Jimmie Johnson

Jimmie Johnson is most talked about driver by media in offseason

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Even though the NASCAR media corps has been decimated over the last six or seven years due to layoffs and beat eliminations, the sport still enjoys considerable press coverage.

In particular has been during the current offseason. With the season-opening Daytona 500 now less than three weeks away, the media has been covering NASCAR during the winter months almost as much as it did during the season.

Not surprisingly, defending Sprint Cup champion Jimmie Johnson has been the most talked about driver in print, online and on TV and radio during the offseason, according to a new study by Joyce Julius & Associates.

Since 1985, the Ann Arbor, Mich., firm has measured media attention, as well as the worth of that recognition.

And now, with its annual Top-15 NASCAR Driver Off-Season Media Coverage study, it showed Johnson had over 6,000 media mentions since he captured his sixth championship last November.

The resulting media exposure value translated to $10,260,981, according to Joyce Julius, putting Johnson at the top of the list.

Broken down, Johnson was referenced in 1,274 television programs, along with 4,499 Internet and 234 print articles during the two-month rating period. Most of the references to Johnson were about his sixth Cup title in eight years, that he’s now one title away from tying Richard Petty and the late Dale Earnhardt for most driver championships (7) and how changes to NASCAR’s Chase for the Sprint Cup format announced last week may potentially affect Johnson.

Interestingly, Danica Patrick is ranked second, although she had significantly more media references (6,787 to Johnson’s 6,007). But the value of Patrick’s impressions was less than Johnson’s composite, coming in at $9,773,385.

The difference, according to the press release announcing the results, was based upon “the size of the audience generated by the news media coverage to the cost of reaching the same audience through traditional advertising.”

Three-time Sprint Cup champ Tony Stewart ranked third with 5,008 references at a value of $7,271,414, primarily because Stewart fans wanted to know how his ongoing recovery from a terrible wreck in a sprint car race last August was going, and whether he’ll be ready for the Daytona 500 (he will).

Four-time Jeff Gordon was fourth, while in somewhat of a surprise, Hendrick Motorsports teammate Dale Earnhardt Jr., who was voted by fans as the sport’s most popular driver for the 11th consecutive year in 2013, ranked only fifth on the list.

The study began the day after the NASCAR Banquet in December and ended this past Monday following the Super Bowl.

“It was a fun exercise to see what kind of media coverage NASCAR drivers receive during the so-called off-season,” said Eric Wright of Joyce Julius and Associates. “I think what was most interesting was the volume of coverage some of the high profile drivers received. It illustrates what media magnets many of these personalities are, and it also speaks to how the sport of NASCAR is truly a year-round proposition.”

Here’s the overall list with media references and estimated exposure value:

1. Jimmie Johnson — 6,007 — $10,260,981

2. Danica Patrick — 6,787 — $9,773,385

3. Tony Stewart — 5,008 — $7,271,414

4. Jeff Gordon — 3,716 — $5,807,544

5. Dale Earnhardt Jr. — 3,594 — $5,321,904

6. Kyle Busch — 2,709 — $3,926,871

7. Mark Martin — 2,507 — $3,890,383

8. Michael Waltrip — 3,259 — $3,752,516

9. Kevin Harvick — 2,269 — $3,619,404

10. Kurt Busch — 2,657 — $3,609,412

11. Austin Dillon — 1,989 — $3,191,690

12. Brad Keselowski — 2,363 — $2,854,773

13. Ryan Newman — 1,926 — $2,849,637

14. Kyle Larson — 2,155 — $2,748,901

15. Denny Hamlin — 2,081 — $2,508,700

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Pippa Mann, breast cancer survivors paint IMS’ start/finish line pink

Photo: IndyCar
Photo: IndyCar
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We’ve written a fair bit on MotorSportsTalk about the efforts Pippa Mann has done in working with the Susan G. Komen Foundation for breast cancer awareness. Susan G. Komen has supported Mann’s last two runs at the Indianapolis 500, when she’s driven the No. 63 Honda for Dale Coyne Racing.

This being National Breast Cancer Awareness Month, the awareness hit a new level with Mann working alongside breast cancer survivors to paint the start/finish line at the Indianapolis Motor Speedway’s iconic Yard of Bricks pink for the day.

IMS president Doug Boles also joined in the opportunity.

View a selection of photos and social posts below. More is linked here, via IndyCar.com.

Mercedes set to clinch F1 constructors’ championship in Russia

SOCHI, RUSSIA - OCTOBER 08:  Lewis Hamilton of Great Britain and Mercedes GP speaks with members of the media in the paddock during previews to the Formula One Grand Prix of Russia at Sochi Autodrom on October 8, 2015 in Sochi, Russia.  (Photo by Clive Mason/Getty Images)
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For the second year in a row, Mercedes is poised to wrap up the Formula 1 constructors’ championship in Sochi at this weekend’s Russian Grand Prix.

Mercedes won its first F1 teams’ title in Russia last year, having returned to the sport as a works constructor in 2010. When it last enjoyed such status in the 1950s, there was no championship for the teams.

Just as it did in 2014, Mercedes has dominated proceedings in F1 this season, winning all but three races and sweeping to eight one-two finishes to leave drivers Lewis Hamilton (pictured) and Nico Rosberg battling for the drivers’ title for the second straight year.

Now, Mercedes seeks the knock-out blow in the constructors’ title race by officially wrapping it up in Sochi this weekend.

To do so, the team must simply outscore rivals Ferrari by three points this weekend. The lead currently stands at 169 points, with 215 still on offer. After Sochi, there will be 172 remaining.

“We return to Russia with positive memories from last season, when the team sealed the first constructors’ title for Mercedes-Benz with a one-two finish,” team boss Toto Wolff said.

“A repeat performance in Sochi would be fantastic and this is absolutely the target – but we are under no illusions that it will come easy. The job is not done yet.”

The tire allocation for this weekend’s race could pose problems to Mercedes just as it did in Singapore, potentially allowing Ferrari to spoil the party and delay the victory celebrations at Brackley.

However, if the form book is to be trusted, Sochi could be playing host to another Mercedes party on Sunday night with a second world title in the bag for the Silver Arrows.