Cup: Petty lands increased commitment from sponsor Smithfield Foods

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It’s now up to Richard Petty Motorsports to bring home the bacon after sponsor Smithfield Foods, the largest pork processor in the world, announced that it would increase its sponsorship and investment in the Sprint Cup/Nationwide Series franchise today in New York.

Smithfield and its family of meat brands will now serve as primary sponsors of the No. 43 Ford Fusion and driver Aric Almirola for 29 Sprint Cup races in each of the next three seasons. RPM has disclosed that Smithfield’s additional investment will lead to more testing and R&D for the team.

“This expanded partnership is evidence the [NASCAR] platform has worked and continues to work,” Petty said in a team release. “We have worked very hard the past two seasons to position our team as business and marketing leaders in the NASCAR landscape.

“Smithfield’s continued commitment with us for years to come will allow us to focus on winning on the track while still working with Smithfield Foods to expand their business.”

Also included in the deal is a contract extension for Almirola that’s concurrent with Smithfield’s new pact. Last year marked his second full season behind the wheel of the No. 43, and he collected six Top-10 finishes en route to an 18th place finish in the 2013 Sprint Cup championship.

In comments made during today’s press conference in New York, Almirola said that he now feels he has the opportunity to be “a lot more confident” in regards to his future in the sport.

“I’m not worried that if I make one mistake or whatever that they’re going to be looking to figure out the next guy that’s going to come in and do better,” he said.

“[Smithfield’s commitment] gives me a lot of confidence knowing that I have Richard Petty Motorsports behind me, and then obviously Smithfield Foods behind me and that they’re committed to me and they support me…It feels great to not have to be worrying in June or July where I’m going to get my next paycheck from.”

As for Smithfield CEO Larry Pope, whose company first started its partnership with RPM in 2012, he noted that his group has tried racing sponsorships before but didn’t achieve success. However, this time, they know what to do.

“We’ve been reluctant to put so much money – we’ve been racing three times before over the last 20 years without real success because we didn’t know how to activate it,” Pope said. “…With the marketing people we’ve added to our organization, they know how to do it. Some of which have racing experience with Anheuser-Busch, so they know how to activate this. They’re teaching us how to activate it.

“Aric is driving and Aric is a wonderful young man off the track interacting [with fans], and we’re learning how to use it.  Without abusing him, we’re learning how to use it. It’s a process, and the more we do it, the more we like it.”

Red Bull Air Race: Yoshi Muroya joins Sato as Japanese champs at Indy

Photo: Joerg Mitter/Red Bull Content Pool
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Takuma Sato isn’t the only major Japanese athlete to take home top honors at the Indianapolis Motor Speedway this year. Countryman Yoshihide Muroya joined him in that on Sunday after winning Red Bull Air Race at IMS, and the Red Bull Air Race World Championship in the process.

Fittingly, the 101st Indianapolis 500 champion was there on site to join him in the celebration.

Muroya flew with a track-record run in the final and erased the four-point deficit to points leader Martin Sonka. The record run came after a disappointing qualifying effort of 11th in the 14-pilot field in the Master Class.

A day after the win, Muroya joined Sato in heading to Sato’s new Verizon IndyCar Series team, Rahal Letterman Lanigan Racing’s, Indianapolis-based shop.

A few social posts from Muroya’s victory and the subsequent celebration are below.

CHECKING OUT EACH OTHER’S RIDES

ASTLES BREAKS THOUGH AS WELL

Muroya wasn’t alone among big winners at the Speedway. In the Challenger Class, Melanie Astles of France became the first woman to win a major race at IMS, and is the first female winner in the Red Bull Air Race World Championship.

Nine women have competed in the Indianapolis 500 (Janet Guthrie, Lyn St. James, Sarah Fisher, Danica Patrick, Milka Duno, Simona de Silvestro, Pippa Mann, Ana Beatriz, Katherine Legge) and Mann is the first woman to have been on the pole position at IMS, having done so for the Freedom 100 in 2010 in Indy Lights.

Photo: Joerg Mitter/Red Bull Content Pool