Newgarden, SFHR make fan engagement connection

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A cool story out of IndyCar from a fan engagement perspective. Josef Newgarden and Sarah Fisher Hartman Racing surprised one Indiana family, to help create an even more direct connection to the sport. Here’s the full story, via SFHR:

When IndyCar fan Lesa Tennant heard a voice scream “Go,IndyCar!” out of a vehicle window passing by her Bargersville, Indiana home, she assumed a few kids were acting silly.

Tennant didn’t realize inside the vehicle sat IndyCar driver Josef Newgarden and Sarah Fisher Hartman Racing (SFHR) mechanic Danny Klotz. The two were driving back to Indianapolis from Sweetwater Lake, where the SFHR team enjoys spending time away from the track during the summer.

Newgarden saw Tennant wearing an IndyCar shirt. After yelling from the window, both Newgarden and Klotz decided to make a U-turn and surprise Tennant.

“I didn’t recognize Josef at first,” Tennant said. “They pulled in my driveway and said, ‘We saw you are an IndyCar fan, and we like to meet IndyCar fans.’”

Said Klotz: “We talked about the Indianapolis 500. Lesa asked us where are seats are, and Josef responded with ‘Having the best seat in the house.’”

When Newgarden finally revealed himself, a shocked Tennant ran inside to get her husband, Leroy, an avid race fan.

“I was on the treadmill in the front room, and I thought he looked like Josef,” Leroy Tennant said. “But then I thought there’s no way Josef Newgarden would be in my driveway. When my wife came and told me Josef was out there, I just couldn’t believe it. That kind of thing doesn’t happen.”

Newgarden and Klotz have continued their relationship with the Tennants. Leroy and his son Kevin attended the IndyCar race at Pocono Raceway just weeks later, and they walked the grid with the team before the race.

Leroy, Lesa and their family recently made a visit to SFHR’s race shop, just minutes down the street from the historic Indianapolis Motor Speedway.

“These types of opportunities that you happen to stumble across are really neat,” Newgarden said. “The Tennants were able to see what we do more closely, and hopefully they tell five other people who tell even more people. Hopefully it gets the word out about IndyCar racing.”

Said Klotz: “I think any time you can get someone like Josef, who’s already a media magnet, out to meet people on a personal level, it can really bring true fans to the sport. Lesa was a Tony Kanaan fan, and I think Josef has her heart now. Something like this is heartfelt and goes a long way.”

A family who already shared a passion for racing has an even more direct connection to the sport.

“We love interacting with people,” Newgarden said. “We are not too sheltered to where we can’t talk to anyone from the outside or bring anyone from the outside in to what we’re doing. We want to be very involved with our fans. We’re just regular people who love racing, and meeting other people who like racing, too, is really cool to us. We welcome anyone to check out our family group here.”

Said Leroy Tennant: “I’ve been a race fan for a long time. But it’s great to root for somebody who’s like that. They’re just good people.”

Ricciardo set to see Dale Jr.’s final Texas ride in two weeks (VIDEO)

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We’ve written before about Daniel Ricciardo’s love of Dale Earnhardt and his love of the No. 3, which Ricciardo has selected as his permanent number for the duration of his Formula 1 career. And additionally, Dale Earnhardt Jr. has offered up the opportunity that one day Ricciardo could race a JR Motorsports car in NASCAR Xfinity Series competition, and Ricciardo has said he’d be up for it.

And although Earnhardt Jr. has only used the No. 3 on a handful of occasions in his career in the NASCAR Xfinity Series, Ricciardo knows how much the number means to the NASCAR veteran as he prepares for his final few starts in the Cup Series the tail-end of this year.

After the Mexican Grand Prix next week, Ricciardo is set to stay in North America for the off-week between the Mexican and Brazilian Grands Prix.

In that break, he said he’ll see Earnhardt Jr. in person at the Cup race at Texas Motor Speedway (Sunday, Nov. 5, 2 p.m. ET, NBCSN) to ensure he gets to see him before he retires from full-time competition.

Ricciardo explained his planning during Thursday’s pre-race edition of the NBC Sports Group original digital series Paddock Pass, speaking to NBCSN’s Will Buxton at the United States Grand Prix at Circuit of The Americas in Austin.

“Well I’ll see him for the first time in Dallas. I’m gonna go to the NASCAR race in two weeks time at Texas Motor Speedway,” Ricciardo told NBCSN.

“Yeah, so, I gotta see him race before he hangs up the helmet.

“The Earnhardt family is a huge name in motorsport, not only in America but all over the world. Yeah I wish him well.”

Ricciardo is also optimistic he’ll get the chance to do a helmet swap with Earnhardt Jr. at the event.

“Hopefully I get to see him perform well in Texas. I’m gonna try to do a helmet swap with him. We’ll see how we go.”

Stay tuned for more on this over the coming weeks.