in theory pro-am GT Daytona class.

Again, all credit to the teams who’ve figured out how to master their lineups good to the regs, though.

Alex Riberas was best of the bunch in the No. 23 The Heart of Racing Porsche 911 GT3 R, taking his first class pole on track debut with a best time of 1:25.775. He’ll share his car with Mario Farnbacher; Riberas, the ex-Porsche Junior driver, takes over from Ian James as Farnbacher’s full-season co-driver this weekend.

Christina Nielsen and Patrick Lindsey – two proper Silvers in the No. 63 Scuderia Corsa Ferrari 488 GT3 and No. 73 Park Place Motorsports Porsche 911 GT3 R, respectively – clocked in second and third.

Nielsen and Alessandro Balzan look for their second win in a row this year after winning Sebring while Lindsey and Spencer Pumpelly seek a race repeat after winning here last year.

Cedric Sbirrazzuoli in the No. 27 Dream Racing Lamborghini Huracán GT3, then a pair of unrelated Davises – Brandon in the No. 007 TRG-AMR Aston Martin V12 Vantage GT3 and Andrew in the No. 6 Stevenson Motorsports Audi R8 LMS – completed the top six. Each of these three is a talented pro in their own right.

You could argue Bret Curtis in seventh in the No. 96 Turner Motorsport BMW M6 GT3 is the first true am on the grid, and credit to him for getting the white and black aFe Power car that high up. Dodge was the only manufacturer in class that failed to qualify within the top 10 of the 17-car grid.

TUNE-IN INFO

Tomorrow’s split race times and channels are linked below.

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Tire woes leave Haas down the grid in Russia

SOCHI, RUSSIA - APRIL 30: Romain Grosjean of France driving the (8) Haas F1 Team Haas-Ferrari VF-16 Ferrari 059/5 turbo comes back onto the track during qualifying for the Formula One Grand Prix of Russia at Sochi Autodrom on April 30, 2016 in Sochi, Russia.  (Photo by Dan Istitene/Getty Images)
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Tire woes throughout practice and qualifying for the Russian Grand Prix left Haas Formula 1 drivers Romain Grosjean and Esteban Gutierrez down the grid ahead of Sunday’s race in Sochi.

NASCAR team co-owner Gene Haas saw his eponymous F1 operation come back down to earth in China two weeks ago when its run of points finishes since debut came to an end.

Grosjean and Gutierrez arrived in Russia hopeful of getting back into the top 10, but both struggled to get temperature into their tires throughout qualifying.

Low temperatures and a green track surface hit all of the teams hard in Sochi, yet Haas seemed more affected than others as Grosjean and Gutierrez qualified 15th and 16th respectively.

“It’s been a complicated weekend so far for us,” Grosjean said. “We’ve been struggling with the grip and the car. It’s difficult to get the tire to work on such a smooth asphalt. We’re progressing, we’re learning and doing the most we can do.

“I still don’t have the feeling I used to have earlier in the season with the car. We really need to analyze that. Then tomorrow’s going to be a long race with a lot of fuel saving. The tires are hard to keep in the window, so it’s going to be challenging for everyone.

“Maybe we can try to be a bit more clever. Let’s do our best, let’s analyse and let’s keep having some interesting data. We’ll see where we are after the race.”

Gutierrez enters Sunday’s race still chasing his first F1 points since the 2013 Japanese Grand Prix, and admitted that Haas needs a few surprises to be in with a chance of reaching the top 10.

“Qualifying was pretty hard. It was difficult to get the tires to work here so it’s been a bit of a challenge,” Gutierrez said.

“I was doing my best, with all the options we have available, to maximize everything but I’m not really satisfied with the result.

“However, we still have a race to do tomorrow. Hopefully a few surprises may come our way that will give us a chance to be up in the points.

“It’s probably not going to be very straightforward, as the pace is not as good as we want it to be, but we will definitely push hard and do our best to get there.”

The Russian Grand Prix is live on CNBC and Live Extra from 7am ET on Sunday.

Lowe: Mercedes let Hamilton down

SOCHI, RUSSIA - APRIL 30: Lewis Hamilton of Great Britain and Mercedes GP in the garage during final practice ahead of the Formula One Grand Prix of Russia at Sochi Autodrom on April 30, 2016 in Sochi, Russia.  (Photo by Dan Istitene/Getty Images)
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Mercedes Formula 1 technical chief Paddy Lowe says that the team let Lewis Hamilton down after he suffered a power unit failure for the second race weekend in a row during qualifying for the Russian Grand Prix on Saturday.

Hamilton was forced to start last in China two weeks ago after an issue on his power unit prevented him from posting a time during qualifying.

Although he did take part in both Q1 and Q2 on Saturday in Russia, a repeat of the issue on the same power unit meant that Hamilton could not run in Q3.

As a result, Hamilton will start 10th on the grid for the start in Sochi – and only if Mercedes makes no changes to his car.

While teammate and championship leader Nico Rosberg was able to sweep to pole position, Hamilton was left to prepare for yet another fightback drive on Sunday.

“Our day has been tainted by a failure which deprived Lewis of a shot at pole – and deprived the fans of what would surely have been a thrilling climax to an immensely close battle between our two drivers,” Lowe said after the session.

“We’ve let Lewis down for the second weekend in a row, so our apologies go to him once again. It’s a cruel twist of fate that, out of eight Mercedes-Benz Power Units on the grid, the problem should befall the same driver twice.

“We’ve been working very hard over the past couple of weeks to understand what happened in China – but unfortunately there is clearly still more work to be done.

“Our focus for the immediate future, however, is on making sure Lewis’ car is in the best possible condition for tomorrow’s race to give him the best chance of making the kind of strong recovery we’ve seen him pull off so many times in the past.”

The Russian Grand Prix is live on CNBC from 7am ET on Sunday.

Hamilton reprimanded for Russia qualifying misdemeanor

SOCHI, RUSSIA - APRIL 29: Lewis Hamilton of Great Britain and Mercedes GP in the Paddock during practice for the Formula One Grand Prix of Russia at Sochi Autodrom on April 29, 2016 in Sochi, Russia.  (Photo by Mark Thompson/Getty Images)
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Lewis Hamilton has been given a reprimand by the FIA stewards for failing to follow the race director’s instructions during qualifying for the Russian Grand Prix on Saturday.

Ahead of the weekend at the Sochi Autodrom, FIA race director Charlie Whiting had a white bollard placed in the run-off area at Turn 2 to guide drivers where to go if they ran wide at the corner.

The idea was used successfully in Canada last year, and forces drivers to pass through the ‘penalty zone’ that ensures they do not gain an advantage by running wide.

During Q1, Hamilton ran wide at Turn 2 but failed to pass to the left of the bollard. Although he did not gain an advantage or improve his lap time, the stewards still opted to look into his misdemeanor after qualifying.

Late on Saturday, they confirmed that Hamilton had been handed a reprimand for the incident, marking his second of the season. If he racks up one more, he will receive a 10-place grid penalty.

Hamilton ultimately finished 10th in qualifying after an issue on his power unit prevented him from taking part in Q3.

“It’s obviously not a great feeling to be on the sidelines again – but that’s life,” Hamilton said. “I knew there was a problem and that it was probably the same failure that I had in China pretty much straight away. I went out for a second run in Q2 to get a feeler lap and felt the same power loss as last time.

“When it happened in Shanghai it was something we hadn’t seen before and now unfortunately it’s happened again, so we need to understand it. I’ve never been superstitious about these things, though, and I never will be. There’s nothing I can do about it, so I’ll move on and look ahead to the race.”

Hamilton said that Mercedes was yet to decide whether or not it would make any changes to his power unit overnight that may result in him receiving another penalty.

“I don’t know where I’m going to start yet – we’ll wait to see how that unfolds,” Hamilton said.

“But I never give up and I’ll give it all I’ve got to recover whatever I can in the race, like always. It’s not an easy track for overtaking. With the levels of tire degradation and it being so tough to follow here, it’s not going to be easy to make my way forward.

“But there are long straights and we’ve got good pace, so if I can keep the car in one piece I’ll be fighting for decent points I’m sure.”

The Russian Grand Prix is live on CNBC and Live Extra from 7am ET on Sunday.