The Andretti Sports Marketing group has been selected as official event organizers for the new FIA Formula E Championship’s Miami street race, which will occur on March 14, 2015. Miami will be one of two U.S. races, along with Los Angeles, for the new all-electric open-wheel series.
In just the last two years, ASM has already made a sizeable footprint in the promoting game between IndyCar, Global Rallycross, and now FE.
“I’m excited that we are serving as the event organizer for the 2015 Miami Formula E race,” said Michael Andretti, CEO for Andretti Sports Marketing. “We at Andretti Sports Marketing are committed to making this event a world class experience and we anticipate a long and great relationship with Formula E.”
“We’re very pleased to be partnering with Andretti Sports Marketing to organize the Miami Formula E race,” FE series CEO Alejandro Agag added. “They bring with them a proven track-record of organizing not just large-scale motor racing events but providing spectators with an all-encompassing experience – just as they have done with the Milwaukee IndyFest with its festival atmosphere, unique infield activities, family-fun rides and live entertainment. This is exactly the type of event Formula E will bring to the streets and people of Miami in spring 2015 and we’re looking forward to putting on a great spectacle.”
ASM continues to promote IndyCar’s Milwaukee IndyFest event, now the ABC Supply Co. Wisconsin 250, held in August. The Miami race, though, will serve as its second event it will promote as the de facto replacement for the canceled Grand Prix of Baltimore, which ASM promoted for two years. Some of my informal conversations with Andretti have hinted at a greater Formula E presence, as Andretti Autosport will also field a team in the series.
This does raise a few eyebrows about certain actual and potential dates in the Florida markets, though. For one, the ASM group has long been linked to potential promotion of a new IndyCar street race in Fort Lauderdale, but the race has never been placed on an IndyCar schedule.
The March 14 date would seem to go head-to-head with the 12 Hours of Sebring, one of the flagship events of the new TUDOR United SportsCar Championship. Sebring has not announced its 2015 date yet – it could either fall the 14th or possibly a week later, the 21st – but it won’t lose much of its audience anytime soon and perhaps the difference in distance from central Florida to South Beach will provide for two different audiences.