Jimmie Johnson is most talked about driver by media in offseason

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Even though the NASCAR media corps has been decimated over the last six or seven years due to layoffs and beat eliminations, the sport still enjoys considerable press coverage.

In particular has been during the current offseason. With the season-opening Daytona 500 now less than three weeks away, the media has been covering NASCAR during the winter months almost as much as it did during the season.

Not surprisingly, defending Sprint Cup champion Jimmie Johnson has been the most talked about driver in print, online and on TV and radio during the offseason, according to a new study by Joyce Julius & Associates.

Since 1985, the Ann Arbor, Mich., firm has measured media attention, as well as the worth of that recognition.

And now, with its annual Top-15 NASCAR Driver Off-Season Media Coverage study, it showed Johnson had over 6,000 media mentions since he captured his sixth championship last November.

The resulting media exposure value translated to $10,260,981, according to Joyce Julius, putting Johnson at the top of the list.

Broken down, Johnson was referenced in 1,274 television programs, along with 4,499 Internet and 234 print articles during the two-month rating period. Most of the references to Johnson were about his sixth Cup title in eight years, that he’s now one title away from tying Richard Petty and the late Dale Earnhardt for most driver championships (7) and how changes to NASCAR’s Chase for the Sprint Cup format announced last week may potentially affect Johnson.

Interestingly, Danica Patrick is ranked second, although she had significantly more media references (6,787 to Johnson’s 6,007). But the value of Patrick’s impressions was less than Johnson’s composite, coming in at $9,773,385.

The difference, according to the press release announcing the results, was based upon “the size of the audience generated by the news media coverage to the cost of reaching the same audience through traditional advertising.”

Three-time Sprint Cup champ Tony Stewart ranked third with 5,008 references at a value of $7,271,414, primarily because Stewart fans wanted to know how his ongoing recovery from a terrible wreck in a sprint car race last August was going, and whether he’ll be ready for the Daytona 500 (he will).

Four-time Jeff Gordon was fourth, while in somewhat of a surprise, Hendrick Motorsports teammate Dale Earnhardt Jr., who was voted by fans as the sport’s most popular driver for the 11th consecutive year in 2013, ranked only fifth on the list.

The study began the day after the NASCAR Banquet in December and ended this past Monday following the Super Bowl.

“It was a fun exercise to see what kind of media coverage NASCAR drivers receive during the so-called off-season,” said Eric Wright of Joyce Julius and Associates. “I think what was most interesting was the volume of coverage some of the high profile drivers received. It illustrates what media magnets many of these personalities are, and it also speaks to how the sport of NASCAR is truly a year-round proposition.”

Here’s the overall list with media references and estimated exposure value:

1. Jimmie Johnson — 6,007 — $10,260,981

2. Danica Patrick — 6,787 — $9,773,385

3. Tony Stewart — 5,008 — $7,271,414

4. Jeff Gordon — 3,716 — $5,807,544

5. Dale Earnhardt Jr. — 3,594 — $5,321,904

6. Kyle Busch — 2,709 — $3,926,871

7. Mark Martin — 2,507 — $3,890,383

8. Michael Waltrip — 3,259 — $3,752,516

9. Kevin Harvick — 2,269 — $3,619,404

10. Kurt Busch — 2,657 — $3,609,412

11. Austin Dillon — 1,989 — $3,191,690

12. Brad Keselowski — 2,363 — $2,854,773

13. Ryan Newman — 1,926 — $2,849,637

14. Kyle Larson — 2,155 — $2,748,901

15. Denny Hamlin — 2,081 — $2,508,700

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Carlos Munoz back at Andretti Autosport for 2018 Indy 500

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After posting two runner-up finishes and three top-five results in four starts with Andretti Autosport at the Indianapolis 500, Colombian Carlos Munoz will come home to the team as its sixth driver in the 2018 race. He’ll instantly vault into win contention, given his pedigree at the Speedway and joining Andretti’s team that has won three of the last four ‘500s there.

Munoz raced full-time with Andretti Autosport from 2014 through 2016. While he scored his first career win at Detroit race one in 2015, and was series rookie of the year in 2014, it’s his runner-up results as a race rookie in 2013 and again in the 2016 race to teammate Alexander Rossi that loom largest.

Now, Munoz, who spent a single season at A.J. Foyt Enterprises before both he and Conor Daly were not retained for a second year, will join Andretti’s full-season quartet of Rossi, Ryan Hunter-Reay, Marco Andretti and Zach Veach along with previously announced fifth driver Stefan Wilson.

This will add another confirmed Honda entry to next year’s race. Honda has 12 full-season entries expected among Andretti’s four cars, then two apiece from the Ganassi, Rahal Letterman Lanigan, Schmidt Peterson and Coyne teams.

That number grows with Andretti’s two extra cars, and the combination of the SPM/Michael Shank car for Jack Harvey to confirm at least 15 Hondas for the 2018 Indianapolis 500. Honda has traditionally capped its number of entries at 18 cars.

The full release is below.

A familiar face will make its way back to the Andretti Autosport stable for the 102nd Running of the Indianapolis 500-Mile Race as Carlos Muñoz returns to the team, vying for his chance to kiss the bricks.

Muñoz made his Verizon IndyCar Series debut with Andretti Autosport at the 2013 Indianapolis 500, where he finished second, earning himself Indy 500 Rookie of the Year honors. The Colombian-native went on to compete full time with the team the following year. In 2016, Muñoz once again finished runner-up when his rookie teammate, Alexander Rossi, crossed the Yard of Bricks on a fuel-saving strategy to win the 100th Indy 500.

“I am very excited to be a part of Andretti Autosport again,” said Muñoz. “The team has been like family to me since day one, when I joined them five years ago to race Indy Lights. We have been so close to winning the Indy 500 – twice with the team – so I am especially excited to be back for that race and hopefully we will have a good result this year. I need to thank Michael [Andretti] and J-F [Thormann] for believing in me and wanting me to back in their car for the Indy 500. I am also excited to be back with my teammates, and I think we will continue to work really well together. We have six cars, so hopefully we will have a strong team working with the new [aero kit]. I am really looking forward to it – hopefully we can finally get that win we’ve been so close to.”

Muñoz will look to pick up where he left off with Andretti Autosport and add to the team’s historical success at the Indianapolis Motor Speedway. The team mirror’s Muñoz’s enthusiasm and is excited to have secured its complete lineup before the new year.

“We’re thrilled to have Carlos back in an Andretti car for the Indy 500,” said Andretti Autosport CEO Michael Andretti. “There is no denying that Carlos has talent at [Indianapolis Motor Speedway], he’s finished runner-up twice and that has fueled his determination to get to victory lane. He has already built relationships with his teammates and many of those on our crew, so it should be a seamless process for our six cars when they head out for the first time together.”

The veteran driver has built a resume that consists of 70 Verizon IndyCar Series starts, one win (Detroit Race 1, 2015), one pole position (Texas, 2016) and seven podiums. Muñoz competed under the Andretti shield from 2013 to 2016 and finished 17th in the 2017 IndyCar season.

Andretti Autosport has collected five Indianapolis 500 victories (Wheldon/’05, Franchitti/’06, Hunter-Reay/’14, Rossi/’16, Sato/’17) and seeks to become only the second team to earn three consecutive Indy 500 wins. Muñoz will join teammates Rossi, Marco Andretti, Ryan Hunter-Reay, Zach Veach and Stefan Wilson on opening day in May for the team’s six-car effort.