Matt Kenseth most definitely has the Sprint Cup trophy in his sites for 2014 after coming so close last season.

After 2013, what will Matt Kenseth do for an encore? Be even better in 2014, that’s what

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If Matt Kenseth was a concert pianist who just gave the performance of his life, he invariably would be be asked afterward what he’ll do for an encore.

Being the mild-mannered soul that he is, Kenseth would likely answer very simply, “Be even better the next time.”

Kenseth unquestionably had the best season of his career in 2013 after moving to Joe Gibbs Racing, winning a Sprint Cup Series-high seven races and just barely losing out in the championship battle to Jimmie Johnson.

Now that he’s had time to reflect during the offseason over all the good that happened to him and his team in 2013, not to mention the bad – like the Chase race at Phoenix that essentially cost him the championship – Kenseth is ready to begin his encore performance with the season-opening Daytona 500 on Feb. 23.

“Just keep working on it,” Kenseth said during Thursday’s Media Day at Daytona International Speedway when asked what he can do better in 2014 than he did in 2013. “There’s a lot of people that would love to have our season — it was a great season last year and we’re just going to try to improve and try to be better if that’s possible this year.”

The Wisconsin native is going for his third 500 crown and potentially may try to mirror Johnson in a sense: Johnson began the run to his sixth Sprint Cup championship by winning last year’s 500 and then bookending the season by winning the championship in the season-ending race at Homestead Miami Speedway.

Maybe yet another 500 win will be the final piece to the puzzle for Kenseth to win his second career Cup championship in 2014.

“You always go back after every race, every practice, every qualifying session, certainly every season and you look back and try to see what you can do to improve,” Kenseth said. “I’m super far from perfect so certainly there are mistakes I could have eliminated.

“There’s certainly things I can do a lot better, so I think you always do that and you look back and try to make it better. Last year was a spectacular year for us obviously. We had really, really fast cars, led a lot of laps, qualified good, won a lot of races and really had a pretty decent last 10 races.”

But then Kenseth had to admit a twinge of regret:

“Would have been good enough to win (the championship) some years, it just wasn’t last year.”

Admittedly, NASCAR’s so-called hangover effect is somewhat of a concern for Kenseth. That’s essentially what happens when a driver has an outstanding season one year – some even go so far as to win the championship – only to have a big fall the following year.

It happened to Brad Keselowski in 2013. He failed to defend his Cup championship from the year before. In fact, Keselowski didn’t even make last season’s Chase for the Sprint Cup.

It also happened to Carl Edwards in 2012, after just barely missing winning the championship in 2011, losing in a tiebreaker to Tony Stewart. Instead of picking up where he left off the season before, Edwards suffered through a winless and Chase-less year in 2012.

Stewart certainly knows that feeling well, too. He won his second of three Cup championships in 2005, only to miss qualifying for the Chase the following season.

Kenseth is optimistic that won’t happen to him in 2014.

“If anybody was going to have a hangover the next year you would think it would be Jimmie (Johnson) winning the championship because they had a lot of fun,” Kenseth said. “I’m not a big believer in that stuff. Every situation is a little bit different. I don’t know why that would be. Certainly as we got into the Chase and as we were leading and tied and behind and ahead again — we were tied with two races to go or three races to go and not to win it when we were that close and going to tracks that we thought were going to be really good was a little disappointing for sure.  We’d be lying if we said it wasn’t.

“On the other hand, it was our first year together. When we sat here last year at this time we were really excited, we didn’t really know exactly what to expect or how we were going to do. We all had high hopes.  Our goals were high that we were going to go out and win races and compete and make the Chase.

“To expect that and hope for that is different than doing it so I don’t think anybody expected us to have the year that we had. It was way better than we expected. I feel as good today as I did sitting here last year. I don’t know why we shouldn’t be better this year.”

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Lance Stroll joins Williams F1 development programme

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Williams has confirmed the signing of Lance Stroll to its development programme ahead of the 2016 Formula 1 season.

Stroll, 17, raced in the FIA F3 European Championship throughout 2015 after winning the Toyota Racing Series in New Zealand over the winter and has enjoyed backing from Ferrari as a member of its driver academy.

However, the Canadian has now moved to Williams to take up a development role similar to that enjoyed by Valtteri Bottas in 2011.

“The programme includes extensive simulator time, work placements in several departments throughout the factory, as well as specific training in the fields of race engineering and marketing,” the team said via a press release on Thursday.

Williams also confirmed that Stroll will continue to race in the FIA Formula 3 European Championship in 2016, ending suggestions of a possible move into GP3 or GP2.

“I’m really honored to be part of such a great team and one with so much history and success,” Stroll said. “I cannot wait to start working with Williams and very much hope we can achieve great things together in the coming years.

“It’s a very exciting and crucial time in my short motor racing career. Reaching F1 was always the ultimate goal, I suppose ever since driving a go-kart my father had bought me for my fifth birthday.

“Williams has a long history of nurturing young drivers at the start of their F1 careers. David Coulthard, Jenson Button, Nico Rosberg, Nico Hülkenberg and most recently Valtteri [Bottas]. This element was something that was important to me in making the decision to join Williams.

“I won the Italian Formula 4 Championship last season in my first year of car racing after karts, won the Toyota Racing Series at the beginning of 2015 and finished fifth in the FIA European Formula 3 Championship in my first year which, having also won a race, hit my pre-season target. My future is now with Williams, which I’m very excited about.”

Deputy team principal Claire Williams was pleased to welcome Stroll to the team: “At Williams, we are committed to using our resource and expertise to help talented young drivers to reach their potential.

“We have a track record of success in this area, having supported Valtteri Bottas in his growth from a development driver role to a race driver and one of the most respected talents in Formula One.

“We have identified Lance as a promising talent for the future and we are happy to provide our support to his development as a driver. We look forward to working with Lance in 2016 and to the success he can achieve in the future.”

Manor, Williams, Sauber announce new partners; Red Bull extends multiple deals

xxxx during qualifying for the Formula One Grand Prix of Brazil at Autodromo Jose Carlos Pace on November 14, 2015 in Sao Paulo, Brazil.
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This weekend’s Abu Dhabi Grand Prix may be the final hurrah for the 2015 Formula 1 season, but that has not stopped a number of teams from announcing new partnership deals in the days leading up to the race.

Manor, Williams and Sauber all revealed on Thursday the arrival of new partners for the final race of the year, while Red Bull confirmed the extension of three sponsorship deals.

Williams’ new partnership is with investment management company Winton, and will see its logos appear on the wing mirrors of the FW37 car and in the team’s garage over the Abu Dhabi weekend.

“There is a natural synergy between both organizations with a shared emphasis on using scientific data collection and analysis to improve performance,” a team release said, with deputy team boss Claire Williams adding: “Williams is pleased to welcome Winton as a partner. We will be working closely together at the Abu Dhabi Grand Prix to help Winton understand the power of Formula One to help it raise global awareness.”

Manor confirmed just five minutes after Williams’ announcement that it had signed a partnership with Shazam, a music identification app. Shazam will become the British team’s official music partner for the 2016 season.

“This partnership will form a key strand within the team’s enhanced fan engagement strategy, targeting Formula 1 fans and broader audiences,” a release said. “The companies will engage race fans and the general public, with the growing team, its drivers and its portfolio of challenger brands, all through the power of music.”

The team also said that it would mark “an exciting new collaboration at the intersection of sport and music”. Shazam will enjoy branding on the side of the Manor cars in Abu Dhabi.

Red Bull has confirmed the extension of three partnerships with Siemens, Oz Racing and Sabelt, acting as further signals that the team will be racing in F1 next year.

Sauber has also announced the striking of a deal with CNBC, which has become a premium partner of the team ahead of the 2016 season.

According to the team release, “CNBC and the Sauber F1 Team will use the global Formula One media platform to maximize their potentials, as well as to reach a broader audience around the globe.

“The CNBC branding will appear on the rear wing end plates of the Sauber C35, on the drivers’ overalls of Marcus Ericsson and Felipe Nasr, as well as on the team’s clothing.

“To launch the partnership with CNBC, the logo will be visible on the rear wing end plates of the Sauber C34-Ferrari during the 2015 Formula One season finale at the Abu Dhabi Grand Prix this weekend.”

Merhi relishing F1 return in Abu Dhabi, but will it be his last?

ABU DHABI, UNITED ARAB EMIRATES - NOVEMBER 26:  Roberto Merhi of Spain and Manor Marussia looks on at a press confernce during previews for the Abu Dhabi Formula One Grand Prix at Yas Marina Circuit on November 26, 2015 in Abu Dhabi, United Arab Emirates.  (Photo by Clive Mason/Getty Images)
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Roberto Merhi is relishing his return to Formula 1 this weekend as he steps into the seat vacated by Alexander Rossi at Manor for the last race of the season.

Rossi joined Manor on a five-race deal in Singapore that would allow him to balance an F1 drive with commitments in GP2, where he looks set to finish the year as vice-champion.

Merhi was benched to allow Rossi to take the seat, but will return this weekend after missing the last three races due to the clash with GP2.

“I’m so excited to be back in the car this weekend for the season finale,” Merhi said. “As any reserve driver will tell you, I really missed the racing; it will be a long time yet before I’m ready to hang up my racing gloves for a full-time career in TV commentary!

“I’ve kept a close eye on everything the team has been doing over the past five races, so I don’t think it will be too difficult to get back up to speed on Friday and see how I stand versus Will [Stevens]. I’ve missed the competitive spirit between us.

“The most important thing is to do the best job possible for the team on Sunday, and ensure we have a result to celebrate.

“It has been a long, hard season, so I want to say thank you for this opportunity and I hope I can deliver another strong performance to reward the faith the team has shown in me.”

However, this looks set to be Merhi’s final F1 appearance for the time being at least. Just two seats remain on the grid for 2016 – both at Manor – but the Spaniard faces stiff competition from Rossi, Stevens and Mercedes junior Pascal Wehrlein for a role with the team.

Rossi and Stevens are both known to be better-funded than Merhi, while Wehrlein has been tipped for a seat thanks to Manor’s new technical partnership with Mercedes that comes into force for 2016.

Rosberg arriving in Abu Dhabi on “a massive high”

ABU DHABI, UNITED ARAB EMIRATES - NOVEMBER 26: Nico Rosberg of Germany and Mercedes GP walks in the paddock during previews for the Abu Dhabi Formula One Grand Prix at Yas Marina Circuit on November 26, 2015 in Abu Dhabi, United Arab Emirates.  (Photo by Clive Mason/Getty Images)
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Nico Rosberg has set his sights on rounding out the 2015 Formula 1 season with a third consecutive victory in Abu Dhabi on Sunday.

Despite failing to put up much of a challenge to Mercedes teammate Lewis Hamilton for this year’s world championship, Rosberg has been the man to beat in recent races, claiming the last five pole positions and winning in Mexico and Brazil.

Rosberg saw his hopes of winning a maiden world championship end in Abu Dhabi last year after a mechanical failure on his car, but the German is hoping to make up for this by continuing his good form and taking a third straight win.

“I’ve had two really great weekends now in Mexico and Brazil, so I’m heading into the final race on a massive high,” Rosberg said.

“Abu Dhabi hasn’t always been an easy one for me. Of course, last year was probably my biggest disappointment – losing the title at the last moment with a mechanical problem.

“But I showed my speed there with pole position and I have good momentum behind me right now, so I’m aiming to end the season on a big positive this time around.”

This weekend’s race will mark the final outing for the Mercedes W06 Hybrid, which has claimed 15 wins and 17 pole positions so far this season.

Rosberg is keen to make the most of his final run with the car, but remains wary of the threat from Ferrari behind after the Italian marque ran Mercedes close in Brazil two weeks ago.

“Of course, it’s also the last race for this incredible Silver Arrow – and it deserves a spectacular send off,” Rosberg said. “Everyone at the factories has done such a fantastic job one again this year.

“A car like this is something every driver dreams of having in their hands, so I’ll be pushing hard to make the most of it for one last time as a tribute to all their hard work.

“Of course, it will be close as always with Lewis and we saw a big push from Ferrari in São Paulo, so it won’t be straightforward. But I’m up for a battle and hopefully we can put on a great show for the fans to end the year.”