RCR camp gains new sponsor for 2014 Cup campaign

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A bit of NASCAR sponsor news that we missed during the week: Wix Filters is now on board at Richard Childress Racing as both a sponsor and as a technical partner.

Next year, the company will serve as primary sponsor for Ryan Newman’s No. 31 Chevrolet at Pocono Raceway in June, the Coke Zero 400 at Daytona in July, and Michigan International Speedway in August. Wix has supported Newman, formerly of Stewart-Haas Racing, since the 2010 season.

“We’ve had a lot of fun together racing the NASCAR Sprint Cup Series and the NASCAR Whelen Modified Tour,” Newman said in a team release. “I look forward to representing them at RCR and getting the WIX Filters Chevrolet into Victory Lane.”

Additionally, Wix will sponsor Brendan Gaughan in the NASCAR Nationwide Series race at Auto Club Speedway next March. Gaughan is moving up to the NNS in 2014 after running with RCR’s Camping World Truck Series program this past year.

As part of the deal, Wix also moves into a technical partnership role with both RCR and ECR Engines. The company will provide the team with air and oil filters as well as research-and-development support.

Lewis Hamilton comes home to Mercedes factory after fourth title

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On Monday, the Formula 1 schedule finally allowed teams to be in Europe before heading to Abu Dhabi for this weekend’s season finale.

And as such, that provided a window for now four-time World Champion Lewis Hamilton to return to the Mercedes AMG Petronas factories in Brackley and Brixworth to be celebrated for taking the driver’s title, as Hamilton an Valtteri Bottas delivered Mercedes its fourth straight constructor’s title.

Hamilton was at Brixworth, the home ofΒ Mercedes-AMG High Performance Powertrains (HPP) and its highly successful Mercedes-Benz Power Units first before heading to Brackley, where he was welcomed with a “guard of honor” as the entire team came out to greet him.

The champion was overwhelmed at the response and the welcome.

“This a very emotional day. I was not expecting this, thanks everyone for the warm welcome,” he said. “Today is something that I will never forget, turning up at the front gate of the factory and seeing everyone out on the street to welcome me – I’m blown away.

“This has been an incredible year, it’s been an incredible journey together. There’s a huge amount of respect and appreciation I have for everyone. I’ve been in the sport for a long time now, but to see the work ethic in Brixworth and Brackley really inspires me. Every time I come around, I see everyone operating at 100%, which encourages me to bring my best performance.

“Thank you all for helping me achieve my dreams, it would not have been possible without you. This is the best championship year, because we’ve been fighting another team and because we’ve had the difficulties and challenges we’ve had – that just makes it so much greater.”

A social roundup of images and videos are below, all via Hamilton and the Mercedes team on social media.