Q&A: Circuit of the Americas president Jason Dial on F1 year 2 prep

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As Circuit of the Americas in Austin prepares for its second United States Grand Prix, we had the opportunity to speak with new track president Jason Dial. Dial, a veteran of Procter & Gamble for nearly 20 years and most recently chief marketing officer for the Tampa Bay Buccaneers, has hit the ground running in his first month.

MST: Given your background, you see sports in several different contexts. How does a “race fan” compare to a “football fan,” per se?

Jason Dial: You realize going in that in F1, or in NASCAR, the fan is avid for different reasons. For a race, you’re usually backing a driver. NFL allegiance is usually skewed toward where you grew up, and since I grew up in Detroit, I was a Red Wings/Lions/Tigers/Pistons. Here, you’re a driver, and certainly in F1, a team fan.

MST: Last year’s race had the huge buildup, but it was also the first major event for a brand new facility. What were the pressures leading into that which you heard?

JD: I’ve been here a month, so I wasn’t here through the opening. But I heard things as simple as making sure the fences and gates were installed correctly, and making sure things were right from an ingress/egress standpoint.

Easy to forget, but 18 months ago this was fields. That’s when I tell people about seeing this place, that the staff worked around the clock to make it work.

This year it’s more planning, and making sure our transportation plan has sufficient infrastructure. We’re thankful that 94 percent said they’ll come back for another race; that’s the thing we need to see to grow our fan base 3-5 years down the road.

source:  MST: How has having 5-6 additional race weekends this year helped the preparation for this weekend? What are some of the great achievements?

JD: We’re celebrating our millionth fan in one year. And that’s an incredible feat on many levels, not just business operations, but really showcasing Austin. I was at Procter & Gamble for 18 and a half years, and you need time to develop a level of critical reach to justify an investment. We want people to say, “Wow, I’m going to Austin.”

MST: How does this race then avoid the so-called “sophomore slump” to sustain the promotional efforts for year two?

JD: I think first of all, 94 percent said they’d come back, but they didn’t say “come back next year.” What we’ve had to do is continue to build awareness and excitement, and expand the experience. We have the fan fest for instance, which is free, and magnifies the entertainment value of Austin. We’ve also built up our digital marketing fairly heavily.

We’re competing for everyone’s time and treasure. If we’re not compelling enough, people won’t come to Austin. F1 is amazing, but everything is amazing. We are integrating a lot more live music, because that is authentically Austin. It’s very important because this is the “live music capital of the world.”

Between the Longhorns (Texas game on Saturday), live music and entertainment, we need to expand our footprint. But having six stages, 12 blocks, music almost all around the clock all free downtown is great to have.

MST: Any concern about the UT game on Saturday?

JD: I don’t think it’s ideal and we tried to avoid the conflict, but to be honest some others come because they are in for the game and wouldn’t otherwise. The reality is that most hotels require a 4-night minimum. So what do you do for the other 3 days?

We know 55 percent of our fans bought tickets from outside the state of Texas. Over 50 percent are coming for first time. We have all 50 states and more than 40 countries in attendance. We’ve done a good job of creating compelling content.

MST: That will transition nicely into asking about ticket sales. Are they on course to match or exceed the first year?

JD: Yes. We’ll be up 30 percent on general admission this year, and new this year, people can buy just the race day ticket. It’s $129 for a GA and up; for $229, a reserved bleacher seat. Our attendance will be very strong, over 250,000 for the three days.

MST: What’s been your racing integration like?

JD: I think what’s great about our calendar of racing, is that it can be very different for different series. F1 versus vintage for instance? It’s pretty amazing to watch the muscle car era around the 3.4 mile track, where you’ve got a Shelby and a Sting Ray battling for the lead! That’s a different fan than the F1 fan.

We need to continue to appeal to a very diverse consumer. What we’re trying to do is think of Circuit of the Americas as an entertainment destination. And it’s always amazing to have (different generations) because that’s what everyone can relate to.

MST: Do you have a particular favorite part of the track?

JD: I’ve only been here a month to see the vintage race. But I’d say based on all the walkthroughs, I like Turn 1 the most, because you’ve got that hairpin after the rocketing up the hill. That one’s probably my favorite. Otherwise Turns 18/19 are very good if you’re elevated. There are several great general admission places.

The drivers love it. When you get drivers raving about the complexity, the challenge, the design, that’s when you know you’ve hit something special. It’s so amazing to watch them go through here. But then to have to break it down really fast, and put it in layman’s terms, I couldn’t believe how challenging it was with a 40 mph go kart up the hill! That gives you a brief idea of how tough it is.

MST: The USGP has, for several reasons, always struggled to “stick” at a single facility. What’s COTA’s “master plan” to ensuring OK, this is it for the next 5-10-15 years?

JD: We’re very confident and the big difference here is only 9,000 of our seats are permanent fixtures. We build to demand. We’re not bound by concrete. But we’re purpose-built for racing and other events as an entertainment destination.

This year you’ll see more high-end hospitality and GA. We’ll read our consumer reviews. That’s part of our DNA from P&G is asking what the consumer wants, and making sure we’re delighting them. People said they want to bring clients in. We have families that love general admission. We’ll be up 30 percent on that.

The calendar of events helps too. A lot of the places that struggled didn’t have 19 concerts to diversify. It’s a portfolio play.

We’re not just F1. We absolutely want to have F1 for foreseeable future, and it’s very important we do. From an international attraction play, we have to showcase how incredible of a brand F1 is.

But we want to make sure we grow our MotoGP event. We have the X Games coming in June. We’ll have another incredible other festival in May we’re getting ready to announce. And the versatility helps us with our television partners, NBC for F1 in this case, to be one of our strategic advantages.

How do we make sure we do this and market the hell out of it? We make it compelling, and sell it to the people.

FIA WEC: Toyota third car, Signatech Alpine lineups revealed

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A couple more lineups for the FIA World Endurance Championship season have been announced this morning.

Toyota Gazoo Racing has welcomed back Nicolas Lapierre and added new driver Yuji Kunimoto to the lineup of its third car for the races at Spa-Francorchamps and Le Mans, alongside Stephane Sarrazin in the No. 9 Toyota TS050 Hybrid.

Since Toyota didn’t retain him after 2014, Lapierre responded with class wins at Le Mans in LMP2 for KCMG and Signatech Alpine the last two years in the Oreca 05 (and rebadged Alpine A460) chassis, and swept to the LMP2 driver’s title last year with Gustavo Menezes and Stephane Richelmi.

“It’s great to be back with Toyota and I would like to thank the team for this opportunity,” Lapierre said in a release. “I’m really looking forward to racing an LMP1 car again because the cars have developed a lot since I drove the TS040 Hybrid in 2014. The Spa race is coming around very quickly so I am fully focused on preparing myself for the new season. I have stood on the podium before at Le Mans with Toyota so my target is clearly to do that again this year.”

Kunimoto is a Super GT and Super Formula veteran and is another young driver who will look to impress in his opportunity.

Lapierre will continue with Signatech Alpine Matmut for the rest of the season as part of a restructured lineup there for the Philippe Sinault-led team.

He’ll drive with Menezes and Matt Rao in the No. 36 Alpine A470 (the rebadged Oreca 07) Gibson for the other seven races of the year, with Porsche GT factory driver Romain Dumas stepping into the car while Lapierre is at Toyota.

A restructured No. 35 car sees Nelson Panciatici, Pierre Ragues and ex-Indy Lights driver Andre Negrao in that entry. Per Sportscar365, it will miss the Silverstone season opener and pick up its season at Spa.

Lest those be the only moves of late, ex-DTM shoe Miguel Molina will make his FIA WEC debut as part of a GTE-Am Ferrari entry, sharing the No. 54 Spirit of Race 488 GTE with Thomas Flohr and Francesco Castellacci.

Nick Foster replaces Adam Carroll in Gulf Racing’s No. 86 Porsche 911 RSR in the category as well, alongside Ben Barker and Michael Wainwright.

This all but completes the FIA WEC grid, with the only remaining vacancies the sixth and final driver at CEFC Manor TRS Racing in LMP2 and third driver alongside Robert Kubica and Oliver Webb at ByKolles in LMP1.

The grid then, as it stands for WEC:

LMP1

1-Porsche 919 Hybrid-Jani/Tandy/Lotterer
2-Porsche 919 Hybrid-Bernhard/Hartley/Bamber
4-ByKolles CLM P1/01 Nissan-Kubica/Webb/TBA
7-Toyota TS050 Hybrid-Conway/Kobayashi/Lopez
8-Toyota TS050 Hybrid-Buemi/Davidson/Nakajima
9-Toyota TS050 Hybrid-Sarrazin/Lapierre/Kunimoto (Spa & Le Mans only)

LMP2 (all Oreca 07s, except Signatech Alpine with Alpine A470s)

13-Valliante Rebellion-Piquet Jr./Beche/DHH
31-Valliante Rebellion-Prost/Senna/Canal
24-CEFC Manor TRS Racing-Graves/Trummer/Vergne
25-CEFC Manor TRS Racing-Rob.Gonzalez/Hirschi/TBA
26-G-Drive Racing (TDS Racing operated)-Rusinov/Thiriet/Lynn
28-TDS Racing-Collard/Perrodo/Vaxviere
35-Signatech Alpine Matmut-Panciatici/Ragues/Negrao
36-Signatech Alpine Matmut-Lapierre (7 races)/Dumas (Spa & Le Mans only)/Menezes/Rao
37-Jackie Chan DC Racing-Cheng/Gommendy/Brundle
38-Jackie Chan DC Racing-Tung/Jarvis/Laurent

GTE-Pro

51-AF Corse-Ferrari 488 GTE-Calado/Pier Guidi
71-AF Corse-Ferrari 488 GTE-Bird/Rigon
66-Ford Chip Ganassi Team UK-Ford GT-Pla/Mucke/B.Johnson
67-Ford Chip Ganassi Team UK-Ford GT-Priaulx/Tincknell/Derani
91-Porsche GT Team-Porsche 911 RSR-Lietz/Makowiecki
92-Porsche GT Team-Porsche 911 RSR-Christensen/Estre
95-Aston Martin Racing-Aston Martin Vantage V8-Thiim/Sorensen
97-Aston Martin Racing-Aston Martin Vantage V8-Turner/J.Adam

GTE-Am

54-Spirit of Race-Ferrari 488 GTE-Flohr/Castellacci/Molina
61-Clearwater Racing-Ferrari 488 GTE-Sun/Sawa/Griffin
77-Dempsey-Proton Racing-Porsche 911 RSR-Ried/Dienst/Cairoli
86-Gulf Racing-Porsche 911 RSR-Wainwright/Barker/Foster
98-Aston Martin Racing-Aston Martin Vantage V8-Dalla Lana/Lamy/Lauda

Performance Tech home for Kyle Masson to flourish, star early in 2017

Kyle Masson. Photo courtesy of IMSA
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Cadillac and Wayne Taylor Racing will get a lot of the accolades for completing the “36 Hours of Florida” sweep to kick off the IMSA WeatherTech SportsCar Championship season.

But another team did so as well, with a less likely cast of characters and after two flawless runs of their own: Brent O’Neill’s Performance Tech Motorsports.

O’Neill took a stab at young talent, all of whom have full pro level potential but not full pro level experience yet at the top flight of endurance sports car racing. In James French (24 years old), Pato O’Ward (17), Kyle Masson (19) and Nick Boulle (27), O’Neill had a quartet of young drivers with a combined three Rolex 24 at Daytona starts. What followed was a flawless drive under the miserable conditions en route to deserved win in the Prototype Challenge class.

What better way to follow it up, then, with a second straight star turn at the Mobil 1 Twelve Hours of Sebring? French, O’Ward and Masson pulled off the back-to-back effort themselves after a second successive brilliant run, this time finishing fifth overall.

French, O’Ward, Masson and O’Neill. Photo courtesy of IMSA

Of the trio, Masson was the busiest at Sebring, and for good reason. The 19-year-old out of Windermere, Fla. was also starting his season in IMSA’s Prototype Challenge Presented by Mazda series competition this weekend, also with Performance Tech, in the formerly L1 but now MPC class with the venerable, Elan DP02 open-top prototype (we’re trying to make this as least confusing as possible).

This meant he had three races to run at Sebring in one weekend, in two entirely different open-top cars, in two different multi-class series.

And all Masson did was go three-for-three in winning them all, sweeping the pair of MPC races before joining his teammates in the PC class in the big show to complete the Daytona to Sebring double.

As the younger Masson explained, keeping both cars straight was a challenge he had to master.

“Because everything was under the same tent, the time management wasn’t that difficult,” Masson told NBC Sports. “We entered with the focus of me winning the (MPC) races. The PC car, I could figure out in the race. The Lites was more on edge, and I had to push and figure it out.

No. 38 Performance Tech Motorsports Oreca FLM09. Photo courtesy of IMSA

“The biggest difficulty I had was going back and forth from the Lites (MPC) to the PC car, totally different styles. They don’t drive similarly at all. The (Lites) car is so planted, it’s so physical, you have the muscle it. The PC car is delicate, twitchy, with power steering. When you’re going back and forth, it becomes tainted with elements of the other! I was learning how to re-drive the car in middle of the (Lites) races.”

There was another element that made the MPC races difficult to master. IMSA has adjusted the former Prototype Lites series to now add LMP3 chassis, which is a separate class from the MPC class, the former top class of the prototype development series when it was called L1. Because the cars have speed in different areas, Masson had to figure out how to race the new cars without them compromising his own race.

“The P3 cars had more speed on the straights and that made it more difficult to pass,” he explained. “A P3 car had held me off for a couple laps, would block in the corners and pull away on the straight. That pushed me into the JDC entry in MPC and kept us together to battle and fight. The two classes combined are a bit hectic, but we’ll learn how it goes.”

Masson had to learn Daytona from the Roar Before the Rolex 24 while at Sebring, he estimated he had more than 1,000 laps at the track a couple hours south of Orlando. For a driver who’s only been competing for two and a half years since graduating from Skip Barber, it’s already become a track he’s learned to master. That track experience made it easier, if not outright easy, to switch between the two cars.

No. 38 Performance Tech Motorsports Oreca FLM09. Photo courtesy of IMSA

The weather differences between Daytona and Sebring’s races could not have been wider apart, either. Daytona was rain-drenched with ambient temperatures barely above 40 degrees; Sebring, sunny in the 70s on race day, actually made it a bonus to be in the venerable open-top cars rather than a hindrance as it was in Daytona.

“Daytona was absolutely miserable. I was freezing… I think I got out with hypothermia!” Masson laughed. “But Sebring, with the cooler air, the open-top and dry weather, allowed us to stay cool in the car.”

Masson and O’Ward were the two young proteges under French, the 24-year-old out of Sheboygan, Wis. who has evolved into Performance Tech’s undisputed team leader and lead driver the last couple seasons.

Masson and O’Ward gelled from the off having been teammates with Performance Tech in the Elan MPC cars last year at Sebring, and reconnected at the all-Mazda combined Mazda Road to Indy and Mazda Road to 24 weekend at Mazda Raceway Laguna Seca last September. It became natural to be paired up with French, who Masson said has been an invaluable coach and resource.

“It was a daunting task stepping up. I was extremely nervous,” Masson admitted. “I know how to drive a car and use the clutch, but hopping into the PC car felt foreign. I knew almost nothing at the Roar. It was such a big jump that it felt like something I hadn’t done before.

“But James was a mentor. I always looked up to him. He was like an idol to me! He’s helping coach me along. He helps stay calm, cool and collected. He has the experience but we’re really close friends.”

Kyle and Robert Masson. Photos courtesy of IMSA

Family is a big word around both the Masson name and the Performance Tech team. Masson’s dad, Robert, is a neurosurgeon… who is also Kyle’s teammate with Performance Tech in the MPC class this season.

Meanwhile O’Neill’s team is a true privateer effort; the Deerfield Beach, Fla.-squad has a family atmosphere that drivers who’ve been there have hailed before going onto other programs. Prior to his graduation to Mazda’s factory prototype team, Tristan Nunez raced here.

“They are an amazing group of guys,” Masson said. “I only got into racing 2.5 years ago, fresh out of Skip Barber, and there’s so many paths and roads to go down. I could have gone down the Road to Indy or the Road to 24, because there’s so many teams and options. I was so lucky to meet up with Brent and Performance Tech.

“They will always be family to me now. They will be always my first family. They’re always there for me. They care so much. They want to win races so badly. The performance matters.. it’s so serious and you know they won’t sacrifice an ounce. It’s a great environment.”

At 19, there’s no knowing how high Masson’s career might rise. He’s already got a Rolex watch and a Sebring trophy under his belt… and this is in the off time when he’s not studying for a double major in business and finance at the University of Central Florida.

But there’s already a confidence there that this is just the start of great things to come for the rest of his burgeoning career.

“I had a feeling signing up for this that if everything went well, we could dominate,” he said. “We’re so consistent. Realistically, we are a team without any ‘am’ drivers, lap-time wise. We’re all running ‘pro’ times. We’re all up there on the sheet. Having that as a cushion, we don’t need to push to our limit, which keeps the car to its limit. Having that as a team in endurance racing is a big advantage.

“Since it’s my second year in these cars, my confidence has skyrocketed. Now I know how to push myself to my limit and get the most out of the car. Last year, for the JDC guys (Austin Versteeg, Clark Toppe) it was their second year and my first year in any real car on slicks.

“Now it’s a completely different story. I picked up a lot of new skills. I’m able to translate that and put it all together as best I can, thanks to the people around me.”

Ricky Brabec wins 2017 Sonora Rally (PHOTOS, VIDEO)

Ricky Brabec wins Sonora Rally. Photo: Sonora Rally
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Honda rider Ricky Brabec, who won a stage at this year’s Dakar Rally, has captured the victory in last week’s Sonora Rally, held March 21-24 in Sonora, Mexico.

He led all four of the special stages in a start-to-finish romp for victory.

Despite Joan Barreda and Steve Hengeveld’s injuries that ruled them out of the rally, Brabec still had to focus on the job at hand.

“You are really racing against yourself out here, against the terrain,” he said in a release.  “I’m much more familiar now with open up a course than I was back in January at Dakar when I had to do it for the first time.”

Fellow Honda riders Mark Samuels and Andrew Short completed the podium. Samuels won the Sonora Rally’s Dakar Challenge, which presents a free opportunity for a rider to enter the 2018 Dakar Rally.

“The hard work of getting to Dakar is still ahead of me, but I will do everything in my power to make America proud,” Samuels said.

Polaris ATR rider Dave Sykes won the UTV class, with Eric Pucelik and Mike Shirley winning the Cars class.

On background, the Sonora Rally is the only event of its kind in North America. The rally raid format requires street legal vehicles to transit along untimed “liaison” sections and timed “special stages” over multiple days, with the lowest combined time winning the event. Now in its third year, the Sonora Rally realizes the vision of founders Scott Whitney and Darren Skilton to bring a world class rally raid event to these shores (2016 recap).

Brabec’s winning ride is captured in the below video, via Race-Dezert.

Meanwhile, because photos do this event more justice than words do, those are below (All Photos: Sonora Rally)

Webber: Alonso may not see out the season with McLaren

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Mark Webber never had the easiest time in Formula 1, particularly his latter years as the number two driver at Red Bull Racing to Sebastian Vettel.

That being said, he was never on the verge of leaving it directly until he announced his plans to move to Porsche’s LMP1 Team, where he raced for three years from 2014 to 2016 before retiring at the end of last season.

But the Australian pondered whether Fernando Alonso might not be able to see out the season with McLaren Honda, if the team and manufacturer’s woes continue.

“Alonso may not stay with the team,” Webber told Belgian outlet Sporza. “Maybe Stoffel (Vandoorne) soon will have a new teammate.”

“I could see it happen that Alonso does not drive out the season. He is very frustrated. Fernando doesn’t start for a sixth or seventh place; he wants to fight for the podium.”

Webber added that for Vandoorne’s sake, starting in a team with lower expectations might not be the worst thing for him. It may allow the Belgian rookie to learn without extra pressure, since the onus is focused on the team.

For Alonso though, time is of the essence for what’s left of his career in F1. This is his last season under contract with McLaren Honda and he made no secret of his frustration for how well he drove at Melbourne, yet the car wasn’t up for it.

“Well the race was good, one of my best races driving like that,” Alonso told NBCSN post-race. “The car’s uncompetitive and to be close for a point was a nice surprise. It was good fuel saving as well. I was surprised to keep it in the points. A suspension (issue) stopped us from getting this point.

“I feel very well prepared, driving at the best of my career, and I’m fighting for one point. That’s disappointing and frustrating. But so long as I’m driving at my best, it’s a problem for the team… not me.”