Photo courtesy Sarah Fisher Hartman Racing

Newgarden, SFHR make fan engagement connection

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A cool story out of IndyCar from a fan engagement perspective. Josef Newgarden and Sarah Fisher Hartman Racing surprised one Indiana family, to help create an even more direct connection to the sport. Here’s the full story, via SFHR:

When IndyCar fan Lesa Tennant heard a voice scream “Go,IndyCar!” out of a vehicle window passing by her Bargersville, Indiana home, she assumed a few kids were acting silly.

Tennant didn’t realize inside the vehicle sat IndyCar driver Josef Newgarden and Sarah Fisher Hartman Racing (SFHR) mechanic Danny Klotz. The two were driving back to Indianapolis from Sweetwater Lake, where the SFHR team enjoys spending time away from the track during the summer.

Newgarden saw Tennant wearing an IndyCar shirt. After yelling from the window, both Newgarden and Klotz decided to make a U-turn and surprise Tennant.

“I didn’t recognize Josef at first,” Tennant said. “They pulled in my driveway and said, ‘We saw you are an IndyCar fan, and we like to meet IndyCar fans.’”

Said Klotz: “We talked about the Indianapolis 500. Lesa asked us where are seats are, and Josef responded with ‘Having the best seat in the house.’”

When Newgarden finally revealed himself, a shocked Tennant ran inside to get her husband, Leroy, an avid race fan.

“I was on the treadmill in the front room, and I thought he looked like Josef,” Leroy Tennant said. “But then I thought there’s no way Josef Newgarden would be in my driveway. When my wife came and told me Josef was out there, I just couldn’t believe it. That kind of thing doesn’t happen.”

Newgarden and Klotz have continued their relationship with the Tennants. Leroy and his son Kevin attended the IndyCar race at Pocono Raceway just weeks later, and they walked the grid with the team before the race.

Leroy, Lesa and their family recently made a visit to SFHR’s race shop, just minutes down the street from the historic Indianapolis Motor Speedway.

“These types of opportunities that you happen to stumble across are really neat,” Newgarden said. “The Tennants were able to see what we do more closely, and hopefully they tell five other people who tell even more people. Hopefully it gets the word out about IndyCar racing.”

Said Klotz: “I think any time you can get someone like Josef, who’s already a media magnet, out to meet people on a personal level, it can really bring true fans to the sport. Lesa was a Tony Kanaan fan, and I think Josef has her heart now. Something like this is heartfelt and goes a long way.”

A family who already shared a passion for racing has an even more direct connection to the sport.

“We love interacting with people,” Newgarden said. “We are not too sheltered to where we can’t talk to anyone from the outside or bring anyone from the outside in to what we’re doing. We want to be very involved with our fans. We’re just regular people who love racing, and meeting other people who like racing, too, is really cool to us. We welcome anyone to check out our family group here.”

Said Leroy Tennant: “I’ve been a race fan for a long time. But it’s great to root for somebody who’s like that. They’re just good people.”

NHRA: New book a celebration of life, love and drag racing

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The overpowering smell from nitromethane that powers Top Fuel dragsters and Funny Cars in the National Hot Rod Association oftentimes brings fans to tears after getting a whiff of the stuff.

Now there’s a new inspirational book that will also bring tears to the eyes of die-hard drag racing fans.

Veteran crew chief Jim Oberhofer has released “Top Fuel For Life, Life Lessons From A Crew Chief,” a touching homage to both his late wife and persevering and overcoming adversity in the highly competitive world of NHRA drag racing.

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Oberhofer wears a number of hats as vice president of one of the sport’s most veteran and successful teams, Kalitta Motorsports, including serving as crew chief for Top Fuel driver Doug Kalitta’s dragster.

Oberhofer relates a number of stories about overcoming adversity in the book, but none more touching than how he watched his beloved wife “Tammy O” lose a long and painful battle to stage 4 metastatic lung cancer.

While Oberhofer has spent his life using wrenches and tools working on 10,000-horsepower engines, his new book shows that he is also a very gifted writer.

Known in the sport as “Jim O,” Oberhofer describes the fight his wife went through in gritty and descriptive prose, but with a foundation built upon what the love of his life meant to him – and continues to mean to him more than two years since she passed away.

“When you take a long hard look at your life, I guarantee you that being a winner has little to do with crossing the finish line,” Oberhofer said. “After many mistakes and a whole lot of heartache, I learned that happiness comes from a deeper, simpler place. That’s the big win.”

“Top Fuel For Life” is available on Amazon for $19.95.

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Report: Ecclestone believes F1 could be sold by year’s end

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Formula One boss Bernie Ecclestone on Tuesday said the racing series is up for sale and has as many as three potential buyers.

Ecclestone told The Associated Press that a deal could still be struck by year’s end.

“I think so, maybe this year,” Ecclestone said. “There are three people mentioned to buy. So it’s a case of whether CVC or Mr. Mackenzie wants to sell.”

Ecclestone was referring to F1’s largest and controlling shareholder, CVC Capital Partners co-chairman Donald Mackenzie.

But even if F1 is sold, the 84-year-old Eccelstone doesn’t plan on going anywhere.

“The people that I’ve spoken to … have asked me if I would stay,” Ecclestone told AP.

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