Cup: Petty lands increased commitment from sponsor Smithfield Foods

Leave a comment

It’s now up to Richard Petty Motorsports to bring home the bacon after sponsor Smithfield Foods, the largest pork processor in the world, announced that it would increase its sponsorship and investment in the Sprint Cup/Nationwide Series franchise today in New York.

Smithfield and its family of meat brands will now serve as primary sponsors of the No. 43 Ford Fusion and driver Aric Almirola for 29 Sprint Cup races in each of the next three seasons. RPM has disclosed that Smithfield’s additional investment will lead to more testing and R&D for the team.

“This expanded partnership is evidence the [NASCAR] platform has worked and continues to work,” Petty said in a team release. “We have worked very hard the past two seasons to position our team as business and marketing leaders in the NASCAR landscape.

“Smithfield’s continued commitment with us for years to come will allow us to focus on winning on the track while still working with Smithfield Foods to expand their business.”

Also included in the deal is a contract extension for Almirola that’s concurrent with Smithfield’s new pact. Last year marked his second full season behind the wheel of the No. 43, and he collected six Top-10 finishes en route to an 18th place finish in the 2013 Sprint Cup championship.

In comments made during today’s press conference in New York, Almirola said that he now feels he has the opportunity to be “a lot more confident” in regards to his future in the sport.

“I’m not worried that if I make one mistake or whatever that they’re going to be looking to figure out the next guy that’s going to come in and do better,” he said.

“[Smithfield’s commitment] gives me a lot of confidence knowing that I have Richard Petty Motorsports behind me, and then obviously Smithfield Foods behind me and that they’re committed to me and they support me…It feels great to not have to be worrying in June or July where I’m going to get my next paycheck from.”

As for Smithfield CEO Larry Pope, whose company first started its partnership with RPM in 2012, he noted that his group has tried racing sponsorships before but didn’t achieve success. However, this time, they know what to do.

“We’ve been reluctant to put so much money – we’ve been racing three times before over the last 20 years without real success because we didn’t know how to activate it,” Pope said. “…With the marketing people we’ve added to our organization, they know how to do it. Some of which have racing experience with Anheuser-Busch, so they know how to activate this. They’re teaching us how to activate it.

“Aric is driving and Aric is a wonderful young man off the track interacting [with fans], and we’re learning how to use it.  Without abusing him, we’re learning how to use it. It’s a process, and the more we do it, the more we like it.”

The Callaway Corvette GT3 is coming to America, in PWC

Photo: Callaway Competition USA
Leave a comment

Pirelli World Challenge has been in need of some good news from a car count standpoint early into this offseason, and receives it Monday with confirmation Callaway Competition will bring its GT3-spec homologated Corvette C7 GT3-R Stateside next season.

The withdrawal of the factory Cadillac Racing program after PWC’s season finale in Sonoma in September has opened the door for the factory-blessed Corvette C7 GT3-R to run in North America, because Cadillac’s ATS-V.R has been the lone GT3-spec car under the General Motors awning for the last three seasons, while the Callaway Corvette has raced only internationally.

Reeves Callaway has been on site at the tail end of the PWC season to survey the opportunity and now a deal has been struck for a factory effort to run next year, before the Callaway Corvette program becomes a customer effort in 2019. This follows the same timeline as Acura did with its new NSX GT3 this year to run it as a factory program in 2017 before shifting to customer efforts in 2018.

“Joining the Pirelli World Challenge has been a long term objective for Callaway Competition,” Callaway said in a release. “Now the field is a roll-call of the most capable sports cars from every country. To do well here, you must beat the best in the world. What better way to showcase our iconic American car?

“For 2018, we will run a Callaway factory team to give us the best chance of continuing the championship record the Corvette has achieved in international competition. For 2019, we will not race against our customers, but provide high-quality support to them in the tradition of other manufacturer customer racing support programs.”

“For several years fans have asked when they would see the Callaway Corvette GT3 run in the Pirelli World Challenge,” added Greg Gill, President and CEO of Pirelli World Challenge. “The wait is over and we are very pleased to announce the arrival of the Callaway Corvette GT3 for the 2018 season.”

The Callaway Competition USA Corvette C7 GT3-R will be unveiled and both full season drivers announced at the Performance Racing Industry show in Indianapolis on December 7 at the Pirelli World Challenge booth. Following the unveiling event, the car will be on display for the remainder of the trade show. Details of the presentation will be announced in the coming weeks.

Callaway’s confirmation comes amidst the likely drawdown of potentially nine or 10 cars that raced in PWC’s GT and GTA ranks either all season or most of it in 2017, among at least five manufacturers. That’s not to say those losses can’t be recouped elsewhere on the grid, over the next several months before the St. Petersburg season opener in March.

PWC will hold its annual state of the series and competitor meeting to finalize the next year’s plans at the PRI show as well.