Cup: Petty lands increased commitment from sponsor Smithfield Foods

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It’s now up to Richard Petty Motorsports to bring home the bacon after sponsor Smithfield Foods, the largest pork processor in the world, announced that it would increase its sponsorship and investment in the Sprint Cup/Nationwide Series franchise today in New York.

Smithfield and its family of meat brands will now serve as primary sponsors of the No. 43 Ford Fusion and driver Aric Almirola for 29 Sprint Cup races in each of the next three seasons. RPM has disclosed that Smithfield’s additional investment will lead to more testing and R&D for the team.

“This expanded partnership is evidence the [NASCAR] platform has worked and continues to work,” Petty said in a team release. “We have worked very hard the past two seasons to position our team as business and marketing leaders in the NASCAR landscape.

“Smithfield’s continued commitment with us for years to come will allow us to focus on winning on the track while still working with Smithfield Foods to expand their business.”

Also included in the deal is a contract extension for Almirola that’s concurrent with Smithfield’s new pact. Last year marked his second full season behind the wheel of the No. 43, and he collected six Top-10 finishes en route to an 18th place finish in the 2013 Sprint Cup championship.

In comments made during today’s press conference in New York, Almirola said that he now feels he has the opportunity to be “a lot more confident” in regards to his future in the sport.

“I’m not worried that if I make one mistake or whatever that they’re going to be looking to figure out the next guy that’s going to come in and do better,” he said.

“[Smithfield’s commitment] gives me a lot of confidence knowing that I have Richard Petty Motorsports behind me, and then obviously Smithfield Foods behind me and that they’re committed to me and they support me…It feels great to not have to be worrying in June or July where I’m going to get my next paycheck from.”

As for Smithfield CEO Larry Pope, whose company first started its partnership with RPM in 2012, he noted that his group has tried racing sponsorships before but didn’t achieve success. However, this time, they know what to do.

“We’ve been reluctant to put so much money – we’ve been racing three times before over the last 20 years without real success because we didn’t know how to activate it,” Pope said. “…With the marketing people we’ve added to our organization, they know how to do it. Some of which have racing experience with Anheuser-Busch, so they know how to activate this. They’re teaching us how to activate it.

“Aric is driving and Aric is a wonderful young man off the track interacting [with fans], and we’re learning how to use it.  Without abusing him, we’re learning how to use it. It’s a process, and the more we do it, the more we like it.”

NHRA: John Force-like motor explosions get contagious during Sunday’s Gatornationals

Photo and video courtesy NHRA
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John Force is rubbing off on others – but probably not the way they or he would like.

The 16-time NHRA Funny Car champion has had spectacular motor explosions in each of the first three races of the new NHRA season, including during Friday’s qualifying for this weekend’s Gatornationals.

During Sunday’s quarterfinals of eliminations, Force’s teammate (and son-in-law and president of John Force Racing) Robert Hight squared off with fellow Funny Car driver Matt Hagan.

As the duo closed in on the finish line, both cars experienced spectacular motor explosions of their own – virtually side-by-side and nearly at the same time.

Hight’s car was the first to explode, tossing its body high in the air. A split-second later, Hagan’s car exploded, also sending the body flying.

Check out the NHRA video:

Hight wound up losing the race.

Hagan, meanwhile, and his crack pit crew rolled their backup car off the hauler, put in a new motor and went on to race through the semifinals and into the finals, losing to race winner “Fast Jack” Beckman.

“We had a pretty great race day, to be honest,” Hagan said. “I’ve never been to the finals in Gainesville.

“We obviously had a huge blow up in the second round, then to watch these guys pull the other car back out and put it together in the amount of time they had, then turn a win light on against Capps (Don Schumacher Racing teammate Ron Capps in the semifinals), then to be able to go to a final, it was huge and it speaks for itself.”

As for Hight, here’s his take on what happened with the motor explosion:

“I couldn’t see (Hagan) over there and it wasn’t like it was hazing the tires or anything else. As it turns out it wasn’t spinning at all. It kicked two rods out when it blacked the bearings in the crank then it hit the valves and blew up.

“The thing gave me no indication at all before that. What really scared me was once I got it under control and I look over and see his body is off his car. I am thinking ‘Oh man, he got gathered up in me.’ Then I stood up and looked and his injector was sideways so I realized he had an explosion as well. We are just lucky we didn’t get into each other.”

As for the guy who has had so much trouble in the motor department, John Force, he lost in the first round of Sunday’s eliminations to daughter Courtney Force.

John Force planned on shutting the motor off on his car at around the 700-foot mark of the 1,000-foot dragstrip, not wanting to risk another motor explosion – even though it meant a likely loss to his daughter.

Now John Force and his entire four-car team, including Courtney Force, Robert Hight and daughter and Top Fuel driver Brittany Force, will be off for extensive testing to try and determine what’s been causing the motor explosions.

“We have to evaluate it and go test,” Force said. “We’ll figure it out.”

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