Report: Could NASCAR seriously expand internationally?

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A report from USA Today’s Nate Ryan is a good one to read in full, summing up the prospects of NASCAR’s international aspirations. NASCAR’s senior vp Steve O’Donnell told Ryan the sanctioning body is “approached every day” with opportunities to race in other countries.

Some of the countries mooted are Singapore, Malaysia, Russia, Brazil and Japan. NASCAR has already had exhibition races in Japan in the 1990s, and points races for its Nationwide and Camping World Truck Series divisions in Mexico and Canada. Additionally, the report notes that the NASCAR Whelen Euro Series will race in Germany, England, Spain and France in 2014.

All of the above countries hold a round of the Formula One World Championship except for France and Mexico; Russia’s inaugural GP will premiere in 2014 as part of a banner year for that country. It hosts the Sochi Winter Olympics in February, and that’s going to do the most to expose modern day Russia to the world stage.

But the difference NASCAR wants to achieve, per this report, is that it doesn’t want to merely show up and collect an appearance fee. In O’Donnell’s words to Ryan, “We want to be international but build from the grass roots. The goal is not to become Formula One and collect a fee and leave.”

The goal, ultimately, is to attract more foreign drivers to NASCAR over F1. And O’Donnell’s comment is also a big statement because it speaks to NASCAR wanting to export its brand and become a part of other countries, rather than merely a stop on a circus, as F1 is in the countries it chooses to visit.

NASCAR has the American motorsports market cornered. F1’s fan base in America is smart, passionate, dedicated … but still a fraction of NASCAR’s. IndyCar – for all its upsides, including an excellent on-track product – perpetually underachieves and deals way too frequently with political wrangling. Sports car racing, at its core, is simply too confusing to grow beyond the ultra hardcore, niche market it already has in play.

When it comes to motorsports around the world, F1 is the pinnacle and will remain the pinnacle based on the sheer volume of coverage it receives. NASCAR, worldwide, is a mere foot note. And if it truly wants to grow internationally, it needs to expose its brand and build drivers and fans in other countries.

So what NASCAR is saying in this story, to me at least, is, “We’ve conquered the U.S. and now, a la an NFL, we are determined to grow our brand globally.”

It’s not something that can be done in a day. The NFL is king of the American sports market, yet NFL Europe has already gone under and it’s taken a handful of years to begin to export the brand globally thanks to the regular season games in Wembley Stadium in London. And no, having the Jacksonville Jaguars there isn’t the best way to do so.

NASCAR is a uniquely American sport and one that probably could, I’d argue, almost be better served by trying to return more to its Southern roots rather than try to expand its brand globally. More short track races, dirt races, or races in Southern markets could do more to placate and grow the fan base domestically.

But that’s a topic for another day. Assuming NASCAR forges ahead with these aspirations, it will be very interesting to watch whether it can sink or swim as part of a global sports market, and who chooses to eat it up.

Hamilton has considered quitting F1, but now ‘loving it more than ever’

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Lewis Hamilton has revealed he considered quitting Formula 1 in order to pursue interests outside of the sport, but currently has no plans to retire, saying he is “loving it more than ever”.

Hamilton, 32, is currently fighting for his fourth drivers’ title against Ferrari’s Sebastian Vettel, and leads the championship by 28 points with six races remaining.

The Briton enjoys a celebrity profile outside of the sport unmatched by any of his peers, and has interests in fashion and music that he has long expressed a desire in pursuing once his racing career has finished.

After winning last weekend’s Singapore Grand Prix, Hamilton returned to Europe to attend the fashion week events in London and Milan before jetting to Malaysia next week to continue his championship bid.

Appearing on UK chatshow The Jonathan Ross Show, Hamilton discussed his future plans and admitted he had considered turning his back on F1 in the past.

“You try and go as long as you can. It’s not a sport you can go back to,” Hamilton said.

“When you’re in Formula 1, you’re in the spotlight, you’re at the top of the world – then it’s downhill from there on.

“You don’t earn the same money, there’s not a huge amount of opportunities because you’ve been in that world for so long. I’ve been there since I was eight.

“For me at the moment, for these past five, six years I’ve really been trying to work on what I enjoy outside of the sport so that when I stop I can walk away and still have other things.”

When asked directly if he was planning to retire soon, Hamilton said: “No. There have been talks about it, and I definitely have thought about it.

“There have definitely been times when I’ve thought there are other things I want to do, but then we’re in the heat of this battle right now and I’m loving it more than ever.

“The training, all the work that you put into something, and then you get to really show your abilities, it’s the greatest feeling ever.

“So I’m going to keep going for as long as I can and see what I can do.”

Hamilton existing contract with Mercedes expires at the end of the 2018 season, the Briton having made his F1 debut back in 2007.

Rossi expecting to ‘suffer’ with injury in MotoGP Aragon race

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Valentino Rossi is expecting to “suffer” in Sunday’s MotoGP race at Motorland Aragon as he competes just 23 days after suffering a double leg-break in a training accident.

Rossi was forced to miss the last race at Misano due to the injury and was expected to miss the Aragon Grand Prix, only to make a shock return and be cleared by MotoGP’s medical staff on Thursday.

Rossi qualified a remarkable third on Saturday for Yamaha, less than two-tenths of a second behind pole-sitting teammate Maverick Viñales, surprising himself in the process.

“It’s a surprise for me and us, because I didn’t know what to expect,” Rossi said.

“A week ago I started to think maybe it was possible to ride here, and I did some laps with the R1 [bike] thinking it could be possible but with some pain. But the leg has improved every day.

“My position on the bike isn’t perfect but quite close to the normal one, at first we changed some things but now I’m using the normal footpeg and seat position and for sure it’s better.”

Despite impressing in qualifying, Rossi is less hopeful of his chances across a race distance, but is ready to give his all in the race.

“We still need to work a bit because with the race tire my pace isn’t fantastic but we’ll try,” Rossi said.

“On Friday morning when I woke up I was in pain, then this morning when I woke up it was better. So if tomorrow continues in the same way, I can do the race.

“But the bike is a bit more demanding on the race tires. For sure I have to suffer, but I’ll try.”

Ricciardo confident Red Bull hasn’t missed last F1 win chance in 2017

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Red Bull Formula 1 driver Daniel Ricciardo is confident the team has not missed its last chance to win a race in 2017 after losing out to Mercedes’ Lewis Hamilton in Singapore.

Red Bull ran strongly throughout the Singapore race weekend, with Ricciardo boldly stating the team would win after qualifying third for the race.

A wet-dry affair marred by a start-line crash allowed Hamilton to sweep from fifth to first, while Ricciardo was left to settle for P2 for the third straight year in Singapore.

With none of the remaining circuits appearing to suit Red Bull’s RB13 car as well as Singapore, Ferrari and Mercedes are expected to share the spoils through the final six races of the year.

However, Ricciardo is sure that Red Bull will get another opportunity to add to its surprise victory in Baku earlier this season, which came about in surprising circumstances.

“Malaysia, obviously there were a few incidents last year but I think our general pace wasn’t too bad so we might be stronger than we think there,” Ricciardo said, looking ahead to next weekend’s race in Kuala Lumpur.

“Malaysia, Japan and then we’ll see. I think we can be podium cars, probably Malaysia, Japan, Austin.

“We might need some alternate conditions to really give us raw pace to fight for a win.

“I’m not going to sit here and say we’re not going to win one.

“I believe we’ll get at least one chance somewhere.”

F1 teams allowed to use current-year cars for demos from 2018

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Formula 1 teams will be allowed to use their latest-spec cars at demonstrations organized by the sport from 2018, the FIA has confirmed.

F1 hit the streets of London, England ahead of the British Grand Prix in July for a live demonstration that attracted a crowd of over 100,000 fans.

Due to restrictions on the use of current cars outside of official testing and grand prix weekends, all teams were required to appear with older chassis models in London, most coming from 2015, the most recent year allowed to be used freely.

The restrictions meant that Haas, which only became an F1 team in 2016, could not field a car at all in London.

As part of the updated sporting regulations approved by the World Motor Sport Council and issued by the FIA earlier this week, a rule tweak was confirmed to let teams use their current-year cars at “demonstration events organized by the Commercial Rights Holder”.

Teams are still allowed to complete two filming day events with their current cars, with the majority opting to use one prior to pre-season testing to act as a shakedown of their new models.

While no further demonstrations such as the one in London have been confirmed by F1 yet, they are understood to be in the works after the success the July event enjoyed.