Jimmie Johnson

Jimmie Johnson is most talked about driver by media in offseason

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Even though the NASCAR media corps has been decimated over the last six or seven years due to layoffs and beat eliminations, the sport still enjoys considerable press coverage.

In particular has been during the current offseason. With the season-opening Daytona 500 now less than three weeks away, the media has been covering NASCAR during the winter months almost as much as it did during the season.

Not surprisingly, defending Sprint Cup champion Jimmie Johnson has been the most talked about driver in print, online and on TV and radio during the offseason, according to a new study by Joyce Julius & Associates.

Since 1985, the Ann Arbor, Mich., firm has measured media attention, as well as the worth of that recognition.

And now, with its annual Top-15 NASCAR Driver Off-Season Media Coverage study, it showed Johnson had over 6,000 media mentions since he captured his sixth championship last November.

The resulting media exposure value translated to $10,260,981, according to Joyce Julius, putting Johnson at the top of the list.

Broken down, Johnson was referenced in 1,274 television programs, along with 4,499 Internet and 234 print articles during the two-month rating period. Most of the references to Johnson were about his sixth Cup title in eight years, that he’s now one title away from tying Richard Petty and the late Dale Earnhardt for most driver championships (7) and how changes to NASCAR’s Chase for the Sprint Cup format announced last week may potentially affect Johnson.

Interestingly, Danica Patrick is ranked second, although she had significantly more media references (6,787 to Johnson’s 6,007). But the value of Patrick’s impressions was less than Johnson’s composite, coming in at $9,773,385.

The difference, according to the press release announcing the results, was based upon “the size of the audience generated by the news media coverage to the cost of reaching the same audience through traditional advertising.”

Three-time Sprint Cup champ Tony Stewart ranked third with 5,008 references at a value of $7,271,414, primarily because Stewart fans wanted to know how his ongoing recovery from a terrible wreck in a sprint car race last August was going, and whether he’ll be ready for the Daytona 500 (he will).

Four-time Jeff Gordon was fourth, while in somewhat of a surprise, Hendrick Motorsports teammate Dale Earnhardt Jr., who was voted by fans as the sport’s most popular driver for the 11th consecutive year in 2013, ranked only fifth on the list.

The study began the day after the NASCAR Banquet in December and ended this past Monday following the Super Bowl.

“It was a fun exercise to see what kind of media coverage NASCAR drivers receive during the so-called off-season,” said Eric Wright of Joyce Julius and Associates. “I think what was most interesting was the volume of coverage some of the high profile drivers received. It illustrates what media magnets many of these personalities are, and it also speaks to how the sport of NASCAR is truly a year-round proposition.”

Here’s the overall list with media references and estimated exposure value:

1. Jimmie Johnson — 6,007 — $10,260,981

2. Danica Patrick — 6,787 — $9,773,385

3. Tony Stewart — 5,008 — $7,271,414

4. Jeff Gordon — 3,716 — $5,807,544

5. Dale Earnhardt Jr. — 3,594 — $5,321,904

6. Kyle Busch — 2,709 — $3,926,871

7. Mark Martin — 2,507 — $3,890,383

8. Michael Waltrip — 3,259 — $3,752,516

9. Kevin Harvick — 2,269 — $3,619,404

10. Kurt Busch — 2,657 — $3,609,412

11. Austin Dillon — 1,989 — $3,191,690

12. Brad Keselowski — 2,363 — $2,854,773

13. Ryan Newman — 1,926 — $2,849,637

14. Kyle Larson — 2,155 — $2,748,901

15. Denny Hamlin — 2,081 — $2,508,700

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IndyCar 2015 Driver Review: Sage Karam

Sage Karam
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MotorSportsTalk continues its run through the 2015 Verizon IndyCar Series field, driver-by-driver. Ending in 20th was Sage Karam, who generated a lot of headlines despite missing a handful of races in his first full season in the big leagues.

Sage Karam, No. 8 Chip Ganassi Racing Chevrolet

  • 2014: 9th place at Indianapolis 500; several starts in the TUDOR United SportsCar Championship
  • 2015: 20th place (12 starts), Best Finish 3rd, Best Start 3rd, 1 Podium, 2 Top-5, 2 Top-10, 12 Laps Led, 14.5 Avg. Start, 15.8 Avg. Finish

Few drivers generated as much ink as Karam did during what as an ultimately race-by-race rookie season that saw him active in 12 of 16 races. It was an overall rocky campaign that featured any combination of brilliance, controversy and heartache depending on the weekend.

Karam was on the back foot to begin with anyway with limited preseason testing, following a wrist injury sustained in a crash at Barber Motorsports Park. The fact he was out of a car for Long Beach and the Grand Prix of Indianapolis owed to financial reasons but also served as a wakeup call that he needed to improve off the back of several ragged races to open the season. The speed was there for the Indianapolis 500 but the result wasn’t, with a first-lap crash and the following debacle of a doubleheader weekend at Detroit a week later ultimately Karam’s nadir.

Luckily for the 20-year-old, he had Dario Franchitti as a tutor, mentor and coach, and a post-Detroit “come to Jesus” meeting might have been the biggest impetus for change. Karam then surged in the second half of the year – primarily on ovals – and worked his way into the headlines courtesy of his driving and take-no-prisoners aggressive approach, particularly with Ed Carpenter at Iowa. In a single sentence, he was worth the price of admission almost on his own while also putting himself in contention for series “black hat” status.

Karam was on track for what would have been a dream weekend at home in Pocono, leading with 20 laps to go, when he lost control and crashed out – the debris from the car ultimately striking Justin Wilson’s helmet. It was a tragic end to the race but it was no fault of Karam’s that what happened, happened.

For as much as the community is rallying around Wilson’s family, it needs to do the same for Karam. At 20, he’s a talented driver with a bright future ahead of him, who continued to mature over the course of the season. You just don’t want Pocono to be the race that affects him psychologically, and prevents him from fully realizing his undoubted potential.

IndyCar 2015 Driver Review: Stefano Coletti

Stefano Coletti
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MotorSportsTalk continues its look through the 2015 Verizon IndyCar Series driver-by-driver lineup. In 19th place and the second-ranked rookie this season, was KV Racing Technology’s Stefano Coletti.

Stefano Coletti, No. 4 KV Racing Technology Chevrolet

  • 2014: GP2
  • 2015: 19th Place, Best Finish 8th, Best Start 8th, 0 Top-5, 1 Top-10, 0 Laps Led, 18.9 Avg. Start, 18.6 Avg. Finish

Coletti struggled in his rookie season, which was a bit surprising after an impressive preseason testing period that helped him secure the second KV Racing Technology car alongside KVSH Racing lead driver Sebastien Bourdais.

The GP2 graduate produced early season excitement where he was a passing star, but that only seemed to deceive for the rest of the year. The only time he started ahead of Bourdais was at Iowa, when Bourdais crashed in qualifying.

Similar to other drivers KV has had in previous years Coletti was often hard on equipment, with a frequent number of either full-on accidents or less damaging spins, although not all were his fault. A trouble-free weekend for him rarely occurred, and eighth at the Grand Prix of Indianapolis marked his only top-10 result of the year.

It was a year that paled in comparison to Sebastian Saavedra’s difficult 2014, which paled in comparison to Simona de Silvestro in 2013, which… well you get the point. The lack of consistency for the team’s second car probably doesn’t help, but Coletti offered few moments of brilliance in a deep field where he needed to stand out.

Given the resources at his disposal, ending 78 points behind rookie-of-the-year Gabby Chaves seemed a fairly substantial margin. If he returns for 2016, he has a big jump to make.