F1 Fan - Austin

Q&A: Circuit of the Americas president Jason Dial on F1 year 2 prep

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As Circuit of the Americas in Austin prepares for its second United States Grand Prix, we had the opportunity to speak with new track president Jason Dial. Dial, a veteran of Procter & Gamble for nearly 20 years and most recently chief marketing officer for the Tampa Bay Buccaneers, has hit the ground running in his first month.

MST: Given your background, you see sports in several different contexts. How does a “race fan” compare to a “football fan,” per se?

Jason Dial: You realize going in that in F1, or in NASCAR, the fan is avid for different reasons. For a race, you’re usually backing a driver. NFL allegiance is usually skewed toward where you grew up, and since I grew up in Detroit, I was a Red Wings/Lions/Tigers/Pistons. Here, you’re a driver, and certainly in F1, a team fan.

MST: Last year’s race had the huge buildup, but it was also the first major event for a brand new facility. What were the pressures leading into that which you heard?

JD: I’ve been here a month, so I wasn’t here through the opening. But I heard things as simple as making sure the fences and gates were installed correctly, and making sure things were right from an ingress/egress standpoint.

Easy to forget, but 18 months ago this was fields. That’s when I tell people about seeing this place, that the staff worked around the clock to make it work.

This year it’s more planning, and making sure our transportation plan has sufficient infrastructure. We’re thankful that 94 percent said they’ll come back for another race; that’s the thing we need to see to grow our fan base 3-5 years down the road.

source:  MST: How has having 5-6 additional race weekends this year helped the preparation for this weekend? What are some of the great achievements?

JD: We’re celebrating our millionth fan in one year. And that’s an incredible feat on many levels, not just business operations, but really showcasing Austin. I was at Procter & Gamble for 18 and a half years, and you need time to develop a level of critical reach to justify an investment. We want people to say, “Wow, I’m going to Austin.”

MST: How does this race then avoid the so-called “sophomore slump” to sustain the promotional efforts for year two?

JD: I think first of all, 94 percent said they’d come back, but they didn’t say “come back next year.” What we’ve had to do is continue to build awareness and excitement, and expand the experience. We have the fan fest for instance, which is free, and magnifies the entertainment value of Austin. We’ve also built up our digital marketing fairly heavily.

We’re competing for everyone’s time and treasure. If we’re not compelling enough, people won’t come to Austin. F1 is amazing, but everything is amazing. We are integrating a lot more live music, because that is authentically Austin. It’s very important because this is the “live music capital of the world.”

Between the Longhorns (Texas game on Saturday), live music and entertainment, we need to expand our footprint. But having six stages, 12 blocks, music almost all around the clock all free downtown is great to have.

MST: Any concern about the UT game on Saturday?

JD: I don’t think it’s ideal and we tried to avoid the conflict, but to be honest some others come because they are in for the game and wouldn’t otherwise. The reality is that most hotels require a 4-night minimum. So what do you do for the other 3 days?

We know 55 percent of our fans bought tickets from outside the state of Texas. Over 50 percent are coming for first time. We have all 50 states and more than 40 countries in attendance. We’ve done a good job of creating compelling content.

MST: That will transition nicely into asking about ticket sales. Are they on course to match or exceed the first year?

JD: Yes. We’ll be up 30 percent on general admission this year, and new this year, people can buy just the race day ticket. It’s $129 for a GA and up; for $229, a reserved bleacher seat. Our attendance will be very strong, over 250,000 for the three days.

MST: What’s been your racing integration like?

JD: I think what’s great about our calendar of racing, is that it can be very different for different series. F1 versus vintage for instance? It’s pretty amazing to watch the muscle car era around the 3.4 mile track, where you’ve got a Shelby and a Sting Ray battling for the lead! That’s a different fan than the F1 fan.

We need to continue to appeal to a very diverse consumer. What we’re trying to do is think of Circuit of the Americas as an entertainment destination. And it’s always amazing to have (different generations) because that’s what everyone can relate to.

MST: Do you have a particular favorite part of the track?

JD: I’ve only been here a month to see the vintage race. But I’d say based on all the walkthroughs, I like Turn 1 the most, because you’ve got that hairpin after the rocketing up the hill. That one’s probably my favorite. Otherwise Turns 18/19 are very good if you’re elevated. There are several great general admission places.

The drivers love it. When you get drivers raving about the complexity, the challenge, the design, that’s when you know you’ve hit something special. It’s so amazing to watch them go through here. But then to have to break it down really fast, and put it in layman’s terms, I couldn’t believe how challenging it was with a 40 mph go kart up the hill! That gives you a brief idea of how tough it is.

MST: The USGP has, for several reasons, always struggled to “stick” at a single facility. What’s COTA’s “master plan” to ensuring OK, this is it for the next 5-10-15 years?

JD: We’re very confident and the big difference here is only 9,000 of our seats are permanent fixtures. We build to demand. We’re not bound by concrete. But we’re purpose-built for racing and other events as an entertainment destination.

This year you’ll see more high-end hospitality and GA. We’ll read our consumer reviews. That’s part of our DNA from P&G is asking what the consumer wants, and making sure we’re delighting them. People said they want to bring clients in. We have families that love general admission. We’ll be up 30 percent on that.

The calendar of events helps too. A lot of the places that struggled didn’t have 19 concerts to diversify. It’s a portfolio play.

We’re not just F1. We absolutely want to have F1 for foreseeable future, and it’s very important we do. From an international attraction play, we have to showcase how incredible of a brand F1 is.

But we want to make sure we grow our MotoGP event. We have the X Games coming in June. We’ll have another incredible other festival in May we’re getting ready to announce. And the versatility helps us with our television partners, NBC for F1 in this case, to be one of our strategic advantages.

How do we make sure we do this and market the hell out of it? We make it compelling, and sell it to the people.

Lewis Hamilton escapes punishment for defying Mercedes team orders in Abu Dhabi

ABU DHABI, UNITED ARAB EMIRATES - NOVEMBER 27:  Lewis Hamilton of Great Britain and Mercedes GP prepares for the race on the grid  during the Abu Dhabi Formula One Grand Prix at Yas Marina Circuit on November 27, 2016 in Abu Dhabi, United Arab Emirates.  (Photo by Mark Thompson/Getty Images)
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Lewis Hamilton will face no punishment for defying team orders from Mercedes during the Formula 1 title decider in Abu Dhabi last weekend.

Hamilton took his fourth straight win and 10th of the season at the Yas Marina Circuit last Sunday, but fell five points short of Mercedes teammate Nico Rosberg in the final drivers’ championship standings.

In a bid to make Rosberg lose places, Hamilton slowed the pack down in Abu Dhabi, causing concern on the Mercedes pit wall as Sebastian Vettel threatened to snatch victory away.

Hamilton ignored several calls from the Mercedes pit wall to pick up the pace, risking disciplinary action from the team after going against its orders.

However, Mercedes non-executive director Niki Lauda has confirmed that Hamilton will not be punished and that the team has moved on from the incident.

“There is no need to say anything to Lewis,” Lauda told The Mail on Sunday.

“We have no problem about how he raced in Abu Dhabi. We have drawn a line under it.”

Mercedes’ more pressing concern at the moment is finding a replacement for Rosberg after the German’s shock decision to retire from racing with immediate effect.

Hamilton’s contract with Mercedes runs for another two years, and without erstwhile rival Rosberg to battle against, is the early favorite for the championship in 2017.

Lauda claims half the F1 grid is chasing Nico Rosberg’s Mercedes seat

SUZUKA, JAPAN - OCTOBER 09: Nico Rosberg of Germany and Mercedes GP Mercedes GP non-executive chairman Niki Lauda and Mercedes GP Executive Director Toto Wolff celebrate after winning the race and the constructors championship for 2016 during the Formula One Grand Prix of Japan at Suzuka Circuit on October 9, 2016 in Suzuka.  (Photo by Clive Rose/Getty Images)
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Mercedes non-executive chairman Niki Lauda says that “practically half of Formula 1” is chasing Nico Rosberg’s seat for the 2017 season after the World Champion’s sensational decision to retire on Friday.

Rosberg was crowned F1 drivers’ champion for the first time last weekend in Abu Dhabi, only to announce five days later that he would be retiring with immediate effect.

The decision stunned the F1 world, and gave the driver market for the 2017 season a late and unprecedented twist as speculation swirled over who would replace Rosberg at Mercedes.

Speaking to La Gazzetta dello Sport in Italy, Lauda said that over half the F1 grid has enquired about Rosberg’s drive.

“Practically half of Formula 1 and maybe more,” Lauda said when asked about the interest in Mercedes’ free seat.

“I am constantly taking calls.”

Mercedes said following Rosberg’s announcement that it would take its time to decide on a replacement, with options including junior drivers Pascal Wehrlein and Esteban Ocon, or more established racers that would need their contracts to be bought out.

Lauda hinted that Wehrlein and Ocon were not first choices for Mercedes, though, saying: “Hiring a youngster is a risk and we don’t know how strong he would be.”

Lauda also revealed that he thought Rosberg was playing a joke on him when he first found out about the news, not long before the formal announcement.

“I took it badly. I was not expecting it,” Lauda said.

“At first I didn’t believe him. ‘Nico,’ I told him, ‘Are you pulling my leg? Is it a joke?’

“But he, seriously, said it was all true. Truly incredible.”

The Mercedes seat is one of just four free on the F1 grid for 2017. Manor is yet to sign any drivers for next year, while Sauber has one vacancy remaining.

FIA confirms remaining dates on 2017 WRC calendar, adds Poland

GAP, FRANCE - JANUARY 23:  Sebastien Ogier and Julien Ingrassia of France compete in their Volkswagen Motorsport Volkswagen Polo R WRC during Day Three of the WRC Monte Carlo on January 23, 2016 in Gap, France.  (Photo by Massimo Bettiol/Getty Images)
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The FIA has confirmed the full calendar for the 2017 World Rally Championship season following the latest meeting of the World Motor Sport Council in Vienna this week.

The WMSC had previously approved a 12-round calendar for the 2017 season, but only confirmed the dates for the opening six rounds of the year.

In a statement issued by the FIA on Wednesday, the dates were firmed up for the entire calendar, as well as adding a 13th round in Poland.

FIA World Rally Championship – 2017 Calendar

1. Monte Carlo – 20-22 January
2. Sweden – 10-12 February
3. Mexico – 10-12 March
4. France – April 7-9
5. Argentina – April 28-30
6. Portugal – 19-21 May
7. Italy – 9-11 June
8. Poland – 30 June – 2 July
9. Finland – 28-30 July
10. Germany – 19-20 August
11. Spain – 6-8 October
12. Great Britain – 27-29 October
13. Australia – 17-19 November

In its statement, the FIA also confirmed the following regarding WRC in 2017:

  • The start order for World Championship rallies from 2017 has been amended and is now based purely on performance:
    • Day 1: All cars start according to the actual Championship classification
    • Day 2: P1 drivers start in the reverse order of the actual rally classification after Day 1. Other drivers start in the order of the rally classification.
    • Day 3: P1 drivers start in the reverse order of the actual rally classification after Day 2. Other drivers start in the order of the rally classification.
    • P1 drivers re-starting in Rally 2 will start at the end of the P1 group.
    • The start order of the first rally of the Championship will be based on the Championship classification of the previous year.
  • A WRC Trophy has been created for drivers and co-drivers participating in pre-2017 specification WRC cars. The maximum number of qualifying rallies is seven and the driver and co-driver who have scored the highest total of points in six of the qualifying rallies will win the titles. If less than five competitors register, no titles will be awarded.
  • M-Sport has been awarded the contract to supply R2 cars for the FIA Junior WRC Championship for 2017 and 2018.
  • Michelin Competition and DMACK Tyres are the registered tire companies for the 2017 FIA World Rally Championship.

Following Volkswagen’s shock withdrawal from the WRC, defending champion Sebastien Ogier is currently without a seat, but is known to be in the running for drives with both Citroen and the Ford M-Sport team in 2017.

Porsche confirms Lotterer, Tandy, Bamber in LMP1 seats for 2017

low_919_hybrid_wec_bahrain_2016_porsche_ag
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Porsche has confirmed its line-up for the 2017 FIA World Endurance Championship season, welcoming Andre Lotterer, Nick Tandy and Earl Bamber into its LMP1 ranks at its Night of Champions event.

Following Mark Webber’s retirement from racing at the end of the 2016, and the decision to relocate world champions Romain Dumas and Marc Lieb, Porsche had three free seats for next year between its two LMP1 cars.

Audi’s decision to end its LMP1 program following the 2016 season left Lotterer without a drive, with the three-time Le Mans winner being picked up by Porsche.

The German marque has also promoted 2015 Le Mans winners Bamber and Tandy up into full-time LMP1 seats, the pair having raced in GTs for Porsche over the past 12 months after no third car was run last year at the Circuit de la Sarthe.

“Lotterer and Tandy will share driving duties in the #1 Porsche 919 Hybrid with the reigning World Endurance Champion Neel Jani,” a statement from Porsche reads.

“Joining the two New Zealanders Earl Bamber and Brendon Hartley in the cockpit of the #2 vehicle is Timo Bernhard from Germany.

“Thanks to continuing development, next year’s 919 represents another step in its technological evolution, featuring a completely new colour design, an optimised aerokit, and the complete overhaul of almost all components.

“The vehicle will be officially unveiled on 23 March at the WEC prologue, which is held for the first time in Monza, Italy.”

Porsche also confirmed its plans for its expanded GT program in 2017, when it will enter a pair of new 911 RSRs to the GTE Pro class of the WEC and aim for the championship.

“In addition to its LMP1 commitments, Porsche will also send a factory squad to the 2017 FIA WEC rounds to tackle the GT world championship titles for the best driver and the most successful manufacturer, which will be awarded for the first time,” the statement adds.

“This is a significant boost for our motorsport involvement and underlines that we have chosen the right platform with the WEC,” said Michael Steiner, Member of the Executive Board for Research and Development at Porsche AG.

“The Porsche Motorsport GT team will campaign a pair of new 911 RSR in the GTE-Pro class. The drivers confirmed so far for these seats are Michael Christensen, Frédéric Makowiecki and Richard Lietz.”

Porsche will also continue with its factory entry in the IMSA WeatherTech SportsCar Championship in 2017, once again fielding the new 911 RSR car.

“For the fourth season, Porsche will take on the competition with a factory entry in America’s most important sports car series, the IMSA Weathertech SportsCar Championship.

“As in the FIA WEC, Porsche Motorsport GT fields two brand-new 911 RSR. Sharing the cockpit of the #911 vehicle are Patrick Pilet and Dirk Werner. At the particularly long events such as the Daytona 24 Hours, the 12 Hours of Sebring, Watkins Glen and Petit Le Mans, the duo will receive support from Frédéric Makowiecki.

“The regular drivers in the number 912 vehicle are Kévin Estre and Laurens Vanthoor, with Richard Lietz joining them for the four long-distance classics. The season-opening race is the 24 Hours of Daytona on 28 January.”