Jimmie Johnson has his 2014 hashtag all set

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Jimmie Johnson used the Twitter hashtag #6Pack during 2013 on his way to his sixth NASCAR Sprint Cup Series championship.

As he seeks a record-tying seventh crown in 2014, he’s got the hashtag ready to go for this year’s campaign.

Here was his tweet yesterday that pretty much confirmed it.

Johnson’s offseason included some antics in Las Vegas, which he posted to his Instagram page, prior to his championship acceptance speech. He also took one last rebuttal at Donovan McNabb’s “athlete” dig, when he finished third in balloting for the AP Athlete of the Year.

Better he goes with #SE7EN as a hashtag than a baby name, for those Seinfeld anoraks out there who remember this gem. I guess we can consider Johnson’s new daughter Lydia, born in September, lucky.

Audi bids farewell to Dr. Wolfgang Ullrich upon retirement

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Audi bid farewell to its iconic head of motorsport, Dr. Wolfgang Ullrich, at its end-of-season ‘Race Night’ event in Germany on Friday upon his retirement.

Ullrich took over the reins as Audi’s head of motorsport in 1993 and stayed in the role for 23 years, overseeing its arrival in the prototype class of sports car racing and domination of the 24 Hours of Le Mans.

Ullrich stepped down from the position at the end of 2016, handing the reins over to ex-Audi DTM chief Dieter Gass, and attended his final racing event with the German marque at its first works Formula E outing in Hong Kong earlier this month.

Ullrich was honored at the Race Night event on Friday and thanked for his efforts in developing Audi into a force within global motorsport.

“In 566 factory-backed commitments during this period he celebrated 209 victories, 13 of them in the 24 Hours of Le Mans, eleven in the 12-hour race at Sebring and nine in the ‘Petit Le Mans’ at Road Atlanta,” a piece on Ullrich’s tenure for Audi’s website reads.

“31 driver titles in super touring car racing, in the DTM and in the sports prototype category are credited to him. 57 campaigners were Audi factory drivers during Wolfgang Ullrich’s era and he was responsible for 18 new developments of racing cars – an impressive tally.”