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KVSH unveils new co-primary sponsor for 2014/2015


KVSH Racing  (formerly KV Racing Technology) made a splash recently when they picked up Sebastien Bourdais in a multi-year deal. Now, they’ve got a new sponsor on board as well.

Mistic Electronic Cigarettes will serve as co-primary sponsor for Bourdais’ No. 11 Chevrolet in the 2014 and 2015 IndyCar Series seasons. As part of the deal, the “Mistic Machine” (pictured) will be seen in visuals at Circle K convenience stores where the product will be available for purchase.

That’s a note worth mentioning considering that in recent years, some IndyCar Series sponsors haven’t always been big on activation outside of the track.

“We couldn’t be any more excited to bring the Mistic E-Cig brand to the IndyCar community,” said KVSH partner James Sullivan in a statement. “After announcing Sebastien Bourdais as the driver, this is the next phase of taking KVSH to new heights following the Indianapolis 500 win in 2013.”

Bourdais said in his own thoughts that he looked forward to representing the brand.

“Health is very important to me and I’m proud to be associated with a company that is looking to reduce the risks of tobacco smoking,” he said.

The Mistic colors will be seen on the No. 11 for seven races in 2014.

Photo credit goes to KVSH Racing.

Pippa Mann, breast cancer survivors paint IMS’ start/finish line pink

Photo: IndyCar
Photo: IndyCar
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We’ve written a fair bit on MotorSportsTalk about the efforts Pippa Mann has done in working with the Susan G. Komen Foundation for breast cancer awareness. Susan G. Komen has supported Mann’s last two runs at the Indianapolis 500, when she’s driven the No. 63 Honda for Dale Coyne Racing.

This being National Breast Cancer Awareness Month, the awareness hit a new level with Mann working alongside breast cancer survivors to paint the start/finish line at the Indianapolis Motor Speedway’s iconic Yard of Bricks pink for the day.

IMS president Doug Boles also joined in the opportunity.

View a selection of photos and social posts below. More is linked here, via IndyCar.com.

Mercedes set to clinch F1 constructors’ championship in Russia

SOCHI, RUSSIA - OCTOBER 08:  Lewis Hamilton of Great Britain and Mercedes GP speaks with members of the media in the paddock during previews to the Formula One Grand Prix of Russia at Sochi Autodrom on October 8, 2015 in Sochi, Russia.  (Photo by Clive Mason/Getty Images)
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For the second year in a row, Mercedes is poised to wrap up the Formula 1 constructors’ championship in Sochi at this weekend’s Russian Grand Prix.

Mercedes won its first F1 teams’ title in Russia last year, having returned to the sport as a works constructor in 2010. When it last enjoyed such status in the 1950s, there was no championship for the teams.

Just as it did in 2014, Mercedes has dominated proceedings in F1 this season, winning all but three races and sweeping to eight one-two finishes to leave drivers Lewis Hamilton (pictured) and Nico Rosberg battling for the drivers’ title for the second straight year.

Now, Mercedes seeks the knock-out blow in the constructors’ title race by officially wrapping it up in Sochi this weekend.

To do so, the team must simply outscore rivals Ferrari by three points this weekend. The lead currently stands at 169 points, with 215 still on offer. After Sochi, there will be 172 remaining.

“We return to Russia with positive memories from last season, when the team sealed the first constructors’ title for Mercedes-Benz with a one-two finish,” team boss Toto Wolff said.

“A repeat performance in Sochi would be fantastic and this is absolutely the target – but we are under no illusions that it will come easy. The job is not done yet.”

The tire allocation for this weekend’s race could pose problems to Mercedes just as it did in Singapore, potentially allowing Ferrari to spoil the party and delay the victory celebrations at Brackley.

However, if the form book is to be trusted, Sochi could be playing host to another Mercedes party on Sunday night with a second world title in the bag for the Silver Arrows.