Jimmie Johnson

Jimmie Johnson is most talked about driver by media in offseason

1 Comment

Even though the NASCAR media corps has been decimated over the last six or seven years due to layoffs and beat eliminations, the sport still enjoys considerable press coverage.

In particular has been during the current offseason. With the season-opening Daytona 500 now less than three weeks away, the media has been covering NASCAR during the winter months almost as much as it did during the season.

Not surprisingly, defending Sprint Cup champion Jimmie Johnson has been the most talked about driver in print, online and on TV and radio during the offseason, according to a new study by Joyce Julius & Associates.

Since 1985, the Ann Arbor, Mich., firm has measured media attention, as well as the worth of that recognition.

And now, with its annual Top-15 NASCAR Driver Off-Season Media Coverage study, it showed Johnson had over 6,000 media mentions since he captured his sixth championship last November.

The resulting media exposure value translated to $10,260,981, according to Joyce Julius, putting Johnson at the top of the list.

Broken down, Johnson was referenced in 1,274 television programs, along with 4,499 Internet and 234 print articles during the two-month rating period. Most of the references to Johnson were about his sixth Cup title in eight years, that he’s now one title away from tying Richard Petty and the late Dale Earnhardt for most driver championships (7) and how changes to NASCAR’s Chase for the Sprint Cup format announced last week may potentially affect Johnson.

Interestingly, Danica Patrick is ranked second, although she had significantly more media references (6,787 to Johnson’s 6,007). But the value of Patrick’s impressions was less than Johnson’s composite, coming in at $9,773,385.

The difference, according to the press release announcing the results, was based upon “the size of the audience generated by the news media coverage to the cost of reaching the same audience through traditional advertising.”

Three-time Sprint Cup champ Tony Stewart ranked third with 5,008 references at a value of $7,271,414, primarily because Stewart fans wanted to know how his ongoing recovery from a terrible wreck in a sprint car race last August was going, and whether he’ll be ready for the Daytona 500 (he will).

Four-time Jeff Gordon was fourth, while in somewhat of a surprise, Hendrick Motorsports teammate Dale Earnhardt Jr., who was voted by fans as the sport’s most popular driver for the 11th consecutive year in 2013, ranked only fifth on the list.

The study began the day after the NASCAR Banquet in December and ended this past Monday following the Super Bowl.

“It was a fun exercise to see what kind of media coverage NASCAR drivers receive during the so-called off-season,” said Eric Wright of Joyce Julius and Associates. “I think what was most interesting was the volume of coverage some of the high profile drivers received. It illustrates what media magnets many of these personalities are, and it also speaks to how the sport of NASCAR is truly a year-round proposition.”

Here’s the overall list with media references and estimated exposure value:

1. Jimmie Johnson — 6,007 — $10,260,981

2. Danica Patrick — 6,787 — $9,773,385

3. Tony Stewart — 5,008 — $7,271,414

4. Jeff Gordon — 3,716 — $5,807,544

5. Dale Earnhardt Jr. — 3,594 — $5,321,904

6. Kyle Busch — 2,709 — $3,926,871

7. Mark Martin — 2,507 — $3,890,383

8. Michael Waltrip — 3,259 — $3,752,516

9. Kevin Harvick — 2,269 — $3,619,404

10. Kurt Busch — 2,657 — $3,609,412

11. Austin Dillon — 1,989 — $3,191,690

12. Brad Keselowski — 2,363 — $2,854,773

13. Ryan Newman — 1,926 — $2,849,637

14. Kyle Larson — 2,155 — $2,748,901

15. Denny Hamlin — 2,081 — $2,508,700

Follow me @JerryBonkowski

 

McLaren wins Formula E battery tender for season five

GENEVA, SWITZERLAND - MARCH 02:  A McLaren logo is displayed during the Geneva Motor Show 2016 on March 2, 2016 in Geneva, Switzerland.  (Photo by Harold Cunningham/Getty Images)
© Getty Images
Leave a comment

McLaren Applied Technologies has won the race to become Formula E’s exclusive battery supplier from its fifth season.

As confirmed by the FIA on Wednesday following the World Motor Sport Council’s meeting, McLaren saw off competition from Porsche, Red Bull Technologies, Williams Advanced Engineering and Mahindra to take over the tender from the 2018/2019 campaign.

From season five, Formula E plans for cars to be able to complete a single race with a single battery charge. Drivers currently swap to a second car at half-distance.

“The FIA previously launched a tender for the exclusive supply of batteries for the FIA Formula E Championship, with the aim of implementing technology that will allow drivers to complete a full race without changing cars mid-race from season five,” a statement from the FIA reads.

“At the conclusion of the tender process, and with the support of independent experts, the World Motor Sport Council has chosen McLaren Applied Technologies as the exclusive battery supplier for the 2018-19 (Season 5) and 2019-20 seasons.

“The decision was made to limit the term of this agreement to two seasons in light of the ongoing rapid development of battery technology.”

“We’re delighted McLaren has been chosen by the FIA to be the sole supplier of batteries to Formula E from 2018 to 2020,” said Rodi Basso, motorsport director of McLaren Applied Technologies.

“Our new battery will almost double the energy storage, eliminating the need for drivers to swap cars during a race.

“As well as providing a global showcase for our sustainable technologies, this win provides another example of McLaren Applied Technologies’ vision to work closely with series partners to do our bit to help make the fan experience quicker and slicker.”

Relive championship battle tonight at 7 pm ET on NBCSN — IndyCar Chronicles: Simon Pagenaud

Leave a comment

If you want to relive the excitement of the 2016 Verizon IndyCar Series championship battle between Simon Pagenaud and Will Power, make sure to tune in tonight at 7 p.m. ET to IndyCar Chronicles on NBCSN.

“IndyCar Chronicles: Simon Pagenaud” is the final episode of this year’s show and features interviews with the two Team Penske teammates as they break down before, during and after the season-ending GoPro Grand Prix of Sonoma.

Pagenaud dominated the season, winning five of the series’ 16 races, and put a bow on his first-ever IndyCar championship by winning the season finale at the picturesque road course north of San Francisco.

Power, who was seeking his second IndyCar championship (in three seasons), missed the first race of the season due to a health issue, but still bounced back to win four races in the season and was Pagenaud’s primary challenger heading to Sonoma.

Unfortunately for Power, a mechanical issue that his car suffered in the race paved the way for Pagenaud to win both the event and the championship.

Check out the video above for a two-minute preview of tonight’s show.

Previous editions of IndyCar Chronicles can also be viewed on YouTube.

Follow @JerryBonkowski

Simon Pagenaud had The Force with him in winning IndyCar championship

The Force was definitely with Simon Pagenaud when he won the Verizon IndyCar Series championship on Sept. 18.
(Getty Images)
Leave a comment

So, Simon Pagenaud DID have an extra advantage when he won his first Verizon IndyCar Series championship on Sept. 18.

Pagenaud had The Force with him – no, we’re not talking about NHRA legend John Force – but rather The Force from Star Wars.

Our friends at IndyCar.com revealed in a story Wednesday that Pagenaud was part of a Verizon-sponsored advertisement for the popular “The Star Wars Show” on YouTube.

Show hosts Andi Gutierrez and Peter Townley tried to draw a connection between IndyCar racing and the popular Star Wars movie franchise.

“Star Wars is all about things going fast, spaceships (and) pod racers,” Townley said.

Added Gutierrez, “Right, it’s a natural connection.”

They interviewed Pagenaud at Sonoma Raceway, where the French driver would go on to win the championship later that weekend.

“I love this racetrack because it’s very difficult to get right,” Pagenaud said. “It’s quite slippery. You might experience up to 4Gs. Unleash the beast inside of you – and use The Force.”

See, we told you Pagenaud had an extra advantage.

It’s not surprising that Sonoma Raceway caught the attention of the show, given that George Lucas’ famed Skywalker Ranch is only about 20 miles from the racetrack.

Speaking of which, in one of the strangest Star Wars trivia contests we’ve ever heard of, both Townley and Gutierrez were peppered with questions about the film series while they “toured” the 2.385-mile racetrack at speeds of around 110 mph.

In addition to giving the answers, there was quite a bit of screaming from the hosts during the ride, with IndyCar driver Gabby Chaves and Indy Lights pilot Zach Veach serving as chauffeurs in the two-seat INDYCAR Experience car.

Who knows, maybe the next Star Wars film may include Indy cars in it instead of pod racers or TIE fighters. And instead of a lightsaber, maybe they could use the buttons on an IndyCar steering wheel to shoot all the menaces of The Empire.

Follow @JerryBonkowski

New York, Montreal switch dates on revised Formula E calendar

Formula E New York Press Conference Event.
New York, New York, USA.
Tuesday 20 September 2016.
Photo:  / FE
ref: Digital Image _L5R5688
© Formula E
Leave a comment

The planned Formula E races in New York City and Montreal have swapped dates on a revised calendar for the all-electric series’ third season issued by the FIA on Wednesday.

On the first calendar issued by Formula E over the London ePrix weekend in July, Montreal was slated for July 15-16 with New York set on July 29-30.

The New York race was officially launched last week, but no date was set amid ongoing discussions regarding its best placement.

Following a meeting of the World Motor Sport Council this week, a revised calendar for season three has been revealed with New York moving to the July 15-16 weekend.

Montreal now becomes the season finale on July 29-30, with both races remaining double headers and subject to the track being homologated.

The calendar also sees the removal of the two ‘TBA’ rounds, understood to be Singapore and London, leaving a 12-race calendar set for season three.

The new campaign starts in Hong Kong on October 9.

2016/17 Formula E calendar

1. Hong Kong – October 9
2. Marrakesh – November 12
3. Buenos Aires – February 18
4. Mexico City – April 1
5. Monaco – May 13
6. Paris – May 20
7. Berlin – June 10
8. Brussels – July 1
9. New York – July 15
10. New York – July 16
11. Montreal – July 29
12. Montreal – July 30