Jimmie Johnson is most talked about driver by media in offseason

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Even though the NASCAR media corps has been decimated over the last six or seven years due to layoffs and beat eliminations, the sport still enjoys considerable press coverage.

In particular has been during the current offseason. With the season-opening Daytona 500 now less than three weeks away, the media has been covering NASCAR during the winter months almost as much as it did during the season.

Not surprisingly, defending Sprint Cup champion Jimmie Johnson has been the most talked about driver in print, online and on TV and radio during the offseason, according to a new study by Joyce Julius & Associates.

Since 1985, the Ann Arbor, Mich., firm has measured media attention, as well as the worth of that recognition.

And now, with its annual Top-15 NASCAR Driver Off-Season Media Coverage study, it showed Johnson had over 6,000 media mentions since he captured his sixth championship last November.

The resulting media exposure value translated to $10,260,981, according to Joyce Julius, putting Johnson at the top of the list.

Broken down, Johnson was referenced in 1,274 television programs, along with 4,499 Internet and 234 print articles during the two-month rating period. Most of the references to Johnson were about his sixth Cup title in eight years, that he’s now one title away from tying Richard Petty and the late Dale Earnhardt for most driver championships (7) and how changes to NASCAR’s Chase for the Sprint Cup format announced last week may potentially affect Johnson.

Interestingly, Danica Patrick is ranked second, although she had significantly more media references (6,787 to Johnson’s 6,007). But the value of Patrick’s impressions was less than Johnson’s composite, coming in at $9,773,385.

The difference, according to the press release announcing the results, was based upon “the size of the audience generated by the news media coverage to the cost of reaching the same audience through traditional advertising.”

Three-time Sprint Cup champ Tony Stewart ranked third with 5,008 references at a value of $7,271,414, primarily because Stewart fans wanted to know how his ongoing recovery from a terrible wreck in a sprint car race last August was going, and whether he’ll be ready for the Daytona 500 (he will).

Four-time Jeff Gordon was fourth, while in somewhat of a surprise, Hendrick Motorsports teammate Dale Earnhardt Jr., who was voted by fans as the sport’s most popular driver for the 11th consecutive year in 2013, ranked only fifth on the list.

The study began the day after the NASCAR Banquet in December and ended this past Monday following the Super Bowl.

“It was a fun exercise to see what kind of media coverage NASCAR drivers receive during the so-called off-season,” said Eric Wright of Joyce Julius and Associates. “I think what was most interesting was the volume of coverage some of the high profile drivers received. It illustrates what media magnets many of these personalities are, and it also speaks to how the sport of NASCAR is truly a year-round proposition.”

Here’s the overall list with media references and estimated exposure value:

1. Jimmie Johnson — 6,007 — $10,260,981

2. Danica Patrick — 6,787 — $9,773,385

3. Tony Stewart — 5,008 — $7,271,414

4. Jeff Gordon — 3,716 — $5,807,544

5. Dale Earnhardt Jr. — 3,594 — $5,321,904

6. Kyle Busch — 2,709 — $3,926,871

7. Mark Martin — 2,507 — $3,890,383

8. Michael Waltrip — 3,259 — $3,752,516

9. Kevin Harvick — 2,269 — $3,619,404

10. Kurt Busch — 2,657 — $3,609,412

11. Austin Dillon — 1,989 — $3,191,690

12. Brad Keselowski — 2,363 — $2,854,773

13. Ryan Newman — 1,926 — $2,849,637

14. Kyle Larson — 2,155 — $2,748,901

15. Denny Hamlin — 2,081 — $2,508,700

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NASCAR Truck drivers feel the earth move sitting in NHRA powerhouses

Photos courtesy Kalitta Motorsports
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Several NASCAR Camping World Truck Series drivers got to see how the other half lives – namely, their counterparts in the NHRA – on Thursday at Charlotte Motor Speedway and across the street at zMax Dragway.

To say it was an eye-opening experience is putting it mildly.

Top Fuel drag racers Shawn Langdon and Troy Coughlin Jr., as well as Funny Car driver J.R. Todd – all from one of the top teams in the NHRA, Kalitta Motorsports – are in Charlotte for this weekend’s 4-Wide Nationals at zMax Dragway.

NASCAR Trucks driver Noah Gragson gets to feel the 10,000 horsepower of a Top Fuel dragster.

Thursday, they invited NASCAR drivers Ryan Truex, Christopher Bell, Grant Enfinger and Noah Gragson to show how it’s done NHRA-style.

Todd, Langdon and Coughlin started the day taking Toyota Camry pace cars around the 1.5-mile CMS oval.

Then everyone moved across the street to see some real horsepower, namely, 10,000 horses worth – which is roughly about 13 times the power they have under the hood of their race trucks.

Truex and Bell got a chance to “warm up” Todd’s Funny Car, while Enfinger and Gragson did the same with Langdon’s Top Fueler.

 

Meanwhile, Todd and Langdon both did smoky burnouts that, if the Truck guys thought they could do burnouts, they learned a lot to the contrary.

“It was a cool to do a big smoky burnout,” Todd said. “It was cool to see the guys reactions. We had a great time today and I think we created several new fans.”

Added Langdon, “Days like today is what makes me love our sport even more. Bringing these guys over here and letting them hit the throttle and sit in the car when it warms up gives them a look at what we do. To see the smiles on their faces after a badass burnout and how excited they are, just gets me pumped.”

Here’s what the NASCAR guys thought about the experience.

Bell: “J.R. Todd let me sit in his Toyota Camry Funny Car and they even cracked the throttle open for me when we were warming up the motor. It is something that I will remember for the rest of my life. It is a feeling like none other.”

Enfinger: “Just a crazy experience, something I have never done. Been able to do a lot of cool things with Toyota, but it is not every day that you get to make your dad jealous.”

Gragson: “This was awesome. It was the experience of a lifetime. It was great to hang out with J.R. Todd, Shawn and Troy Jr. Definitely a cool experience; one that I will remember forever.”

Truex: “This has probably been the craziest experience that I have ever been a part of. I got to sit in a Funny Car; they hit the throttle, which really scared me. When I was outside the car, I jumped about three feet in the air. It was cool to get inside and experience that. The nitro was all in my face, and I think they gained a new fan with me today.”

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F1 drivers split on new ‘shield’ protection

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SOCHI, Russia (AP) Formula One drivers are split over plans to test a new “shield” device to protect against flying debris.

The FIA will trial the transparent screen in the coming months for a potential introduction in 2018, as it pushes for greater head protection for drivers. Recent years have seen major head injuries in several motorsport series.

“I wouldn’t mind trying out the shield, seeing how is the visibility,” Mercedes driver Valtteri Bottas said on Thursday. “In terms of safety it would be a good step compared to what we have now.”

Red Bull’s Daniel Ricciardo was another supporter, saying “we’ve still got to see a bit more, but first impressions seem OK.”

The FIA previously seemed to favor a metal frame known as the “halo,” which was designed to stop a flying wheel hitting a driver’s head but was criticized by some drivers on aesthetic grounds.

Toro Rosso’s Daniil Kvyat said on Thursday he was “quite against” the shield and the halo. “The way Formula One should look should remain the same,” he added. “We have enough protection.”

Romain Grosjean of Haas voiced concern the “next step” would be completely closed cockpits.

Recent years have seen several high-profile head injuries, including the deaths of Formula Two driver Henry Surtees in 2009 when he was hit by a loose wheel and IndyCar driver Justin Wilson, who was struck by debris, in 2015.

In Formula One, Brazilian driver Felipe Massa missed the second half of the 2009 season when a loose spring from another car hit his helmet, leaving him needing surgery.

Haas changes F1 brake supplier ahead of Russian Grand Prix

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Haas has switched from Brembo to Carbon Industrie brakes ahead of this weekend’s Russian Grand Prix in a bid to remedy its long-running braking issues in Formula 1.

NASCAR team co-owner Gene Haas took his eponymous operation onto the F1 grid in 2016, with Romain Grosjean scoring all 29 of its points through its debut season.

Grosjean and then-teammate Esteban Gutierrez had their efforts spurned on a number of occasions by brake issues which continued to arise through pre-season testing in 2017 and the early races.

Haas pushed to remedy the issue by testing new Carbon Industrie brakes in the post-Bahrain Grand Prix test, with Grosjean and new teammate Kevin Magnussen conducting running.

The team duly decided to fit the new Carbon Industrie brakes for this weekend’s race in Russia, with both VF-17 cars to run with them from Friday onwards.

“To be fair to Brembo, the last update in brakes we had that arrived in China were much better. It took a long time to get them,” Grosjean explained.

“So then I was not screaming to change to Carbone Industrie but it was in the pipeline, so we tried them, and both drivers were pretty pleased with them. We felt like we had more control under braking.

“I’m very sensitive to my left pedal, so I really need to get good brakes to get good confidence and push the car to its maximum limit. So we are going to run them here.

“There is still a little bit of work we need to be doing around the mapping and finding the solution around those brakes but I think yeah, definitely it’s going to help me a little bit to find the last few hundredths.”

NHRA: Chad Head to substitute for Alexis DeJoria in Charlotte

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Alexis DeJoria will miss this weekend’s NHRA Four-Wide Nationals in Charlotte, with her Kalitta Motorsports team confirming DeJoria will need to tend to a family matter.

Chad Head, Kalitta Motorsports Director of Safety, will step into the Tequila Patrón Toyota Camry this weekend. No timetable was given for DeJoria’s return; after Charlotte this weekend, the NHRA Mello Yello Drag Racing Series continues for its third consecutive race weekend next week in Atlanta.

This isn’t the first race DeJoria has had to miss recently, as she also was diagnosed with a concussion and missed the 2016 NHRA season finale in Pomona.