KVSH unveils new co-primary sponsor for 2014/2015

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KVSH Racing  (formerly KV Racing Technology) made a splash recently when they picked up Sebastien Bourdais in a multi-year deal. Now, they’ve got a new sponsor on board as well.

Mistic Electronic Cigarettes will serve as co-primary sponsor for Bourdais’ No. 11 Chevrolet in the 2014 and 2015 IndyCar Series seasons. As part of the deal, the “Mistic Machine” (pictured) will be seen in visuals at Circle K convenience stores where the product will be available for purchase.

That’s a note worth mentioning considering that in recent years, some IndyCar Series sponsors haven’t always been big on activation outside of the track.

“We couldn’t be any more excited to bring the Mistic E-Cig brand to the IndyCar community,” said KVSH partner James Sullivan in a statement. “After announcing Sebastien Bourdais as the driver, this is the next phase of taking KVSH to new heights following the Indianapolis 500 win in 2013.”

Bourdais said in his own thoughts that he looked forward to representing the brand.

“Health is very important to me and I’m proud to be associated with a company that is looking to reduce the risks of tobacco smoking,” he said.

The Mistic colors will be seen on the No. 11 for seven races in 2014.

Photo credit goes to KVSH Racing.

Kanaan, Dixon to rejoin Chip Ganassi Le Mans effort

Photo: Getty Images
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Both Scott Dixon and Tony Kanaan will be rejoining Ford Chip Ganassi Racing as part of their four-car armada at the 2018 24 Hours of Le Mans, the team revealed late last week. Both drivers contested the event last year, with Dixon in the No. 69 entry – finishing seventh in the GTE Pro class – while Kanaan replaced an injured Sebastien Bourdais in the No. 68 – finishing sixth in GTE Pro.

For Kanaan, this also represents a return to the Chip Ganassi organization, with which he contested the Verizon IndyCar Series from 2014 to 2017 before departing for A.J. Foyt Racing in 2018.

Kanaan will join Andy Priaulx and Harry Tincknell in the No. 67, while Dixon will reunite with Ryan Briscoe and Richard Westbrook, the three drivers having won the Rolex 24 at Daytona in January, in the No. 69.

Stefan Mücke, Olivier Pla, and Billy Johnson will share the No. 66 entry, with Joey Hand, Dirk Müller, and Sebastien Bourdais in the No. 68.

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