We’re ducking serious: April Texas NASCAR race is the Duck Commander 500

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Last year, the spring NASCAR weekend at Texas Motor Speedway was known as the NRA 500, and all that that entailed only four months after the Newtown tragedy at Sandy Hook.

In 2014, that controversial title sponsor is now gone.

So naturally, the replacement is Duck Commander, the brand of the best-selling duck calls and name of the thriving family-owned company led by the Robertson clan of A&E’s “Duck Dynasty” fame.

Seriously.

So yes, this April 6 at TMS, get your duck whistles and duck faces ready for the Duck Commander 500. And do it for multiple years, since that’s the length of the contract. Or get the duck out of Texas.

TMS president Eddie Gossage, who’s never been short of a quote and is sometimes as outspoken as the cast of “Duck Dynasty,” had this to say of the new title sponsor:

“This is perhaps the most unique sponsorship in professional sports because not only does this come with special branding, it comes with celebrity spokespeople that are followed by tens of millions of people every week,” Gossage said. “Fans will see members of the Robertson Family and cast of Duck Dynasty and all the rest during Duck Commander 500 week here at Texas Motor Speedway and we have produced some awesome merchandise that both race fans and Duck Commander fans will love. This marriage is perfection.”

And the merchandise that this will spawn. Oh, the merchandise.

An extensive line of Duck Commander 500 merchandise will be sold at track and in the Speedway World souvenir store year-round. Meanwhile, Uncle Si’s Tea™ will be introduced and sold at track in single-serve options in both the sweet and unsweetened varieties. Texas Motor Speedway also will look to integrate products such as Duck Commander Family Foods’ BBQ sauce, salsa and beef jerky with the speedway signature concession items.

Here’s how Willie Robertson, the CEO of the company, introduced the announcement on Twitter:

Meanwhile, here’s how Indy Lights driver Kyle O’Gara responded, with a dig at NASCAR’s lack of speed at TMS in comparison to the IndyCar weekend there in June.

Hamilton: McLaren could help create four-team F1 title fight in 2018

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Lewis Hamilton says the Mercedes Formula 1 team cannot afford to let up in its push to improve ahead of a fiercer fight at the front of the field in 2018 – potentially including former team McLaren.

Hamilton clinched his fourth F1 drivers’ title in Mexico at the end of October as Mercedes continued its perfect record of championships since the introduction of the new V6 turbo hybrid engines in 2014.

The team faced a stiffer challenge in 2017 thanks to a resurgent Ferrari, while Red Bull also posed a threat towards the end of the season, setting the stage for another close fight next year.

Hamilton is expecting both Ferrari and Red Bull to remain a force at the front of the pack, but also feels McLaren could join the fight after ditching Honda in favor of a Renault engine supply for 2018.

“When I’m training and preparing for a new season, I firmly believe that we can be contenders for the next championship. It may turn out to be not possible, but you have to have that mindset,” Hamilton said.

“If you go in with expectations of finishing fifth, it’s not going to work. You’ve got to gear yourself up to win.

“Next year, McLaren will have Renault engines, then we may see four teams fighting for the championship. I think Red Bull will be quicker and Ferrari for sure will be fast again.

“We can’t stand still – we have to keep moving forwards.”

Hamilton started his F1 career with McLaren back in 2007, winning his maiden world title in 2008 before leaving the team for Mercedes at the end of the 2012 season.