Jimmie Johnson

Jimmie Johnson is most talked about driver by media in offseason

1 Comment

Even though the NASCAR media corps has been decimated over the last six or seven years due to layoffs and beat eliminations, the sport still enjoys considerable press coverage.

In particular has been during the current offseason. With the season-opening Daytona 500 now less than three weeks away, the media has been covering NASCAR during the winter months almost as much as it did during the season.

Not surprisingly, defending Sprint Cup champion Jimmie Johnson has been the most talked about driver in print, online and on TV and radio during the offseason, according to a new study by Joyce Julius & Associates.

Since 1985, the Ann Arbor, Mich., firm has measured media attention, as well as the worth of that recognition.

And now, with its annual Top-15 NASCAR Driver Off-Season Media Coverage study, it showed Johnson had over 6,000 media mentions since he captured his sixth championship last November.

The resulting media exposure value translated to $10,260,981, according to Joyce Julius, putting Johnson at the top of the list.

Broken down, Johnson was referenced in 1,274 television programs, along with 4,499 Internet and 234 print articles during the two-month rating period. Most of the references to Johnson were about his sixth Cup title in eight years, that he’s now one title away from tying Richard Petty and the late Dale Earnhardt for most driver championships (7) and how changes to NASCAR’s Chase for the Sprint Cup format announced last week may potentially affect Johnson.

Interestingly, Danica Patrick is ranked second, although she had significantly more media references (6,787 to Johnson’s 6,007). But the value of Patrick’s impressions was less than Johnson’s composite, coming in at $9,773,385.

The difference, according to the press release announcing the results, was based upon “the size of the audience generated by the news media coverage to the cost of reaching the same audience through traditional advertising.”

Three-time Sprint Cup champ Tony Stewart ranked third with 5,008 references at a value of $7,271,414, primarily because Stewart fans wanted to know how his ongoing recovery from a terrible wreck in a sprint car race last August was going, and whether he’ll be ready for the Daytona 500 (he will).

Four-time Jeff Gordon was fourth, while in somewhat of a surprise, Hendrick Motorsports teammate Dale Earnhardt Jr., who was voted by fans as the sport’s most popular driver for the 11th consecutive year in 2013, ranked only fifth on the list.

The study began the day after the NASCAR Banquet in December and ended this past Monday following the Super Bowl.

“It was a fun exercise to see what kind of media coverage NASCAR drivers receive during the so-called off-season,” said Eric Wright of Joyce Julius and Associates. “I think what was most interesting was the volume of coverage some of the high profile drivers received. It illustrates what media magnets many of these personalities are, and it also speaks to how the sport of NASCAR is truly a year-round proposition.”

Here’s the overall list with media references and estimated exposure value:

1. Jimmie Johnson — 6,007 — $10,260,981

2. Danica Patrick — 6,787 — $9,773,385

3. Tony Stewart — 5,008 — $7,271,414

4. Jeff Gordon — 3,716 — $5,807,544

5. Dale Earnhardt Jr. — 3,594 — $5,321,904

6. Kyle Busch — 2,709 — $3,926,871

7. Mark Martin — 2,507 — $3,890,383

8. Michael Waltrip — 3,259 — $3,752,516

9. Kevin Harvick — 2,269 — $3,619,404

10. Kurt Busch — 2,657 — $3,609,412

11. Austin Dillon — 1,989 — $3,191,690

12. Brad Keselowski — 2,363 — $2,854,773

13. Ryan Newman — 1,926 — $2,849,637

14. Kyle Larson — 2,155 — $2,748,901

15. Denny Hamlin — 2,081 — $2,508,700

Follow me @JerryBonkowski

 

IMSA: Landy, Boehm score first career CTSC poles at VIR

imsa_28927923
Landy/Ecklin. Photo courtesy of IMSA
Leave a comment

Sebastian Landy (GS) and Kevin Boehm (ST) won their first career poles for the Continental Tire SportsCar Challenge Oak Tree Grand Prix at VIRginia International Raceway; the latest two-hour, 30-minute race takes place on Saturday.

Landy, a veteran of IMSA Porsche GT3 Cup Challenge USA by Yokohama and Battery Tender Mazda MX-5 Cup action, makes his GS class debut and promptly stuck the No. 99 Automatic Racing Aston Martin Vantage he’ll share with Rob Ecklin on the GS pole, with a best time of 1:56.929 on the 3.27-mile road course.

“[Track experience] helped a little bit but I have to thank everyone at Automatic Racing,” the local driver out of Great Falls, Va. told IMSA Radio’s Shea Adam. “I’ve always wanted to race in GS. It’s a great day to start on pole for your first race. If I wasn’t as sloppy as I was, there could have been more!”

Danny Burkett starts the No. 33 CJ Wilson Racing Porsche Cayman GT4 Clubsport he shares with Marc Miller in second, with the pair of Ford Shelby GT350R-Cs from Multimatic Motorsports and Compass360 Racing (the latter repaired after its Road America accident) on Row 2.

Honda has a 1-3 start in the ST class with Columbus, Ohio’s Boehm taking the No. 92 HART Honda Civic Si to the top spot at 2:04.660. He’ll share that car with Cameron Lawrence while the team’s No. 93 car, qualified by Chad Gilsinger who shares with Ryan Eversley, will start from third.

The No. 84 Bimmerworld BMW 328i (James Clay, Tyler Cooke) slots in-between the pair.

Qualifying results are linked here.

The second IMSA WeatherTech SportsCar Championship practice of the day at a hot VIR was less eventful than the morning session when the roof popped off the No. 25 BMW Team RLL BMW M6 GTLM of Dirk Werner.

Corvette Racing came to the fore in second practice with the No. 3 Corvette C7.R of Antonio Garcia and Jan Magnussen top of the charts in GT Le Mans and overall. In GT Daytona, the No. 48 Paul Miller Racing Lamborghini Huracán GT3 (Madison Snow and Bryan Sellers) was quickest one.

Practice results from the day are linked below.

Practice 1
Practice 2

Stewards confirm Alonso, Ericsson grid drops for Belgian GP

SPA, BELGIUM - AUGUST 26: Fernando Alonso of Spain driving the (14) McLaren Honda Formula 1 Team McLaren MP4-31 Honda RA616H Hybrid turbo on track during practice for the Formula One Grand Prix of Belgium at Circuit de Spa-Francorchamps on August 26, 2016 in Spa, Belgium.  (Photo by Mark Thompson/Getty Images)
© Getty Images
Leave a comment

Formula 1 race stewards at Spa have confirmed that Fernando Alonso and Marcus Ericsson will join Lewis Hamilton in taking a grid drop for this weekend’s Belgian Grand Prix.

Following the conclusion of the summer break, teams are now beginning to get tight on their power unit component allocations for the remainder of the season.

Each car is limited to just five of each power unit component for the season, with penalties being awarded for exceeding this limit.

After being forced to make unplanned changes earlier in the season, Hamilton took two complete new power units on Friday at Spa, meaning he will almost certainly start the Belgian Grand Prix from the back of the grid with a 30-place drop.

Hamilton won’t be the only driver to drop back, though. The FIA stewards confirmed on Friday that both Alonso and Ericsson had also been forced to make changes, resulting in penalties for both drivers.

Alonso has a 35-place grid penalty looming over him after taking a whole new power unit. The Spaniard was already on the limit of five of each component heading to Spa, making the penalty more severe than Hamilton’s.

Ericsson has taken a new turbocharger, his sixth, meaning he receives a 10-place grid penalty. For each of the remaining ‘sixth’ elements the Sauber driver takes over the rest of the season, he will drop a further five places.

Qualifying for the Belgian Grand Prix will settle matters at the front of the grid, but at the rear, it will very much be a case of ‘wait and see’ once all of the penalties are confirmed on Sunday morning.

You can watch qualifying from Spa live on the NBC Sports app from 8am ET on Saturday.

Button ‘almost there’ on deciding Formula 1 future

SPA, BELGIUM - AUGUST 26: Jenson Button of Great Britain and McLaren Honda sits in his car in the garage during practice for the Formula One Grand Prix of Belgium at Circuit de Spa-Francorchamps on August 26, 2016 in Spa, Belgium.  (Photo by Mark Thompson/Getty Images)
© Getty Images
Leave a comment

Jenson Button says he is “almost there” on deciding his future in Formula 1 as McLaren continues to deliberate its driver line-up for 2017.

Button is the most experienced driver currently racing in F1, and has been with McLaren since 2010.

Fernando Alonso is set to remain with McLaren for next season, but the team is yet to decide whether it will retain Button or promote junior driver Stoffel Vandoorne into a full-time seat.

Button has been linked with a return to Williams – the team he made his F1 debut with in 2000 – should McLaren drop him.

The 2009 F1 world champion is yet to decide whether or not he will continue in F1 next year, but feels he is close to a decision.

“I am almost there with my thought process and you will hear about it soon. I can’t put a timescale on it, but it will be soon enough,” Button told Press Association.

“I did think about it lot [over the summer]. I didn’t have a lot of time to lie on a sun-lounger and think about it to be fair.

“I was busy, but yes, of course, I thought about it.”

Button’s last race win came at the end of 2012 with McLaren, and has not finished on the podium since the start of 2014 thanks to difficulties with the team’s Honda engine last year.

Although McLaren is on the rise, Button stressed that he wants to be in a car that is capable of battling at the front of the pack in 2017.

“I have always said that if I feel like I can be in a car that is fighting for wins I will definitely stay. I think any racing driver would,” Button said.

“But if I am not and I feel like I am not, there is nothing else for me to achieve. I will go and play darts instead.

“I can’t just sit on the beach. I will do all sorts of racing after F1 whether it is in racing cars, push bikes, or triathlons because I am a competitive person and I always want to win.

“So, that is what I want to do. Something I can fight for wins in.”

Button has been linked with a move into the FIA World Endurance Championship should he decide to call time on his F1 career, and is also likely to take up rallycross in some form, following in the footsteps of his father, John.

A roof popped off a BMW M6 GTLM in IMSA’s VIR first practice

imsa_28902753
Photo courtesy of IMSA
Leave a comment

First practice for this weekend’s Michelin GT Challenge, a GT Le Mans and GT Daytona-only round of the IMSA WeatherTech SportsCar Championship at VIRginia International Raceway is in the books.

Fastest times were set by Earl Bamber in the No. 912 Porsche North America Porsche 911 RSR (1:43.232, GTLM and overall) and Madison Snow in the No. 48 Paul Miller Racing Lamborghini Huracán GT3 (1:45.722, GTD).

Bamber told IMSA Radio’s Shea Adam, “It’s a good way to start the weekend. It’s a new surface; it already seems quicker than last year. The guys at VIR have done a great job to repave it. It’s been pretty difficult the last couple races for us.”

But the session was more notable because it featured a weird interruption, when the roof off the No. 25 BMW Team RLL BMW M6 GTLM popped off on course.

It left Dirk Werner needing to bring the car, sans the roof and rear window, into the pit lane but luckily without further damage following the inadvertent convertible debut of the car.

Werner’s befuddled co-driver, Bill Auberlen, attempted to explain the situation to Adam.

“I’m telling you… I’m dying to ask if it was cooler inside the cockpit!” Auberlen told IMSA Radio, noting how hot it is on track, as well (ambient temperatures are expected in the mid-90s with track temperatures in the 110-115 range).

“So no, we did not plan on this. This is very odd. It’s bizarre how the roof would blow off the thing.

“I went in the grass once. Couldn’t get the downshfits accomplished. Now this. Maybe we get all the troubles out now.

“But now the roof blew off? No idea how, it’s just bad luck.”

Here’s pics and a few tweets about the abnormal incident: