KVSH Racing (formerly KV Racing Technology) made a splash recently when they picked up Sebastien Bourdais in a multi-year deal. Now, they’ve got a new sponsor on board as well.
Mistic Electronic Cigarettes will serve as co-primary sponsor for Bourdais’ No. 11 Chevrolet in the 2014 and 2015 IndyCar Series seasons. As part of the deal, the “Mistic Machine” (pictured) will be seen in visuals at Circle K convenience stores where the product will be available for purchase.
That’s a note worth mentioning considering that in recent years, some IndyCar Series sponsors haven’t always been big on activation outside of the track.
“We couldn’t be any more excited to bring the Mistic E-Cig brand to the IndyCar community,” said KVSH partner James Sullivan in a statement. “After announcing Sebastien Bourdais as the driver, this is the next phase of taking KVSH to new heights following the Indianapolis 500 win in 2013.”
Bourdais said in his own thoughts that he looked forward to representing the brand.
“Health is very important to me and I’m proud to be associated with a company that is looking to reduce the risks of tobacco smoking,” he said.
The Mistic colors will be seen on the No. 11 for seven races in 2014.
Photo credit goes to KVSH Racing.
Lewis Hamilton believes that this weekend’s Abu Dhabi Grand Prix will be remembered as the last race with good-looking Formula 1 cars ahead of the introduction of the ‘Halo’ cockpit protection for next year.
Officials from the FIA and F1 Strategy Group confirmed earlier this year that the Halo would be fitted to all cars from the 2018 season in a bid to improve safety standards, with the deaths of Justin Wilson and Jules Bianchi putting head protection high on the agenda for the series’ chiefs.
Hamilton has long made his opposition to the Halo clear, believing it will ruin the look of F1 cars, and echoed his thoughts ahead of the final Halo-less race in Abu Dhabi this weekend.
“It’s the last year of looking good I think in the cars. It’s the last race where the cars will look good,” Hamilton said.
“I think next year, it’s all downhill from there in terms of how they look.
“But safety will go up at least, and maybe it could be successful in some way.”
Hamilton’s F1 title rival Sebastian Vettel was less bothered about the change, believing the field will adjust and move on.
“The cars will look different next year. Everything I’ve seen so far looks different, but on the other hand it is something we all get used to,” Vettel said.
“But no doubt the cars look better now, but we’ll get used to it, and we’ll work on the aesthetics so it can be better. It is less of a big deal.”
Red Bull’s Daniel Ricciardo shared Vettel’s view, saying: “I don’t think it’s gonna be as dramatic as most people make it out to be.”