KVSH unveils new co-primary sponsor for 2014/2015

2 Comments

KVSH Racing  (formerly KV Racing Technology) made a splash recently when they picked up Sebastien Bourdais in a multi-year deal. Now, they’ve got a new sponsor on board as well.

Mistic Electronic Cigarettes will serve as co-primary sponsor for Bourdais’ No. 11 Chevrolet in the 2014 and 2015 IndyCar Series seasons. As part of the deal, the “Mistic Machine” (pictured) will be seen in visuals at Circle K convenience stores where the product will be available for purchase.

That’s a note worth mentioning considering that in recent years, some IndyCar Series sponsors haven’t always been big on activation outside of the track.

“We couldn’t be any more excited to bring the Mistic E-Cig brand to the IndyCar community,” said KVSH partner James Sullivan in a statement. “After announcing Sebastien Bourdais as the driver, this is the next phase of taking KVSH to new heights following the Indianapolis 500 win in 2013.”

Bourdais said in his own thoughts that he looked forward to representing the brand.

“Health is very important to me and I’m proud to be associated with a company that is looking to reduce the risks of tobacco smoking,” he said.

The Mistic colors will be seen on the No. 11 for seven races in 2014.

Photo credit goes to KVSH Racing.

MRTI: Telitz gets creative to help racing career

Photo: Indianapolis Motor Speedway, LLC Photography
Leave a comment

To say that Belardi Auto Racing’s Aaron Telitz has endured a difficult start to the 2018 Indy Lights Presented by Cooper Tires season would be an understatement. The Wisconsin native only completed four corners through the first three races – Races 1 and 2 at St. Petersburg, and Race 1 at Barber Motorsports Park – with St. Pete being especially problematic.

He took the pole for Race 1, but a crash during qualifying for Race 2 prevented him from actually starting. What’s more, the damage was so severe that the Belardi team needed a brand new chassis, with Telitz’s Dallara IL-15 damaged beyond repair.

They also had to borrow a car from Carlin for Race 2, but Telitz’s race ended after he got tangled up with Victor Franzoni in Turn 2 on Lap 1.

With the damage bill well into the six figures as a result, Telitz has taken to some unique, or rather, creative ways to raise money in the aftermath to help cover the costs. “Creative,” in this case, meaning Telitz is using his art skills.

An artist in his spare time, Telitz has begun selling his own original paintings to help raise money.

 “I’ve been to a lot of art shows and I see stuff and I go, ‘Holy cow, someone’s going to pay a thousand dollars for that thing?’” Telitz quipped in a story posted on the Milwaukee Journal.

In discussing his artistic abilities, Telitz added, “I’m working at getting better. I’d like to be able to paint some animals, those types of things. I got a request from Alexander Rossi to see if I could paint his dog. Unfortunately I can’t do that yet.”

Further, in a partnership with The Styled Garage, Telitz is selling his own merchandise, and accepting donations, to help his cause.

Telitz finished fourth in Race 2 at Barber on Sunday, and sits seventh in the Indy Lights championship, 59 points behind leader Pato O’Ward.

Follow@KyleMLavigne