Austin Dillon intends to honor Dale Earnhardt’s legacy and keep his memory alive in No. 3 car

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Austin Dillon has been preparing for Feb. 23 for pretty much his entire racing life.

Not only will he kick off the start of his first full-time season in the Sprint Cup Series that day in the 56th Daytona 500, Dillon more importantly will bring back the legendary No. 3 onto the Cup racing scene.

It was 13 years ago that Dale Earnhardt last raced the No. 3, tragically killed in a last-lap crash in the 2001 season-opening Daytona 500. No other driver has competed in the Cup series in the No. 3 since then.

Dillon is the grandson of team owner Richard Childress, for whom Earnhardt won six of his seven Cup championships driving the No. 3.

To his credit, Dillon has gone out of his way to tell media, fans and pretty much anyone else that will listen that he’s not trying to step into Earnhardt’s shoes, nor is he trying to discredit Earnhardt’s famous racing number.

“Dale was so important in driving that number,” Dillon said at Thursday’s NASCAR Media Day at Daytona International Speedway. “He was the guy that made that number what it is today. But Dale Earnhardt is Dale Earnhardt not only because of the number, but because he was a hero and created so many things for this sport.  The number for me, hopefully I can continue the legacy that it has and keep on moving on with it.”

Dillon has driven the No. 3 in various forms of racing that he’s competed in, including winning the Camping World Truck Series in 2011 and the Nationwide Series championship last season – both coming in rides that sported the infamous number on the doors and hood.

In a sense, even though the No. 3 was Earnhardt’s number in Sprint Cup, it’s also been Dillon’s number throughout his career for nearly 20 years, ever since he got behind the wheel of a go-kart 20 years ago.

Admittedly, Dillon did initially give thought to perhaps not driving the No. 3 once he reached the pinnacle of NASCAR, the Sprint Cup division.

“There’s always thoughts of it,” he said. “I feel like you go through times, and you don’t know what to go through.  My family, RCR (Richard Childress Racing), all the people there around us, hearing it from Dale Jr. (who gave Dillon his blessing to drive the No. 3) and people like that, is very influential I feel like to where we’re at today.

“Yeah, I mean, I’ve looked at other numbers and stuff, too.  It wasn’t like, ‘That’s the number I want to run. Bam, bam, that’s how I was going to do it or nothing.’ We were very respectful in the fact it was up to my grandfather and the people that were around that number the longest.

“So I’m not a kid that says, ‘Hey, this is what I want, this is what I’m going to get.’ I’ve never been that way. Hopefully, I’m never portrayed that way. I’m a very respectful person and look to the history of the sport. I feel fortunate I’m getting this opportunity, though.”

Among other numbers Dillon considered at one point or other were the 21, 2 and 41 – all of which are taken by Trevor Bayne, Brad Keselowski and Kevin Harvick this season – and even the 33, as an alternative to the No. 3, much like Dale Earnhardt Jr. transitioned from the No. 8 while driving at Dale Earnhardt Inc., to the No. 88 at Hendrick Motorsports.

Even though Earnhardt left us 13 years ago, his image remains ever-present in the sport, particularly around Daytona with fans still having stickers or wearing clothing to honor their fallen hero. Even in death, Earnhardt merchandise remains a hot seller at souvenir stands and stores.

“The legend of Dale has lived on for a long time and is going to continue to live on forever,” Dillon said.  “Dale Earnhardt is not just famous because of the number.  He is Dale Earnhardt. He was a hero in everybody’s mind, including myself.  Dale is going to fly here forever.  That’s the coolest thing about everything that’s going on.”

Earnhardt’s mother, Martha, said in a nationally televised interview Wednesday that she had ‘mixed feelings’ about seeing the No. 3 back on the track.

Dillon understands those feelings and is doing everything he can to honor Dale Earnhardt’s memory and legacy.

“The biggest thing is being respectful to all the family that is involved and also just taking this opportunity and hoping that fans are embracing it the right way,” Dillon said. “We’re trying to continue the legacy of the No. 3.  I think we’ve done a good job of that so far.

“I think we respect everything that the Earnhardt family has to say.  Dale Jr. and everybody has been very supportive of it.  It’s been a good thing so far.  Everything’s been great.  Just continue to move on with what we’re going with.

“I think there was something about the number and the color.  That is one thing my grandfather said from the beginning, that we weren’t going to have it black.  So luckily the Cheerios car and Dow, everybody, our sponsors, have some black in the color with their sponsor, exactly not a percentage that’s more than 50 percent.  I think the most we’ve got on a paint scheme is 60 percent.  That is one thing.  But we’re definitely respectful and going to keep it color sensitive.”

Fans are expected to honor the return of the three on race day, most likely extending three fingers on the third lap in Earnhardt’s memory. And while Dillon knows there will be some who will forever consider it sacrilege that the No. 3 is back racing, he hopes those critics will at least give him a chance to honor the number and Earnhardt with his performance.

“Everybody’s got their own opinion,” Dillon said. “I feel like hopefully we can win them over as time goes on. That’s all you can do.

“Hopefully they’re open enough to take a look at everything that we’re doing. I think as far as performance and moving forward, hopefully we can win them over.”

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Street race in Vietnam could lead Formula One’s Asia expansion

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TOKYO (AP) — Formula One is expected to add more races in Asia, including a street circuit in the capital of Vietnam, a country with little auto racing history that is on the verge of getting a marquee event.

“We think Hanoi could come on in the next couple of years, and we’re working with the Hanoi government to that end,” Sean Bratches, Formula One’s managing director of commercial operations, told the Associated Press.

There is even speculation it could be on the schedule next season, which Bratches rebuffed.

Vietnam would join countries like Azerbaijan, Russia and Bahrain, which have Grand Prix races, little history in the sport, and authoritarian governments with deep pockets that serve F1 as it tries to expand into new markets.

“This (Hanoi) is a street race where we can go downtown, where we can activate a large fan base,” Bratches said. “And you have extraordinary iconography from a television standpoint.”

A second race in China is also likely and would join Shanghai on the F1 calendar. Bratches said deciding where to stage the GP will “be left to local Chinese partners” – Beijing is a strong candidate.

Bratches runs the commercial side of Formula One, which was acquired last year by U.S.-based Liberty Media from long-time operator Bernie Ecclestone.

Formula One’s long-term goal is to have 24-25 races – up from the present 21 – and arrange them in three geographical segments: Asia, Europe and the Americas. Bratches said the Europe-based races would stay in middle of the calendar, with Asia or the Americas opening or ending the season.

He said their positioning had not been decided, and getting this done will be slowed by current contracts that mandate specific places on the calendar for several races. This means eventually that all the races in Asia would be run together, as would races in Europe and the Americas.

The F1 schedule is now an inefficient jumble, allowing Bratches to take a good-natured poke at how the sport was run under Ecclestone.

“We’ve acquired an undermanaged asset that’s 67-years-old, but effectively a start-up,” Bratches said.

Early-season races in Australia and China this year were conducted either side of a trip to Bahrain in the Middle East. Late in the season Formula One returns to Asia with races in Japan and Singapore.

The Canadian GP this season is run in the middle of the European swing, separated by four months from the other races in the Americas – the United States, Mexico and Brazil. These three are followed by the season-ending race in Abu Dhabi, which means another trip across the globe.

“With the right economics, with the right structure and cadence of events across territories, 24 or 25 is probably where we’d like to be from a longer-term standpoint,” Bratches said.

Big changes are not likely to happen until the 2020 season ends. This is when many current rules and contracts expire as F1’s new owners try to redistribute some income to allow smaller teams to compete.

“There’s more interest than we have capacity in the schedule,” Bratches said, firing off Berlin, Paris or London as potentially attractive venues. “We want to be very selective.”

“Those cites from an economic impact standpoint would find us value, as do others around the world,” Bratches added. “It’s very important for us as we move forward to go to locations that are a credit to the Formula One brand.”

An expanded schedule would have to be approved by the teams, which will be stretched by the travel and the wear-and-tear on their crews. The burden will fall on the smaller teams, which have significantly smaller revenue compared with Ferrari, Mercedes or Red Bull.

Bratches also envisions another race in the U.S., joining the United States Grand Prix held annually in Austin, Texas. A street race in Miami is a strong candidate, as are possible venues like Las Vegas or New York.

“We see the United States and China as countries that could support two races,” he said.

Liberty Media has reported Formula One’s total annual revenue at $1.8 billion, generated by fees paid by promoters, broadcast rights, advertising and sponsorship. Race promotion fees also tend to be higher in Asia, which makes the area attractive – along with a largely untapped fan base.

In a four-year cycle, F1 generates more revenue than FIFA or the International Olympic Committee, which rely almost entirely on one-time showcase events.

Reports suggest Vietnamese promoters may pay between $50-60 million annually as a race fee, with those fees paid by the government. Bratches said 19 of 21 Formula One races are supported by government payments.

“The race promotion fee being derived from the government … is a model that has worked historically,” Bratches said.