F1 Fan - Austin

Q&A: Circuit of the Americas president Jason Dial on F1 year 2 prep

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As Circuit of the Americas in Austin prepares for its second United States Grand Prix, we had the opportunity to speak with new track president Jason Dial. Dial, a veteran of Procter & Gamble for nearly 20 years and most recently chief marketing officer for the Tampa Bay Buccaneers, has hit the ground running in his first month.

MST: Given your background, you see sports in several different contexts. How does a “race fan” compare to a “football fan,” per se?

Jason Dial: You realize going in that in F1, or in NASCAR, the fan is avid for different reasons. For a race, you’re usually backing a driver. NFL allegiance is usually skewed toward where you grew up, and since I grew up in Detroit, I was a Red Wings/Lions/Tigers/Pistons. Here, you’re a driver, and certainly in F1, a team fan.

MST: Last year’s race had the huge buildup, but it was also the first major event for a brand new facility. What were the pressures leading into that which you heard?

JD: I’ve been here a month, so I wasn’t here through the opening. But I heard things as simple as making sure the fences and gates were installed correctly, and making sure things were right from an ingress/egress standpoint.

Easy to forget, but 18 months ago this was fields. That’s when I tell people about seeing this place, that the staff worked around the clock to make it work.

This year it’s more planning, and making sure our transportation plan has sufficient infrastructure. We’re thankful that 94 percent said they’ll come back for another race; that’s the thing we need to see to grow our fan base 3-5 years down the road.

source:  MST: How has having 5-6 additional race weekends this year helped the preparation for this weekend? What are some of the great achievements?

JD: We’re celebrating our millionth fan in one year. And that’s an incredible feat on many levels, not just business operations, but really showcasing Austin. I was at Procter & Gamble for 18 and a half years, and you need time to develop a level of critical reach to justify an investment. We want people to say, “Wow, I’m going to Austin.”

MST: How does this race then avoid the so-called “sophomore slump” to sustain the promotional efforts for year two?

JD: I think first of all, 94 percent said they’d come back, but they didn’t say “come back next year.” What we’ve had to do is continue to build awareness and excitement, and expand the experience. We have the fan fest for instance, which is free, and magnifies the entertainment value of Austin. We’ve also built up our digital marketing fairly heavily.

We’re competing for everyone’s time and treasure. If we’re not compelling enough, people won’t come to Austin. F1 is amazing, but everything is amazing. We are integrating a lot more live music, because that is authentically Austin. It’s very important because this is the “live music capital of the world.”

Between the Longhorns (Texas game on Saturday), live music and entertainment, we need to expand our footprint. But having six stages, 12 blocks, music almost all around the clock all free downtown is great to have.

MST: Any concern about the UT game on Saturday?

JD: I don’t think it’s ideal and we tried to avoid the conflict, but to be honest some others come because they are in for the game and wouldn’t otherwise. The reality is that most hotels require a 4-night minimum. So what do you do for the other 3 days?

We know 55 percent of our fans bought tickets from outside the state of Texas. Over 50 percent are coming for first time. We have all 50 states and more than 40 countries in attendance. We’ve done a good job of creating compelling content.

MST: That will transition nicely into asking about ticket sales. Are they on course to match or exceed the first year?

JD: Yes. We’ll be up 30 percent on general admission this year, and new this year, people can buy just the race day ticket. It’s $129 for a GA and up; for $229, a reserved bleacher seat. Our attendance will be very strong, over 250,000 for the three days.

MST: What’s been your racing integration like?

JD: I think what’s great about our calendar of racing, is that it can be very different for different series. F1 versus vintage for instance? It’s pretty amazing to watch the muscle car era around the 3.4 mile track, where you’ve got a Shelby and a Sting Ray battling for the lead! That’s a different fan than the F1 fan.

We need to continue to appeal to a very diverse consumer. What we’re trying to do is think of Circuit of the Americas as an entertainment destination. And it’s always amazing to have (different generations) because that’s what everyone can relate to.

MST: Do you have a particular favorite part of the track?

JD: I’ve only been here a month to see the vintage race. But I’d say based on all the walkthroughs, I like Turn 1 the most, because you’ve got that hairpin after the rocketing up the hill. That one’s probably my favorite. Otherwise Turns 18/19 are very good if you’re elevated. There are several great general admission places.

The drivers love it. When you get drivers raving about the complexity, the challenge, the design, that’s when you know you’ve hit something special. It’s so amazing to watch them go through here. But then to have to break it down really fast, and put it in layman’s terms, I couldn’t believe how challenging it was with a 40 mph go kart up the hill! That gives you a brief idea of how tough it is.

MST: The USGP has, for several reasons, always struggled to “stick” at a single facility. What’s COTA’s “master plan” to ensuring OK, this is it for the next 5-10-15 years?

JD: We’re very confident and the big difference here is only 9,000 of our seats are permanent fixtures. We build to demand. We’re not bound by concrete. But we’re purpose-built for racing and other events as an entertainment destination.

This year you’ll see more high-end hospitality and GA. We’ll read our consumer reviews. That’s part of our DNA from P&G is asking what the consumer wants, and making sure we’re delighting them. People said they want to bring clients in. We have families that love general admission. We’ll be up 30 percent on that.

The calendar of events helps too. A lot of the places that struggled didn’t have 19 concerts to diversify. It’s a portfolio play.

We’re not just F1. We absolutely want to have F1 for foreseeable future, and it’s very important we do. From an international attraction play, we have to showcase how incredible of a brand F1 is.

But we want to make sure we grow our MotoGP event. We have the X Games coming in June. We’ll have another incredible other festival in May we’re getting ready to announce. And the versatility helps us with our television partners, NBC for F1 in this case, to be one of our strategic advantages.

How do we make sure we do this and market the hell out of it? We make it compelling, and sell it to the people.

Red Bull GRC: Second New River race officially cancelled

Deegan's rattled Ford. Photo: Larry Chen/Red Bull GRC
Photo: Larry Chen/Red Bull GRC
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The second of two planned races at Red Bull Global Rallycross’ trip to MCAS New River was scrubbed on site due to heavy rain, lightning and unsafe track conditions.

And while the possibility existed Red Bull GRC could have gone with some sort of makeup round, in the end, the decision was made to cancel the race outright.

Here’s the official statement from Red Bull GRC:

“After the suspension of 2016 Championship Round 7 at Marine Corps Air Station New River due to severe weather, Red Bull Global Rallycross officials have announced the cancellation of the round in its entirety. Round 7 cannot be resumed due to the inability to replicate the race circumstances and facility at which it was originally contested. No points will be awarded for Round 7 and no make-up event will be scheduled.”

The series resumes this weekend at Washington, D.C. for the original Round 8, which will air LIVE, Saturday, July 30, at 2 p.m. ET on NBC.

Scott Speed won the lone race at New River as it turned out, and has now vaulted himself closer to Volkswagen Andretti Rallycross teammate Tanner Foust in the championship.

A number of 2017 race schedules are already coming into focus

LE MANS, FRANCE - JUNE 18:  The Porsche Team 919 Hybrid of Romain Dumas, Neel Jani and Marc Lieb leads the field at the start of the Le Mans 24 Hour race at the Circuit de la Sarthe on June 18, 2016 in Le Mans, France.  (Photo by Ker Robertson/Getty Images)
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As the summer of 2016 rolls into the final days of July and the beginning of August – a month in which several key non-NASCAR forms of motorsport, F1, IndyCar and Red Bull GRC go on extended breaks before the end of the month – it’s worth noting that many series already have a lot of ducks in a row for their 2017 schedules.

Let’s start first with the full 2016-2017 or 2017 schedules that have already been released, the FIA Formula E Championship and NHRA Mello Yello Drag Racing Series calendars:

We’re then hearing of a couple other schedules which could be coming out in the next few weeks.

We hear the Pirelli World Challenge schedule might come out this weekend at the Mid-Ohio Sports Car Course, which would make sense because Mid-Ohio is traditionally the event where series stakeholders get a lay of the land on how the year’s gone and what’s to come for the following year.

Similarly next week at Road America, there’s a good chance we’ll hear the 2017 IMSA WeatherTech SportsCar Championship and Continental Tire SportsCar Challenge calendars. Road America in August has been the place where the calendar’s come out each of the last two years.

And INDYCAR is shooting to have its 2017 and perhaps 2018 (yes, seriously) calendars out in August. Whether that’s before Road America, where it announced its INDYCAR return last year, or after when the racing season pauses for a couple weeks, remains to be seen.

There’s already a number of dates that have been released for IMSA and IndyCar. Here’s what we know, below:

INDYCAR

  • St. Petersburg, March 9-12, 2017
  • Long Beach, April 7-9, 2017
  • Grand Prix of Indianapolis, May 11-13, 2017
  • Indianapolis 500, May 28, 2017
  • Detroit, June 2-4, 2017
  • Road America, June 25, 2017
  • Iowa, July 8-9, 2017
  • Toronto, July 13-16, 2017

Phoenix and Barber would figure to be set for April returns but it was forecast earlier this year by AZCentral.com that Phoenix, which ran April 2 this year, could move to the end of the month owing to the fact the NCAA Men’s Final Four is in Phoenix the weekend of April 1-2 with the semifinal games on Saturday, April 1. If it moves to the end of the month, that could shift Barber forward to the start of the month.

Texas Motor Speedway’s race would figure to be back to its June date. Mid-Ohio and Sonoma have been on World Challenge schedules so if we get a World Challenge schedule this weekend, perhaps we’ll see those dates.

The leftovers from 2016 then would be Pocono and Watkins Glen, which are on year-to-year contracts. Watkins Glen was added this year as an eleventh hour replacement for Boston, and it was thanks to some tireless and quick work by INDYCAR’s Jay Frye and Watkins Glen president Michael Printup – and their staffs – that they’ve got it done.

Gateway Motorsports Park has expressed interest in hosting an IndyCar race and there was also talk about Surfers’ Paradise late last month.

IMSA

  • Rolex 24 at Daytona, January 28-29, 2017
  • Mobil 1 Twelve Hours of Sebring, March 15-18, 2017

Add Long Beach and Detroit’s dates from INDYCAR to that.

FIA WEC

  • Silverstone, April 14-16, 2017
  • Spa, May 6, 2017 (provisional)
  • Le Mans Test Day, June 4, 2017
  • Le Mans, June 17-18, 2017
  • Nürburgring, July 14-16, 2017

As my MotorSportsTalk colleague Luke Smith noted yesterday, the Nürburgring round would clash with the Montreal FIA Formula E round on July 15-16, which makes it a likelihood at least one of the events would move.

The second of four FIA World Motor Sport Council meeting of 2016 was held last month and usually at the third meeting, if not sooner, a number of draft calendars are released.

These are several pieces to the puzzle then, ahead of that next meeting.

Corvette Racing’s 100 wins have spanned 16 years, multiple eras

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The benchmark for North American sports car racing teams this century, arguably, has been Corvette Racing.

And on Saturday, the Corvette Racing team hit the century-win landmark.

A 1-2 finish led by longtime Corvette Racing stalwart Oliver Gavin, the winningest driver in Corvette Racing history, and newish recruit Tommy Milner, now in his sixth season of the team, occurred during the IMSA WeatherTech SportsCar Championship’s Northeast Grand Prix at Lime Rock.

“It is pretty amazing to get the 100th,” Gavin said. “We have had some great wins this year.  When you look at Daytona, that was phenomenal; Sebring too. Our Le Mans win last year. But to get the 100th is pretty special. I have to thank the team and everybody involved.  I have had a few of the wins with the team, but I have to say this is a pretty special one. To fight off the No. 67 car and having our teammates on the podium. It is pretty special for everyone at Corvette Racing!”

“I feel very lucky to say I was in the car that got the 100th win for this team, but you think about all the people that have worked on this team; all of the drivers; the crew, the marketing and PR people, everybody that have contributed to this, I just feel fortunate to be a part of that. It is good to get that monkey off of our back. It was a small monkey, but it was lingering,” Milner added.

The pair of Corvette C7.Rs have soldiered on despite being hampered by certain Balance of Performance adjustments – most noticeably at this year’s 24 Hours of Le Mans – and returned to the top step of the podium on Saturday following great drives from all four of the team’s drivers. Besides Gavin and Milner up front in the No. 4 car, the “King of Spain” Antonio Garcia and Jan Magnussen also scythed through the field to end second in the sister No. 3 car.

Corvette Racing first and foremost is a team though, and while it’s program manager Doug Fehan who has always been front-and-center for the Pratt & Miller outfit, the team’s crew is a huge reason why it has achieved the success it has since 1999.

“If you’re going to win your 100th race, you may as well do it with a 1-2 finish,” Fehan said after the race on Saturday.

“We never diminish the input the engineers have in giving the team great Corvettes, and the crew today just had  absolutely terrific pit stops. But today, this one goes to the drivers. On this race track and in these conditions, those guys brought it home. I’m tipping my hat to the drivers today.”

Added Jim Campbell, Chevrolet U.S. Vice President, Performance Vehicles and Motorsports, “Achieving 100 victories is a tremendous accomplishment for Corvette Racing. It’s a testament to the dedication of all the crew members, engineers, drivers and our engine team members over the past 17 years. We certainly couldn’t have achieved this milestone without the support of our partners at Pratt & Miller, Mobil 1 and Michelin. Everyone with Corvette Racing operates as one team and embodies the competitive spirit of Chevrolet. We’re happy to share this success with our passionate Corvette owners and supporters.”

Here’s a great salute from the FIA World Endurance Championship paddock, from DailySportsCar editor Graham Goodwin.

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From a team release, here’s the breakdown of wins:

The Corvette Racing team made its first start Jan. 31, 1999 at Daytona. Since that time, the program has claimed championships and victories on endurance racing’s most prominent stages:

  • Ten manufacturer and team championships in the American Le Mans Series, plus nine driver titles
  • Eight class wins at the 24 Hours of Le Mans
  • Three wins in the Rolex 24 including an overall victory in 2001
  • Ten class wins at the Mobil 1 Twelve Hours of Sebring

Corvette Racing also claimed endurance racing’s Triple Crown in 2015 with wins at Daytona, Sebring and Le Mans. It was the first team in 15 years to accomplish the feat.

The tally of Corvette Racing victories spans a number of different series. In addition to its record at Le Mans, Corvette Racing has nine wins in the WeatherTech (formerly TUDOR) SportsCar Championship, 82 in the American Le Mans Series (a record for entrants) and one in the GRAND-AM Rolex Sports Car Series.

Here’s a recap video and congratulatory message from Corvette Racing’s longtime tire technical partner, Michelin:

“We are pleased that since Corvette Racing switched to Michelin for the 2004 racing season, the last 75 wins have been with us,” said Ken Payne, technical director motorsports, Michelin North America.

“We want to congratulate our friends at Chevrolet, GM Motorsports, Pratt & Miller, and the entire Corvette Racing teams and drivers on this milestone win.”

Here’s a congratulatory message from longtime oil partner Mobil 1:

And here’s a list of all the past wins, via Autoweek.

The driver breakdown of past winners, by number of wins, is as follows:

  • Oliver Gavin (47; 2002-3, 2003-2, 2004-5, 2005-7, 2006-5, 2007-9, 2008-3, 2009-1, 2010-1, 2011-1, 2012-4, 2013-2, 2015-1, 2016-3)
  • Johnny O’Connell (41; 2001-7, 2002-8, 2003-3, 2004-5, 2005-3, 2006-1, 2007-3, 2008-8, 2009-3)
  • Olivier Beretta (31; 2004-5, 2005-7, 2006-5, 2007-9, 2008-3, 2009-1, 2011-1)
  • Ron Fellows (30; 2000-1, 2001-7, 2002-8, 2003-3, 2004-5, 2005-3, 2006-1, 2008-2)
  • Jan Magnussen (30; 2004-2, 2005-2, 2006-2, 2007-3, 2008-8, 2009-3, 2010-1, 2011-1, 2013-3, 2014-3, 2015-2)
  • Antonio Garcia (11; 2009-2, 2011-1, 2013-3, 2014-3, 2015-2)
  • Tommy Milner (11; 2011-1, 2012-4, 2013-2, 2015-1, 2016-3)
  • Kelly Collins (6; 2000-1, 2001-1, 2002-2, 2003, 2)
  • Andy Pilgrim (5; 2000-2, 2001-1, 2002-2)
  • Franck Freon (4; 2000-1, 2001-2, 2003-1)
  • Max Papis (3; 2004-1, 2007-2)
  • Ryan Briscoe (2; 2015)
  • Marcel Fassler (2; 2016)
  • Chris Kniefel (1; 2001)
  • Scott Pruett (1; 2001)
  • Emmanuel Collard (1; 2010)
  • Richard Westbrook (1; 2013)
  • Jordan Taylor (1; 2015)

Justin Wilson honored with corner name at Snetterton

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British circuit Snetterton has renamed one of its corners in honor of Justin Wilson.

Wilson was killed last August after being struck by debris in a Verizon IndyCar Series race at Pocono, sustaining severe head injuries.

The British driver spent much of his junior career racing at tracks around the UK, including Snetterton.

Wilson won the inaugural Formula Palmer Audi title back in 1998, a series run by Snetterton owner and ex-Formula 1 driver Jonathan Palmer, the track being part of his MotorSport Vision group.

Palmer worked with Wilson to help him get onto the F1 grid, and the two maintained a close friendship.

On Monday, officials at Snetterton announced that the Montreal hairpin has now been renamed the Wilson hairpin. A special corner board will be placed on the run towards the Wilson hairpin featuring his name and his iconic helmet design.

“Justin Wilson, the champion of my inaugural Formula Palmer Audi championship, thoroughly deserved the support which that success brought him, and it was enormously satisfying to watch him make the best possible use of every opportunity he had through to F1 and IndyCar racing,” Palmer said.

“But not only was Justin an outstanding racing driver, he was also the epitome of a true sportsman, earning universal respect and admiration.

“He leaves a lasting legacy that we will cherish and perpetuate, with the naming of Wilson corner at Snetterton an important part of that.”

Justin’s younger brother, Stefan, who raced at this year’s Indianapolis 500, added: “This is such an incredible gesture by MSV and I know Justin would be very honoured and humbled to learn that he has a corner here at Snetterton named after him.

“Snetterton has a special place in our memories as our dad raced here back in the 1960s and he would tell us stories of racing down the old Norwich straight. Plus, Justin and I raced here many times in our own careers.”

The first event to take place at Snetterton using the Wilson hairpin will be this weekend’s British Touring Car Championship round. All three races will take place on Sunday – what would have been Wilson’s 38th birthday.