F1 Fan - Austin

Q&A: Circuit of the Americas president Jason Dial on F1 year 2 prep

1 Comment

As Circuit of the Americas in Austin prepares for its second United States Grand Prix, we had the opportunity to speak with new track president Jason Dial. Dial, a veteran of Procter & Gamble for nearly 20 years and most recently chief marketing officer for the Tampa Bay Buccaneers, has hit the ground running in his first month.

MST: Given your background, you see sports in several different contexts. How does a “race fan” compare to a “football fan,” per se?

Jason Dial: You realize going in that in F1, or in NASCAR, the fan is avid for different reasons. For a race, you’re usually backing a driver. NFL allegiance is usually skewed toward where you grew up, and since I grew up in Detroit, I was a Red Wings/Lions/Tigers/Pistons. Here, you’re a driver, and certainly in F1, a team fan.

MST: Last year’s race had the huge buildup, but it was also the first major event for a brand new facility. What were the pressures leading into that which you heard?

JD: I’ve been here a month, so I wasn’t here through the opening. But I heard things as simple as making sure the fences and gates were installed correctly, and making sure things were right from an ingress/egress standpoint.

Easy to forget, but 18 months ago this was fields. That’s when I tell people about seeing this place, that the staff worked around the clock to make it work.

This year it’s more planning, and making sure our transportation plan has sufficient infrastructure. We’re thankful that 94 percent said they’ll come back for another race; that’s the thing we need to see to grow our fan base 3-5 years down the road.

source:  MST: How has having 5-6 additional race weekends this year helped the preparation for this weekend? What are some of the great achievements?

JD: We’re celebrating our millionth fan in one year. And that’s an incredible feat on many levels, not just business operations, but really showcasing Austin. I was at Procter & Gamble for 18 and a half years, and you need time to develop a level of critical reach to justify an investment. We want people to say, “Wow, I’m going to Austin.”

MST: How does this race then avoid the so-called “sophomore slump” to sustain the promotional efforts for year two?

JD: I think first of all, 94 percent said they’d come back, but they didn’t say “come back next year.” What we’ve had to do is continue to build awareness and excitement, and expand the experience. We have the fan fest for instance, which is free, and magnifies the entertainment value of Austin. We’ve also built up our digital marketing fairly heavily.

We’re competing for everyone’s time and treasure. If we’re not compelling enough, people won’t come to Austin. F1 is amazing, but everything is amazing. We are integrating a lot more live music, because that is authentically Austin. It’s very important because this is the “live music capital of the world.”

Between the Longhorns (Texas game on Saturday), live music and entertainment, we need to expand our footprint. But having six stages, 12 blocks, music almost all around the clock all free downtown is great to have.

MST: Any concern about the UT game on Saturday?

JD: I don’t think it’s ideal and we tried to avoid the conflict, but to be honest some others come because they are in for the game and wouldn’t otherwise. The reality is that most hotels require a 4-night minimum. So what do you do for the other 3 days?

We know 55 percent of our fans bought tickets from outside the state of Texas. Over 50 percent are coming for first time. We have all 50 states and more than 40 countries in attendance. We’ve done a good job of creating compelling content.

MST: That will transition nicely into asking about ticket sales. Are they on course to match or exceed the first year?

JD: Yes. We’ll be up 30 percent on general admission this year, and new this year, people can buy just the race day ticket. It’s $129 for a GA and up; for $229, a reserved bleacher seat. Our attendance will be very strong, over 250,000 for the three days.

MST: What’s been your racing integration like?

JD: I think what’s great about our calendar of racing, is that it can be very different for different series. F1 versus vintage for instance? It’s pretty amazing to watch the muscle car era around the 3.4 mile track, where you’ve got a Shelby and a Sting Ray battling for the lead! That’s a different fan than the F1 fan.

We need to continue to appeal to a very diverse consumer. What we’re trying to do is think of Circuit of the Americas as an entertainment destination. And it’s always amazing to have (different generations) because that’s what everyone can relate to.

MST: Do you have a particular favorite part of the track?

JD: I’ve only been here a month to see the vintage race. But I’d say based on all the walkthroughs, I like Turn 1 the most, because you’ve got that hairpin after the rocketing up the hill. That one’s probably my favorite. Otherwise Turns 18/19 are very good if you’re elevated. There are several great general admission places.

The drivers love it. When you get drivers raving about the complexity, the challenge, the design, that’s when you know you’ve hit something special. It’s so amazing to watch them go through here. But then to have to break it down really fast, and put it in layman’s terms, I couldn’t believe how challenging it was with a 40 mph go kart up the hill! That gives you a brief idea of how tough it is.

MST: The USGP has, for several reasons, always struggled to “stick” at a single facility. What’s COTA’s “master plan” to ensuring OK, this is it for the next 5-10-15 years?

JD: We’re very confident and the big difference here is only 9,000 of our seats are permanent fixtures. We build to demand. We’re not bound by concrete. But we’re purpose-built for racing and other events as an entertainment destination.

This year you’ll see more high-end hospitality and GA. We’ll read our consumer reviews. That’s part of our DNA from P&G is asking what the consumer wants, and making sure we’re delighting them. People said they want to bring clients in. We have families that love general admission. We’ll be up 30 percent on that.

The calendar of events helps too. A lot of the places that struggled didn’t have 19 concerts to diversify. It’s a portfolio play.

We’re not just F1. We absolutely want to have F1 for foreseeable future, and it’s very important we do. From an international attraction play, we have to showcase how incredible of a brand F1 is.

But we want to make sure we grow our MotoGP event. We have the X Games coming in June. We’ll have another incredible other festival in May we’re getting ready to announce. And the versatility helps us with our television partners, NBC for F1 in this case, to be one of our strategic advantages.

How do we make sure we do this and market the hell out of it? We make it compelling, and sell it to the people.

Franchitti praises INDYCAR’s direction with ’18 renders, urges series not to rush Halo

ST PETERSBURG, FL - MARCH 29:  Former driver Dario Franchitti of Scotland stands on pit wall prior to qualifying for the Verizon IndyCar Series Firestone Grand Prix of St. Petersburg at the Streets of St. Petersburg on March 29, 2014 in St Petersburg, Florida.  (Photo by Chris Trotman/Getty Images)
© Getty Images
Leave a comment

BIRMINGHAM, UK – Dario Franchitti has praised INDYCAR’s plans to revamp the bodykits used in the Verizon IndyCar Series from 2018, calling the series’ direction “fabulous”.

Franchitti raced in IndyCar between 1997 and 2013, claiming four championships with Chip Ganassi Racing before being forced to call time on his career after sustaining injuries in a crash at Houston. The Scotsman remains heavily involved with the series as an advisor to the Ganassi team.

Following INDYCAR’s release of the first car renders for 2018, Franchitti was quick to praise the series’ officials for moving away from the “ugly” aerokits currently being used.

“The drawing of the rending is just that right now, but the direction they’re going in is fabulous,” Franchitti told NBC Sports at Autosport International.

“I talked to Jay Frye quite a bit about what I felt was wrong with the current body kit.

“And I believe that all the drivers sung from the same song sheet of wanting more underbody downforce, get rid of all this top side nonsense. Make the cars look a bit better again, because the car has got quite ugly.

“I have to say that his team have listened to everybody. They know the direction they want to go in now. I think it’s going to be good.”

Part of INDYCAR’s five-year plan discussed in Detroit included further discussions regarding the introduction of cockpit protection, with the Halo device tested in Formula 1 on the table.

“I think everybody is looking at [Halo], but it has to be done in the right way,” Franchitti said.

“We’re here in the UK, it makes you think of Dan and Justin. We lost both of those guys to head injuries. Would they have survived with a Halo? Who knows.

“But if it’s going to be done, it’s got to be done right. And there are so many unintended consequences when you do that.

“You don’t want to rush into it, but you want to introduce it as quickly as possible.”

Franchitti also previewed the 2017 IndyCar season, set to start in St. Petersburg on March 12, and is intrigued to see how the fight between defending champion team Penske and Honda-returnee Ganassi plays out, as well as how a number of drivers fare with new teams.

“The driver market a wee bit obviously with Sato to Andretti, Newgarden to Penske, the Foyt guys have changed around,” Franchitti said.

“Bourdais has gone to Dale Coyne. Dale Coyne seems to have really strengthened his team.

“And then us with the Ganassi team going back to Honda. There are some big changes there. It will be interesting to see how it all plays out.

“That’s going to be the interesting fact because last year the two big teams had Chevy. Now it’s split. It’s going to be fascinating how it all plays out.

“We’ve tested the car. I can’t say much about it, but it will be an interesting season.”

Timeline: Tracking six weeks that flipped the 2017 F1 driver market

ABU DHABI, UNITED ARAB EMIRATES - NOVEMBER 27:  Valtteri Bottas of Finland driving the (77) Williams Martini Racing Williams FW38 Mercedes PU106C Hybrid turbo and Felipe Massa of Brazil driving the (19) Williams Martini Racing Williams FW38 Mercedes PU106C Hybrid turbo on track  during the Abu Dhabi Formula One Grand Prix at Yas Marina Circuit on November 27, 2016 in Abu Dhabi, United Arab Emirates.  (Photo by Clive Mason/Getty Images)
© Getty Images
Leave a comment

The waiting is finally over. After six or so weeks of speculation, rumors and theories about who might replace Nico Rosberg at Mercedes, Valtteri Bottas was finally unveiled by the team as its second Formula 1 driver for 2017 on Monday.

Bottas’ arrival from Williams has been expected since about the middle of December, making the news hardly surprising. Nevertheless, it is still highly significant.

With Pascal Wehrlein joining Sauber and Felipe Massa due to return at Williams, the driver market is – for now – complete. We still wait for news on Manor’s future after it entered administration earlier this month.

Can’t remember all that has happened since Nico dropped the mic and walked away from F1? Here’s a timeline of events to refresh your memory.

November 27 – Nico Rosberg clinches his maiden F1 world title in Abu Dhabi, finishing second in the race to win the championship by five points. Felipe Massa makes what was planned to be his final F1 start.

December 2 – Rosberg announces his immediate retirement from F1 in a press conference ahead of the FIA gala in Vienna, Austria.

December 3 – Mercedes non-executive director Niki Lauda says he has received calls from half the F1 grid enquiring about Rosberg’s seat.

December 4 – Ferrari’s Sebastian Vettel dismisses the suggestion he could leave Ferrari and take Rosberg’s seat for 2017. Lewis Hamilton claims he’s not chasing number one status at Mercedes following Rosberg’s departure.

December 6 – Mercedes F1 chief Toto Wolff admits the team has to consider Fernando Alonso for the vacant seat, but hints a deal for 2017 would be unlikely.

December 8 – Mercedes posts a tongue-in-cheek advert in Autosport magazine regarding its driver vacancy for 2017.

December 9 – Former manager and long-term confidante of Alonso, Flavio Briatore, says that the Spaniard will not take Rosberg’s seat.

December 11 – Hamilton and Wolff enjoy an “amazing” meeting regarding plans for the 2017 season. Hamilton says Mercedes will have “the strongest partnership” to defend its titles. BBC Sport reports that Valtteri Bottas is Mercedes’ prime target and has already tabled an offer for the Finn.

December 13 – Alonso tells the entire McLaren team at its base in England that he remains committed to the project, ending speculation about a possible move.

December 14 – Williams’ Pat Symonds says that keeping Bottas is “crucial” to the team’s future success.

December 15 – Mercedes confirms that it will make no announcement regarding Rosberg’s replacement until January 3 at the earliest. Claire Williams says that Williams was open to letting Bottas leave, relying it could find a suitable replacement.

December 16 – Red Bull F1 chief Christian Horner says he would not allow junior driver Carlos Sainz Jr. to take Rosberg’s seat.

December 20 – Reports suggest that Massa has agreed to come out of retirement and return to Williams for 2017, paving the way for Bottas to leave the team.

December 30 – Massa posts on Instagram that he is back “training hard” in America.

January 3 – The earliest date for an announcement from Mercedes passes.

January 4 – Mercedes confirms it will launch its 2017 F1 car, the W08, at Silverstone on February 23.

January 6 – Manor – the team Wehrlein raced for last year – enters administration, raising doubts over the team’s future and place on the 2017 grid.

January 15 – Claire Williams says she expects to make an announcement about Bottas’ future within a week.

January 16 – Pascal Wehrlein is officially announced by Sauber; photos of Bottas in Mercedes team gear leak online; Williams confirms Massa will return; finally, Bottas is announced officially at Mercedes.

Valtteri Bottas joins Mercedes F1 for 2017 season as Rosberg’s replacement

Autodromo Hermanos Rodriguez, Mexico City, Mexico.
Sunday 30 October 2016.
Valtteri Bottas, Williams Martini Racing.
Photo: Glenn Dunbar/Williams
ref: Digital Image _X4I0171
© Williams Martini Racing
Leave a comment

Valtteri Bottas has officially joined Mercedes AMG Petronas ahead of the 2017 Formula 1 season, replacing World Champion Nico Rosberg.

The long-expected announced was made by Mercedes on Monday, putting an end to six weeks of speculation in the wake of Rosberg’s decision to walk away from F1.

It followed two other announcements made the same morning, with Pascal Wehrlein going to Sauber and, more importantly for Mercedes’ case, Williams Martini Racing’s release of Bottas to Mercedes and confirmation Felipe Massa would come back for one more year.

Mercedes still managed to have fun with the now worst-kept secret in F1, building up the “suspense” on Twitter:

And then Mercedes made it official, via a live video from its factory in Brackley.

Bottas joins Mercedes for his fifth season in F1, having raced with Williams since 2013 and recorded a best finish of fourth in the drivers’ championship in 2014.

The Finn led Williams to third place in the constructors’ championship in 2014 and 2015, scoring nine podium finishes during his time with the team.

Mercedes had been due to field an unchanged line-up of Rosberg and Lewis Hamilton in 2017, only for Rosberg to announce his immediate retirement from racing five days after winning his maiden F1 title in Abu Dhabi.

The news sent the F1 driver market into a late flux, with Bottas appearing towards the top of Mercedes’ shortlist alongside its in-house junior driver Pascal Wehrlein.

Mercedes decided against promoting Wehrlein due to his inexperience, having only completed one season in F1, leaving Bottas as its prime target.

Bottas had re-signed with Williams for 2017, rejecting a move to Renault, and had been set to partner 18-year-old Lance Stroll during his rookie campaign.

Mercedes’ first approach for Bottas included Wehrlein as part of the deal, only for Williams to reject the German on account of his inexperience and the need to have at least one driver over the age of 25, as per a requirement for title sponsor Martini.

Williams found a solution by luring Felipe Massa out of retirement, the Brazilian having raced for the British team since 2014.

Massa said an emotional farewell to F1 in Abu Dhabi, but is now set to return for at least one more season to help the team develop its new car, the FW40, during a period of regulation change.

With Massa agreeing to return for 2017, Williams gave the green light for Bottas to join Mercedes, ending the six-week waiting game that had played out.

Having missed out on seats at Mercedes and Williams, Wehrlein is now due to race for Sauber in 2017, replacing Felipe Nasr at the Swiss team.

The only remaining seats on the F1 grid for 2017 are at Manor, which is yet to confirm either of its drivers amid ongoing takeover talks with American-Mexican investor Tavo Hellmund.

2017 Formula 1 driver line-ups

Mercedes: Lewis Hamilton/Valtteri Bottas
Red Bull: Daniel Ricciardo/Max Verstappen
Ferrari: Sebastian Vettel/Kimi Raikkonen
Force India: Sergio Perez/Esteban Ocon
Williams: Felipe Massa*/Lance Stroll
McLaren: Fernando Alonso/Stoffel Vandoorne
Toro Rosso: Carlos Sainz Jr./Daniil Kvyat
Haas: Romain Grosjean/Kevin Magnussen
Sauber: Marcus Ericsson/Pascal Wehrlein
Manor: TBA/TBA

Felipe Massa backtracks on F1 retirement, confirms Williams return for ’17

SAO PAULO, BRAZIL - NOVEMBER 13:  Felipe Massa of Brazil and Williams stands with a Brazilian flag for his last home Grand Prix with his son Felipinho on the drivers parade before the Formula One Grand Prix of Brazil at Autodromo Jose Carlos Pace on November 13, 2016 in Sao Paulo, Brazil.  (Photo by Clive Mason/Getty Images)
© Getty Images
Leave a comment

Less than six weeks after making what was set to be his final start in Formula 1, Felipe Massa has confirmed his return to the grid for 2017 with Williams, on a one-year deal.

The news was announced by the team on Monday, completing its line-up for the 2017 campaign ahead of the season-opener in Australia on March 26.

“Firstly, I am very happy to have an opportunity to return to Williams. I always intended to race somewhere in 2017, but Williams is a team close to my heart and I have respect for everything it is trying to achieve,” Massa said. “Valtteri has a great opportunity, given the turn of events over the winter, and I wish him all the best at Mercedes.

“In turn, when I was offered the chance to help Williams with their 2017 Formula One campaign, it felt like the right thing to do. I certainly have not lost any of my enthusiasm for racing and I’m extremely motivated to be coming back to drive the FW40. The support from my fans over the last few weeks has been a huge boost and I’m grateful for that. I also look forward to working with Lance; I’ve known him for many years and seen his talent develop during that time, so I look forward to seeing what we can achieve together.”

Claire Williams, deputy team principal, added the experience Massa will bring should help the team this season.

“I’m delighted that Felipe has agreed to come out of retirement to be a part of our 2017 campaign. With Valtteri having a unique opportunity to join the current Constructors’ Champions, we have been working hard to ensure that an agreement could be made with Mercedes to give Valtteri this fantastic opportunity,” she said.

“Valtteri has been part of the Williams family since 2010 and in that time has proved a huge talent, securing nine podium finishes. I would like to take this opportunity to thank him on behalf of the whole team, and wish him a successful season as he joins Mercedes.

“Felipe has always been a much-loved member of the Williams family, and having the opportunity to work with him again is something we all look forward to. He was always going to race somewhere in 2017, as he has not lost that competitive spirit, and it was important that we had a strong replacement in order for us to let Valtteri go. Felipe re-joining us provides stability, experience and talent to help lead us forward. He is a great asset for us.

Massa, 35, announced in September that he would be retiring from F1 racing at the end of the 2016 season, making way for 18-year-old Lance Stroll to take his seat alongside Valtteri Bottas at Williams.

Massa made what would have been his final start in Abu Dhabi, having said an emotional farewell to his home fans in Brazil two weeks earlier in some of the most powerful scenes of the 2016 season.

However, following Nico Rosberg’s shock decision to retire from F1 just five days after winning his maiden world title, Mercedes identified Bottas as its primary target to replace the German.

Williams was offered a discount on power units and the services of Mercedes junior Pascal Wehrlein in return for releasing Bottas from his contract for 2017, but rejected the proposal.

Williams stressed it wanted a racer more experienced that Wehrlein – an F1 sophomore for the coming season – to aid the development of its new car through the change in technical regulations for 2017. The team also requires at least one driver over the age of 25 to satisfy sponsor Martini, an alcohol brand.

Williams instead turned to Massa and put together a deal to bring the Brazilian out of retirement for 2017 that was accepted in the lead up to the holiday season.

Following Jenson Button’s decision to step back from an F1 seat for 2017, Massa will be the third-most experienced driver on the grid for the forthcoming season, with Australia due to be his 251st race start.

Of the active drivers racing in F1, only Fernando Alonso (278) and Kimi Raikkonen (251) have made more appearances than Massa.