Exclusive: Q&A with FIA Formula E CEO Alejandro Agag

2 Comments

Ahead of the inaugural FIA Formula E championship season, MotorSportsTalk had the opportunity to speak with Alejandro Agag, CEO of Formula E Holdings. Agag, a veteran European Parliament politician who has expanded into motorsports in both Formula One (with teams and for Spanish TV rights) and GP2 (Team Principal of the Addax GP2 team), will oversee the all-electric formula car championship. The season begins in September, but testing will occur all year in preparation.

MotorSportsTalk: With the all-electric format of the championship, it’s ahead of most traditional forms of motorsport. Do you see FE as a trend-setter to shape the direction of global motorsport, or would your preference be to be unique as the only all-electric form of motorsport?

Alejandro Agag: I think we will be on our own for a bit. This is very unique in terms of technology. I think other series will move towards more sustainable practices this year, with limit of fuel consumption, and that’s a path being adopted by the WEC also for some time now.

To go full electric, we won’t see that for quite a number of years. Also take into account we have an exclusive license from the FIA to be the only all electric global motorsport competition for formula cars.

MST: What’s going to be the initial measure of success from year one? Fan interest? Media interest? TV ratings? All of the above?

AA: It’s going to be a little bit different. As you know we have a unique feature in this championship, fans will be able to vote for their favorite driver to give them an additional amount of energy, which we call the fan boost.

We think the measure of success of the championship will lay more in the digital space, in the number of people interacting with the championship, the number of young people interacting with the championship; that plus the traditional way of measuring like TV ratings, or those standards.

We are focusing on the digital side, and we have ways to measure that interaction with the championship. That will be the success and way to measure the success.

MST: You have F1, GP2 series experience personally. What have you learned in those championships that you feel you can take to transition into FE, either from a commercial standpoint, a marketing standpoint or a competition standpoint? 

AA: There’s been a lot of lessons learned in my past racing experience that is extremely important for us as a group. We have other partners and people with past experience.

A few lessons I would highlight. We need to have a championship that makes sense financially. It has to be a win-win for everyone. The number one priority is that the teams make money, and costs need to be kept low. We have created a number of rules to make that possible.

The second one is very important: to offer to sponsors a halfway point between motorsport and sustainability. We have seen in the last years in racing that sponsors are more concerned with sustainability issues, and our sport leans halfway between motorsport and sustainability. A lot of people are also keen on that. Sitting in-between is very important.

From the sport point of view, we know we need to put together the best show possible. You need to know a lot of drivers, many who have been in the driver market for a long time. We know the drivers … we how much they bring to the show and for the teams to get the best drivers we get into cars. 

MST: That shifts rather nicely into the concept of the Formula E “Drivers’ Club.” Would you like it to be open to all forms of motorsport or primarily single-seater formula drivers, as the bulk of the field is now?

AA: We think the bulk are meant to be from single-seaters. Some have transitioned to sports cars, so there are some who have been in both. But having the single-seater experience is very, very important for the championship of Formula E.

The cars will be tricky to drive; the circuits will be unknown, so drivers will not have raced there before, and we’ll have to learn the tracks very quickly because there is not a lot of free practice in the morning. Immediately they will need to be on it. Having the single-seater background will allow them to take the challenge on.

MST: The noise of the car is unlike anything really, we’ve ever heard in motorsport. What’s your take on the sound, and what would you say to the sound “detractors?”

AA: We think the sound is one of the main features; one of the main advantages and positive additions of our championship. I was talking with our engineers; we’re testing now with the rear battery, the race battery, and the sound is even more jet-like than before. Fighter jet, almost.

That combined with the fact it’s around 80 decibels makes it possible to race in city centres without major sound disruption. I think it’s a great feature. People will get excited by the sound, but not be disturbed by it. That’s the advantage.

MST: Of the decision to change cars at the pit stop, why go that route? Would it eventually be feasible to swap batteries, or did it make more sense to change cars instead?

AA: What makes more sense would be to change batteries. But the decision to go to changing cars was put down to the safety requirements the FIA has imposed. The batteries are in a special crash box, and it takes quite a long time to change it. Therefore it’s not possible to do it a normal race time frame. So that’s why we’ve gone to a swap of cars.

The other thing is we are doing very short races, so (a battery switch) it would not be a good option for the show. We are very aware that this highlights one of the limitations of electric cars, but we also think that this is not a one-year project. It is a long-term project, and the goal is to show the development of batteries.

So the first year they do 25 minutes. The second, maybe 30. The fourth, maybe 35-40. Year five, you only need one car to complete the race. So that will be what we can show; it’s a very strong message of how electric cars and batteries are improving.

MST: Along the same lines, to have some F1 transfer of technology with McLaren ECUs, Renault engines, etc., plus Michelin tires, how key was that?

AA: That’s really a huge advantage for is. When we went around the world looking for technology for these cars, we ended up at the starting point which is Formula One. This championship, technology-wise, is a child of Formula One.

There’s motors from McLaren, batteries from Williams, battery safety management and integration from Renault F1, so that’s all the technology to work with. It’s very pioneering. I’ve been with Williams to see how they are with the batteries; they’ve done some incredible R&D work. Stepping into the new areas of technology is very exciting.

MST: Of the teams, the two that will probably stand out the most as a cross-referencing of culture is getting Leonardo DiCaprio and Sir Richard Branson as team stakeholders. How do you see them being ambassadors for the series and what can they do to increase interest?

AA: It’s important to get the right mix. We think having Leonardo DiCaprio and Sir Richard Branson is a great addition because they can really help us raise awareness and make the championship more popular.

Of course we have a strong electric background team with Drayson, traditional teams like Andretti, Audi Abt, or like DAMS, we have achieved a great mix of characters and teams to make the show very good.

Having DiCaprio and Branson raises the profile of the championship. They can help make the electric car more popular.

MST: From a purely racing perspective, the other teams (Andretti, Dragon, Drayson and others) have some standing and respect in the U.S. market. How important was it to ensure you had “name” teams in the championship to provide the series a legitimate foundation of operations?

AA: It was very important because what we need to deliver is a true grid. This cannot be taken for a show or parade of electric cars. This is a true race, and that’s the cornerstone of the whole project. True race needed with teams on top of it.

Having Andretti, Dragon, DAMS and others brings that legitimacy to make motorsport fans say, “Let’s give this championship a chance because these true racing names are involved.”

Andretti was a major turning point for the championship when they signed up back in July. We really felt when people like that started calling us from the motorsport world, it gave great credibility for the championship.

MST: Clearly with two races on either coast, the U.S. is an important market for FE. Given there are so many other forms of motorsport here, how do you plan to have the U.S. attention be captured?

AA: Our two main markets we always say are the U.S. and China. And particularly with the U.S., motorsport is very strong there. It has “home” motorsports of NASCAR and IndyCar; F1 has had ups-and-downs in U.S.

We have a special chance; but we need to be different. We cannot be another race, another one-of-the-same. We need to feature a different kind of show. We need to focus on the digital interaction with the fans. We have two teams, two races in the U.S.; we also have Leonardo DiCaprio, an American name and working with a Monaco-based team.

We have the necessary elements. But we really need to push on presenting ourselves as a different kind of motorsport.  Also having TV with FOX Sports is very important; it will help us raise the profile of the championship.

MST: All this being said, this is a long-term process, so where do you see the series five years from now? Is there an opportunity to win over disenfranchised fans of other racing series?

AA: Five years from now, this championship needs to be the platform for electric technology and relevance. We need to have different global partners on board; at the moment we have Renault, Mahindra, Audi, but I think others will join us.

We could see American car manufacturers, Japanese car manufacturers, more European car companies, because they’re all betting on electric.

We need to be the place where all these technologies are tested, and we want to be relevant. We want to be a place where technologies are exported to road cars, and make the expansion of electric cars grow to where it’s the first choice for people to want to buy one. That’s what we’d like to become.

What Drivers Said after the finish of the Honda Indy Grand Prix of Alabama

IndyCar
Leave a comment

Here’s What Drivers Said after the rain-delayed conclusion of the INDYCAR Honda Indy Grand Prix of Alabama at Barber Motorsports Park:

JOSEF NEWGARDEN (No. 1 Hitachi Team Penske Chevrolet) – WINNER: “That was more eventful than I would have liked. But everybody did a great job. How about Team Chevy today – they gave us a great engine, good fuel mileage and good reliability, and that’s what we needed to win this race. It’s great having Hitachi – we got Verizon a victory, now we got Hitachi a victory, so thank you guys. Everyone at Team Penske did a great job, but like I said, that was more eventful than I wanted it. It would seem like smooth sailing for the most part, we didn’t have any yellows, which we were hoping no yellows today, but then the rain crept in. I couldn’t believe how long everyone stayed out. It was really risky what they were doing, but I understand why there were doing it. I’m glad we made the call to come in so soon.”

RYAN HUNTER (No. 28 DHL Honda) – finished 2nd: “It was a good race, it was tough getting the fuel number and trying to keep the pace up, but it was a lot of fun when it started raining, trying to find the grip again and searching around. I was almost worried that I was going to burn the front (tires) off. We came in early for the wet (tires). I stayed out there as long as I could, but on the slicks, I was a lot quicker and it was that inconsistent snap that you have. When you have one of those (snaps) with the slicks you can absolutely lose it completely, so we thought that was the best time to come in and grab the Firestone wets. It was good from there. I just needed a little bit more time to cut in on (Josef) Newgarden’s lead. Congratulations to Team Penske and (Josef) Newgarden. Great job by the DHL guys this weekend. We rolled off the truck, we weren’t that happy with the car and we kept working on it methodically, chipping into it and everybody just executed it – so a good weekend overall.”

JAMES HINCHCLIFFE (No. 5 Arrow Electronics SPM Honda) – finished 3rd: “I feel bad for the fans as much as anything. We were driving around out there, and it’s like, ‘Right guys its getting wetter, it’s getting wetter….’ ‘Wet enough for rains?’ ‘Nah, not wet enough for rains…’ ‘Wet enough for rains?’ ‘Nah…’ ‘Pit for rains.’ ‘Are you guys sure?’ It was the right call for sure, so big props to the Schmidt Peterson Motorsports guys; solid weekend for us in the end. As I said before, not a great test here, but two cars in the top 10 after qualifying and then two cars in the top five in the race, so pretty proud of these boys and everyone on the Arrow Electronics car. It’s good to get a couple of Hondas up there, maybe not on the top step of the podium, but we took the rest of it.”

ROBERT WICKENS (No. 6 Lucas Oil SPM Honda) – finished 4th: “I was having to save a lot of fuel in that second stint, so once (Scott) Dixon started getting close to me, I was thinking I might have to give this position up. Then the rain came, so the fuel mileage kind of happened naturally. The rain saved us a bit, but overall great job by the Lucas Oil guys. I was a little gutted that we came out into a big bunch of traffic, but it made the race fun. It was also a little bit frustrating as we lost a bit of track position there, and I think we could have both been fighting for higher steps on the podium today.”

SEBASTIEN BOURDAIS (No. 18 Team SealMaster Honda) – finished 5th: “It was just a tough day for the SealMaster Honda No. 18 team. It was looking perfect. We executed the plan to perfection. I started on scuffed Firestone red (alternate) tires, so we had a lot of tire degradation, but were still able to save more fuel than almost everyone. Josef (Newgarden) went for the push and it looked like we were still going to beat him because he pitted the second time and we got ahead. I had enough fuel to finish, but unfortunately, Mother Nature decided to open the skies and there wasn’t anything we could do about that. We tried to stay out and it bit us. On top of that, when we put on the wet tires, I don’t know what happened but the car was diabolical. I couldn’t do anything. I barely kept Scott (Dixon) behind me. I gave it my best shot, the guys did a good job, but it wasn’t enough. Everyone is executing perfectly. Unfortunately, you can’t predict what the weather is going to do, so you have to make a call one way or the other and we were on the wrong side of the fence today. The good news is we finished fifth and keep putting ourselves in position. Our pace is good and we are in the championship mix.”

SCOTT DIXON (No. 9 PNC Bank Chip Ganassi Racing Honda) – finished 6th: “I think I was one of the drivers on the fence in regards to if we should restart or not yesterday. I guess overall, it was the same for everyone. I literally couldn’t see a thing from the PNC Bank car and was just trying to hold it straight. Cars were just going by me, and there was nothing you could do because I couldn’t see anything out of my visor. It’s a shame we couldn’t get in the full distance Sunday because Barber is an amazing track with an incredible crowd. I think the one-stop strategy was the one to have today and it would have put us third, but the rain took care of that, unfortunately. The car was fast and really good on fuel mileage, but it is what it is. Hopefully we can get a break to go our way in a few weeks.”

GRAHAM RAHAL (No. 15 Mi-Jack Honda) – finished 7th: “In the dry, we were able to make some moves and get by some guys, and turn in some good laps when we needed to before the pit stops and cycle out to a pretty good spot. Overall, it was a decent day. I can’t say too much bad about it. I’ll take seventh. We lost some ground to a few of the guys ahead, but overall it’s good to be third in points.”

TAKUMA SATO (No. 30 Mi-Jack / Panasonic Honda) – finished 8th: “We tried a one-stop strategy, and basically everyone else was on two-stoppers, so we looked like we lacked pace, but we had to save a massive amount of fuel. It looked good until the middle. My teammate came on charge and was on a hard two-stopper, so I let him go and lost some positions a couple of times, but then it looked good. If the yellow came, we would have been in a very positive position. Even not, a lot of people had to come into the pits. However, unfortunately the rain came and I had to stop again for rain tires, which meant my second stint was basically just a slow pace. It’s a big shame. The rain helped me a lot yesterday to get to eighth and today, in the end, the rain didn’t help my strategy. I will take it after a difficult qualifying.  We need to make the car fast at the (INDYCAR) Grand Prix because we have a lot of work to be done.”

SIMON PAGENAUD (No. 22 Menards Team Penske Chevrolet) – finished 9th: “We had a pretty good race going and I think we potentially could have been a top five (finisher). So, I was very frustrated with Gabby (Chavez). He was two laps down. And I just got stuck behind him, which gave an opportunity to (Scott) Dixon as I was trying everything I could to make it happen. But, it’s a real shame because when it’s not your day, it’s just not your day. You’ll have better days later, but you won’t have everybody on your side when you have a good day. And at the moment, he doesn’t have me on his side, let me tell you. But, it’s a real shame. I think the Menards No. 22 was really from where we started. The strategy to go on rain (tires) when we went on rain was a good choice and I thought it was a really good pace. We just started from too far back.”

MARCO ANDRETTI (No. 98 Kerauno / Curb Honda) – finished 10th: “It was a lot of fun out there, but I think finishing 10th is the worst we should’ve finished. I think myself and the guys earned a third-place finish. We beat (James Hinchcliffe) out in the end – so we had third locked up until the rain made all the one-stoppers work. We were looking really good for a podium; the Kerauno team was way better than what the race results showed, but we know we have the pace, so we’ll keep digging and move on to Indy.”

ALEXANDER ROSSI (No. 27 Kerauno / MilitaryToMotorsports.com Honda) – finished 11th: “It definitely wasn’t our best day. We initially went into the race with the plan of doing a two-stopper, then we switched to a one-stop strategy once the race started because of the extra formation laps. Once the race got going, we were on the wrong tire for the one-stop plan, and couldn’t make the fuel work, so we switched back to a two-stop strategy. It was looking OK, but we tried to survive the rain probably one lap too long and we lost time to guys that had already switched to rain tires. We ended up 11th. It wasn’t a great day from a performance or strategy standpoint. It’s a day that we’ll certainly be putting behind us as soon as possible and look forward to (the INDYCAR Grand Prix) where we had a really strong test a couple weeks ago.”

MATHEUS “MATT” LEIST (No. 4 ABC Supply AJ Foyt Racing Chevrolet) – finished 12th: “We made some great progress from where we started the weekend, so I’m pretty happy with that. The car was good with the reds (Firestone alternate tires) in the race, so I think we had good pace. We were running with (Simon) Pagenaud, and when (Scott) Dixon came in front of me he was not that much faster, which means we made some progress from practice. Unfortunately in the rain, the car wasn’t as good, we were struggling with understeer, so I couldn’t push as I wanted. If we look at where we started and where we finished, it was a good weekend. I’m happy for the ABC Supply team and myself. Onto Indianapolis.”

ZACH VEACH (No. 26 Group One Thousand One Honda) – finished 13th: “The weekend overall was good for us, confidence-wise – advancing to the top 12 in qualifying and getting up to position sixth yesterday for the first part of the race. Today, I think we definitely had the pace to finish inside the top 10, but we had a few mechanical issues during the race. I lost all of my adjustments inside of the car, so once that happened I was a sitting duck. Extremely thankful for my Group One Thousand One crew for the job they did this weekend. We held on the best we could to come home 13th. Hopefully we can improve for the (INDYCAR Grand Prix) and of course build on everything in time for the Indianapolis 500.”

JORDAN KING (No. 20 Ed Carpenter Racing Fuzzy’s Vodka Chevrolet) – finished 14th: “I had a really good restart. I did exactly what I wanted to do, I wanted to dispatch a couple of cars quite quickly. I managed to get past both Ed (Jones) and Scott (Dixon) before Turn 2, so that was really good actually. That gave me good track position, we were then in the top five. Unfortunately, the rain yesterday may have caused an electrical problem that took quite a while to clear. Once we got going, it was then alright. Our strategy was then compromised with the rain and we were caught out. Overall slightly annoying, we really would have been fine for a top-five finish quite comfortably, I think.”

SPENCER PIGOT (No. 21 Ed Carpenter Racing Fuzzy’s Vodka Chevrolet) – finished 15th: “It was definitely a difficult race out there. We thought we were making up some ground by pitting early and running hard, which seemed to be working a bit. We tried to gamble at the end to stay on slicks. We were hoping for a yellow that the race would end under and we could stay up where we were. Unfortunately, that didn’t happen and I just tried to keep it on the road the best I could. Eventually, it just got too wet and we had to come in at the end. There are some positives to take away from this weekend, we’re going to take those into the INDYCAR Grand Prix and hopefully be back up front.”

RENE BINDER – finished 16th: No comments

GABBY CHAVES (No. 88 Harding Group Chevrolet) – finished 17th: “Today’s conditions were not ideal for us to start. Our strategy we used yesterday to hope for a yellow to get our lap back obviously never came. We just did more to learn, try to gauge our pace and try to keep improving. I thought we really improved on our pace compared to everyone else and we did well to pick up a few positions at the end of the day and brought the car home. Now we get to work on our most important month of the year.”

TONY KANAAN (No. 14 ABC Supply AJ Foyt Racing Chevrolet) – finished 18th: “We had a very difficult weekend and I’m glad it’s over. Looking forward to Indianapolis.”

ZACHARY CLAMAN DE MELO (No. 19 Paysafe Honda) – finished 19th: “Yesterday was tough with all the rain, and I think it was a good call to postpone the race to today. With the two-lap penalty that we received yesterday, we knew we were already at a disadvantage. So, the main goal today was to show my race craft aboard the No. 19 Paysafe car, show that my pace was there and to show that if we would have been on the lead lap that we could have definitely fought for a top 10 position. I think we did that with how I was able to pass other cars on a track that is known to be difficult for passing. We had good pace, and the fastest race lap, so it was a positive weekend overall even if it didn’t go our way.”

ED JONES (No. 10 NTT DATA Chip Ganassi Racing Honda) – finished 20th: “Yesterday at the start, I was trying to attack, but it was very difficult. I just couldn’t see anything. Especially on the restarts. Maybe I could have been more aggressive or kept my foot down, but I didn’t think it was worth the risk in the NTT DATA car. Conditions were just very, very tough. You couldn’t see a thing. Today we got restarted and we were making progress, but we had mechanical issues and had to pit way before it was over. The guys will have to take a look at the car to see what happened I think. Hopefully we can move on and have a good start to the month of May in Indy.”

WILL POWER – finished 21st: No comments

MAX CHILTON (No. 59 Gallagher Chevrolet) – finished 22nd: “That was a really unfortunate way for us to end the weekend. We were happy with the qualifying effort of the No. 59 Gallagher Chevrolet and felt like we were making progress, but after the race was red-flagged and everyone was allowed to start on full fuel, we knew we were going to have a hard time doing much strategy-wise to move toward the front. Unfortunately for us, we didn’t get a chance to see what we could do during the remainder of the race because of an electrical issue that had us stopped on track before the field went green. The boys had it fixed and back out on track, but once we had confirmed the issue was fixed out on track and the heavy rain picked back up again, there was no point in us continuing and possibly tearing anything up.”

CHARLIE KIMBALL (No. 23 Tresiba Chevrolet – quote given Saturday) – finished 23rd: “The No. 10 car of Ed Jones just drove into the back of me. The stewards reviewed it and decided that no action would be taken, which I vehemently disagree with. Yeah, visibility was tough out there, but it was tough for everyone. I didn’t run into anyone and no one else ran into me, except for the No. 10 car. I don’t know what the stewards were looking at, but I’m going to have a discussion with them after the race. I’m just disappointed because the Carlin guys know how to run in the wet and they gave me a great car. We were moving up the field a few spots, and with the Marco (Andretti) spin, we were able to elevate another spot. We were just knocking on the door of making it into the top 10 and coming out of here in these conditions with a top-10 result heading into May would’ve been really good for the team.”

Follow @JerryBonkowski