Jimmie Johnson

Jimmie Johnson is most talked about driver by media in offseason

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Even though the NASCAR media corps has been decimated over the last six or seven years due to layoffs and beat eliminations, the sport still enjoys considerable press coverage.

In particular has been during the current offseason. With the season-opening Daytona 500 now less than three weeks away, the media has been covering NASCAR during the winter months almost as much as it did during the season.

Not surprisingly, defending Sprint Cup champion Jimmie Johnson has been the most talked about driver in print, online and on TV and radio during the offseason, according to a new study by Joyce Julius & Associates.

Since 1985, the Ann Arbor, Mich., firm has measured media attention, as well as the worth of that recognition.

And now, with its annual Top-15 NASCAR Driver Off-Season Media Coverage study, it showed Johnson had over 6,000 media mentions since he captured his sixth championship last November.

The resulting media exposure value translated to $10,260,981, according to Joyce Julius, putting Johnson at the top of the list.

Broken down, Johnson was referenced in 1,274 television programs, along with 4,499 Internet and 234 print articles during the two-month rating period. Most of the references to Johnson were about his sixth Cup title in eight years, that he’s now one title away from tying Richard Petty and the late Dale Earnhardt for most driver championships (7) and how changes to NASCAR’s Chase for the Sprint Cup format announced last week may potentially affect Johnson.

Interestingly, Danica Patrick is ranked second, although she had significantly more media references (6,787 to Johnson’s 6,007). But the value of Patrick’s impressions was less than Johnson’s composite, coming in at $9,773,385.

The difference, according to the press release announcing the results, was based upon “the size of the audience generated by the news media coverage to the cost of reaching the same audience through traditional advertising.”

Three-time Sprint Cup champ Tony Stewart ranked third with 5,008 references at a value of $7,271,414, primarily because Stewart fans wanted to know how his ongoing recovery from a terrible wreck in a sprint car race last August was going, and whether he’ll be ready for the Daytona 500 (he will).

Four-time Jeff Gordon was fourth, while in somewhat of a surprise, Hendrick Motorsports teammate Dale Earnhardt Jr., who was voted by fans as the sport’s most popular driver for the 11th consecutive year in 2013, ranked only fifth on the list.

The study began the day after the NASCAR Banquet in December and ended this past Monday following the Super Bowl.

“It was a fun exercise to see what kind of media coverage NASCAR drivers receive during the so-called off-season,” said Eric Wright of Joyce Julius and Associates. “I think what was most interesting was the volume of coverage some of the high profile drivers received. It illustrates what media magnets many of these personalities are, and it also speaks to how the sport of NASCAR is truly a year-round proposition.”

Here’s the overall list with media references and estimated exposure value:

1. Jimmie Johnson — 6,007 — $10,260,981

2. Danica Patrick — 6,787 — $9,773,385

3. Tony Stewart — 5,008 — $7,271,414

4. Jeff Gordon — 3,716 — $5,807,544

5. Dale Earnhardt Jr. — 3,594 — $5,321,904

6. Kyle Busch — 2,709 — $3,926,871

7. Mark Martin — 2,507 — $3,890,383

8. Michael Waltrip — 3,259 — $3,752,516

9. Kevin Harvick — 2,269 — $3,619,404

10. Kurt Busch — 2,657 — $3,609,412

11. Austin Dillon — 1,989 — $3,191,690

12. Brad Keselowski — 2,363 — $2,854,773

13. Ryan Newman — 1,926 — $2,849,637

14. Kyle Larson — 2,155 — $2,748,901

15. Denny Hamlin — 2,081 — $2,508,700

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Sam Bird takes memorable Formula E victory in Buenos Aires

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BUENOS AIRES – Sam Bird emerged victorious from one of the most thrilling Formula E races in the short history of the series after fending off a charging Sebastien Buemi in the closing stages to bag his third win.

Championship leader Buemi started the race from the back of the grid after making a mistake in qualifying, leaving him with a mountain to climb to even score points, let alone win the race.

However, the Swiss driver produced a driving masterclass and was aided by a safety car period to come into contention late on, only for Bird to produce an equally-excellent display and keep his cool to win in Buenos Aires.

Bird led all but one lap of the race, dropping down to second when Nelson Piquet Jr. went one lap longer during the pit window, and managed to see off challenges from Nicolas Prost and Antonio Felix da Costa in the first half of the race.

Da Costa’s hopes of repeating his victory in Buenos Aires from 2015 were ended just before pitting when his car came to a halt, prompting the stewards to send out the safety car which bunched the field.

Buemi had fought his way up into the points from 18th on the grid by the time he came in to swap cars, and made light work of Stephane Sarrazin before setting his sights on perennial title rival Lucas di Grassi in second place.

An exquisite move into the hairpin saw Buemi move into P2, and despite appearing to have a pace advantage over Bird in the closing stages, the Briton put up an impenetrable defence to keep the Renault e.dams driver back on the final two laps.

Low on power, Buemi had to drop back at the final few corners, giving Bird the breathing room to take his third Formula E win and the first since the start of the DS Virgin partnership.

Di Grassi was unable to join the leading pair at the front for the last fight, dropping back to save power, but managed to finish third. Sarrazin finished fourth for Venturi ahead of Prost and Loic Duval, while Nick Heidfeld’s return from injury went well as he finished seventh.

Robin Frijns enjoyed a good start in the Andretti, running as high as fourth early on, but ultimately dropped back to finish seventh. Oliver Turvey and Bruno Senna rounded out the points in P9 and P10 respectively.

Jean-Eric Vergne bounced back from food poisoning overnight to finish 11th, narrowly missing out on points, while Nelson Piquet Jr. ended the race P13. Daniel Abt and Simona de Silvestro enjoyed quiet races en route to 13th and 14th, while Mike Conway blew his chance of points on debut with a late spin, dropping him to P15 at the end. Jerome d’Ambrosio was the last classified finisher in 16th place.

Manor WEC program launched

Photo: Manor
Photo: Manor
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One of the intriguing elements to come out of yesterday’s entry list reveal for the FIA World Endurance Championship and 24 Hours of Le Mans was the confirmation of Manor in LMP2.

Sporting director Graeme Lowdon and team principal John Booth hinted something new was up not long after the final Grand Prix of the season, when the pair took their bows from what had been the Manor Marussia Formula 1 Team at the Yas Marina Circuit in Abu Dhabi.

That “something” was revealed on Friday as an Oreca 05 Nissan in the stacked LMP2 class – a 10-car class – with Tor Graves, a past Manor driver, confirmed as the first new driver for the effort.

“We are delighted to be joining the World Endurance Championship. It is a fantastic series that visits iconic tracks all over the world. The level of competition is very high and we are really looking forward to racing again,” Booth said.

“The LMP2 class is specifically designed for teams independent of manufacturers and/or engine suppliers which places the focus firmly on how the team performs.

“I can’t wait to see the car running now. We have lots to do but we have a great team of people to get it all done.”

The team might be out before the Prologue test at Paul Ricard end of March, but it’s likely that test will mark the team’s first significant running. It should have its driver lineup settled by then, as well.

Lowdon, who’s been bit by the sports car racing bug, expanded on the announcement.

“It’s really great to be racing again and the FIA World Endurance Championship provides a fantastic challenge for us,” he said

“Preseason testing starts soon and there is a lot to do but we have never been afraid of a bit of hard work.

“There is a real buzz within the team at the moment, we have enjoyed great support from the fans over the last few months and we are very keen for them to get fully involved in what we are doing. We all have a great passion for motorsport and we are keen to share that passion.”

‘Very possible’ Frijns will make IndyCar debut with Andretti

PUNTA DEL ESTE, URUGUAY - DECEMBER 19:  In this handout image supplied by Formula E, Robin Frijns (NLD), Andretti - Spark SRT_01E during the Julius Baer Punta del Este Formula E race at Playa Brava Beach street circuit on December 19, 2015 in Punta Del Este, Uruguay. (Photo by Adam Warner/LAT/Formula E via Getty Images)
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BUENOS AIRES – Michael Andretti has said that it is “possible” Formula E driver Robin Frijns will make his Verizon IndyCar Series debut with Andretti Autosport in 2016.

Frijns enjoyed a successful junior career in Europe, beating Jules Bianchi to the Formula Renault 3.5 title in 2012, but was never able to make the step up to Formula 1.

Frijns joined Andretti’s Formula E team for the 2015-2016 season, and scored its first podium of the campaign in Putrajaya.

Speaking to MotorSportsTalk in Buenos Aires, Andretti confirmed that the team was still considering its options for a fourth car in the 2016 Verizon IndyCar Series season.

“Right now we’re still a three car team. There are still a couple of irons in the fire for the fourth car,” Andretti said.

“We also have a couple of irons in the fire for the fourth car for maybe doing certain races, not the whole season. So we’re still trying.”

When asked if either of his Formula E drivers could possible fill this seat, Andretti said that it was possible Frijns could step up for a few races.

“It’s very possible that he could, one or two races, but we’ll see,” Andretti said. “It’s possible, yeah.”

When asked by MotorSportsTalk if an opportunity to race in IndyCar with Andretti was on the cards, Frijns remained coy, saying: “That’s not a question I have to answer.”

However, he did admit that he would jump at the chance to do race if offered: “Oh yeah definitely!”

Honda has hinted it could supply a 12th engine at multiple races this year, not necessarily for the same team. Spencer Pigot is already confirmed to a three-race program with Rahal Letterman Lanigan Racing at St. Petersburg and the month of May.

Sam Bird flies to maiden Formula E pole in Buenos Aires

FIA Formula E Championship 2015/16.
Beijing ePrix, Beijing, China.
Race.
Sam Bird (GBR), DS Virgin Racing DSV-01 
Beijing, China, Asia.
Saturday 24 October 2015
Photo: Adam Warner / LAT / FE
ref: Digital Image _A8C5210
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BUENOS AIRES – Sam Bird stormed to his first pole position in Formula E in qualifying for the Buenos Aires ePrix on Saturday at Puerto Madero.

Bird had finished fourth in the initial qualifying standings, securing himself a place in the Super Pole shootout alongside Stephane Sarrazin, Nicolas Prost, Mike Conway and Antonio Felix da Costa.

Despite expressing concerns about the extra weight of the DS Virgin Racing car earlier in the weekend, Bird squeezed every tenth out of it to post a fastest time of 1:09.420 and shoot to the top of the timesheets.

Neither da Costa or Sarrazin were able to better Bird’s time despite beating him in the first stage of qualifying and heading out on track after him, handing the Briton his first pole in Formula E.

Prost led Renault e.dams’ charge by qualifying second as teammate and championship leader Sebastien Buemi spun on his fast lap, leaving him at the very back of the grid for the race in Buenos Aires.

Despite running with a season one car, da Costa managed to qualify an excellent third ahead of the Venturi duo of Stephane Sarrazin and Mike Conway – the latter reaching the Super Pole shootout on debut.

Robin Frijns was unfortunate not to make the top five, finishing sixth ahead of championship contender Lucas di Grassi. The ABT Schaeffler driver will be disappointed not to have qualified higher, but still has a golden opportunity to capitalize on Buemi’s mistake.

Daniel Abt will start the race alongside his teammate on the grid after qualifying eighth ahead of Nelson Piquet Jr. and Jerome d’Ambrosio. Oliver Turvey and Loic Duval follow their teammates in 11th and 12th.

Nick Heidfeld qualified 13th on his return from injury ahead of Simona de Silvestro, while Jean-Eric Vergne completed – in his words “mission impossible” – to get out on track and finish 15th after his health scare this morning.

Bruno Senna and Salvador Duran both shunted their cars on their quick laps, leaving them 16th and 17th respectively ahead only of Buemi in the e.dams.