Jimmie Johnson

Jimmie Johnson is most talked about driver by media in offseason

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Even though the NASCAR media corps has been decimated over the last six or seven years due to layoffs and beat eliminations, the sport still enjoys considerable press coverage.

In particular has been during the current offseason. With the season-opening Daytona 500 now less than three weeks away, the media has been covering NASCAR during the winter months almost as much as it did during the season.

Not surprisingly, defending Sprint Cup champion Jimmie Johnson has been the most talked about driver in print, online and on TV and radio during the offseason, according to a new study by Joyce Julius & Associates.

Since 1985, the Ann Arbor, Mich., firm has measured media attention, as well as the worth of that recognition.

And now, with its annual Top-15 NASCAR Driver Off-Season Media Coverage study, it showed Johnson had over 6,000 media mentions since he captured his sixth championship last November.

The resulting media exposure value translated to $10,260,981, according to Joyce Julius, putting Johnson at the top of the list.

Broken down, Johnson was referenced in 1,274 television programs, along with 4,499 Internet and 234 print articles during the two-month rating period. Most of the references to Johnson were about his sixth Cup title in eight years, that he’s now one title away from tying Richard Petty and the late Dale Earnhardt for most driver championships (7) and how changes to NASCAR’s Chase for the Sprint Cup format announced last week may potentially affect Johnson.

Interestingly, Danica Patrick is ranked second, although she had significantly more media references (6,787 to Johnson’s 6,007). But the value of Patrick’s impressions was less than Johnson’s composite, coming in at $9,773,385.

The difference, according to the press release announcing the results, was based upon “the size of the audience generated by the news media coverage to the cost of reaching the same audience through traditional advertising.”

Three-time Sprint Cup champ Tony Stewart ranked third with 5,008 references at a value of $7,271,414, primarily because Stewart fans wanted to know how his ongoing recovery from a terrible wreck in a sprint car race last August was going, and whether he’ll be ready for the Daytona 500 (he will).

Four-time Jeff Gordon was fourth, while in somewhat of a surprise, Hendrick Motorsports teammate Dale Earnhardt Jr., who was voted by fans as the sport’s most popular driver for the 11th consecutive year in 2013, ranked only fifth on the list.

The study began the day after the NASCAR Banquet in December and ended this past Monday following the Super Bowl.

“It was a fun exercise to see what kind of media coverage NASCAR drivers receive during the so-called off-season,” said Eric Wright of Joyce Julius and Associates. “I think what was most interesting was the volume of coverage some of the high profile drivers received. It illustrates what media magnets many of these personalities are, and it also speaks to how the sport of NASCAR is truly a year-round proposition.”

Here’s the overall list with media references and estimated exposure value:

1. Jimmie Johnson — 6,007 — $10,260,981

2. Danica Patrick — 6,787 — $9,773,385

3. Tony Stewart — 5,008 — $7,271,414

4. Jeff Gordon — 3,716 — $5,807,544

5. Dale Earnhardt Jr. — 3,594 — $5,321,904

6. Kyle Busch — 2,709 — $3,926,871

7. Mark Martin — 2,507 — $3,890,383

8. Michael Waltrip — 3,259 — $3,752,516

9. Kevin Harvick — 2,269 — $3,619,404

10. Kurt Busch — 2,657 — $3,609,412

11. Austin Dillon — 1,989 — $3,191,690

12. Brad Keselowski — 2,363 — $2,854,773

13. Ryan Newman — 1,926 — $2,849,637

14. Kyle Larson — 2,155 — $2,748,901

15. Denny Hamlin — 2,081 — $2,508,700

Follow me @JerryBonkowski

 

Australian Grand Prix puts ‘shoey’ can cooler up for sale to fans

KUALA LUMPUR, MALAYSIA - OCTOBER 02:  Daniel Ricciardo of Australia and Red Bull Racing performs a shoey to celebrate his win on the podium during the Malaysia Formula One Grand Prix at Sepang Circuit on October 2, 2016 in Kuala Lumpur, Malaysia.  (Photo by Mark Thompson/Getty Images)
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Daniel Ricciardo brought “The Shoey” to Formula 1 last year on a few podiums, including his only win of the year at the Malaysian Grand Prix.

The concept is an interesting one – you’re drinking out of a sweaty race boot after a full day’s work.

Ricciardo did his first one himself at the German Grand Prix, his 100th Grand Prix, while he also got his Australian countryman Mark Webber (Spa) and English actor Gerard Butler (Austin) to get in on the act.

Luckily, good on Ricciardo’s home country as the Australian Grand Prix has actually created a ‘Shoey’ can cooler – available mid-March for 15 Australian dollars. The Australian Grand Prix is on NBCSN on March 26, to kick off the 2017 season.

Thanks to the Australian Grand Prix and freelance journalist Josh Kruse for the spot.

This is a brilliant piece of merchandise that cashes in on Ricciardo’s success and his celebration style, but allows for all the fun of a “Shoey” without the consequences of drinking out of a race boot.

Looks like shots in the grandstands of fans drinking from this type of boot may be something we need to look out for.

Juncos Racing enters IndyCar with a glittering MRTI resume

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Photo: Indianapolis Motor Speedway, LLC Photography
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For years, the Mazda Road to Indy presented by Cooper Tires has long been considered a training ground for drivers, and some crew members, to prepare and develop before moving into the Verizon IndyCar Series.

It hasn’t, yet, seen a full team that began in the Road to Indy step up into IndyCar. But when Juncos Racing announced its intentions to build a new 40,000-square foot shop in Speedway, Ind., called the Juncos Technical Center, it was always part of the longer-term plan that an IndyCar team would eventually be part of the program. It has now arrived with an entry into the 101st Indianapolis 500 in 2017.

Ricardo Juncos’ team last major step from Pro Mazda into Indy Lights in 2015 produced better results than even he had imagined, as Spencer Pigot won the championship in the team’s first year.

“We got a good opportunity when we won the Pro Mazda championship with Spencer,” Juncos told reporters on a teleconference Wednesday.” The original idea before ’14 was try to fight for that championship. If we were able to win it, that we have a good chance to put together an Indy Lights team, which we did.

“But to be honest, we just showed up in 2015 taking a very difficult championship with a top-class worldwide teams with ex-Formula 1 drivers in the series (Max Chilton, and later Nelson Piquet Jr. at Carlin). It was very difficult. Our first initial thinking was, Let’s do our best, we were joking if we could win a race, that would be great. We ended up winning six races and a championship. Of course, that give us a lot of confidence.

“The continuation of the team was exactly what we was kind of did before in the Pro Mazda. Obviously that, like you said, one is coming from go-kart before then, then Pro Mazda, and Indy Lights was a lot of questions. Winning the championship give us a lot of confidence going forward.

“So I’m seeing this Indy car more as a same thing, as a continuation of what we done. We just going to keep doing what we normally do.”

Juncos will continue in Indy Lights this year with at least two cars (Kyle Kaiser, Nico Dapero), but has no immediate plans to return to Pro Mazda having sold off his equipment there. The USF2000 championship, meanwhile, introduces a new Tatuus USF-17 chassis this year which can be adapted for Pro Mazda use (Tatuus PM-18) starting in 2018, with a few part changeovers.

“To be honest, we actually are not going to run the Pro Mazda this year. Unfortunately after being eight years with four cars, we cannot do it. We going to focus obviously on Indy Lights, Indy car now, and some other stuff,” he said.

“Going into ’18, we’ll see. The problem is that as much as I want to have, is not that easy to just keep building teams. I want to do things right and control the things, which sometimes is difficult.”

So who is Juncos Racing and what have they accomplished in the Mazda Road to Indy? It’d be easier to work backwards and note the alumni of drivers who’ve delivered success for the team:

2016: Indy Lights Presented by Cooper Tires (Kyle Kaiser, Zachary Claman De Melo) and Pro Mazda Championship Presented by Cooper Tires (Garett Grist, Will Owen, Nico Dapero, Jake Parsons). Kaiser won twice and finished third in the Indy Lights standings, while Dapero scored his maiden win in Pro Mazda at the Mazda Raceway Laguna Seca season finale.

2015: Indy Lights (Spencer Pigot, Kaiser) and Pro Mazda (Owen, Grist, Timothe Buret, Jose Gutierrez). Pigot won the championship in the team’s step back up to Indy Lights with six race wins, in three weekend sweeps. Grist (twice) and Buret (once) won in Pro Mazda and Grist finished third in points.

2014: Pro Mazda (Gutierrez, Kaiser, Pigot, Julia Ballario). Pigot won the title with six wins, having survived an insane weekend battling Scott Hargrove for the title at Sonoma. Kaiser and Gutierrez won the two races that weekend and finished sixth and seventh in points.

2013: Pro Mazda (Gutierrez, Ballario, Scott Anderson, Diego Ferreira). Ferreira won the season opener and finished second in points, with Anderson fifth. Andretti’s Matt Brabham dominated the season.

2012: Star Mazda (Ferreira, Connor De Phillippi, Bruno Palli, Martin Scuncio). De Phillippi won twice, Scuncio once as De Phillippi came fourth in points in a deep field. He’s now gone onto success in sports car racing with Porsche and more recently Audi. The team also made its Indy Lights debut with Chase Austin, JV Horto and Bruno Palli in selected races.

2011: Star Mazda (Horto, Scuncio, Tatiana Calderon, Gustavo Menezes, Richard Heistand). Horto led the way there with a win at Canadian Tire Motorsport Park and fourth in points. Calderon and Menezes have eventually gone onto success in Europe, Menezes in particular given his run in LMP2 with the Signatech Alpine team last year where he won the 24 Hours of Le Mans and the class championship.

2010: Star Mazda (Scuncio, Calderon, Conor Daly, Sean Bursytn, Rusty Mitchell, Hayden Duerson). Juncos’ most successful year prior to 2014 saw Daly win seven of 13 races, en route to the championship by 79 points over Anders Krohn, who’s since developed his own post-driving career in both broadcasting and driver and business development at CoForce.

2009: Star Mazda (Daly, Peter Dempsey). In Juncos’ first year in Star Mazda, Dempsey won five races and Daly one, but Dempsey endured a tough loss for the championship in the final race after being taken out by competitor Joel Miller. This opened the door for Adam Christodoulou to snatch that year’s Star Mazda title.

Haas F1 Team gives us the sound of 2017 Ferrari (VIDEO)

MONTMELO, SPAIN - MAY 17:  Romain Grosjean of France drives the  Haas F1 Team Haas-Ferrari VF-16 Ferrari 059/5 turbo as he exits the pit lane during day one of Formula One testing at Circuit de Catalunya on May 17, 2016 in Montmelo, Spain.  (Photo by Dan Istitene/Getty Images)
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You’ve heard from the other power units competing in 2017 – Renault and Honda both revealed their sounds earlier this month, and Mercedes did too prior to that.

But the 2017 Ferrari hasn’t been heard yet. Until today, in two guises.

Earlier this afternoon, Sauber ran its C36 chassis with a Ferrari power unit on track at the Circuit de Catalunya-Barcelona as part of a filming day.

Meanwhile Haas F1 Team, the other privateer team using a Ferrari power unit, released a teaser video as it fired up the engine to its VF17 chassis for the first time. Haas launches its 2017 car on Sunday.

Follow @TonyDiZinno

F1 Paddock Pass: Force India VJM10 Launch (VIDEO)

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In the second edition of this week’s F1 on NBC Sports original digital series Paddock Pass, the Sahara Force India team reveals the VJM10 at the Silverstone Circuit in England, not far from the team’s headquarters.

Force India’s steady climb up the ladder has seen them rise to fourth place in the Constructor’s Championship, achieved last year.

NBCSN F1 pit reporter and insider Will Buxton checks in with drivers Sergio Perez and Esteban Ocon, the latter of whom shifts to Force India after an impressive half season with Manor last year.

“It just looks amazing. It’s the first time I’ve been so excited looking at the car,” Perez told Buxton. “We have to adapt to a new driving style and see how physically demanding it is. It will be a big challenge for us.”

Otmar Szafnauer, COO of Sahara Force India, also offered his thoughts and expectations:

“The only way to hope to keep (the momentum) was to develop the 2017 car early. We don’t have the resources for parallel development,” Szafnauer told Buxton.

Stay tuned to the end of the video for a potential nugget about the testing lineup.

A link to Renault’s Paddock Pass from yesterday is here.

Further preseason content will come this week and into next on NBCSports.com.