Photo courtesy FIA Formula E

Exclusive: Q&A with FIA Formula E CEO Alejandro Agag


Ahead of the inaugural FIA Formula E championship season, MotorSportsTalk had the opportunity to speak with Alejandro Agag, CEO of Formula E Holdings. Agag, a veteran European Parliament politician who has expanded into motorsports in both Formula One (with teams and for Spanish TV rights) and GP2 (Team Principal of the Addax GP2 team), will oversee the all-electric formula car championship. The season begins in September, but testing will occur all year in preparation.

MotorSportsTalk: With the all-electric format of the championship, it’s ahead of most traditional forms of motorsport. Do you see FE as a trend-setter to shape the direction of global motorsport, or would your preference be to be unique as the only all-electric form of motorsport?

Alejandro Agag: I think we will be on our own for a bit. This is very unique in terms of technology. I think other series will move towards more sustainable practices this year, with limit of fuel consumption, and that’s a path being adopted by the WEC also for some time now.

To go full electric, we won’t see that for quite a number of years. Also take into account we have an exclusive license from the FIA to be the only all electric global motorsport competition for formula cars.

MST: What’s going to be the initial measure of success from year one? Fan interest? Media interest? TV ratings? All of the above?

AA: It’s going to be a little bit different. As you know we have a unique feature in this championship, fans will be able to vote for their favorite driver to give them an additional amount of energy, which we call the fan boost.

We think the measure of success of the championship will lay more in the digital space, in the number of people interacting with the championship, the number of young people interacting with the championship; that plus the traditional way of measuring like TV ratings, or those standards.

We are focusing on the digital side, and we have ways to measure that interaction with the championship. That will be the success and way to measure the success.

MST: You have F1, GP2 series experience personally. What have you learned in those championships that you feel you can take to transition into FE, either from a commercial standpoint, a marketing standpoint or a competition standpoint? 

AA: There’s been a lot of lessons learned in my past racing experience that is extremely important for us as a group. We have other partners and people with past experience.

A few lessons I would highlight. We need to have a championship that makes sense financially. It has to be a win-win for everyone. The number one priority is that the teams make money, and costs need to be kept low. We have created a number of rules to make that possible.

The second one is very important: to offer to sponsors a halfway point between motorsport and sustainability. We have seen in the last years in racing that sponsors are more concerned with sustainability issues, and our sport leans halfway between motorsport and sustainability. A lot of people are also keen on that. Sitting in-between is very important.

From the sport point of view, we know we need to put together the best show possible. You need to know a lot of drivers, many who have been in the driver market for a long time. We know the drivers … we how much they bring to the show and for the teams to get the best drivers we get into cars. 

MST: That shifts rather nicely into the concept of the Formula E “Drivers’ Club.” Would you like it to be open to all forms of motorsport or primarily single-seater formula drivers, as the bulk of the field is now?

AA: We think the bulk are meant to be from single-seaters. Some have transitioned to sports cars, so there are some who have been in both. But having the single-seater experience is very, very important for the championship of Formula E.

The cars will be tricky to drive; the circuits will be unknown, so drivers will not have raced there before, and we’ll have to learn the tracks very quickly because there is not a lot of free practice in the morning. Immediately they will need to be on it. Having the single-seater background will allow them to take the challenge on.

MST: The noise of the car is unlike anything really, we’ve ever heard in motorsport. What’s your take on the sound, and what would you say to the sound “detractors?”

AA: We think the sound is one of the main features; one of the main advantages and positive additions of our championship. I was talking with our engineers; we’re testing now with the rear battery, the race battery, and the sound is even more jet-like than before. Fighter jet, almost.

That combined with the fact it’s around 80 decibels makes it possible to race in city centres without major sound disruption. I think it’s a great feature. People will get excited by the sound, but not be disturbed by it. That’s the advantage.

MST: Of the decision to change cars at the pit stop, why go that route? Would it eventually be feasible to swap batteries, or did it make more sense to change cars instead?

AA: What makes more sense would be to change batteries. But the decision to go to changing cars was put down to the safety requirements the FIA has imposed. The batteries are in a special crash box, and it takes quite a long time to change it. Therefore it’s not possible to do it a normal race time frame. So that’s why we’ve gone to a swap of cars.

The other thing is we are doing very short races, so (a battery switch) it would not be a good option for the show. We are very aware that this highlights one of the limitations of electric cars, but we also think that this is not a one-year project. It is a long-term project, and the goal is to show the development of batteries.

So the first year they do 25 minutes. The second, maybe 30. The fourth, maybe 35-40. Year five, you only need one car to complete the race. So that will be what we can show; it’s a very strong message of how electric cars and batteries are improving.

MST: Along the same lines, to have some F1 transfer of technology with McLaren ECUs, Renault engines, etc., plus Michelin tires, how key was that?

AA: That’s really a huge advantage for is. When we went around the world looking for technology for these cars, we ended up at the starting point which is Formula One. This championship, technology-wise, is a child of Formula One.

There’s motors from McLaren, batteries from Williams, battery safety management and integration from Renault F1, so that’s all the technology to work with. It’s very pioneering. I’ve been with Williams to see how they are with the batteries; they’ve done some incredible R&D work. Stepping into the new areas of technology is very exciting.

MST: Of the teams, the two that will probably stand out the most as a cross-referencing of culture is getting Leonardo DiCaprio and Sir Richard Branson as team stakeholders. How do you see them being ambassadors for the series and what can they do to increase interest?

AA: It’s important to get the right mix. We think having Leonardo DiCaprio and Sir Richard Branson is a great addition because they can really help us raise awareness and make the championship more popular.

Of course we have a strong electric background team with Drayson, traditional teams like Andretti, Audi Abt, or like DAMS, we have achieved a great mix of characters and teams to make the show very good.

Having DiCaprio and Branson raises the profile of the championship. They can help make the electric car more popular.

MST: From a purely racing perspective, the other teams (Andretti, Dragon, Drayson and others) have some standing and respect in the U.S. market. How important was it to ensure you had “name” teams in the championship to provide the series a legitimate foundation of operations?

AA: It was very important because what we need to deliver is a true grid. This cannot be taken for a show or parade of electric cars. This is a true race, and that’s the cornerstone of the whole project. True race needed with teams on top of it.

Having Andretti, Dragon, DAMS and others brings that legitimacy to make motorsport fans say, “Let’s give this championship a chance because these true racing names are involved.”

Andretti was a major turning point for the championship when they signed up back in July. We really felt when people like that started calling us from the motorsport world, it gave great credibility for the championship.

MST: Clearly with two races on either coast, the U.S. is an important market for FE. Given there are so many other forms of motorsport here, how do you plan to have the U.S. attention be captured?

AA: Our two main markets we always say are the U.S. and China. And particularly with the U.S., motorsport is very strong there. It has “home” motorsports of NASCAR and IndyCar; F1 has had ups-and-downs in U.S.

We have a special chance; but we need to be different. We cannot be another race, another one-of-the-same. We need to feature a different kind of show. We need to focus on the digital interaction with the fans. We have two teams, two races in the U.S.; we also have Leonardo DiCaprio, an American name and working with a Monaco-based team.

We have the necessary elements. But we really need to push on presenting ourselves as a different kind of motorsport.  Also having TV with FOX Sports is very important; it will help us raise the profile of the championship.

MST: All this being said, this is a long-term process, so where do you see the series five years from now? Is there an opportunity to win over disenfranchised fans of other racing series?

AA: Five years from now, this championship needs to be the platform for electric technology and relevance. We need to have different global partners on board; at the moment we have Renault, Mahindra, Audi, but I think others will join us.

We could see American car manufacturers, Japanese car manufacturers, more European car companies, because they’re all betting on electric.

We need to be the place where all these technologies are tested, and we want to be relevant. We want to be a place where technologies are exported to road cars, and make the expansion of electric cars grow to where it’s the first choice for people to want to buy one. That’s what we’d like to become.

MotorSportsTalk’s Predictions: 2016 Mexican GP

MEXICO CITY, MEXICO - OCTOBER 27:  Daniel Ricciardo of Australia and Red Bull Racing and Max Verstappen of Netherlands and Red Bull Racing arrive at the circuit in full Dia de Muertos face paint during previews to the Formula One Grand Prix of Mexico at Autodromo Hermanos Rodriguez on October 27, 2016 in Mexico City, Mexico.  (Photo by Mark Thompson/Getty Images)
© Getty Images
Leave a comment

Formula 1 returns to Mexico this weekend with memories of last year’s exuberant event still fresh and the championship battle finely poised.

Nico Rosberg may have lost out to Mercedes teammate and title rival Lewis Hamilton last weekend in Austin, Texas, but the German is still 26 points clear heading to Mexico City.

Rosberg can mathematically win the championship this Sunday, but needs Hamilton not to score and would have to win the race himself.

What can we expect in Mexico this weekend? MST F1 writers Luke Smith and Tony DiZinno make their picks.

Luke Smith (@LukeSmithF1)

Race Winner: Lewis Hamilton. Hamilton was effortless flawless in Austin. I’ll say he’ll carry that form through to Mexico on Sunday and tick another track off his win list.

Surprise Finish: Sergio Perez. While I doubt Perez can hit the podium, I reckon he could get among the Ferrari drivers and take home another top five finish for Force India on home soil.

Most to Prove: Esteban Gutierrez. At his first home grand prix weekend, Gutierrez needs to impress as he bids to remain with Haas for 2017.

Additional Storyline: Rosberg’s approach. Will Rosberg play things safe in Mexico? Or could he try and finish what he started with a 10th victory of the season? Keep an eye on his on-track attitude.

Predict the Podium

1. Lewis Hamilton Mercedes
2. Nico Rosberg Mercedes
3. Daniel Ricciardo Red Bull

Tony DiZinno (@tonydizinno)

Race Winner: Lewis Hamilton. It may not matter for the championship if Nico Rosberg finishes second but thanks to his on-form weekend in Austin, I think Hamilton can carry the momentum to Mexico and add this circuit to his tally of victories. A win here would tie him with Alain Prost for second all-time on 51.

Surprise Finish: Sergio Perez. Going to peg the Mexican for at least a top-five finish on home soil in Mexico City. A Mercedes-powered Williams got on the podium here last year, and I’m going to be so bold as to see Perez scores P3 here thanks to some abnormal circumstances taking the Red Bulls and Ferraris from podium contention.

Most to Prove: Renault’s current pair. I wrote the same last week, but after both Kevin Magnussen and Jolyon Palmer had a weekend to forget in Austin, either or both of them need to step up this weekend. Problem here is, it will be extra difficult considering neither raced here last year.

Additional Storyline: Mexico year two. Much as we always look at how COTA does year-on-year, will Mexico’s second outing of its return to the calendar feature the same festive crowd, atmosphere and presence or will there be a drop off?

Predict the Podium

1. Lewis Hamilton Mercedes
2. Nico Rosberg Mercedes
3. Sergio Perez Force India

Aoyama to replace injured Pedrosa for Malaysia MotoGP round

MOTEGI, JAPAN - OCTOBER 15:   Hiroshi Aoyama of Japan and Repsol Honda Team (rides in place of Dani pedrosa of Spain) heads down a straight during the practice during the MotoGP of Japan - Qualifying at Twin Ring Motegi on October 15, 2016 in Motegi, Japan.  (Photo by Mirco Lazzari gp/Getty Images)
© Getty Images
Leave a comment

Honda test rider Hiroshi Aoyama will return to the MotoGP grid this weekend in Malaysia, deputizing for the injured Dani Pedrosa.

Pedrosa sustained a fractured collarbone after crashing during practice for the Japanese Grand Prix, with Aoyama stepping in for the remainder of the weekend at Motegi. The Japanese rider finished 15th, scoring one point.

American rider Nicky Hayden stood in last weekend in Australia, but is unable to race in Malaysia due to a clash with the World Superbike Championship. As a result, Aoyama will return for the race weekend at the Sepang International Circuit.

“I’m very glad to have the chance to ride for the Repsol Honda Team again, as in Japan it was a bit challenging to start Saturday morning from FP3, to adapt to the bike and to try and find my rhythm,” Aoyama said.

“I hope this time things will work out well and I can find a good feeling with the bike since the beginning. All of us wish for Dani coming back soon, but until he is recovered I’ll do my best for Honda and for the Repsol Honda Team.

“Tuesday was my 35th birthday and I’m simply happy to be here in Malaysia, which is a country I particularly like and I look forward to enjoy racing at the Sepang Circuit.”

Rosberg focused on winning the race, not the championship, in Mexico

MEXICO CITY, MEXICO - OCTOBER 27:  Nico Rosberg of Germany and Mercedes GP talks in the Drivers Press Conference during previews to the Formula One Grand Prix of Mexico at Autodromo Hermanos Rodriguez on October 27, 2016 in Mexico City, Mexico.  (Photo by Mark Thompson/Getty Images)
© Getty Images
Leave a comment

Nico Rosberg insists that he is only focused on winning the race and not the championship this weekend when Formula 1 visits Mexico City.

Rosberg is able to clinch his maiden F1 drivers’ championship this Sunday in Mexico, but only if he wins the race and Mercedes teammate Lewis Hamilton fails to score any points.

The German has long insisted that he is approaching the championship on a race by race basis, and won’t change that stance in Mexico.

“I’m well aware of that,” Rosberg said when reminded he could win the title on Sunday.

“It’s been a great season so far which has put me in this position. It’s exciting to be in this championship battle with Lewis towards the end of the season.

“For me, my way of achieving the best possible result is to focus on the things that are in my control. In Mexico, that’s winning the race.

“For the championship, it’s not really in my control if I get it this weekend. It’s about winning the race and then see what happens.”

Rosberg maintained the approach when asked what winning the world championship would mean to him.

“It’s a childhood dream. But that’s where it ends for me,” Rosberg said.

“For me important this weekend is winning the Mexican GP.”

Rosberg was also asked about F1 CEO Bernie Ecclestone’s suggestion over the United States Grand Prix weekend that the German winning the title would not be as good for F1 as if Hamilton won it.

“I spoke to him personally and he said that’s not exactly the way he said it,” Rosberg said.

“But for me it’s not something that’s important to me. I focus on my thing. That’s it.”

Rosberg won last year’s grand prix in Mexico when F1 returned after 23-year hiatus, and is relishing the opportunity to race in front of a passionate home crowd.

“I have great memories from here last year, winning here was awesome,” Rosberg said.

“The podium is one of the best in the year in the baseball stadium, it was absolutely phenomenal.”

Red Bull’s ‘Mad Max’ Verstappen adds flair and drama to F1

AUSTIN, TX - OCTOBER 23: Max Verstappen of Netherlands and Red Bull Racing sits in his car in the garage before the United States Formula One Grand Prix at Circuit of The Americas on October 23, 2016 in Austin, United States.  (Photo by Mark Thompson/Getty Images)
© Getty Images
1 Comment

It’s been a wild season for young Max Verstappen.

The talented Dutch teenager has been promoted to Red Bull, become the youngest winner in Formula One history and bickered with some of the top teams and drivers in the sport. His aggressive tactics have even prompted a rules clarification for safety.

“Mad Max” is brash, won’t be intimidated and to many, he’s a much-needed dose of excitement for Formula One and a future champion. The kid seized on his chance to be fast and famous and won’t let go.

“Why wait?” Verstappen said. “I have a great car, a great team, and I want it all as quickly as possible.”

Verstappen is squeezing everything he can into this season as Formula One races this week in Mexico City. At the U.S. Grand Prix in Texas last week, Verstappen provided days of drama worthy of a 19-year-old still learning how to navigate a grown-up sport.

The teams had barely left Japan two weeks earlier when Mercedes considered, then opted not to file a complaint over his defensive moves against Lewis Hamilton in a braking zone. Verstappen finished second and Hamilton’s third-place finish pushed him further back in the 2016 title chase against teammate Nico Rosberg.

By the time drivers got to Austin, several used their Friday meeting to complain about their precocious rival. Having heard similar comments several times this season, Formula One officials issued a rule clarification: blocking during braking would be deemed illegal and punished. It took about 10 minutes for the media to call it the “Verstappen Rule.”

He shrugged.

“Maybe they can get past (me), now,” Verstappen said.

Conflicts have also flared in the Red Bull garage.

After getting an early warning during the race to save his tires, Verstappen barked over his car radio that he’s “not here to finish fourth!” A few laps later, he mistakenly went into a pit stop without a team order. He was out of the race a few laps later with a gearbox problem.

Even that disrupted teammate Daniel Ricciardo. Unable to race but still mobile, Verstappen tried to nurse his car around the track before he eventually pulled over and stopped. That brought out a yellow flag, which meant Ricciardo lost valuable time in his battle for second with Rosberg. Ricciardo finished third.

“When I saw Max out there, I thought, ‘Ah hell, my boy’s done it again.’ That was a devastating moment, but we’ll keep soldiering on,” Ricciardo said.

Team leadership was not amused.

“We have 80 engineers and strategists, but it’s all useless if a driver decides alone to come into the pits,” Red Bull racing consultant Helmut Marko told Autoweek.

Verstappen is the son of race driver Jos Verstappen, who made 106 career Formula One starts, and his talent caught a lot of attention from teams growing up. Mercedes team principal Toto Wolff tried to sign Verstappen when he was 14 before Red Bull snagged him.

Wolff, whose drivers are chasing each other for the team’s third consecutive championship, has alternately called Verstappen “refreshing” and “dangerous” and has even compared him to Formula One’s revered Ayrton Senna.

“He comes in here with no fear, no respect, puts the elbows out,” Wolff said earlier this season.

That approach has worn thin on some teams, most notably Ferrari and its two former world champion drivers Sebastian Vettel and Kimi Raikkonen. Raikkonen has warned Verstappen could cause a “massive accident” with his driving.

But Verstappen’s critics have done most of their shouting at him from the rear. Before his car failed him in Texas, Verstappen finished second in Malaysia and Japan. His five podium finishes in the last 10 races are three more than Vettel and Raikkonen combined.

And back in Spain, when the Mercedes cars knocked each other out in a first-lap crash, Verstappen leaped to the front and doggedly held off Raikkonen for his first career victory in his first race for Red Bull.

Verstappen drives with swagger and a win Sunday in Mexico would come on his 20th birthday. His critics have done little damage to his confidence or skills behind the wheel.

“No,” Verstappen said. “I am a grown-up boy.”