Report: NASCAR asking for $12-15 million for sponsorship of current N’Wide Series

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With Nationwide Insurance ending its sponsorship of NASCAR’s No. 2 national series following the 2014 season, the sanctioning body is hunting for a new backer that can kick in $12-$15 million for title sponsorship of the category.

Additionally, the Sports Business Journal reports that NASCAR is also telling potential prospects that they also expect a 10-year deal that includes a media commitment of more than $10 million as well as an activation commitment of more than $10 million. Altogether, that puts the annual price tag at more than $30 million.

Post-2014, Nationwide will focus its NASCAR efforts on Sprint Cup while maintaining its status as the series’ official insurance company through 2017. The company sponsored Ricky Stenhouse Jr. in several Cup events this past season.

Per the SBJ, NASCAR plans to approach companies that were in the mix for the NNS’ title sponsorship when it was last available in 2007. Among that group was Subway (a prominent sponsor of Cup driver Carl Edwards and Roush Fenway Racing’s No. 99 team), which was on the verge of striking a deal for the sponsorship but then decided to back out.

The new sponsor’s debut in 2015 would also coincide with a new TV deal that features the NBC Sports Group. The Group will carry the final 19 NNS races of the season, with 15 of those races on NBCSN and the remaining four on NBC.

Video highlights from Stage 12 of Dakar Rally, 2 stages remain

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Thursday’s Stage 12 of the 40th Dakar Rally not only closed the overall standings gap in at least two classes (cars and trucks), two other classes (bikes and quads) failed to get going due to weather conditions.

The full video highlights of Stage 12 will air on NBCSN on Friday at 7 pm ET, but here are some of the highlights from Thursday’s action:

CARS

2018 Dakar Rally: Nasser Al-Attiyah wins Stage 12 of cars

BIKES

 Stage 12 cancelled due to weather conditions

 

TRUCKS

Ton van Genugten edged out Martin Kolomy in Stage of, while Federico Villagra and Eduard Nikolaev both faced an uphill battle to finish fourth and third respectively.

QUADS

Even though the Quads were also impacted by weather issues on Thursday, Ignacio Casale, the 2014 Dakar winner, continues to make his case for a second overall victory in the quads.