Report: Could NASCAR seriously expand internationally?

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A report from USA Today’s Nate Ryan is a good one to read in full, summing up the prospects of NASCAR’s international aspirations. NASCAR’s senior vp Steve O’Donnell told Ryan the sanctioning body is “approached every day” with opportunities to race in other countries.

Some of the countries mooted are Singapore, Malaysia, Russia, Brazil and Japan. NASCAR has already had exhibition races in Japan in the 1990s, and points races for its Nationwide and Camping World Truck Series divisions in Mexico and Canada. Additionally, the report notes that the NASCAR Whelen Euro Series will race in Germany, England, Spain and France in 2014.

All of the above countries hold a round of the Formula One World Championship except for France and Mexico; Russia’s inaugural GP will premiere in 2014 as part of a banner year for that country. It hosts the Sochi Winter Olympics in February, and that’s going to do the most to expose modern day Russia to the world stage.

But the difference NASCAR wants to achieve, per this report, is that it doesn’t want to merely show up and collect an appearance fee. In O’Donnell’s words to Ryan, “We want to be international but build from the grass roots. The goal is not to become Formula One and collect a fee and leave.”

The goal, ultimately, is to attract more foreign drivers to NASCAR over F1. And O’Donnell’s comment is also a big statement because it speaks to NASCAR wanting to export its brand and become a part of other countries, rather than merely a stop on a circus, as F1 is in the countries it chooses to visit.

NASCAR has the American motorsports market cornered. F1’s fan base in America is smart, passionate, dedicated … but still a fraction of NASCAR’s. IndyCar – for all its upsides, including an excellent on-track product – perpetually underachieves and deals way too frequently with political wrangling. Sports car racing, at its core, is simply too confusing to grow beyond the ultra hardcore, niche market it already has in play.

When it comes to motorsports around the world, F1 is the pinnacle and will remain the pinnacle based on the sheer volume of coverage it receives. NASCAR, worldwide, is a mere foot note. And if it truly wants to grow internationally, it needs to expose its brand and build drivers and fans in other countries.

So what NASCAR is saying in this story, to me at least, is, “We’ve conquered the U.S. and now, a la an NFL, we are determined to grow our brand globally.”

It’s not something that can be done in a day. The NFL is king of the American sports market, yet NFL Europe has already gone under and it’s taken a handful of years to begin to export the brand globally thanks to the regular season games in Wembley Stadium in London. And no, having the Jacksonville Jaguars there isn’t the best way to do so.

NASCAR is a uniquely American sport and one that probably could, I’d argue, almost be better served by trying to return more to its Southern roots rather than try to expand its brand globally. More short track races, dirt races, or races in Southern markets could do more to placate and grow the fan base domestically.

But that’s a topic for another day. Assuming NASCAR forges ahead with these aspirations, it will be very interesting to watch whether it can sink or swim as part of a global sports market, and who chooses to eat it up.

John Force has a job for soon-to-be retired Dale Earnhardt Jr.

Photo courtesy John Force official Twitter page
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The battle for Dale Earnhardt Jr.’s post-retirement services has begun.

And leave it to none other than 16-time NHRA Funny Car champ John Force to be the first to offer Junior a job.

As a Funny Car driver, of course.

Look at the plusses: they both drive for Chevrolet, they both like beer, Junior wouldn’t have to worry about turning left or right (on road courses) any more, he’d be able to stay on the straight and narrow (drag strip, that is) and …

Perhaps the best thing of all, he could ultimately become Force’s replacement as the most popular driver in NHRA drag racing when (or if) Force ever decides to retire himself.

Check out Force’s job offer:

Several current or former Verizon IndyCar Series drivers also took to social media to pay homage to Junior — including another member of the Force family, son-in-law Graham Rahal, who is married to drag racer Courtney Force.

 

 

 

Loftus Robinson Rejoin Dreyer and Reinbold Racing for Indy 500

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Indianapolis-based real estate developer Loftus Robinson will rejoin Dreyer and Reinbold Racing for the 101st Indianapolis 500 presented by PennGrade Motor Oil. The relationship between Loftus Robinson and DRR goes back to 2015, when they first partnered for the “500.” The partnership continues for 2017, with Sage Karam piloting the effort for the second consecutive year.

“Being an Indianapolis-based company, we felt it has been important to partner with another local company, Dreyer & Reinbold Racing, in the famed Indy 500,” said Drew Loftus, co-principal of Loftus Robinson. “The Indianapolis Motor Speedway has served as a great backdrop for our business’ growth. We have enjoyed our relationship with Dennis and his racing team. They have built a tremendous infrastructure to assist us and our partners through the event. We’re anxious to see Sage back on track in the No. 24 DRR Chevrolet this May.”

Team co-owner Dennis Reinbold echoed Loftus’ enthusiam. “Loftus Robinson has been one of the Indianapolis area’s top young commercial real estate companies in recent years and we are very pleased to have them back in 2017 with our Indy 500 entry,” he explained. “Loftus Robinson has utilized our racing team’s participation in the world’s greatest auto race to formulate strong relationships with their business partners as well as developing new clients right at the track. We hope to put them in victory lane on May 28 with Sage at the wheel.”

Practice for the 101st Indianapolis 500 presented by PennGrade Motor Oil begins on May 15.

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JR Hildebrand cleared to return for Phoenix

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After sitting out the Honda Indy Grand Prix of Alabama last weekend, JR Hildebrand will be able to return to action for this weekend’s Desert Diamond West Valley Phoenix Grand Prix (Saturday, 9 p.m. ET, NBCSN), after being cleared Tuesday to drive.

The primary driver of the No. 21 Fuzzy’s Ultra Premium Vodka Chevrolet for Ed Carpenter Racing sustained a broken bone in his left hand in a final lap accident at the Toyota Grand Prix of Long Beach on April 9, after a collision with Mikhail Aleshin. He was re-evaluated upon returning to Indianapolis and was not cleared to drive for the Barber Motorsports Park race.

Hildebrand was on site in Birmingham, Ala. in a driver coach role for Zach Veach, who filled in for his Verizon IndyCar Series debut. Veach started and finished 19th in his first start.

For Hildebrand, the return to Phoenix comes after he paced the series official preseason open test there in February, and comes as a great opportunity to come back from a challenging start to the year. Hildebrand had nondescript runs of 13th and 11th in the first two races but was 11th in points after Long Beach, although he fell to 21st when he missed Barber.

“It’s been a tricky couple of weeks working through this injury, I’m certainly anxious to get back in the car!” he said in a release. “I feel like I’m far enough along to be able to go for it this weekend in Phoenix. I know we’ve got a good program; I want to be able to come through for the team at an event where we should be strong. The competition there is tough, I expect we will really have to be on our game over the course of the weekend. I’m looking forward to getting back in the Fuzzy’s Vodka car! Everyone has been super helpful and I appreciate the hard work that everyone has put in to be able to get me back in.”

Meanwhile team owner Carpenter makes his first start of the season in the No. 20 Fuzzy’s Ultra Premium Vodka Chevrolet as part of his oval-only program.

Spencer Pigot will be back in the No. 20 car at the INDYCAR Grand Prix at the Indianapolis Motor Speedway road course on May 13, before Carpenter’s back in for the rest of the month of May leading up to and into the 101st Indianapolis 500 presented by PennGrade Motor Oil.

IMSA: Henzler, Bonanomi called up for drives at COTA

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Two fill-in drivers have been confirmed for the IMSA WeatherTech SportsCar Championship’s next race at Circuit of The Americas, on May 6.

Wolf Henzler will deputize for Kevin Estre in the No. 912 Porsche GT Team Porsche 911 RSR, while Marco Bonanomi will make his IMSA Prototype class debut as a fill-in driver for Tom Kimber-Smith in the No. 52 PR1/Mathiasen Motorsports Ligier JS P217 Gibson.

Henzler will be in the No. 912 car alongside Laurens Vanthoor in GT Le Mans in the first “standard” two-hour, 40-minute race of the season, the Advance Auto Parts Showdown, as Estre will be on FIA World Endurance Championship duty the same day in the WEC 6 Hours of Spa-Francorchamps with Porsche’s GT Team there.

Henzler’s absence means if TRG runs its Porsche 911 GT3 R at COTA in the GT Daytona class, Kevin Buckler would need a replacement for him.

There’s another potential fill-in-for-WEC driver scenario needed if Alegra Motorsports, the Rolex 24 at Daytona winners, were to run in GTD as well. Thus far Carlos de Quesada’s team has run Daniel Morad and Porsche factory driver Michael Christensen in its No. 28 Porsche in GTD through three races, but with Christensen and Estre set to share the No. 92 car at Spa, a replacement would need to be sourced there.

Bonanomi is the second replacement that is confirmed though. The Italian, who made one prior IMSA start since the 2014 merger with Fall-Line Motorsports in an Audi R8 LMS Ultra, will fill-in for “TKS,” who returns to England to take care of his mother, who is battling cancer.

“Tom will unfortunately miss the next race at Circuit of the Americas. He needs to be able to spend time back in the UK with his mother who is presently undergoing treatment for cancer,” said team principal Bobby Oergel.

“As all the drivers who have driven with PR1/Mathiasen Motorsports know, once you’re a part of our team, you’re family, and Tom is a big part of this family. It’s unfortunate that he will miss a round of the championship, but we know that family comes before racing, and we’re happy that he is able to take the time he needs to be with his family during this time.”

“Our thoughts and prayers are with Tom and his mother, and we are praying that she will be cancer free in the near future.”

Bonanomi has tested with the car and will share the car with Jose Gutierrez, who missed Long Beach as Will Owen filled in for him there.

“I was very happy to receive the call from PR1 to drive at their test at COTA. It was my first time driving the Ligier, but I think the test was very positive,” said Bonanomi.

“We tested some set up changes for the race that I think will be very good. The track itself is very demanding on the car and tires, especially with the extreme temperatures that can be present. The first practices during race week will be very critical to get everything just right in terms of set up, but after the test, I think we should be pretty close.”