Jimmie Johnson

Jimmie Johnson is most talked about driver by media in offseason

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Even though the NASCAR media corps has been decimated over the last six or seven years due to layoffs and beat eliminations, the sport still enjoys considerable press coverage.

In particular has been during the current offseason. With the season-opening Daytona 500 now less than three weeks away, the media has been covering NASCAR during the winter months almost as much as it did during the season.

Not surprisingly, defending Sprint Cup champion Jimmie Johnson has been the most talked about driver in print, online and on TV and radio during the offseason, according to a new study by Joyce Julius & Associates.

Since 1985, the Ann Arbor, Mich., firm has measured media attention, as well as the worth of that recognition.

And now, with its annual Top-15 NASCAR Driver Off-Season Media Coverage study, it showed Johnson had over 6,000 media mentions since he captured his sixth championship last November.

The resulting media exposure value translated to $10,260,981, according to Joyce Julius, putting Johnson at the top of the list.

Broken down, Johnson was referenced in 1,274 television programs, along with 4,499 Internet and 234 print articles during the two-month rating period. Most of the references to Johnson were about his sixth Cup title in eight years, that he’s now one title away from tying Richard Petty and the late Dale Earnhardt for most driver championships (7) and how changes to NASCAR’s Chase for the Sprint Cup format announced last week may potentially affect Johnson.

Interestingly, Danica Patrick is ranked second, although she had significantly more media references (6,787 to Johnson’s 6,007). But the value of Patrick’s impressions was less than Johnson’s composite, coming in at $9,773,385.

The difference, according to the press release announcing the results, was based upon “the size of the audience generated by the news media coverage to the cost of reaching the same audience through traditional advertising.”

Three-time Sprint Cup champ Tony Stewart ranked third with 5,008 references at a value of $7,271,414, primarily because Stewart fans wanted to know how his ongoing recovery from a terrible wreck in a sprint car race last August was going, and whether he’ll be ready for the Daytona 500 (he will).

Four-time Jeff Gordon was fourth, while in somewhat of a surprise, Hendrick Motorsports teammate Dale Earnhardt Jr., who was voted by fans as the sport’s most popular driver for the 11th consecutive year in 2013, ranked only fifth on the list.

The study began the day after the NASCAR Banquet in December and ended this past Monday following the Super Bowl.

“It was a fun exercise to see what kind of media coverage NASCAR drivers receive during the so-called off-season,” said Eric Wright of Joyce Julius and Associates. “I think what was most interesting was the volume of coverage some of the high profile drivers received. It illustrates what media magnets many of these personalities are, and it also speaks to how the sport of NASCAR is truly a year-round proposition.”

Here’s the overall list with media references and estimated exposure value:

1. Jimmie Johnson — 6,007 — $10,260,981

2. Danica Patrick — 6,787 — $9,773,385

3. Tony Stewart — 5,008 — $7,271,414

4. Jeff Gordon — 3,716 — $5,807,544

5. Dale Earnhardt Jr. — 3,594 — $5,321,904

6. Kyle Busch — 2,709 — $3,926,871

7. Mark Martin — 2,507 — $3,890,383

8. Michael Waltrip — 3,259 — $3,752,516

9. Kevin Harvick — 2,269 — $3,619,404

10. Kurt Busch — 2,657 — $3,609,412

11. Austin Dillon — 1,989 — $3,191,690

12. Brad Keselowski — 2,363 — $2,854,773

13. Ryan Newman — 1,926 — $2,849,637

14. Kyle Larson — 2,155 — $2,748,901

15. Denny Hamlin — 2,081 — $2,508,700

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Vettel: No frustration over Ferrari’s lack of reliability

SOCHI, RUSSIA - APRIL 30: Sebastian Vettel of Germany driving the (5) Scuderia Ferrari SF16-H Ferrari 059/5 turbo (Shell GP) on track during final practice ahead of the Formula One Grand Prix of Russia at Sochi Autodrom on April 30, 2016 in Sochi, Russia.  (Photo by Mark Thompson/Getty Images)
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Sebastian Vettel does not feel frustrated about Ferrari’s reliability problems at the start of the 2016 Formula 1 season, saying “it’s part of racing”.

Ferrari entered 2016 hopeful of mounting a serious challenge to the all-conquering Mercedes team, only for issues on its cars in Australia and Bahrain to limit it to a one-car finish.

Vettel’s plight continued on Friday in Russia when an issue forced him to stop out on track during practice, ultimately resulting in a gearbox change and a grid penalty.

Vettel qualified second at the Sochi Autodrom on Saturday behind pole-sitter Nico Rosberg, but will drop back to seventh for the start of the race.

“Of course I would have liked the gap in the end to have been a bit smaller but we saw in Q2 Nico in particular was very strong getting the lap in,” Vettel said.

“I think for us it was the maximum. We benefitted from what happened to Lewis [Hamilton]. I’m not sure what exactly it was, but it allowed us to go P2 which helps tomorrow with the penalty.

“We’re a bit closer starting on the clean side of the track. I think we can have a good race from there. It should be quite exciting. The car feels good. I think all weekend has been quite strong. We lost some time, but I think we made it up this morning so it shouldn’t be an issue.”

Vettel said that he does not feel frustrated about Ferrari’s reliability issues, saying that there is still a long way to go in the season.

“Not frustrated at all. Obviously it’s not nice if these things happen because they don’t make your life easier,” Vettel said.

“But equally it’s part of racing. These things can happen. They didn’t happen on purpose, they weren’t planned. We’re been pushing very hard to try and catch up which I think especially in race pace we’ve proven already this year.

“Obviously we didn’t have a properly clean race yet this year. Maybe we’ll have tomorrow, you never know, it’s a long race and a long way especially around here. There’s a lot of things that can happen.

“I think we have to wait and see. It’s still April, tomorrow is May, and there’s a long, long way to go. It’s a long championship. It’s important to do your best to get the maximum points every single time and the rest you’ll find out anyway.”

The Russian Grand Prix is live on CNBC from 7am ET on Sunday.

Hamilton set to start 10th in Russia as luckless run continues

SOCHI, RUSSIA - APRIL 30: Lewis Hamilton of Great Britain driving the (44) Mercedes AMG Petronas F1 Team Mercedes F1 WO7 Mercedes PU106C Hybrid turbo on track during final practice ahead of the Formula One Grand Prix of Russia at Sochi Autodrom on April 30, 2016 in Sochi, Russia.  (Photo by Clive Mason/Getty Images)
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Lewis Hamilton’s run of bad luck continued in qualifying for the Russian Grand Prix on Saturday as an issue on his power unit prevented him from taking part in the final session.

Hamilton has slipped 36 points behind Mercedes teammate Nico Rosberg after the first three races of the 2016 season, with an issue on his power unit forcing him to start last in China two weeks ago.

Hamilton arrived in Sochi hopeful of cutting the gap to Rosberg, and looked set to run the German close for pole position on Saturday afternoon.

After lapping almost half a second slower than Rosberg in Q2, Hamilton was sent back out by Mercedes later in the session despite not being at risk of losing his place in Q3.

It soon unfolded that Hamilton was in fact heading out to test his power unit, and he soon reported a loss of power similar to the one that prevented him from taking part in qualifying for the Chinese GP.

As a result, Mercedes had to bring Hamilton into the pits and end his day after Q2, leaving him 10th in the final qualifying classification.

While Rosberg was able to ease to his second pole position of the season, Hamilton was left deflated, telling reporters: “I went out at the end of Q2 to get a feel and I lost the same power as I lost in China.

“There’s nothing I can do. I never give up.”

The Russian Grand Prix is live on CNBC from 7am ET on Sunday.

Rosberg not expecting easy Russian GP despite Vettel, Hamilton woes

SOCHI, RUSSIA - APRIL 30: Nico Rosberg of Germany driving the (6) Mercedes AMG Petronas F1 Team Mercedes F1 WO7 Mercedes PU106C Hybrid turbo on track during qualifying for the Formula One Grand Prix of Russia at Sochi Autodrom on April 30, 2016 in Sochi, Russia.  (Photo by Clive Mason/Getty Images)
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Formula 1 championship leader Nico Rosberg remains wary of the threat posed by the opposition in tomorrow’s Russian Grand Prix despite seeing chief rivals Lewis Hamilton and Sebastian Vettel both drop back on the grid.

Defending champion Hamilton was forced to sit out of Q3 in Sochi after an issue similar to the one he suffered in China arose on his power unit.

As a result, Hamilton will start tomorrow’s race from P10 at best, leaving him with a huge task if he is to cut into Rosberg’s 36-point lead at the top of the drivers’ championship.

Vettel took advantage of this to qualify second for Ferrari, but he drops back to seventh on the grid after taking a new gearbox earlier in the weekend.

Rosberg eased to his second pole position of the season by seven-tenths of a second despite only completing one fast run in qualifying, but he is refusing to get ahead of himself.

“I was just focused on myself out there, really going for it and feeling great about it,” Rosberg said.

“It’s really going really well today. From Q2 onwards it felt awesome. The others have been unfortunate today, definitely, extremely unfortunate.

“That makes my race a little bit easier tomorrow, but an F1 race is never easy. Even from where Sebastian is and where Kimi [Raikkonen] is and with Valtteri [Bottas] behind and everything, the opposition is still there.

“So I still need to keep focused and try and get the job done as good as possible.”

Rosberg was able to get out of his car long before the end of qualifying safe in the knowledge he had pole thanks to the advantage Mercedes has enjoyed at the Sochi Autodrom.

“To be honest I was quite confident that the lap was good enough out there because in Q2 Ferrari was quite far away and I knew that Lewis was not able to participate in the last part of qualifying,” Rosberg said.

“So I was very sure it was going to be enough. You never know, there’s still the remaining uncertainty so I was glad eventually when Sebastian crossed the line that it was good enough.”

The Russian Grand Prix is live on CNBC from 7am ET on Sunday.

Rosberg eases to Russian GP pole as Hamilton hits trouble

during qualifying for the Formula One Grand Prix of Russia at Sochi Autodrom on April 30, 2016 in Sochi, Russia.
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Nico Rosberg will start Sunday’s Russian Grand Prix from pole position after easing to P1 in the final stage of qualifying at the Sochi Autodrom.

Rosberg arrived in Russia 36 points clear of Mercedes teammate Lewis Hamilton at the top of the Formula 1 drivers’ championship, and is chasing a seventh consecutive grand prix victory on Sunday.

The two Mercedes drivers exchanged fast times in both Q1 and Q2, with Rosberg finishing half a second clear heading into the final fight for pole in Q3.

However, there was no battle as had been anticipated after a power unit issue arose on Hamilton’s car, meaning that he could take no part in Q3.

Using the same unit that had caused trouble in China two weeks ago, Hamilton reported a loss of power at the end of Q2, forcing him to sit out of the final session.

As a result, Rosberg was able to ease to his second pole position of the season by posting a fastest lap of 1:35.417 in the final stage of qualifying.

The German went eight-tenths of a second faster than nearest rival Sebastian Vettel with his first lap in Q3, but an error on a later lap meant he could not improve on his time.

Nevertheless, it was more than enough for pole, with Vettel finishing seven-tenths of a second back for Ferrari in P2. However, he will drop to seventh for the start of Sunday’s race due to a grid penalty.

Valtteri Bottas enjoyed his best qualifying of the season to date to finish third ahead of fellow Finn Kimi Raikkonen in the second Ferrari, while Williams teammate Felipe Massa qualified fifth.

Daniel Ricciardo led Red Bull’s charge in P6 ahead of Force India’s Sergio Perez, with home favorite Daniil Kvyat finishing eighth. Max Verstappen finished ninth ahead of the luckless Hamilton in P10.

McLaren’s hopes of scoring a first Q3 berth since the end of 2014 were dashed late on in Q2 as Jenson Button missed by just one-tenth of a second. Carlos Sainz Jr. finished just ahead of the Briton in P11, while Force India’s Nico Hulkenberg followed in 13th ahead of Fernando Alonso in the second McLaren in P14.

Haas’ recent difficulties continued in qualifying in Sochi as Romain Grosjean and Esteban Gutierrez could only finish the session 15th and 16th. Grosjean struggled with the balance on his VF-16 car, sliding off the track late in the session, but managed to outqualify his teammate once again by six-hundredths of a second.

Renault once again struggled for pace in qualifying as Kevin Magnussen and Jolyon Palmer failed to make it out of Q1 once again, finishing 17th and 18th. Felipe Nasr’s new Sauber chassis did not give him the boost required to make it into Q2 as he ended up 19th. Manor drivers Pascal Wehrlein and Rio Haryanto impressed by outqualifying Marcus Ericsson in the second Sauber, who propped up the timesheets.

The Russian Grand Prix is live on CNBC from 7am ET on Sunday, with lights out at 8am.