F1 Fan - Austin

Q&A: Circuit of the Americas president Jason Dial on F1 year 2 prep

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As Circuit of the Americas in Austin prepares for its second United States Grand Prix, we had the opportunity to speak with new track president Jason Dial. Dial, a veteran of Procter & Gamble for nearly 20 years and most recently chief marketing officer for the Tampa Bay Buccaneers, has hit the ground running in his first month.

MST: Given your background, you see sports in several different contexts. How does a “race fan” compare to a “football fan,” per se?

Jason Dial: You realize going in that in F1, or in NASCAR, the fan is avid for different reasons. For a race, you’re usually backing a driver. NFL allegiance is usually skewed toward where you grew up, and since I grew up in Detroit, I was a Red Wings/Lions/Tigers/Pistons. Here, you’re a driver, and certainly in F1, a team fan.

MST: Last year’s race had the huge buildup, but it was also the first major event for a brand new facility. What were the pressures leading into that which you heard?

JD: I’ve been here a month, so I wasn’t here through the opening. But I heard things as simple as making sure the fences and gates were installed correctly, and making sure things were right from an ingress/egress standpoint.

Easy to forget, but 18 months ago this was fields. That’s when I tell people about seeing this place, that the staff worked around the clock to make it work.

This year it’s more planning, and making sure our transportation plan has sufficient infrastructure. We’re thankful that 94 percent said they’ll come back for another race; that’s the thing we need to see to grow our fan base 3-5 years down the road.

source:  MST: How has having 5-6 additional race weekends this year helped the preparation for this weekend? What are some of the great achievements?

JD: We’re celebrating our millionth fan in one year. And that’s an incredible feat on many levels, not just business operations, but really showcasing Austin. I was at Procter & Gamble for 18 and a half years, and you need time to develop a level of critical reach to justify an investment. We want people to say, “Wow, I’m going to Austin.”

MST: How does this race then avoid the so-called “sophomore slump” to sustain the promotional efforts for year two?

JD: I think first of all, 94 percent said they’d come back, but they didn’t say “come back next year.” What we’ve had to do is continue to build awareness and excitement, and expand the experience. We have the fan fest for instance, which is free, and magnifies the entertainment value of Austin. We’ve also built up our digital marketing fairly heavily.

We’re competing for everyone’s time and treasure. If we’re not compelling enough, people won’t come to Austin. F1 is amazing, but everything is amazing. We are integrating a lot more live music, because that is authentically Austin. It’s very important because this is the “live music capital of the world.”

Between the Longhorns (Texas game on Saturday), live music and entertainment, we need to expand our footprint. But having six stages, 12 blocks, music almost all around the clock all free downtown is great to have.

MST: Any concern about the UT game on Saturday?

JD: I don’t think it’s ideal and we tried to avoid the conflict, but to be honest some others come because they are in for the game and wouldn’t otherwise. The reality is that most hotels require a 4-night minimum. So what do you do for the other 3 days?

We know 55 percent of our fans bought tickets from outside the state of Texas. Over 50 percent are coming for first time. We have all 50 states and more than 40 countries in attendance. We’ve done a good job of creating compelling content.

MST: That will transition nicely into asking about ticket sales. Are they on course to match or exceed the first year?

JD: Yes. We’ll be up 30 percent on general admission this year, and new this year, people can buy just the race day ticket. It’s $129 for a GA and up; for $229, a reserved bleacher seat. Our attendance will be very strong, over 250,000 for the three days.

MST: What’s been your racing integration like?

JD: I think what’s great about our calendar of racing, is that it can be very different for different series. F1 versus vintage for instance? It’s pretty amazing to watch the muscle car era around the 3.4 mile track, where you’ve got a Shelby and a Sting Ray battling for the lead! That’s a different fan than the F1 fan.

We need to continue to appeal to a very diverse consumer. What we’re trying to do is think of Circuit of the Americas as an entertainment destination. And it’s always amazing to have (different generations) because that’s what everyone can relate to.

MST: Do you have a particular favorite part of the track?

JD: I’ve only been here a month to see the vintage race. But I’d say based on all the walkthroughs, I like Turn 1 the most, because you’ve got that hairpin after the rocketing up the hill. That one’s probably my favorite. Otherwise Turns 18/19 are very good if you’re elevated. There are several great general admission places.

The drivers love it. When you get drivers raving about the complexity, the challenge, the design, that’s when you know you’ve hit something special. It’s so amazing to watch them go through here. But then to have to break it down really fast, and put it in layman’s terms, I couldn’t believe how challenging it was with a 40 mph go kart up the hill! That gives you a brief idea of how tough it is.

MST: The USGP has, for several reasons, always struggled to “stick” at a single facility. What’s COTA’s “master plan” to ensuring OK, this is it for the next 5-10-15 years?

JD: We’re very confident and the big difference here is only 9,000 of our seats are permanent fixtures. We build to demand. We’re not bound by concrete. But we’re purpose-built for racing and other events as an entertainment destination.

This year you’ll see more high-end hospitality and GA. We’ll read our consumer reviews. That’s part of our DNA from P&G is asking what the consumer wants, and making sure we’re delighting them. People said they want to bring clients in. We have families that love general admission. We’ll be up 30 percent on that.

The calendar of events helps too. A lot of the places that struggled didn’t have 19 concerts to diversify. It’s a portfolio play.

We’re not just F1. We absolutely want to have F1 for foreseeable future, and it’s very important we do. From an international attraction play, we have to showcase how incredible of a brand F1 is.

But we want to make sure we grow our MotoGP event. We have the X Games coming in June. We’ll have another incredible other festival in May we’re getting ready to announce. And the versatility helps us with our television partners, NBC for F1 in this case, to be one of our strategic advantages.

How do we make sure we do this and market the hell out of it? We make it compelling, and sell it to the people.

Grace Autosport continuing to build program towards May

L to R: Grace Autosports Team Principal Beth Paretta and race driver Katherine Legge launch an all-female Indy 500 team to contest the 100th running of the Indianapolis 500 in 2016 (PRNewsFoto/Grace Autosport)
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One of the newest teams planning to field an entry at this year’s 100th Indianapolis 500 presented by PennGrade Motor Oil, Grace Autosport, continues its preparations in what could be a hectic month of February.

The primarily female initiative, led by Beth Paretta with Katherine Legge as nominated driver, has gained traction in the last month or so with further meetings, STEM events and Legge’s standout drive in the IMSA WeatherTech SportsCar Championship season-opening race, the Rolex 24 at Daytona.

While announced last May, time is of the essence for securing both an engine lease and a team partner, to go along with the crew already established.

The target to confirm both the engine and team partner is coming up next month.

“[We’d need to finalize] by the beginning of March to give it proper time,” Paretta told NBC Sports in an interview following the Rolex 24.

Paretta was on site at Daytona for the Rolex 24 for a number of meetings with manufacturers and other key industry stakeholders, to continue to promote the Grace Autosport message, brand and team.

“Yes, there were a few key meetings – some planned, some impromptu – which went very well,” she said.

“The awareness still surprises me. I was wearing a Grace Autosport hat in the paddock and a few people asked me about the team. Many people in the racing community have said they think the concept is cool and have offered help.

“I get offers for help from some guys that have worked on teams I’ve worked with in the past, which is lovely.”

Legge’s drive at Daytona in the DeltaWing DWC13 coupe didn’t hurt matters, either.

The Tim Keene-led team opted not to qualify in the treacherous, rain-soaked conditions. Legge started the car and went from 13th and last in the Prototype class field up to third within the first 20 minutes, and led by the end of the first hour.

In a career that’s had occasional standout drives, this was one of them, and came at a good time.

“Her drive in the DeltaWing was just fantastic. While she was leading overall I was talking with some other racing drivers in pit lane and one said, almost dismissively, ‘Well, that car was really fast,’” Paretta said of Legge.

“Yes, it was, but she has been an integral part of the development of that car and part of the reason why it’s become faster. Any IMSA fan knows that the DeltaWing project has had a lot of challenges so I think to see it running up front was a nice surprise for many fans. People like an underdog so I think it was really exciting to watch her climb through the field and run up front.”

Legge was due to share the car with Andy Meyrick, Sean Rayhall and Andreas Wirth before Meyrick got caught up in a strange accident, where a radio issue meant Meyrick didn’t fully hear there was another PC car stopped on course in the middle of Turn 1.

Although Meyrick braked earlier than normal to avoid it, proved by the data, he still wound up hitting Chris Cumming’s stranded car which took the DeltaWing out of the race. Cumming’s PC car was also severely wounded.

The DeltaWing aside, where Legge and Grace really seek to make strides is in STEM events. Legge and Paretta recently did an event in Indianapolis with the Hoosier Association of Science Teachers, Inc., last week.

The STEM portion is a major component of the Grace Autosport effort.

“STEM and education for girls is the foundation of Grace Autosport. It isn’t a throwaway comment connecting racing with a ’cause.’ It is why we are racing,” Paretta said.

“Even though we have yet to turn a wheel, we are working with different groups supporting educational initiatives for girls and young women. We participated in the Society of Women Engineers’ annual conference, which was held in Nashville in October, and this week Katherine and I will be delivering the keynote address to a conference for science teachers in the State of Indiana.

“So STEM education isn’t a pet cause for us, it is the cause for what we are doing. We will be making a few more announcements in the coming months that we will explain how we will connect our message to the community and the classroom.”

Jake Eidson steps up to Pro Mazda with Cape in 2016

Photo: Indianapolis Motor Speedway, LLC Photography
Photo: Indianapolis Motor Speedway, LLC Photography
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Jake Eidson came up short of the Cooper Tires USF2000 Championship Powered by Mazda championship last year, losing out to Cape Motorsports with Wayne Taylor Racing’s Nico Jamin.

Now, at the next step on the Mazda Road to Indy ladder, they’ll be teammates.

Jamin was confirmed last week with Cape for his step up from USF2000 into the Pro Mazda Championship Presented by Cooper Tires and this morning Eidson, the 20-year-old out of Littleton, Colorado, was confirmed as Cape’s second driver.

“I’m extremely grateful and excited to enter my first season of Pro Mazda and to rejoin Cape Motorsport with Wayne Taylor Racing,” Eidson offered.

“After finishing second in last year’s USF2000 championship, we weren’t sure if moving up to Pro Mazda was possible. When the season was over, we tested with the Capes and quickly knew that they have a winning team. Fortunately, we were able to make the 2016 season achievable.

“I know that my goal, as well as the team’s goal, is to aim for the top spot in the Pro Mazda championship and I have a lot of confidence in their ability to make it happen. This is a dream come true and I can’t wait to get started!”

It’s a natural progression for Eidson, who ran two full seasons in USF2000. His first came with Cape in 2014 where he finished third in points, before he moved to Pabst Racing and was one of only two drivers (Aaron Telitz) to pose a threat to Jamin as the year progressed.

Eidson is supported in his efforts by Rising Star Racing, DA Lubricants Company, Bell Helmets, OMP, Team USA Scholarship, and SafeisFast.

The top three USF2000 drivers all moving up to Pro Mazda is important for the second rung on the ladder; they’ll race arguably the championship favorite in Garett Grist plus his three young, hungry teammates at Juncos Racing, with other driver announcements to come in the coming days.

Red Bull GRC confirms Wild Horse Pass for season opener

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Phoenix was listed as the season opener for the 2016 Red Bull Global Rallycross season, but a location was not confirmed.

Today though, the series has confirmed where the Phoenix round will be held: at Wild Horse Pass Motorsports Park, the former Firebird Raceway.

It’s in Chandler, Arizona, technically, but it should still be a good spot for the season-opening doubleheader round.

The full release is below:

For the first time in series history, Red Bull Global Rallycross will visit the state of Arizona during the 2016 season. Red Bull GRC Phoenix, the season opener and first of four doubleheaders on the schedule, will take place at Wild Horse Pass Motorsports Park, one of the most diverse motorsports playgrounds in the United States.

“The southwest is a crucial market for Red Bull GRC, with many of our most passionate fans located in the region,” said Red Bull GRC CEO Colin Dyne. “The opportunity to bring our unique brand of racing to the Phoenix market for the first time was something we couldn’t pass up. Wild Horse Pass Motorsports Park is the perfect setting for us as we look to open our finest season yet.”

Located just off of I-10, Wild Horse Pass Motorsports Park is located only 15 minutes from downtown Phoenix, with ample parking and amenities on-site. Fans will be treated to a challenging and fast mile-long track, featuring the series’ signature 70-foot jump, and will be able to see all the action from great spectator areas overlooking the entire facility.

This will be the first time that a Red Bull GRC season begins with a doubleheader. Performing well in the opener has been a constant step towards winning a title, as no Red Bull GRC champion has ever finished worse than fourth in the first race of the year. Defending Supercar champion Scott Speed and defending GRC Lites champion Oliver Eriksson finished second and third in class, respectively, in last year’s opener; both drivers are expected to begin their title defense in Phoenix.

In no great surprise, McLaren also passes crash tests

xxxx during day four of Formula One Winter Testing at Circuit de Catalunya on February 22, 2015 in Montmelo, Spain.
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The new McLaren chassis, the MP4-31, has passed its crash tests ahead of the 2016 Formula 1 season, the team has confirmed today.

This means all 11 teams have had their new chassis complete the crash test and thus be ready for action starting with the first test of the winter February 22-25 at Barcelona, in Spain. Sauber has already indicated it will debut its new chassis at the second test.

McLaren, of course, will be looking for a better start to its season with race drivers Fernando Alonso and Jenson Button and reserve driver Stoffel Vandoorne. Alonso’s mysterious accident last spring at Barcelona ruled him out of the season-opening Australian Grand Prix.