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Report: Could NASCAR seriously expand internationally?


A report from USA Today’s Nate Ryan is a good one to read in full, summing up the prospects of NASCAR’s international aspirations. NASCAR’s senior vp Steve O’Donnell told Ryan the sanctioning body is “approached every day” with opportunities to race in other countries.

Some of the countries mooted are Singapore, Malaysia, Russia, Brazil and Japan. NASCAR has already had exhibition races in Japan in the 1990s, and points races for its Nationwide and Camping World Truck Series divisions in Mexico and Canada. Additionally, the report notes that the NASCAR Whelen Euro Series will race in Germany, England, Spain and France in 2014.

All of the above countries hold a round of the Formula One World Championship except for France and Mexico; Russia’s inaugural GP will premiere in 2014 as part of a banner year for that country. It hosts the Sochi Winter Olympics in February, and that’s going to do the most to expose modern day Russia to the world stage.

But the difference NASCAR wants to achieve, per this report, is that it doesn’t want to merely show up and collect an appearance fee. In O’Donnell’s words to Ryan, “We want to be international but build from the grass roots. The goal is not to become Formula One and collect a fee and leave.”

The goal, ultimately, is to attract more foreign drivers to NASCAR over F1. And O’Donnell’s comment is also a big statement because it speaks to NASCAR wanting to export its brand and become a part of other countries, rather than merely a stop on a circus, as F1 is in the countries it chooses to visit.

NASCAR has the American motorsports market cornered. F1’s fan base in America is smart, passionate, dedicated … but still a fraction of NASCAR’s. IndyCar – for all its upsides, including an excellent on-track product – perpetually underachieves and deals way too frequently with political wrangling. Sports car racing, at its core, is simply too confusing to grow beyond the ultra hardcore, niche market it already has in play.

When it comes to motorsports around the world, F1 is the pinnacle and will remain the pinnacle based on the sheer volume of coverage it receives. NASCAR, worldwide, is a mere foot note. And if it truly wants to grow internationally, it needs to expose its brand and build drivers and fans in other countries.

So what NASCAR is saying in this story, to me at least, is, “We’ve conquered the U.S. and now, a la an NFL, we are determined to grow our brand globally.”

It’s not something that can be done in a day. The NFL is king of the American sports market, yet NFL Europe has already gone under and it’s taken a handful of years to begin to export the brand globally thanks to the regular season games in Wembley Stadium in London. And no, having the Jacksonville Jaguars there isn’t the best way to do so.

NASCAR is a uniquely American sport and one that probably could, I’d argue, almost be better served by trying to return more to its Southern roots rather than try to expand its brand globally. More short track races, dirt races, or races in Southern markets could do more to placate and grow the fan base domestically.

But that’s a topic for another day. Assuming NASCAR forges ahead with these aspirations, it will be very interesting to watch whether it can sink or swim as part of a global sports market, and who chooses to eat it up.

Famous faces descend on Austin for USGP weekend

AUSTIN, TX - OCTOBER 22:  Lewis Hamilton of Great Britain and Mercedes GP talks with actors Christoph Waltz and Rosa Salazar in the garage  during final practice for the United States Formula One Grand Prix at Circuit of The Americas on October 22, 2016 in Austin, United States.  (Photo by Lars Baron/Getty Images)
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Formula 1 has a habit of attracting the rich and famous out to play for the weekend, and the United States Grand Prix in Austin, Texas has been no exception to the rule.

A number of celebrities have descended on the Circuit of The Americas this weekend to catch some on-track action.

Some of the names have appeared in the F1 paddock before, but others are first-timers at COTA, keen to get a glimpse of one of the most exciting sports in the world.

Here’s a quick social run-down of the famous faces that have been spotted this weekend.

Tennis star Venus Williams was a guest of Mercedes on Saturday, and even took time to congratulate Lewis Hamilton following his charge to pole position.

Noted actor and villain in the latest James Bond film, Spectre, Christoph Waltz made an appearance in the Mercedes garage, receiving a tour from Hamilton himself.

American actress Rosa Salazar joined Waltz in the Mercedes garage.

NASCAR legend Jeff Gordon took some time out of his busy schedule to pay a visit to COTA, spotted here chatting to Nico Rosberg before the race.

F1 aficionado and TV chef Gordon Ramsay chatted with McLaren chief Ron Dennis ahead of the race – given McLaren’s excellent catering, it was probably not about the food…

McLaren’s other guest is literally out of this world: British astronaut Tim Peake.

Skateboarding star Ryan Scheckler has been with Red Bull all weekend, seen here swapping gear with Daniel Ricciardo.

Skier Lindsey Vonn received a birthday surprise from the Red Bull drivers.

Gerard Butler is another big F1 fan, seen here chatting with Red Bull team boss Christian Horner.

2016 Olympic triathlon champion Gwen Jorgensen also came along (not many free seats in the Red Bull garage!).

Verstappen unlikely to change style despite F1 defense rule clarification

AUSTIN, TX - OCTOBER 22:  Max Verstappen of Netherlands and Red Bull Racing in the garage during qualifying for the United States Formula One Grand Prix at Circuit of The Americas on October 22, 2016 in Austin, United States.  (Photo by Mark Thompson/Getty Images)
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Max Verstappen doubts he will change his on-track racing style despite the FIA’s clarification of permitted defensive moves in Formula 1 ahead of Sunday’s United States Grand Prix.

Verstappen came under fire from his rivals in Hungary and Belgium earlier this year after appearing to move under braking, and was subject to a brief protest from Mercedes in Japan for the same reason.

Verstappen’s on-track moves were brought up in Friday’s drivers’ briefing at the Circuit of The Americas in Austin, Texas, prompting FIA race director Charlie Whiting to clarify the rules regarding defensive moves.

Whiting confirmed that any move under braking that forces the car behind to take evasive action will be investigated by the stewards, appearing to clamp down on Verstappen’s moves.

However, the Dutchman told reporters on Saturday evening that he doubted it would have any effect on his approach or style on-track.

“I don’t think so. I think it’s good to make it more clear what’s allowed and what’s not,” Verstappen said, as quoted by Reuters.

“So far it said in the rules that you could go to the inside under braking. Now it’s not. So we’ll see how that’s going to affect the racing.”

Verstappen will start fourth on the grid in Sunday’s United States Grand Prix, live on NBC and the NBC Sports app from 2:30pm ET.

Hamilton: ‘Incredible’ to be closing in on Senna’s pole tally

AUSTIN, TX - OCTOBER 22:  Lewis Hamilton of Great Britain and Mercedes GP waves to the crowd after qualifying in pole position during qualifying for the United States Formula One Grand Prix at Circuit of The Americas on October 22, 2016 in Austin, United States.  (Photo by Mark Thompson/Getty Images)
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Lewis Hamilton finds it “incredible” to be closing in on Formula 1 legend Ayrton Senna’s tally of pole positions after adding to his haul in Austin, Texas on Saturday.

Hamilton scored the 58th pole of his F1 career in qualifying for the United States Grand Prix after edging out Mercedes teammate Nico Rosberg in Q3, recording the fastest ever lap around the Circuit of The Americas.

Hamilton trails only Michael Schumacher (68) and Senna (65) in the list for all-time poles in F1, the latter being an inspiration to the Briton throughout his junior racing days.

“Seven is still a long way to go but to think that I’m within shooting distance is incredible,” Hamilton said after qualifying at COTA.

“But it also just goes to show just how amazing a driver he was. To get as many poles as that in the amount of time that he had, it’s taken me a lot longer to get where I am so it was clearly phenomenal.”

At just 31 years old, Hamilton stands a good chance of becoming F1’s all-time pole position leader, particularly if Mercedes can continue its current domination of the sport over into the 2017 season.

In the running for the FIA Pole Trophy in 2016, Hamilton pulled clear of Rosberg in Austin, the pair previously tied for eight poles heading into the weekend. Daniel Ricciardo is the only other driver to have started a race from pole this year, leading the field away in Monaco.

Hamilton is bidding for his fourth victory at COTA in Sunday’s United States Grand Prix, live on NBC and the NBC Sports app from 2:30pm ET.

WATCH LIVE: USGP on NBC, NBC Sports app from 2:30 p.m. ET

AUSTIN, TX - OCTOBER 22:  Lewis Hamilton of Great Britain and Mercedes GP and Daniel Ricciardo of Australia and Red Bull Racing shake hands in parc ferme  during qualifying for the United States Formula One Grand Prix at Circuit of The Americas on October 22, 2016 in Austin, United States.  (Photo by Mark Thompson/Getty Images)
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AUSTIN, Texas – After the three practice sessions were split three ways between Lewis Hamilton, Nico Rosberg and Max Verstappen, Hamilton snatched the pole position for today’s United States Grand Prix at Circuit of The Americas with a magical lap, at a circuit and in a country he pretty much loves.

The stage is then set for yet another battle between the Mercedes AMG Petronas teammates as they continue to fight for this year’s Formula 1 World Championship.

Hamilton, down 33 points to Rosberg heading into the 18th of 21 Grands Prix this season, realistically needs to make up a big chunk of points today if he is to secure a third consecutive title.

Rosberg can win the title with second-place finishes in each of the final four races, but he has said repeatedly he is going for race wins only and is not thinking about the championship. And at the moment, that strategy seems to be working for him.

But with Red Bull Racing on row two starting with a split strategy – Daniel Ricciardo on Pirelli’s supersoft tires and Max Verstappen on the slightly harder soft compounds – those two could throw a spanner in the works. Ricciardo loves the U.S. near as much as Hamilton, if not more so, and would be keen for another podium or perhaps his second win of the year.

And how will Haas F1 Team, America’s first F1 team in 30 years, fare in its first United States Grand Prix? It’s been a challenging weekend for Gene Haas’ team, but Esteban Gutierrez (14th) and Romain Grosjean (17th) will give it their all despite something of a downforce deficit.


You can watch the United States Grand Prix live on NBC and the NBC Sports App from 2:30 p.m. ET on Sunday, which is 1:30 p.m. CT and local time in Austin. CLICK HERE to watch via live stream.

Leigh Diffey, David Hobbs and Steve Matchett will be on the call, and along with pit reporter Will Buxton, all are on the ground in Austin providing updates and interviews throughout the race.

Also be sure to follow the @F1onNBCSports Twitter account for live updates throughout the race.

2016 United States Grand Prix – Starting Grid

1. Lewis Hamilton Mercedes
2. Nico Rosberg Mercedes
3. Daniel Ricciardo Red Bull
4. Max Verstappen Red Bull
5. Kimi Raikkonen Ferrari
6. Sebastian Vettel Ferrari
7. Nico Hulkenberg Force India
8. Valtteri Bottas Williams
9. Felipe Massa Williams
10. Carlos Sainz Jr. Toro Rosso
11. Sergio Perez Force India
12. Fernando Alonso McLaren
13. Daniil Kvyat Toro Rosso
14. Esteban Gutierrez Haas
15. Jolyon Palmer Renault
16. Marcus Ericsson Sauber
17. Romain Grosjean Haas
18. Kevin Magnussen Renault
19. Jenson Button McLaren
20. Pascal Wehrlein Manor
21. Felipe Nasr Sauber
22. Esteban Ocon Manor