Dollar General ups its NASCAR sponsorship of Kenseth’s car

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In 2013, it took some getting used to two different things regarding the No. 20 Joe Gibbs Racing Toyota in the NASCAR Sprint Cup Series.

One, it wasn’t Tony Stewart or Joey Logano in the car but it was Matt Kenseth in his first year driving something other than a Blue Oval. And two, it wasn’t orange for most of the year in deference to longtime sponsor The Home Depot, but instead yellow for new primary sponsor Dollar General for 17 of the 36 races.

After a year in which Kenseth and the JGR team gelled almost immediately and won a series-high seven races, Dollar General is upping its support of the team to 27 races as primary sponsor in 2014. Home Depot and Husky had been announced for 21 races, previously, and are expected to continue albeit with now fewer races as primary sponsor.

“Dollar General is excited to build on its successful partnership with Joe Gibbs Racing and sponsor more races with Matt Kenseth and the No. 20 team next year,” Rick Dreiling, Dollar General’s chairman and CEO said in a release. “NASCAR is key to connecting with our customers, many of whom are loyal race fans, and we look forward to a continued partnership with JGR to further our business.”

Kenseth finished second in this year’s Chase to six-time champion Jimmie Johnson, with only one bad race (Phoenix) in the 10-race Chase.

Audi bids farewell to Dr. Wolfgang Ullrich upon retirement

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Audi bid farewell to its iconic head of motorsport, Dr. Wolfgang Ullrich, at its end-of-season ‘Race Night’ event in Germany on Friday upon his retirement.

Ullrich took over the reins as Audi’s head of motorsport in 1993 and stayed in the role for 23 years, overseeing its arrival in the prototype class of sports car racing and domination of the 24 Hours of Le Mans.

Ullrich stepped down from the position at the end of 2016, handing the reins over to ex-Audi DTM chief Dieter Gass, and attended his final racing event with the German marque at its first works Formula E outing in Hong Kong earlier this month.

Ullrich was honored at the Race Night event on Friday and thanked for his efforts in developing Audi into a force within global motorsport.

“In 566 factory-backed commitments during this period he celebrated 209 victories, 13 of them in the 24 Hours of Le Mans, eleven in the 12-hour race at Sebring and nine in the ‘Petit Le Mans’ at Road Atlanta,” a piece on Ullrich’s tenure for Audi’s website reads.

“31 driver titles in super touring car racing, in the DTM and in the sports prototype category are credited to him. 57 campaigners were Audi factory drivers during Wolfgang Ullrich’s era and he was responsible for 18 new developments of racing cars – an impressive tally.”