Danica “bulks up” for new GoDaddy Super Bowl ad (VIDEO)

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Website hosting company GoDaddy may be going in a new direction with their advertisements, but one of their mainstays, Sprint Cup driver Danica Patrick, still has a major presence in their marketing.

Case in point: The company’s new ad for the upcoming Super Bowl XLVIII, in which a horde of male bodybuilders – led by Patrick in a muscular bodysuit – run through city streets to find a spray-tan shop that, of course, had its website hosted by GoDaddy.

The humorous clip marks Patrick’s 13th Super Bowl commercial for GoDaddy, which had previously risen to pop culture fame on the strength of envelope-pushing ads based on sex appeal but has shifted to a more traditional approach.

Lewis Hamilton comes home to Mercedes factory after fourth title

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On Monday, the Formula 1 schedule finally allowed teams to be in Europe before heading to Abu Dhabi for this weekend’s season finale.

And as such, that provided a window for now four-time World Champion Lewis Hamilton to return to the Mercedes AMG Petronas factories in Brackley and Brixworth to be celebrated for taking the driver’s title, as Hamilton an Valtteri Bottas delivered Mercedes its fourth straight constructor’s title.

Hamilton was at Brixworth, the home ofย Mercedes-AMG High Performance Powertrains (HPP) and its highly successful Mercedes-Benz Power Units first before heading to Brackley, where he was welcomed with a “guard of honor” as the entire team came out to greet him.

The champion was overwhelmed at the response and the welcome.

“This a very emotional day. I was not expecting this, thanks everyone for the warm welcome,” he said. “Today is something that I will never forget, turning up at the front gate of the factory and seeing everyone out on the street to welcome me – I’m blown away.

“This has been an incredible year, it’s been an incredible journey together. There’s a huge amount of respect and appreciation I have for everyone. I’ve been in the sport for a long time now, but to see the work ethic in Brixworth and Brackley really inspires me. Every time I come around, I see everyone operating at 100%, which encourages me to bring my best performance.

“Thank you all for helping me achieve my dreams, it would not have been possible without you. This is the best championship year, because we’ve been fighting another team and because we’ve had the difficulties and challenges we’ve had – that just makes it so much greater.”

A social roundup of images and videos are below, all via Hamilton and the Mercedes team on social media.