Hulkenberg’s lack of promotion emblematic of F1’s midfield struggle to advance

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It seems unfathomable that another Formula One silly season will come to pass without Nico Hulkenberg making the jump from a midfield squad to a perennial contender, but with Pastor Maldonado having been confirmed at Lotus on Friday, that appears to be the case.

Still, with three full seasons complete at three different teams –Hulkenberg has never raced for the same team in successive seasons – it does beg the question whether there is something abnormal at play.

Or, alternatively, Hulkenberg could just be the latest talented midfield driver who appears perpetually stuck there. It’s just that Ferrari, McLaren and Lotus would seem to have had their chance to secure his services in the last two years, and have gone different directions.

Hulkenberg was dumped by Williams after his rookie campaign in 2010, incidentally, for Maldonado. That led to a year’s testing with Force India before a race seat in 2012. Again, he outperformed Paul di Resta, and was thanked with a pink slip before switching laterally to Sauber for 2013. But his bridge may be burned there because of his wanting to investigate his options with other teams, and Lotus has now gone for Maldonado’s millions instead of talent. Hulkenberg has scored points in 28 of 58 career races (48.28 percent), while Maldonado is just 7/58 (12.07%).

The Williams and Lotus situations were understandable purely from a financial standpoint, but Hulkenberg’s being passed over by McLaren – twice – and Ferrari is very strange when you consider he’d be worth the long-term investment from both a points-scoring standpoint and a potential team leader standpoint.

McLaren went with Sergio Perez first, and now rookie Kevin Magnussen, for 2014. The Magnussen move makes sense because he’s a McLaren Junior driver and has excelled in his simulator work and first two F1 tests. If he progresses as quickly as the team expects, they’ll have made a wise choice. Additionally, McLaren didn’t have anywhere to place him among teams which they might share a technical partnership, so that opened the door at the iconic team itself.

Ferrari is more puzzling. No one doubt’s Kimi Raikkonen’s ability or his laconic, “don’t give a-you-know-what” attitude. What one would doubt is Ferrari investing in its future, and while Raikkonen is an excellent short-term prospect for the next two or three years, Ferrari may have missed its shot at bringing Hulkenberg in and, crucially, keeping him away from other squads that could hurt them in the future.

Ferrari though has rarely gone the “bold” route on the driver front. They’ve largely stuck by “their guys,” and it was a theory that cost them dearly when neither Luca Badoer nor Giancarlo Fisichella was able to get anything out of the car in substitute roles in 2009. Felipe Massa, for all the good he did for Ferrari, had dented confidence after the 2010 German Grand Prix fiasco and was never able to regain the consistent spark or form he showed in his first three seasons with the team.

The relative stagnation for the top teams in the driver market, though, has meant that we haven’t seen the same number of young talents rise from the midfield into a top seat. Red Bull, when given the opportunity, has promoted from within: Sebastian Vettel and now Daniel Ricciardo are Toro Rosso graduates making the leap to the “Mothership.” And Ricciardo jumped from HRT to Toro Rosso to begin with; that’s not exactly going from Sauber to Ferrari.

Other than Maldonado and Perez, you’d have to go back to Nico Rosberg, moving from Williams to Mercedes in 2010, as the last real example of a midfield driver moving up to an opportunity in a top squad. And even in that case, Williams has a historic pedigree, but isn’t what you would call a “tail-ender” of a team. Prior to that, you could argue Mark Webber going from Jaguar to Williams before 2005 was the last real “midfield to top” jump.

Consider Alonso started with Minardi in 2001. Raikkonen and Massa began with Sauber in 2001 and 2002, respectively. And that’s really it for the current grid as far as “midfield drivers advancing into top teams later in their careers.”

Lewis Hamilton? Nurtured by McLaren, now with Mercedes. Jenson Button never really raced with a “midfield team,” but did race with Benetton/Renault and BAR/Honda when they weren’t great. Romain Grosjean’s been with Lotus in two different guises. Meanwhile Red Bull has its factory of four drivers on the 2014 grid. But Hulkenberg? Di Resta? Adrian Sutil? Perez again? All resigned to the midfield, it seems.

Few would argue Hulkenberg, along with Williams’ Valtteri Bottas and Marussia’s Jules Bianchi are the “stars-in-waiting” of F1’s new generation of drivers that have already proven themselves in less than top machinery. But until they get their shot at the big teams, we can only imagine what they could do.

On the bright side, at least these drivers have made it into F1 without needing huge commercial budgets. Meanwhile drivers like Sam Bird, Robin Frijns, Luca Filippi, Davide Valsecchi, Fabio Leimer and Luiz Razia appear to have had their F1 chance pass them by.

‘Game-changing’ multi-year agreement will take INDYCAR, NBC Sports ‘to the next level’


NEW YORK – As the fourth Nor’easter in three weeks bore down on the Big Apple, it was tough to spot people that were clearly in a good mood.

But Jon Miller, president of programming for NBC Sports and NBCSN, was clearly in a good mood.

On Wednesday morning at 10 am ET, we all found out why: NBC will become the exclusive home of the IndyCar Series and the Indianapolis 500, starting in 2019.

The new three-year deal not only makes “The Greatest Spectacle in Racing” part of the network’s “Championship Season” – its collection of high-profile championship events from May to July – but also reaffirms NBC’s status as the home of motorsports television in the United States.

That status is something Miller doesn’t take for granted.

“It’s important people know that storytelling is in our DNA, and motorsports lends itself very well to storytelling,” Miller said as he, INDYCAR CEO Mark Miles and driver James Hinchcliffe made a snowy trek to the New York Stock Exchange to promote the deal on CNBC’s “Squawk on the Street.”

“We’ve had great success with the second half of the entire NASCAR season, and then we’ve had half of the IndyCar package [since 2009] … But we never had the real meat of the series and that didn’t set anybody up for success.

“Having the entire package of IndyCar now – all 17 races, qualifying, practice, you name it – really sets IndyCar on a strong path and solidifies NBC’s position as the home of motorsports. I think it becomes a property much like the Premier League, the NHL, and even the Olympics and the Triple Crown. We have 100 percent of the media opportunity and we can put all those great assets behind it.”

With the storm no doubt keeping some traders home, the floor of the NYSE was relatively subdued. But that made it no less important to be at the heart of Wall Street. Miles and his team are pursuing a new title sponsor for the IndyCar Series to replace Verizon, which will fully focus its efforts in the series with the powerhouse Team Penske going forward in 2019.

The new deal – which includes 8 races per year on the NBC network (with the remaining races going to NBCSN), live streaming of all races, and a direct-to-consumer package with NBC Sports Gold – gave Miles plenty to push for any potential backers. As for Hinchcliffe, he held his own nicely in an interview that also explored IndyCar’s global ambitions, the impact of technology on the sport, and of course, his spin around the ballroom on “Dancing with the Stars.”

On the ride back to 30 Rock, Miles was confident that NBC can play a big role in attracting a sponsor that can help the series keep growing.

“With respect to our work in finding the best title sponsor, it’s really important – and this has not been talked about much – but we expect to work with hand in glove with NBC’s sales,” he explained. “We have the opportunity to create packages which are both broadcast sponsorship and series sponsorship, I think, in a way that doesn’t come along very often.

“Usually, the media deal and the sponsorship deal doesn’t align like this, so we’re really excited about the offering we’ll have and the approach to the market we can take.”

Should the partnership with NBC bear fruit on that front and others, it will only add to the upswing that the IndyCar Series has had in recent years.

Hinchcliffe has been a witness to that. He entered the series in 2011, when it was trying to find its footing after the sport’s reunification three years earlier. After 13 years of CART vs. the Indy Racing League, getting everything back under one roof was not a smooth process.

But fast-forward seven years, and things have changed for the better. TV ratings and digital viewers have gone up. Race scheduling has become more stable and enhanced with the return of traditional open-wheel markets. And this year’s debut of the universal aero kit aims to pump up the action on the track, while also giving the cars a cleaner, meaner look.

Now, with NBC all in, Hinchcliffe is bullish on his sport’s future.

“This is a game-changing thing for us,” he declared. “If you look at the last four or five years, we’ve seen a steady growth in pretty much every measureable metric that there is – in a time where, globally, motorsports is in a bit of a downturn.

“The fact that IndyCar was able to rally against a global dip in motorsports interest, attendance, sponsorship – it speaks volumes to what we have been doing and this is just gonna take us to that next level.”