F1 Fan - Austin

Q&A: Circuit of the Americas president Jason Dial on F1 year 2 prep

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As Circuit of the Americas in Austin prepares for its second United States Grand Prix, we had the opportunity to speak with new track president Jason Dial. Dial, a veteran of Procter & Gamble for nearly 20 years and most recently chief marketing officer for the Tampa Bay Buccaneers, has hit the ground running in his first month.

MST: Given your background, you see sports in several different contexts. How does a “race fan” compare to a “football fan,” per se?

Jason Dial: You realize going in that in F1, or in NASCAR, the fan is avid for different reasons. For a race, you’re usually backing a driver. NFL allegiance is usually skewed toward where you grew up, and since I grew up in Detroit, I was a Red Wings/Lions/Tigers/Pistons. Here, you’re a driver, and certainly in F1, a team fan.

MST: Last year’s race had the huge buildup, but it was also the first major event for a brand new facility. What were the pressures leading into that which you heard?

JD: I’ve been here a month, so I wasn’t here through the opening. But I heard things as simple as making sure the fences and gates were installed correctly, and making sure things were right from an ingress/egress standpoint.

Easy to forget, but 18 months ago this was fields. That’s when I tell people about seeing this place, that the staff worked around the clock to make it work.

This year it’s more planning, and making sure our transportation plan has sufficient infrastructure. We’re thankful that 94 percent said they’ll come back for another race; that’s the thing we need to see to grow our fan base 3-5 years down the road.

source:  MST: How has having 5-6 additional race weekends this year helped the preparation for this weekend? What are some of the great achievements?

JD: We’re celebrating our millionth fan in one year. And that’s an incredible feat on many levels, not just business operations, but really showcasing Austin. I was at Procter & Gamble for 18 and a half years, and you need time to develop a level of critical reach to justify an investment. We want people to say, “Wow, I’m going to Austin.”

MST: How does this race then avoid the so-called “sophomore slump” to sustain the promotional efforts for year two?

JD: I think first of all, 94 percent said they’d come back, but they didn’t say “come back next year.” What we’ve had to do is continue to build awareness and excitement, and expand the experience. We have the fan fest for instance, which is free, and magnifies the entertainment value of Austin. We’ve also built up our digital marketing fairly heavily.

We’re competing for everyone’s time and treasure. If we’re not compelling enough, people won’t come to Austin. F1 is amazing, but everything is amazing. We are integrating a lot more live music, because that is authentically Austin. It’s very important because this is the “live music capital of the world.”

Between the Longhorns (Texas game on Saturday), live music and entertainment, we need to expand our footprint. But having six stages, 12 blocks, music almost all around the clock all free downtown is great to have.

MST: Any concern about the UT game on Saturday?

JD: I don’t think it’s ideal and we tried to avoid the conflict, but to be honest some others come because they are in for the game and wouldn’t otherwise. The reality is that most hotels require a 4-night minimum. So what do you do for the other 3 days?

We know 55 percent of our fans bought tickets from outside the state of Texas. Over 50 percent are coming for first time. We have all 50 states and more than 40 countries in attendance. We’ve done a good job of creating compelling content.

MST: That will transition nicely into asking about ticket sales. Are they on course to match or exceed the first year?

JD: Yes. We’ll be up 30 percent on general admission this year, and new this year, people can buy just the race day ticket. It’s $129 for a GA and up; for $229, a reserved bleacher seat. Our attendance will be very strong, over 250,000 for the three days.

MST: What’s been your racing integration like?

JD: I think what’s great about our calendar of racing, is that it can be very different for different series. F1 versus vintage for instance? It’s pretty amazing to watch the muscle car era around the 3.4 mile track, where you’ve got a Shelby and a Sting Ray battling for the lead! That’s a different fan than the F1 fan.

We need to continue to appeal to a very diverse consumer. What we’re trying to do is think of Circuit of the Americas as an entertainment destination. And it’s always amazing to have (different generations) because that’s what everyone can relate to.

MST: Do you have a particular favorite part of the track?

JD: I’ve only been here a month to see the vintage race. But I’d say based on all the walkthroughs, I like Turn 1 the most, because you’ve got that hairpin after the rocketing up the hill. That one’s probably my favorite. Otherwise Turns 18/19 are very good if you’re elevated. There are several great general admission places.

The drivers love it. When you get drivers raving about the complexity, the challenge, the design, that’s when you know you’ve hit something special. It’s so amazing to watch them go through here. But then to have to break it down really fast, and put it in layman’s terms, I couldn’t believe how challenging it was with a 40 mph go kart up the hill! That gives you a brief idea of how tough it is.

MST: The USGP has, for several reasons, always struggled to “stick” at a single facility. What’s COTA’s “master plan” to ensuring OK, this is it for the next 5-10-15 years?

JD: We’re very confident and the big difference here is only 9,000 of our seats are permanent fixtures. We build to demand. We’re not bound by concrete. But we’re purpose-built for racing and other events as an entertainment destination.

This year you’ll see more high-end hospitality and GA. We’ll read our consumer reviews. That’s part of our DNA from P&G is asking what the consumer wants, and making sure we’re delighting them. People said they want to bring clients in. We have families that love general admission. We’ll be up 30 percent on that.

The calendar of events helps too. A lot of the places that struggled didn’t have 19 concerts to diversify. It’s a portfolio play.

We’re not just F1. We absolutely want to have F1 for foreseeable future, and it’s very important we do. From an international attraction play, we have to showcase how incredible of a brand F1 is.

But we want to make sure we grow our MotoGP event. We have the X Games coming in June. We’ll have another incredible other festival in May we’re getting ready to announce. And the versatility helps us with our television partners, NBC for F1 in this case, to be one of our strategic advantages.

How do we make sure we do this and market the hell out of it? We make it compelling, and sell it to the people.

Mid-Ohio could be pivotal for Power, Pagenaud in championship battle

Simon Pagenaud, left, and Will Power
(Getty Images)
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Will Power is closing in and may be ready to overtake Penske teammate Simon Pagenaud not only on the racetrack, but also in the Verizon IndyCar Series point standings.

Power, who has three wins and one runner-up finish in his last four starts, comes into Sunday’s Honda Indy 200 at Mid-Ohio just 47 points behind Pagenaud, who has led the standings since after the second race of the season (Phoenix).

That he is so close to Pagenaud is almost incredulous, given that Power missed the season-opening race at St. Petersburg due to an inner-ear infection that was initially thought to be a potential concussion.

Missing an entire race worth of points (maximum of 54 points) is hard for any driver to bounce back from, but Power and his team have used that missed race to further heighten their motivation to win a second championship in the last three seasons.

“After a bit of a slow start this season, the No. 12 Verizon Chevy team has built a lot of momentum in the middle part of the season and we’ll look to keep it going at Mid-Ohio,” Power said in a media release.

And while Pagenaud won’t give up his own quest for his first IndyCar title without a fight, how he and Power emerge from Sunday’s race at Mid-Ohio — only four races remain after that — could potentially lay the groundwork to determine which driver ultimately winds up winning the championship.

“We’ve gotten ourselves into the championship fight, but it’s still a little early to be counting points,” Power said. “We just need to keep doing what we have been and let the points manage themselves.”

On paper, Pagenaud has a slight edge at the 2.258-mile natural terrain road course in Lexington, Ohio: five starts, three podium finishes (including a runner-up in the 2013 race at Mid-Ohio).

“I always look forward to competing at Mid-Ohio,” Pagenaud said. “It’s a classic event for the Verizon IndyCar series.

“I’ve been fortunate to have some success there over the years in both IndyCar and sports cars.”

Power, meanwhile, has an equally respectable record at Mid-Ohio: seven starts, two podiums (both runner-up finishes in 2010 and 2012) and two poles.

“I really enjoy racing at Mid-Ohio,” Power said. “The natural terrain creates a fast, yet technical, circuit.

“It is not a track that I’ve won at before, so this would be a great time to do that and we’ll need to work hard to accomplish that.”

Added Pagenaud, “The No. 22 team tested there last week (July 21) and we were pleased at the end of the day. We went through our list of tests to experiment, which will lead us in a good direction for the race weekend. We’re all ready to go.”

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Formula 1 chief’s mother-in-law missing in Brazil

MONTREAL, QC - JUNE 10:  F1 supremo Bernie Ecclestone looks on in the paddock during practice for the Canadian Formula One Grand Prix at Circuit Gilles Villeneuve on June 9, 2016 in Montreal, Canada.  (Photo by Dan Istitene/Getty Images)
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RIO DE JANEIRO (AP) Brazilian police say they are investigating the apparent disappearance of the mother-in-law of Formula 1 chief Bernie Ecclestone.

A police official speaking on the condition of anonymity tells The Associated Press that authorities are trying to find 67-year-old Aparecida Schunck. The official has knowledge of the investigation but is not allowed to speak publicly.

Several Brazilian news outlets have reported that Schunck was kidnapped in Sao Paulo on Friday. However, the police official said Wednesday that investigators are looking into other possibilities as well as kidnapping, though he would not specify.

Friends of Ecclestone’s wife Fabiana Flosi, reached by the AP, declined comment. Formula 1 did not return messages seeking comment.

Schunck is Flosi’s mother. Ecclestone met Flosi at a Brazilian Grand Prix and married her in 2012.

Acura NSX GT3 confirms U.S. public test debut, Kox at Mid-Ohio

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Photo: Acura
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Acura has confirmed the first portion of its program for its new-for-2017 Acura NSX GT3, with a test program announced to run before this weekend’s races at the Mid-Ohio Sports Car Course.

“It will make its public testing debut Thursday and Friday,” HPD president Art St. Cyr said during a teleconference. “First with the promoter test session in the morning, as well as Friday’s World Challenge GT practice session (4:15 p.m. ET and local time).

“We also want to announce Peter Kox will be the NSX GT3 development driver. He’s already given us great feedback. Has driven lots of GT3 cars. Peter will drive in both practice and test sessions this weekend.

“He’s contracted through RealTime Racing – more than 20-year partner – they’re the team currently campaigning the TLX-GT.

“Way back in March when we debuted NSX GT3, it was our intention to seek FIA homologation, and campaign it in 2017… we are on track to make those targets.

“The car that will be shown is a development car. This is not the final version.

“So far our testing program in U.S. has been testing in Europe and Japan as well. First time here at Mid-Ohio.

“We want to see how our car stacks up against the competition. We’ll send it to Ledoux test for homologation in September.

“The NSX will reside in the RealTime paddock.

“I would be remiss in not thanking the World Challenge series for hosting the NSX, because without their approval, we couldn’t run it on track this weekend.”

Andretti’s Indy Lights trio will test IndyCars at Watkins Glen

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Blackstock (51), Kellett (28) and Stoneman to test IndyCar. Photo: Indianapolis Motor Speedway, LLC Photography
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One of the MS Amlin Andretti FIA Formula E Championship drivers, Robin Frijns, had his first day in an IndyCar last week at the Mid-Ohio Sports Car Course.

Next month, all three of the team’s Indy Lights Presented by Cooper Tires drivers will have their first days in an IndyCar on August 11 at Watkins Glen International.

Dean Stoneman, Dalton Kellett and Shelby Blackstock will step into the No. 28 DHL Honda, No. 26 Andretti Autosport Honda and No. 27 Snapple Honda cars, respectively, for the test. The trio will share with the team’s full-season drivers, Ryan Hunter-Reay, Carlos Munoz and Marco Andretti, while Alexander Rossi will have a full day in the No. 98 Castrol Edge/Curb Honda after also completing a Firestone test there in June.

_9SG4610-LStoneman, who seems determined to graduate into the Verizon IndyCar Series in 2017, looks forward to now having an IndyCar outing to join his Formula 1 test for Williams.

“Can’t wait to get into Ryan’s car for the IndyCar test at Watkins Glen. To be there testing at an iconic US circuit will be great.” Stoneman said. “I have been watching the big guys all season so I’m going to enjoy finally testing one.

“I came to Indy Lights with a view of moving up to IndyCar, which has always been the goal that I’m working on for 2017, so the test will give everybody some indication of my ability. In 2010 I was invited to test Williams F1 car in Abu Dhabi and seemed to really impress everyone, so I’m hoping we can do the same sort of job with Andretti as I look to next year.”

Mazda Road to Indy veterans Blackstock and Kellett, meanwhile, will reach the pinnacle of the ladder with their first IndyCar test days. Blackstock has track experience of Watkins Glen in sports cars, albeit not on the repaved surface.

04CJ0415-L“I have a lot of history at Watkins Glen and it brings back a lot of great memories just saying the name,” said Blackstock. “Seven years ago I went to The Glen as part of the Jim Click’s Mustang Challenge team as a crew member. It was the first road course race I had ever been to and it was an eye opener. I did every job possible on the team in one weekend, but that’s where my journey at The Glen (and in racing) started.

“Over the years, I’ve been a crew member, raced Skip Barber and CTSCC (Continental Tire Sports Car Challenge) there and now several years later after entering the track for the first time, I finally get to do my first Indy car test there. Words can’t describe how excited I am for this opportunity to finally get to drive my dream car. This is my fifth year at Andretti Autosport after completing the entire MRTI (Mazda Road To Indy) program with them and now finally getting to test one of their Indy cars! I can’t thank Michael and Andretti Autosport enough for giving me this opportunity and I can’t wait to get on track!”

2B3A0687-LKellett added, “I am extremely excited for my first Indy car test and I am very grateful to do so with Andretti Autosport. There are going to be differences between the Indy Lights car and the Indy car for me to adapt to. I expect the biggest adjustments will be getting used to the braking and cornering performance.

“The Indy car is going to be much more physically demanding, but I have been training hard and I feel like I am prepared. I’m also looking forward to learning the pit procedures and feeling the increase in power. I haven’t raced or tested at The Glen so this will be a complete learning experience for me, with a new car and new track. I am happy to be able to learn from and work with Andretti Autosport for this amazing opportunity.”