Jimmie Johnson is most talked about driver by media in offseason

1 Comment

Even though the NASCAR media corps has been decimated over the last six or seven years due to layoffs and beat eliminations, the sport still enjoys considerable press coverage.

In particular has been during the current offseason. With the season-opening Daytona 500 now less than three weeks away, the media has been covering NASCAR during the winter months almost as much as it did during the season.

Not surprisingly, defending Sprint Cup champion Jimmie Johnson has been the most talked about driver in print, online and on TV and radio during the offseason, according to a new study by Joyce Julius & Associates.

Since 1985, the Ann Arbor, Mich., firm has measured media attention, as well as the worth of that recognition.

And now, with its annual Top-15 NASCAR Driver Off-Season Media Coverage study, it showed Johnson had over 6,000 media mentions since he captured his sixth championship last November.

The resulting media exposure value translated to $10,260,981, according to Joyce Julius, putting Johnson at the top of the list.

Broken down, Johnson was referenced in 1,274 television programs, along with 4,499 Internet and 234 print articles during the two-month rating period. Most of the references to Johnson were about his sixth Cup title in eight years, that he’s now one title away from tying Richard Petty and the late Dale Earnhardt for most driver championships (7) and how changes to NASCAR’s Chase for the Sprint Cup format announced last week may potentially affect Johnson.

Interestingly, Danica Patrick is ranked second, although she had significantly more media references (6,787 to Johnson’s 6,007). But the value of Patrick’s impressions was less than Johnson’s composite, coming in at $9,773,385.

The difference, according to the press release announcing the results, was based upon “the size of the audience generated by the news media coverage to the cost of reaching the same audience through traditional advertising.”

Three-time Sprint Cup champ Tony Stewart ranked third with 5,008 references at a value of $7,271,414, primarily because Stewart fans wanted to know how his ongoing recovery from a terrible wreck in a sprint car race last August was going, and whether he’ll be ready for the Daytona 500 (he will).

Four-time Jeff Gordon was fourth, while in somewhat of a surprise, Hendrick Motorsports teammate Dale Earnhardt Jr., who was voted by fans as the sport’s most popular driver for the 11th consecutive year in 2013, ranked only fifth on the list.

The study began the day after the NASCAR Banquet in December and ended this past Monday following the Super Bowl.

“It was a fun exercise to see what kind of media coverage NASCAR drivers receive during the so-called off-season,” said Eric Wright of Joyce Julius and Associates. “I think what was most interesting was the volume of coverage some of the high profile drivers received. It illustrates what media magnets many of these personalities are, and it also speaks to how the sport of NASCAR is truly a year-round proposition.”

Here’s the overall list with media references and estimated exposure value:

1. Jimmie Johnson — 6,007 — $10,260,981

2. Danica Patrick — 6,787 — $9,773,385

3. Tony Stewart — 5,008 — $7,271,414

4. Jeff Gordon — 3,716 — $5,807,544

5. Dale Earnhardt Jr. — 3,594 — $5,321,904

6. Kyle Busch — 2,709 — $3,926,871

7. Mark Martin — 2,507 — $3,890,383

8. Michael Waltrip — 3,259 — $3,752,516

9. Kevin Harvick — 2,269 — $3,619,404

10. Kurt Busch — 2,657 — $3,609,412

11. Austin Dillon — 1,989 — $3,191,690

12. Brad Keselowski — 2,363 — $2,854,773

13. Ryan Newman — 1,926 — $2,849,637

14. Kyle Larson — 2,155 — $2,748,901

15. Denny Hamlin — 2,081 — $2,508,700

Follow me @JerryBonkowski

 

Ryan Hunter-Reay cleared to drive at Pocono

Photo: IndyCar
Leave a comment

Ryan Hunter-Reay has been cleared to drive in today’s ABC Supply 500 (2 p.m. ET, NBCSN) following his accident in qualifying for the race.

The driver of the No. 28 DHL Honda was re-evaluated Sunday morning by INDYCAR Medical Director Dr. Geoffrey Billows after being transported, then released, from a nearby hospital in Pocono on Saturday.

Here’s INDYCAR’s full statement:

Andretti Autosport driver Ryan Hunter-Reay was re-evaluated by INDYCAR Medical Director Dr. Geoffrey Billows this morning after sustaining injuries to his left knee and hip Saturday following a crash in ABC Supply 500 qualifying. Hunter-Reay has been cleared to drive.

Hunter-Reay will start from the rear of the field and press on in a great comeback after the accident. Last year he drove from the rear of the field – twice – to ultimately finish third. He won this race in 2015, his most recent Verizon IndyCar Series victory.

He posted a couple tweets last night thanking everyone for the support and the Holmatro Safety Team and Pocono’s staff for quick work to help him after sustaining hip and knee injuries from a heavy 138G impact.

 

Steiner: ‘Fantastic’ to have Grosjean, Magnussen firmed up for ’18

Getty Images
Leave a comment

Haas Formula 1 team chief Guenther Steiner is delighted to have drivers Romain Grosjean and Kevin Magnussen firmed up in seats for the 2018 season early, allowing them to focus on their on-track performances under less pressure.

Team owner Gene Haas confirmed in an interview last month that Grosjean and Magnussen would be retained for 2018, the pair signing multi-year deals upon their arrival.

The news stood out as most teams are currently in the process of mulling over their 2018 plans, with Haas set to take no part in the annual ‘silly season’ driver market merry-go-round.

Steiner is happy to have Haas’ 2018 plans already in place, giving Grosjean and Magnussen the chance to build on the team’s impressive start to the year without the pressure of fighting for their futures.

“It’s fantastic. Having our drivers signed up now is the best place to be,” Steiner said.

“They are solid. They work well with the team. There is no uncertainty about who is there.

“They don’t get nervous. They can focus on defending their position and bettering it.”

Haas currently sits seventh in the F1 constructors’ championship after matching the points total from its debut season in less than half as many races in 2017.

Haas’ form has fluctuated at times thanks to the close-knit nature of the midfield fight, with Steiner expecting the momentum to swing between the battling teams when F1 returns from its summer break next weekend in Belgium.

“In Austria, we had the fourth-fastest car, and in Hungary, Renault had the fourth-fastest car. It’s such an up and down in the midfield,” Steiner said.

“Right now, it seems teams like Renault and McLaren have made gains, but maybe it is track specific. Nobody really knows. Everyone is speculating and I don’t want to make a speculation.

“We will do the best job we can in all of these circumstances and try to keep our heads in front of the people behind us and try to catch up to some in front.

“Everybody is trying to do the best they can and we will do the same. To speculate about what others are doing doesn’t help you.

“We just need to work hard and try to make the best out of it.”

Gasly takes maiden Super Formula win at Twin Ring Motegi

Red Bull Content Pool
Leave a comment

Red Bull junior driver Pierre Gasly strengthened his case for a Formula 1 seat in 2018 by taking his maiden victory in Japan’s Super Formula series on Sunday at Twin Ring Motegi.

Gasly, 21, was placed in Super Formula for 2017 after winning the GP2 Series title last year, and is vying for a seat with Red Bull B-team Toro Rosso in F1 next year.

The Frenchman started fourth at Twin Ring Motegi on Sunday, but was able to gain two places with a long opening stint before pitting and changing tires.

Toyota LMP1 racer Kamui Kobayashi enjoyed a comfortable buffer over the field, only for a slip up in his pit stop to cause him to drop far behind Gasly.

Gasly eased home to clinch his first victory in Super Formula for the Honda-powered Team Mugen, with Kobayashi left to settle for second place.

Formula E driver Felix Rosenqvist picked up his second podium finish of the season, taking third place ahead of Hiroaki Ishiura and Nick Cassidy.

Gasly is the leading Red Bull youngster pushing to step up to F1 in 2018, with Carlos Sainz Jr. and Daniil Kvyat currently occupying the seats at Toro Rosso.

Sainz has been linked with a move away for 2018 – relying another team will buy him out of his contract – while Kvyat’s future remains uncertain given his struggles with Toro Rosso.

Gasly could theoretically make his F1 debut this year should Kvyat pick up two more penalty points on his FIA super license between now and the United States Grand Prix in October, which would trigger a race ban.

Gasly’s next racing commitment in Super Formula comes at Autopolis on September 10.

Hunter-Reay released from hospital; not yet cleared to drive at Pocono

Getty Images
Leave a comment

Ryan Hunter-Reay has been released from a nearby hospital at Pocono Raceway after his accident in qualifying for Sunday’s ABC Supply 500 (2 p.m. ET, NBCSN) but has not yet been cleared to drive. He’ll be re-evaluated by INDYCAR Sunday morning.

The full release from INDYCAR and Andretti Autosport is below:

Verizon IndyCar Series driver Ryan Hunter-Reay was evaluated at Lehigh Valley Hospital – Cedar Crest in Allentown, Pennsylvania, on Saturday for injuries to his left hip and knee sustained in a crash in qualifying for the ABC Supply 500 at Pocono Raceway. Hunter-Reay was treated and released but has not been cleared to drive, pending a re-evaluation Sunday morning.

“During qualifying today, out of nowhere, the car stepped out on me,” Hunter-Reay said. “It was a bit of a wiggle, which I caught. The second time it happened, it came with no warning – which is a bit confusing. I hit my hip pretty bad as well as my knee, so the doctors thought it would be best to go in for further evaluation. After a CT scan and MRI, I am able to go and get a good night’s sleep. I’m sure I’ll wake up sore, but will hopefully be able to get back in the DHL machine tomorrow.

“I know the entire Andretti Autosport team worked hard to get the car put back together and with 500 miles, there is still a chance to win from the back of the field. I can’t thank the Holmatro Safety Team enough for their quick response along with the medical staff at INDYCAR, Pocono and Lehigh Valley Hospital – Cedar Crest. Also, thank you to the fans for reaching out with their support.”