F1 Fan - Austin

Q&A: Circuit of the Americas president Jason Dial on F1 year 2 prep

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As Circuit of the Americas in Austin prepares for its second United States Grand Prix, we had the opportunity to speak with new track president Jason Dial. Dial, a veteran of Procter & Gamble for nearly 20 years and most recently chief marketing officer for the Tampa Bay Buccaneers, has hit the ground running in his first month.

MST: Given your background, you see sports in several different contexts. How does a “race fan” compare to a “football fan,” per se?

Jason Dial: You realize going in that in F1, or in NASCAR, the fan is avid for different reasons. For a race, you’re usually backing a driver. NFL allegiance is usually skewed toward where you grew up, and since I grew up in Detroit, I was a Red Wings/Lions/Tigers/Pistons. Here, you’re a driver, and certainly in F1, a team fan.

MST: Last year’s race had the huge buildup, but it was also the first major event for a brand new facility. What were the pressures leading into that which you heard?

JD: I’ve been here a month, so I wasn’t here through the opening. But I heard things as simple as making sure the fences and gates were installed correctly, and making sure things were right from an ingress/egress standpoint.

Easy to forget, but 18 months ago this was fields. That’s when I tell people about seeing this place, that the staff worked around the clock to make it work.

This year it’s more planning, and making sure our transportation plan has sufficient infrastructure. We’re thankful that 94 percent said they’ll come back for another race; that’s the thing we need to see to grow our fan base 3-5 years down the road.

source:  MST: How has having 5-6 additional race weekends this year helped the preparation for this weekend? What are some of the great achievements?

JD: We’re celebrating our millionth fan in one year. And that’s an incredible feat on many levels, not just business operations, but really showcasing Austin. I was at Procter & Gamble for 18 and a half years, and you need time to develop a level of critical reach to justify an investment. We want people to say, “Wow, I’m going to Austin.”

MST: How does this race then avoid the so-called “sophomore slump” to sustain the promotional efforts for year two?

JD: I think first of all, 94 percent said they’d come back, but they didn’t say “come back next year.” What we’ve had to do is continue to build awareness and excitement, and expand the experience. We have the fan fest for instance, which is free, and magnifies the entertainment value of Austin. We’ve also built up our digital marketing fairly heavily.

We’re competing for everyone’s time and treasure. If we’re not compelling enough, people won’t come to Austin. F1 is amazing, but everything is amazing. We are integrating a lot more live music, because that is authentically Austin. It’s very important because this is the “live music capital of the world.”

Between the Longhorns (Texas game on Saturday), live music and entertainment, we need to expand our footprint. But having six stages, 12 blocks, music almost all around the clock all free downtown is great to have.

MST: Any concern about the UT game on Saturday?

JD: I don’t think it’s ideal and we tried to avoid the conflict, but to be honest some others come because they are in for the game and wouldn’t otherwise. The reality is that most hotels require a 4-night minimum. So what do you do for the other 3 days?

We know 55 percent of our fans bought tickets from outside the state of Texas. Over 50 percent are coming for first time. We have all 50 states and more than 40 countries in attendance. We’ve done a good job of creating compelling content.

MST: That will transition nicely into asking about ticket sales. Are they on course to match or exceed the first year?

JD: Yes. We’ll be up 30 percent on general admission this year, and new this year, people can buy just the race day ticket. It’s $129 for a GA and up; for $229, a reserved bleacher seat. Our attendance will be very strong, over 250,000 for the three days.

MST: What’s been your racing integration like?

JD: I think what’s great about our calendar of racing, is that it can be very different for different series. F1 versus vintage for instance? It’s pretty amazing to watch the muscle car era around the 3.4 mile track, where you’ve got a Shelby and a Sting Ray battling for the lead! That’s a different fan than the F1 fan.

We need to continue to appeal to a very diverse consumer. What we’re trying to do is think of Circuit of the Americas as an entertainment destination. And it’s always amazing to have (different generations) because that’s what everyone can relate to.

MST: Do you have a particular favorite part of the track?

JD: I’ve only been here a month to see the vintage race. But I’d say based on all the walkthroughs, I like Turn 1 the most, because you’ve got that hairpin after the rocketing up the hill. That one’s probably my favorite. Otherwise Turns 18/19 are very good if you’re elevated. There are several great general admission places.

The drivers love it. When you get drivers raving about the complexity, the challenge, the design, that’s when you know you’ve hit something special. It’s so amazing to watch them go through here. But then to have to break it down really fast, and put it in layman’s terms, I couldn’t believe how challenging it was with a 40 mph go kart up the hill! That gives you a brief idea of how tough it is.

MST: The USGP has, for several reasons, always struggled to “stick” at a single facility. What’s COTA’s “master plan” to ensuring OK, this is it for the next 5-10-15 years?

JD: We’re very confident and the big difference here is only 9,000 of our seats are permanent fixtures. We build to demand. We’re not bound by concrete. But we’re purpose-built for racing and other events as an entertainment destination.

This year you’ll see more high-end hospitality and GA. We’ll read our consumer reviews. That’s part of our DNA from P&G is asking what the consumer wants, and making sure we’re delighting them. People said they want to bring clients in. We have families that love general admission. We’ll be up 30 percent on that.

The calendar of events helps too. A lot of the places that struggled didn’t have 19 concerts to diversify. It’s a portfolio play.

We’re not just F1. We absolutely want to have F1 for foreseeable future, and it’s very important we do. From an international attraction play, we have to showcase how incredible of a brand F1 is.

But we want to make sure we grow our MotoGP event. We have the X Games coming in June. We’ll have another incredible other festival in May we’re getting ready to announce. And the versatility helps us with our television partners, NBC for F1 in this case, to be one of our strategic advantages.

How do we make sure we do this and market the hell out of it? We make it compelling, and sell it to the people.

F1 Paddock Pass: 2016 Monaco Grand Prix (VIDEO)

MONTE-CARLO, MONACO - MAY 26: Lewis Hamilton of Great Britain driving the (44) Mercedes AMG Petronas F1 Team Mercedes F1 WO7 Mercedes PU106C Hybrid turbo and Valtteri Bottas of Finland driving the (77) Williams Martini Racing Williams FW38 Mercedes PU106C Hybrid turbo on track during practice for the Monaco Formula One Grand Prix at Circuit de Monaco on May 26, 2016 in Monte-Carlo, Monaco.  (Photo by Mark Thompson/Getty Images)
© Getty Images
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Formula 1 arrives in Monaco this weekend still reeling from the events of the Spanish Grand Prix two weeks ago.

Not only did Lewis Hamilton and Nico Rosberg take each other out on the first lap of the race, but 18-year-old Max Verstappen became the youngest winner in the history of the sport on his Red Bull debut.

Monaco is ordinarily the biggest race of the year regardless of the circumstances, yet the events of Spain have added an extra edge to this weekend’s grand prix.

Previewing the race with interviews and analysis from the Monaco paddock, NBCSN pit reporter Will Buxton brings you the latest edition of Paddock Pass.

 

 

Button ‘lucky’ to escape injury after drain cover damages car (VIDEO)

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Jenson Button was fortunate not to be harmed after a drain cover came loose during practice for the Monaco Grand Prix on Thursday and caused a significant amount of damage to his McLaren Formula 1 car.

With the streets of Monaco forming the racetrack for the grand prix weekend, efforts are made to ensure that parts of the road such as drain covers are either removed or welded down to prevent them from damaging the cars.

Towards the end of FP1, Nico Rosberg sustained a puncture after running wide at Sainte Devote and hitting the drain cover, which then came loose and struck Button’s car.

The McLaren MP4-31 was left with significant damage to its front wing, with Button explaining that it had also affected a number of other parts in the process.

“The day was made tougher for my side of garage by the drain cover, which came loose and broke through my front wing, front suspension, brake duct and floor,” Button said.

“The mechanics did a great job to get the car ready for FP2, but we’ve still got a long way to go until we’re happy with our competitiveness.”

Button said he felt fortunate that the drain cover had remained at a low level and not come up near his cockpit.

“A racetrack is a controlled environment, and we take enough risks as racing drivers,” Button said.

“Normally, the safety standards here are very good, but that incident is something we don’t want to see again.

“It was lucky that the drain cover stayed quite low on the ground.”

McLaren racing director Eric Boullier added: “Jenson was fortunate to emerge unscathed from an incident in this morning’s session when a drain cover smashed into his car.

“The organizers work very hard to ensure this circuit is as safe as possible, but we need to look into exactly what happened and make sure it doesn’t happen again.”

Ricciardo targets Monaco pole, victory after strong practice showing

MONTE-CARLO, MONACO - MAY 26: Daniel Ricciardo of Australia driving the (3) Red Bull Racing Red Bull-TAG Heuer RB12 TAG Heuer on track during practice for the Monaco Formula One Grand Prix at Circuit de Monaco on May 26, 2016 in Monte-Carlo, Monaco.  (Photo by Mark Thompson/Getty Images)
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Daniel Ricciardo has set his sights on winning the Monaco Grand Prix for the first time this weekend after dominating practice on Thursday for Red Bull.

Ricciardo arrived in Monaco with an updated power unit, which combined with the aerodynamic strength of the RB12 car allowed the Australian to finish six-tenths of a second clear of the field in FP2.

The result came as a surprise given Mercedes’ recent dominance and pace in first practice, but Ricciardo is confident that he can carry this form through the rest of the weekend.

“The engine has helped a little bit but obviously we have a good car around here as well, I think it’s down to a little bit of both,” Ricciardo said.

“Let’s see how we go in qualifying on Saturday. We are in a good position, depending on what the track is going to do on Sunday. I have good confidence with the car which is very important around here.

“Come qualifying and race day Mercedes will turn it up but hopefully I can stay in front. I’ll be surprised if we can keep the gap we have today in qualifying but we will see how we go.

“If the weather stays the same for the race and qualifying we won’t change too many things.

“The goal here is pole and win.”

Ricciardo’s best result in Monaco came in 2014, when he finished third behind Nico Rosberg and Lewis Hamilton in his first season with Red Bull.

Team Pelfrey restructures its operations, leadership structure

PelfreyLights2
Photo: Team Pelfrey
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You might remember earlier this year that Team Pelfrey acquired what had been 8Star Motorsports, for a two-car Indy Lights Presented by Cooper Tires program. The team is now outright owned by Dale Pelfrey.

While Pelfrey’s name was still on the team’s respective Pro Mazda Championship Presented by Cooper Tires, Cooper Tires USF2000 Championship Powered by Mazda and F16000 programs, the team actually had a different team principal in Nigel Tuckey.

On Thursday afternoon, that’s now changed. Pelfrey himself is now back in charge of all Team Pelfrey programs.

The Team Pelfrey teams in the Mazda Road to Indy this year have had a mixed bag.

The Indy Lights team with Juan Piedrahita and Scott Hargrove has one podium (Hargrove second at St. Petersburg), but struggled with a lack of testing and several other issues.

Pato O’Ward meanwhile has won five of the first six Pro Mazda races and is dominating that series title ahead of Aaron Telitz. Weiron Tan ran the opening two weekends at St. Petersburg and Barber but was sidelined at the Angie’s List Grand Prix of Indianapolis weekend, doubtful for a further return.

Things are more fluid in USF2000. Robert Megennis is the team’s lone driver standing with Jordan Cane and James Munro both understood to be out, and T.J. Fischer’s status yet to be determined as Fischer was not on the entry list for this weekend’s race at Lucas Oil Raceway. Cane may reappear with another team later this year.

Here is the team release for more information.

One of the largest teams in the Mazda Road to Indy paddock, Team Pelfrey, is pushing into one of the most important race weekends of the year with a revised team structure, and ready to continue the great on track results.

Dale Pelfrey,founder and owner of Team Pelfrey, has re-acquired control of the team with the focus of bringing all of his teams under the same roof, providing a direct line from entry level open wheel racing all the way to the Verizon IndyCar Series.

“I am extremely appreciative of everything Nigel [Tuckey] has achieved with the team for the past few years.” Commented Pelfrey. “He’s helped build the team into a real powerhouse, and while I’m sad to see him go, what we have done is secure a stronger future for our team. I’m confident we’ve got the best crew and drivers around to keep winning races and championships, and I can’t wait to see what the second half of 2016 has in store.”

While Dale Pelfrey will oversee the outfit that competes in the Formula F1600 Championship Series, the Cooper Tires USF2000 Championship Powered by Mazda and the Pro Mazda Championship Presented by Cooper Tires, Jonny Baker will continue in an expanded fashion as Director of Team Operations.

Team Pelfrey will be competing with their star USF2000 driver Robert Megennis and Pro Mazda drivers Pato O’Ward and Aaron Telitz at Lucas Oil Raceway this weekend as a part of the Carb Night Classic event. Team Pelfrey currently lead the Driver and Team championships in Pro Mazda and have also scored two podium finishes with rookie Megennis in USF2000.