Verizon ups role with Penske, will sponsor Juan Pablo Montoya for 8 races

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Verizon Wireless has confirmed it will serve as primary sponsor Juan Pablo Montoya for eight IndyCar races, which marks the first bit of primary sponsor news for the Colombian in his return to the series.

Verizon will continue for a full year on Will Power’s No. 12 Chevrolet; additionally, the wireless giant will serve as primary sponsor for all three Team Penske cars (Montoya, Power, Helio Castroneves) at the inaugural Grand Prix of Indianapolis on May 10.

“Verizon has been a terrific partner for Team Penske and we are excited to continue to grow our relationship with them in 2014 and beyond,” team boss Roger Penske said in a release. “Verizon’s technology and marketing activation has meant so much to Team Penske and the sport of IndyCar racing and we look forward to building on this special partnership in the future.”

The remaining 10 races on Montoya’s car are still to be determined. Verizon first partnered with Penske in 2009, with Power’s then-part-time third car and also with the team’s GRAND-AM Rolex Series’ Porsche Riley Daytona Prototype.

Here’s the car, via @PaddockInsider.

Holmatro, INDYCAR renew partnership in five-year extension

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Holmatro, a long-time partner of INDYCAR and title sponsor of the Holmatro Safety Team, have renewed a long-standing partnership that will see Holmatro and INDYCAR continue their partnership in a five-year contract extension.

“Holmatro has been a trusted partner and supplier in Indy car racing for more than 20 years,” said president of competition and operations Jay Frye. “Holmatro’s growth parallels some of the great strides made in safety for INDYCAR drivers and teams. We’re pleased to see this partnership continue, as it is a great benefit to everyone in the paddock.”

Holmatro’s relationship with INDYCAR dates back to 1991, when they first supplied tools to the safety team of the CART sanctioned PPG IndyCar World Series. Holmatro branding will continue to be featured on the firesuits, vehicles, and transporters of INDYCAR’s safety team throughout the agreement.

“Holmatro is extremely pleased to extend our partnership with INDYCAR for another five years,” said Tony Barboza, general manager for Holmatro. “We’re extremely proud to be affiliated with the premier on-track safety team in the world. Members of the safety team serve on their home fire departments when not at INDYCAR events and, like them, we believe in constant improvement and innovation. When the race is for life, you can count on the INDYCAR Safety Team and Holmatro rescue tools.”

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